GOVERNMENT OFJAMMU & KASHMIR, DIRECTORATE OF … · Ph.0191-2548172 Fax. 0191-2548358 Brochure designing n. Tourism, - Creative Cost of Bid Rs. 2500/ - (in shape of Treasury Receipt

GOVERNMENT OFJAMMU & KASHMIR,

DIRECTORATE OF TOURISM, JAMMU

Expression of Interest (EOI)

FOR

Appointment of Agency for content creation

(needed for online and offline marketing), viz. Creative designing, Still

Photography, Film making, Brochure designing and Digital innovations

with a view to synchronize creatives and communications

across all the formats of media for the publicity and promotion

of tourism in Jammu region

E-tendering

QUALITY CUM COST BASED SELECTION

www.jammutourism.gov.in

e-mail [email protected]

GOVERNMENT OF JAMMU AND KASHMIR


Subject: - Appointment of Agency for content creation (needed for online and offline marketing), viz. Creative designing,and Digital innovations with a view to synchronize creatives and communications across

all the formats of media for the publicity and promotion of tourism in Jammu regio

For and on behalf of Governor of Jammu & Kashmir, Jammu invites online Expression of Interest in two Cover systems (Envelope I

technical bid & Envelope II and offline marketing content creation, creation of Smart audio tour,

designing and Digital innovations for one year.

Sr.No. Name of Work

1

Appointment of Agency for

content creation for online and offline

marketing), viz. Cdesigning, Still

Photography,Brochure designing

Digital innovations with a view to synchronize

creatives and

communications across all the formats of media for

the publicity and promotion of tourism in

Jammu region

Critical Dates and time

Date of Publication

Last Date of downloading of Tender

Last date for

Queries online

ERNMENT OF JAMMU AND KASHMIR


Appointment of Agency for content creation (needed for online and offline

marketing), viz. Creative designing,Still Photography, Film making, and Digital innovations with a view to synchronize creatives and communications across

all the formats of media for the publicity and promotion of tourism in Jammu regio

EOI No – 91 of 2019

Dated – 29/10/2019

For and on behalf of Governor of Jammu & Kashmir, Directorate of invites online Expression of Interest in two Cover systems (Envelope I

technical bid & Envelope II - Price Bid) from Appointment of Agency for online and offline marketing content creation, creation of Smart audio tour,

designing and Digital innovations for one year.

Name of Work Value of the Work (Rs)

Fixed BidSecurity (Rs)

Appointment of Agency for

content creation (needed for online and offline

, viz. Creative Still

Photography,Film making, designing and

Digital innovations with a view to synchronize

creatives and

communications across all formats of media for

the publicity and promotion of tourism in

Jammu region

To be

quoted by

the bidder

Rs. 1 Lakh

Critical Dates and time

Date of Publication 29-10-2019

Last Date of downloading 28-11-2019

for submission of

online / Hardcopy 15-11-2019

Ph.0191-2548172

Fax. 0191-2548358

ERNMENT OF JAMMU AND KASHMIR

Appointment of Agency for content creation (needed for online and offline , Brochure designing

and Digital innovations with a view to synchronize creatives and communications across

all the formats of media for the publicity and promotion of tourism in Jammu region.

Directorate of Tourism, invites online Expression of Interest in two Cover systems (Envelope I -

Appointment of Agency for online and offline marketing content creation, creation of Smart audio tour, Creative

Fixed Bid Security

Cost of Bid

s. 1 Lakh

Rs. 2500/

-

(in shape

of

Treasury

Receipt

MH:

1452-

Tourism)/

RTGS/NEF

T/IMPS.

Last date for submission

of Bid

29-11-2019

Date of opening of

technical bid

30-11-2019

Date of opening of

Financial Bid

To be decided later by the Dept.

