Graphic Design Roots Roots. Roots 1900191019201930194019501960197019802000 Art Nouveau Cubism Psychedelic Futurism Dada De Stijl Pop Art Art Deco Abstract

Graphic Design Roots

RootsRoots

Graphic Design RootsRoots

19001900 19101910 19201920 19301930 19401940 19501950 19601960 19701970 19801980 20002000

Art NouveauArt Nouveau

CubismCubism

PsychedelicPsychedelic

FuturismFuturism

DadaDada

De StijlDe Stijl

Pop ArtPop Art

Art DecoArt Deco

Abstract ExpressionismAbstract Expressionism

SurrealismSurrealism

BauhausBauhaus Op ArtOp Art

MinimalismMinimalism

ConstructivismConstructivism

DigitalDigital

Post ModernPost Modern

ModernModern

UrbanUrban


Movement/StyleMovement/Style

School/ClassSchool/Class

Individual Individual ArtistsArtists


Design OriginsDesign Origins

Professional graphic design began in Professional graphic design began in Europe.Europe. Valid design education began in Valid design education began in

Germany at the Bauhaus in the 1920’s.Germany at the Bauhaus in the 1920’s. Graphic design education began in the U.S. Graphic design education began in the U.S.

after WWII.after WWII. Early designers were trained in fine arts, Early designers were trained in fine arts,

stage design, architecture or photography.stage design, architecture or photography.


Design OriginsDesign Origins

As a rule fine arts (specifically As a rule fine arts (specifically painting) has preceded what has painting) has preceded what has happened in graphic design.happened in graphic design. The roots of graphic design are in the The roots of graphic design are in the

great fine arts traditions and great fine arts traditions and movements.movements.


Design StyleDesign Style

A valid visual style is the result of A valid visual style is the result of working toward the leading edge of working toward the leading edge of visual communication.visual communication. The development of a unique graphic The development of a unique graphic

style comes from working in a series or style comes from working in a series or sequence and pushing at visual limits.sequence and pushing at visual limits.


Art NouveauArt Nouveau

Inspiration derived from Inspiration derived from flowing twisting shapes flowing twisting shapes of plants, vines leaves, of plants, vines leaves, flowers.flowers. Steered away from Steered away from

imitation. imitation. Emphasis on surface Emphasis on surface

decoration, ornament.decoration, ornament. Illustrations, letterforms, Illustrations, letterforms,

ornament launched ornament launched future graphic ideas.future graphic ideas.

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.


Fragmentation, Fragmentation, multiple viewpoints, multiple viewpoints, collage, collage, assemblage, assemblage, letterforms as visual letterforms as visual elements.elements. Total break with Total break with

image presentation.image presentation.

CubismCubism


FuturismFuturism Integration of cubism Integration of cubism

and motion.and motion. Machine elements Machine elements

and kinematics as and kinematics as design elements.design elements.

Conversion of time Conversion of time into visual form much into visual form much like strobe like strobe photography.photography.


DadaDada Used humor, Used humor,

metamorphosis, and metamorphosis, and shock value as shock value as communication communication elements.elements. Typographic Typographic

experimentation. experimentation. Asked “what is art?” Asked “what is art?” Broadened ideas of Broadened ideas of

what art could be.what art could be.


Illustrative images Illustrative images derived from the derived from the unconscious.unconscious.

Visual forms from Visual forms from dreams, heavy dreams, heavy influence of Sigmund influence of Sigmund Freud.Freud.

Mysterious Mysterious illustrations and illustrations and photographs.photographs.

Close continuation of Close continuation of Dada.Dada.

SurrealismSurrealism


Combination of words Combination of words and images as and images as simultaneous visual simultaneous visual experience.experience. Photograms, Photograms,

photomontage, photomontage, superimposition, superimposition, variable focus, variable focus, concrete typography.concrete typography.

Innovative posters as Innovative posters as vehicle for vehicle for revolutionary revolutionary communication.communication.

Roots in Russian Roots in Russian revolution.revolution.

ConstructivismConstructivism


Ornament and Ornament and surface decoration surface decoration derived from derived from concepts of art concepts of art nouveau but using nouveau but using geometric and geometric and machine forms.machine forms. ““Streamlined” Streamlined”

shapes, slick, shapes, slick, sometimes garish sometimes garish finishes.finishes.

Ornate typography, Ornate typography, borders, corners, borders, corners, dingbats.dingbats.

Art DecoArt Deco


Precise space division, Precise space division, simplicity, basic shapes, simplicity, basic shapes, primary colors, primary colors, asymmetric typography.asymmetric typography.

Rather metaphysical Rather metaphysical concepts radically concepts radically altered the printed altered the printed page.page.

Most powerful influence Most powerful influence on Bauhaus, on Bauhaus, international style, and international style, and “Swiss graphics”.“Swiss graphics”.

De StijlDe Stijl


Integration of Integration of architecture, product architecture, product design, fine arts, design, fine arts, crafts, theatre, crafts, theatre, photography, and photography, and graphic design.graphic design. Foundation of design Foundation of design

education methodology.education methodology. Functionalism, Functionalism,

coherence, set design coherence, set design philosophy for philosophy for “international style”. “international style”.

Birth of professional Birth of professional design.design.

BauhausBauhausQuickTime™ and a

TIFF (Uncompressed) decompressorare needed to see this picture.


Action art.Action art. Forms from the act of Forms from the act of

making art.making art. American origin.American origin. Mysterious imagery, Mysterious imagery,

forms without ready forms without ready reference.reference.

Minor importance to Minor importance to graphic design.graphic design.

Abstract ExpressionismAbstract Expressionism


Forms derived from Forms derived from graphic design, graphic design, packages, signs, packages, signs, billboards, billboards, advertising.advertising.

Commercial Commercial reproduction reproduction techniques.techniques.

Expanded subjects Expanded subjects of art.of art.

Pop ArtPop Art


Great attention to Great attention to 2D and 3D space 2D and 3D space with very sparse with very sparse design elements.design elements.

Use of grids, Use of grids, mathematics.mathematics.

““Less is more”.Less is more”. Intellectual, Intellectual,

abstract, abstract, structural.structural.

MinimalismMinimalism

QuickTime™ and aTIFF (Uncompressed) decompressor



Illusion, color field, Illusion, color field, gestalt as the gestalt as the subject of art.subject of art.

Strong grids, Strong grids, diagrams.diagrams.

Deals with color Deals with color psychology.psychology.

Op ArtOp Art




San Francisco origin.San Francisco origin. Roots in drugs, protest, Roots in drugs, protest,

rock music.rock music. Art by “non-designers”.Art by “non-designers”. Integrated type, Integrated type,

illustrations, photos.illustrations, photos. Color compliments, Color compliments,

powerful posters, powerful posters, influenced by art influenced by art nouveau.nouveau.

PsychedelicPsychedelic




Art through Art through mathematical language mathematical language by program.by program.

Linear and dot image.Linear and dot image. Machine made art.Machine made art. Illustrative, typographic Illustrative, typographic

potential.potential. Roots in industry.Roots in industry.

DigitalDigital




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Graphic Design Roots Roots. Roots 1900191019201930194019501960197019802000 Art Nouveau Cubism Psychedelic Futurism Dada De Stijl Pop Art Art Deco Abstract