Graphic Design/Advertising - Edl · PDF fileScranton School District Curriculum Guide Graphic Design/Advertising Page 1 Graphic Design Prerequisite: Introduction to Business, Business

GraphicDesign/Advertising

CurriculumGuide

ScrantonSchoolDistrict

Scranton,PA

ScrantonSchoolDistrictCurriculumGuide

GraphicDesign/AdvertisingPage1

GraphicDesign

Prerequisite:IntroductiontoBusiness,BusinessAcademicComputersGraphic Design is designed to introduce students the diverse field of Graphic arts, design principles and advertising in a software based environment. Students will develop skills in design principles, creating digital media, & photo editing as part of the creativity process. Students will also learn basic photography skills, such as color scheme and mood, photo manipulation, vector based drawing techniques and digital print media using the Adobe creative suite. As a project based course, students will develop and apply skills as they are used in the real world. This course is essential for students interested in commercial or fine art, graphic design, advertising, print media and a wide variety of professional careers that require computer based art creation skills.



Year-at-a-glance

Subject:GraphicDesign GradeLevel10-12 DateCompleted:1/30/171stQuarter

Topic Resources CCSSWhatisGraphicDesign TeacherpreparedOnlineactivitiesonEdmodo

gcflearnfree.org/ImageEditing

CC.1.2CC.1.4CC.1.5

CareersinGraphicDesign TeacherpreparedOnlineactivitiesonEdmodoOccupationalOutlookHandbookonbls.gov

CC.1.2CC.1.4CC.1.5

ElementsofDesign TeachercreatedResourcesonlineanddocumentsartisttookit.com

CC.1.2CC.1.4CC.1.5

PrinciplesofDesign TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedResourcesonlineanddocuments

CC.1.2CC.1.4CC.1.5

Usingalearningmanagementsystem/FileOrganization TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedResourcesonlineanddocuments

CC.1.2CC.1.4CC.1.5

UnderstandingGraphics gcflearnfree.org-ImageEditing101TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedResourcesonlineanddocuments

CC.1.2CC.1.4CC.1.5

AdobePhotoshop-PhotoEffects TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects

CC.1.2CC.1.4CC.1.5CC.2.4



AdobePhotoshop-TextEffects TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects

CC.1.2CC.1.4CC.1.5CC.2.4



2ndQuarterTopic Resources CCSS

CopyrightLaws commonsensemedia.orgcopyrightandfairuselessonsTeacherpreparedOnlineactivitiesonEdmodo

CC.1.2CC.1.4CC.1.5

AdobePhotoshop-Imagemasks/recoloring TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects

CC.1.2CC.1.4CC.1.5CC.2.4

ComputerScienceWeek-HourofCode Codingprojectsoncode.organdkhanacademy.org

CC.1.2CC.1.4CC.1.5CC.2.4

AdobeIllustrator digitalartanddesign.orgTeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects

CC.1.2CC.1.4CC.1.5CC.2.4

Logos digitalartanddesign.orgTeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects

CC.1.2CC.1.4CC.1.5CC.2.4

Posters digitalartanddesign.org

CC.1.2CC.1.4



TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects

CC.1.5CC.2.4

Flyers TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects

CC.1.2CC.1.4CC.1.5CC.2.4



3rdQuarterTopic Resources CCSS

AdobeInDesign

- Restaurantmenu


CC.1.2CC.1.4CC.1.5CC.2.4

AdobeInDesign- Magazine


CC.1.2CC.1.4CC.1.5CC.2.4

AdobeInDesign- Newletter


CC.1.2CC.1.4CC.1.5CC.2.4

TargetMarketing TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects

CC.1.2CC.1.4CC.1.5



4thQuarterTopic Resources CCSS

MultimediaAdvertising TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects

CC.1.2CC.1.4CC.1.5CC.2.4

ReviewforFinal TeacherpreparedOnlineactivitiesandpresentationsonEdmodo

CC.1.2CC.1.4CC.1.5CC.2.4

FinalProject:PublicationDesign


CC.1.2CC.1.4CC.1.5CC.2.4



GeneralTopic AcademicStandard(s)

EssentialKnowledge,Skills&Vocabulary

Resources&Activities Assessments SuggestedTime

WhatisGraphicDesign

3.4.10.B43.4.10.D315.4.12.G15.4.12.ACC.1.2CC.1.4CC.1.5

DefinethefieldofgraphicdesignandhowitfunctionsinmoderndaysocietyVocabulary

● Images● Symbols● Artwork● Visualization

TeacherpreparedOnlineactivitiesonEdmodogcflearnfree.org/ImageEditing

TeacherpreparedrubricsSeriesavailableassessmentsonline.(Optional)

