LUFTHANSA

“TAKING MOBILE COMPUTING TO THE SKIES WHILE KEEPING THE MOBILE WORKFORCE CONNECTED"

By:Abhishek Singh (1508)Dipika bajajNeelesh Srivastva (1540)Rahul Shukla (1550)Love Preet

Lufthansa's registered office and corporate headquarters is located in Deutz, Cologne, along with its main operations base Lufthansa Aviation Center (LAC) and its primary traffic hub is at Frankfurt Airport in the Frankfurt am Main with a second hub at the Munich Airport.

Lufthansa is known as a founding member of Star Alliance, it is the world's largest airline alliance, which was formed in the year 1997.

The International Air Transport Association (IATA) is an international industry trade group of airlines headquartered in Montreal, Quebec, Canada, where the International Civil Aviation Organization is also headquartered. The executive offices are at the Geneva Airport in Switzerland

ATA's mission is to represent, lead, and serve the airline industry. IATA represents some 240 airlines comprising 84% of scheduled international air traffic.[1] The Director General and Chief Executive Officer is Tony Tyler. Currently, IATA is present in over 150 countries covered through 101 offices around the globe.

IATA was formed on 19 April 1945, in Havana, Cuba.

. At its founding, IATA had 57 members from 31 nations, mostly in Europe and North America. Today it has about 240 members from more than 140 nations in every part of the world.

The main aim of IATA is to provide safe and secure transportation to its passengers.

IATA consists of the Office of the Director General and Chief Executive Officer,  Tony Tyler:  

Human Capital Guido Gianasso

Environment Paul Steele

Communications Anthony Concil

Chief Economist Brian Pearce

Legal Services Gary Doernhoefer

Audit ServicesFrank Di Stefano

plus five major divisions: Corporate Services Ayaz Hussain

Industry Distribution and Financial ServicesAleks Popovich

Marketing and Commercial Services Mark Hubble

Member and Government Relations & Corporate SecretaryThomas Windmuller

Safety, Operations and Infrastructure

Lufthansa Flight Training GmbH is a company owned by the airline Lufthansa, that trains Lufthansa pilots

The training locations are Bremen, Frankfurt, Berlin and Munich in Germany, Vienna in Austria, Zurich in Switzerland and a facility in Phoenix, Arizona, USA. The company has about 500 employees[1] and has been in business or around 50 years.

The Lufthansa Group employs 117,000 people worldwide of 146 nationalities. In 2010, over 90 million passengers flew with Lufthansa (not including Germanwings and Brussels Airlines).

PARTNER AIRLINES

Lufthansa built up a worldwide partner network, offering coordinated connections, common frequent-flyer programmes and code sharing

All airlines remain independent and keep their own corporate identity. Lufthansa partners around the world are:

Air Malta, Malta Cirrus Airlines, Germany Air Dolomiti, Italy Luxair, Luxembourg Qatar Airways, Qatar Air China, China Jat Airways, Serbia Air India, India Aegean Airlines, Greece Ethiopian Airlines, Ethiopia

Company slogan There's no better way to fly

Revenue €27.324 billion (2010)[3] Profit €1.1 billion (2010)

Founded in 6 junvery 1953

THE LUFTHANSA GROUP

Deutsche Lufthansa AG is a globally operating aviation group with around 400 companies and subsidiaries.

It is active in five business segments. Passenger Transportation is the Group’s core business activity.

PROFILE OF THE COMPANY

Fifth Largest airline in Europe in terms of overall passengers carried

Luft (the German word for "air"), and Hansa (after Hanseatic League, the powerful medieval trading group)

Lufthansa services around 410 destinations.

CONT…. Lufthansa Passenger Airlines belong to

the world’s foremost airlines. On international routes it carry more

passengers than any other IATA operator. In the 2007 summer timetable Lufthansa

and its regional partners offered a comprehensive network of flights to 185 cities.

Lufthansa is a founding member of the world’s leading air transport network Star Alliance and maintains partnerships with other airline .Via this network 841 cities in 157 countries are served.

