Trending Hashtag – Case Study

ReplaceMovieNameWithSmile

The #tag #ReplaceMovieNameWithSmile was launched on23 June, 2012

The said #tag was started at around 11:45 am and was activefor more than 24 hours

It was trending #4 in Mumbai at 3 pm

It was trending across India at 3.30 pm

1330+ Tweets, 1 million+ impressions and 100+ Retweets

The main objective of starting the said #tag was to createengagement with the existing follower base and spreadsmiles

Overview of the Study

Total number of posts on the #tag

1330+

ReTweets

#tag Impressions

1M+

100+

Trend Of Mentions

4 PM Hashtag stats

5:15 PM Hashtag stats

Source: http://hashtagbattle.com

Region Mentions

United States 774 (59.5% of total)

India 495 (38.1% of total)

Significant number of mentions were from these regions

Mentions of the #Tag

Top Tweeps

Citywise Trends

India Trend

Trending #2 at 3 pm Trending #1 at 3.30 pm

Takeaways

Thank You Keep Tweeting!

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