5days

CareersinGraphicDesign

3.4.10.A115.4.12.D15.4.12.E15.4.12.M15.2.12.A15.2.12.BCC.1.2CC.1.4CC.1.5

ExploreopportunitiesinthegraphicandwebdesignfieldVocabulary

● GraphicDesigner● WebDesign● Multimedia

ArtistsandAnimation

TeacherpreparedOnlineactivitiesonEdmodoOccupationalOutlookHandbookonbls.gov

Teacherpreparedrubrics

3days



ElementsofDesign

3.4.10.B415.4.12.KCC.1.2CC.1.4CC.1.5

EvaluateandinspectVisualtoolstocreateart.Vocabulary

● Size● Color● Size● Texture● Lines● Points● Form● Shape

TeachercreatedResourcesonlineanddocumentsartisttookit.com


5days

PrinciplesofDesign 3.4.10.B415.4.12.KCC.1.2CC.1.4CC.1.5

UnderstandingandevaluatinghowtousetheElementsofDesigntomakeart.Vocabulary

● Pattern● Contrast● Emphasis● Balance● Proportion/scale● Harmony● Rhythm/Moveme

nt

TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedResourcesonlineanddocuments


5days

UsinganLMS/FileManagement

15.3.12.W15.3.12.S15.3.12.T15.3.12.U

Studentswilluseedmodotoview/submitassignmentsandmanageprojectsforaportfolio

TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedResources

5days



CC.1.2CC.1.4CC.1.5

Vocabulary

● FileExplorer● Finder● GoogleDrive● Download● attachments

onlineanddocuments

UnderstandingGraphics 3.4.10.A23.4.10.B4CC.1.2CC.1.4CC.1.5

Understandthebuildingblocksofadigitalgraphic,filetypesandbasiceditingfunctions.Vocabulary

● Graphic● Image● Picture● Pixels● Pixelation● Dimensions● Resolution● Fileformat● Filesize● .jpeg● .png● .gif● image

degradation

gcflearnfree.org-ImageEditing101TeacherpreparedOnlineactivitiesonEdmodoTeachercreatedResourcesonlineanddocuments


2days



AdobePhotoshop-PhotoEffects

3.4.10.B43.4.10.A215.4.12.ACC.1.2CC.1.4CC.1.5CC.2.4

UsePhotoshoptomakeselectionsinimages,removeblemishes,changethecolorofphotos,clone/copyandreusepartsoftheimagesconvertimagestoblackandwhite,andcropimagesnondestructivelyVocabulary

● Workspace● Canvas● Toolbox● Zoomtool● Handtool● Cropping● Saveandload

selections● QuickSelectTool● LassoTools● MarqueeTool● MagicWand● featherededges● Layers● LayersPanel● Opacity● Layerstyles



10days



AdobePhotoshop-TextEffects 3.4.10.B43.4.10.A215.4.12.ACC.1.2CC.1.4CC.1.5CC.2.4

Usetexttoconveydifferentthemes,moodandcontinuitywithinanimage.Enhancetexttomakeyourdesignmoreappealingtotheviewer.Vocabulary

● Typography● Typeface● Fontstyle● Serif● Sans-serif● Bevel● Emboss● Contour● Dropshadow● Innershadow● Gradientoverlay● Coloroverlay● Stroke



10days



CopyrightLaws 15.4.12.B3.4.10.B115.5.12.KCC.1.2CC.1.4CC.1.5

Understandinghowmanipulatingoruseimagesandotheronlinemediathatisn’tyourproperty.Thismaydifferbasedondifferentformsownership.Vocabulary

● FairUseAct● Copyright● Trademark● Creative

Commons

commonsensemedia.orgcopyrightandfairuselessonsTeacherpreparedOnlineactivitiesonEdmodo

TeacherpreparedTest

5days

AdobePhotoshop-Imagemasks/recoloring

3.4.10.A23.4.10.B415.4.12.ACC.1.2CC.1.4CC.1.5CC.2.4

Hideorhighlightportionsoftheimages.improvethecontrast,characteristicsorcoloroftheimageswithoutdestroyingtheoriginalcopy.Vocabulary

● Masks● ColorRange

Command● ColorBalance● FiltersMenu

○ Blur


TeacherpreparedRubrics

4days



○ Distort● Adjustment

Layers○ levels○ Curves○ Exposure

● SmartFiltersComputerScienceWeek-HourofCode

3.4.10.A215.4.12.HCC.1.2CC.1.4CC.1.5CC.2.4

Studentswellparticipateinhourlongprojectsthroughouttheweekthatintroducesstudentstocoding,programmingandcomputationalthinkingskillsVocabulary