THE CASE

ANALYSIS Need to make Lufthansa staff

Trained While MobileUp-to-date about

Schedules Weather events Other facts

Increase ProductivityEfficiencyReturn on Investment

Introducing new technology Decrease

Cost-capital cost and overall costTime to train pilots from time to timeTraining centers

SUGGESTIONSFor training pilots

• Centers at maximum sites• Printed material available at various

airports about new updates

On planes• Effective and sensitive in-build

weather analyzer,• Online services ,• Easy availability of customers

information.

CHALLENGESTo keep 3,500 highly mobile airline

pilots trained On the latest technology Procedures Plugged into the corporate infrastructure

Informed about Schedules, Weather events, and Other facts

Also,First to introduce

Accomplish this while controlling costs.

TILL NOWPaper logbooks

Hard copy work cards

Engineering data from isolated sources

Maintenance requires familiarity with access requirements

TECHNOLOGYNotebook required with features

Key software application used by the pilots Weight less than 2 kg(4.4 pounds) Screen 12inches diagonally Screen bright and easy to read in cockpit light 5 hrs long battery life

Notebook handled by pilots

Good performance Power back up sufficient 3.5 pounds weight Pentium III Intel Processor operating at 600 MHz

with 128MB of RAM and a 20GB hard drive

MOBILE TECHNOLOGY Parent category for

mobile telephony mobile computing portable electronic devices systems Networks

e-Commerce The electronic exchange of value (goods,

services, information, money) m-Commerce

The ability to interact with your customers, employees and suppliers at the point of need - anywhere, anytime through handheld mobile devices

IMPROVES

ADAPTATION

CONNECTIVITY

QUALITY

WHY USING MOBILE TECHNOLOGY IN LUFTHANSA?

ROI will increaseTo yield more productivity and

improve efficiencyCost controlNeed to help the company to be more

competitiveNeed to improve infrastructure

WHAT CUSTOMERS ARE EXPECTING?

Complaint handlingLow cost and more serviceEasy access to information requiredProper schedule of flightsEasy and comfortable journey

WHAT ARE PILOTS/EMPLOYEES ARE EXPECTING?

Need to solve problems fasterNeed to be able to connect anytime

anywhereEasy access to dataStrong information system-right time, right

information

BENEFITS TO EMPLOYEES

Access current data electronicallyCan Work anywhereConvenient Time savingCost controlClass room training ended

Challenges are particular to Lufthansa’s situation, many are shared by other global

organizations also, like

Provide a mobile workforce with equipment that fits their needs

Capital to invest New employees have to be recruited with computer skills Not suitable for employees who are not adaptable to new

technologies and may take time to be accustomed to it. Provide adequate support to mobile operations while

keeping a tight control on cost and being able to justify the investment.

Example could include: This problem may be faced by some transportation

companies and shipping companies while implementing mobile computing in their system.

Examples could include:

Increased, all-around, communication within Organization Personal relationships (family, friends, etc).Especially important for a highly mobile workforce such as

airline pilots. Remote access to

Corporate applicationsImportant as more of the employee’s interaction is self-

managed (payroll systems, expense reports, etc.) The Communication & effectiveness of its service

representatives in addressing the customers’ needs, benefits business in several areas, such as Sales & Marketing, Customer Service and Operations.

BENEFITS TO CUSTOMERS Flight information

Online timetable Arrival and departure Timetable to download Information via SMS Lufthansa Mobile Services

In-flight access internet to customers via FlyNet project

Improve Customer relationship Low ticket prices Providing data to support new initiatives, to

solve issues

Steps taken to manage the risk:

Ensured that technical specifications for the equipment were acceptable to both pilots and the union

Increased the chances of use by providing convenient alternatives to traditional tasks (such as carrying manuals and technical documents around).

Standardized on a unique hardware and software platform to reduce support and upgrade costs.

Before mass implementation feedback has been taken in phases to understand the feasibility.

Pilots may not be efficient to work on notebooks so for this initial training is given accordingly.

CONCLUSIONMobile technology Improves business processes Improves return on investments Reduce cost and time Customer and employee satisfaction

So every business organization will be benefitted by implementing Mobile technology as Lufthansa.

THANKYOU