● Computationalthinking

● JavaScript● Python● Syntax● Commands● Loops● Functions● Variables

Codingprojectsoncode.organdkhanacademy.org

5days

AdobeIllustrator 3.4.10.A23.4.10.B315.4.12.ACC.1.2CC.1.4CC.1.5

Createdigitalprintproductsonavectorbaseddesignsoftware.Usingthisprogram,theywilldesignslogans,brandlogos,andotheradvertisinggraphicsand

digitalartanddesign.orgTeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects

TeacherpreparedRubrics

12days



CC.2.4 information,whileapplythistothecreationprocess.Vocabulary

● Selection● DirectSelection● StrokeandFill● Graphic

Manipulation● FocalPoint

PhotoshopandIllustrator

- Logos3.4.10.A23.4.10.B315.4.12.G15.4.12.A15.4.12.KCC.1.2CC.1.4CC.1.5CC.2.4

Designaneffectivelogoforabusiness,creatingsomethinguniqueandsimplistic.Lastly,comparelogosfromsuccessfulcompanies.Vocabulary

● logo● brand

recognition● brandloyalty

digitalartanddesign.orgTeacherpreparedOnlineactivitiesonEdmodoTeachercreatedweb-basedprojects


10days

PhotoshopandIllustrator- Posters

3.4.10.A23.4.10.B315.4.12.A15.4.12.G

Applyskillsindesign,themecomposition,andlayouttocreateaposterthateffectivelydrawsin

digitalartanddesign.orgTeacherpreparedOnlineactivitiesonEdmodo


6days



15.4.12.KCC.1.2CC.1.4CC.1.5CC.2.4

thereader.Vocabulary

● Ruleofthirds

Teachercreatedweb-basedprojects

PhotoshopandIllustrator- Flyers

3.4.10.A23.4.10.B315.4.12.A15.4.12.G15.4.12.KCC.1.2CC.1.4CC.1.5CC.2.4

Applyskillsindesign,themecomposition,andlayouttocreateaflyerthateasytoreadandgrabsaperson'sattention



5days

AdobeInDesign- Restaurantmenu

3.4.10.A23.4.10.B315.4.12.A15.4.12.G15.4.12.KCC.1.2CC.1.4CC.1.5CC.2.4

Useapublicationdesignsoftwaretocreatetemplatesandfinaldraftsforbrochure,insertimagesandtextfromotherprograms.Vocabulary

● Wireframe● rulesandguides● Picas● ColorSwatches● Bleedandslug

area● MasterPages



12days



● Textandimageplaceholders

● Adobebridge● Adobemini-

bridge● Template

AdobeInDesign

- Magazine3.4.10.A23.4.10.B315.4.12.A15.4.12.G15.4.12.KCC.1.2CC.1.4CC.1.5CC.2.4

CreateaMagazineutilizingAdobeindesignskills.Vocabulary

● Theme● FrontCover● BackCover● Two-pagespread● COB(cut-out

background)● Headerand

Footer


12days

AdobeInDesign- Newletter

3.4.10.A23.4.10.B315.4.12.A15.4.12.G15.4.12.KCC.1.2CC.1.4CC.1.5

DesignaNewslettertemplateapplyingdesignandlayoutskillsfrompreviousInDesignprojects.


12days



CC.2.4

TargetMarketing 3.4.10.A23.4.10.B315.2.12.OCC.1.2CC.1.4CC.1.5

Understandingtheaudienceandhowtomeettheirneedsandselltothemasabusiness.Vocabulary

● TargetMarket● Market

Segmentation● MarketingMix● Demographics


9days

MultimediaAdvertising 3.4.10.A23.4.10.B315.4.12.KCC.1.2CC.1.4CC.1.5CC.2.4

ExploreadvertisingforTV,radioandonlinevideo.EvaluateandcreateprojectsusingaudioandvideoeditingsoftwareVocabulary

● Digitaladvertising


9days



ReviewforFinal 3.4.10.A23.4.10.B315.3.12.E15.4.12.KCC.1.2CC.1.4CC.1.5CC.2.4

StudentswillreviewadvertisingproductsandskillsrequiredthroughprojectcreationintheAdobeCreativeSuite

TeacherpreparedOnlineactivitiesandpresentationsonEdmodo

10days

FinalProject:PublicationDesign

15.4.12.G15.3.12.X3.4.10.A23.4.10.C1CC.1.2CC.1.4CC.1.5CC.2.4

CreateDigitalprintmediaforanewbusinessapplyingskillsacquiredthroughouttheschoolyearintheAdobeCreativeSuiteandAdvertising


21days



Documents

Graphic Design/Advertising - Edl · PDF fileScranton School District Curriculum Guide Graphic Design/Advertising Page 1 Graphic Design Prerequisite: Introduction to Business, Business