1. The Bid documents consisting of instructions to Bidders (ITB), Bid Data

Sheet (BDS), Eligibility Criteria and Documents to be furnished with

the Bid, General &Special Conditions of Contract, Contract Data,

Specifications, and set of terms and conditions of contract and other

forms will be available on the website: www.jktenders.gov.in [30-10-

2019] to [29-11-2019]

2. Cost of bid documents (Rs. 2,500/-) must be paid either by depositing in

J&K Govt’s treasury in MH 1452 (Tourism) or via bank transfer in the

following bank account. Bank A/C No. 0097010100002025Name of the

Bank – J&K Bank, Town Hall. Jammu, IFSC

CodeJAKA0TNHALL.Copy of the Treasury Remittance Challan / Bank

acknowledgement slip (As the case may be), clearly mentioning the

amount, transfer reference number, date and time of the transfer.

3. Bidders must submit the copies of acknowledgements of duly paid cost

of bid document and earnest money for the bid in the required format

along with the Bid documents.

4. Earnest money for the tender must be submitted in the form of CDR or

FDR only, pledged in favour of Accounts Officer, Directorate of Tourism,

Jammu.

5. Bids shall be received “on line” on or before [29-11-2019]. The bidder

must possess Compatible Digital Signature Certificate (DSC) and proper

user ID.

6. The hard copy of the tender documents shall be received only from the

agencies who are qualified technically. EMD of the successful agency

shall be retained by this Directorate till the successful completion of the

contract period and the EMD of all the unsuccessful agencies shall be

released back in their favor.

7. A Bidder requiring any clarification of the bidding documents may ask

questions through email ([email protected]) provided the

observations are raised before the scheduled deadline.

8. Bids received on line shall be opened on 30-11-2019in the

Directorate of Tourism, Jammu. If the office happens to be closed on

the last date of opening of the bids as specified, the bids will be

opened on the next working day at the same time and venue or any

other date as fixed by the Directorate of Tourism, Jammu.

9. The Directorate of Tourism, Jammu reserves the right to cancel any or

all bids without assigning any reason thereof.

10. The rate quoted shall be inclusive of all the applicable taxes.

11. All the applicable taxes shall be effective @ the prevailing rates fixed

by the Govt. from time to time and shall be deducted at source from

the amount payable to bidder or firm/Agency as prescribed by the

Government.

12. The bidder shall have to undertake the work as per terms and

conditions of Tender document / scope of work/Term of reference.

13. The firm/Agency shall draw agreement deed within 7days with the

department after the issuance of allotment letter.

Sd/-

(Director Tourism)

Jammu

No: -DTJ/AEO/35-36 Dated: - 29/10/2019

Copy to the:

1. Principal Secretary to Government, Tourism Dept. Civil Secretariat, Srinagar.

2. Director Information, Jammu, with the request to publish the EOI in two

leading National and Local Dailies.

TENDER DOCUMENT

FOR

Appointment of Agency for content creation

(needed for online and offline marketing), viz. Creative designing,Still

Photography,Film making, Brochure designing and Digital innovations

with a view to synchronize creatives and communications

across all the formats of media for the publicity and promotion

of tourism in Jammu region

BY

DIRECTORATE OF TOURISM,

JAMMU

GOVT. OF JAMMU AND KASHMIR

SECTION I

For and on behalf of Governor of Jammu &Kashmir, Directorate of Jammu

tourisminvites online Expression of Interest in two Cover systems (Envelope

I – technical bid &Envelope II –Financial Bid) from registered Companies,

Firms.

TABLE

Sr.

No

Name of Work

Value of the Work

(Rs)

Fixed Earnest

money (Rs)

Cost of Bid

Document (Rs)

Date of opening

1

Appointment of Agency

for content creation (needed for online and

offline marketing), viz. Creative designing, Still

Photography, Film making, Brochure

designing and Digital innovations with a view

to synchronize creatives

and communications across all the formats of

media for the publicity and promotion of

tourism in Jammu region

To be quoted

By the bidder

Rs.1.00Lacs

Rs. 2500/-

30-11-2019

Detailed tender document can be downloaded from www.jktenders.gov.in

The online bids are invited from bidders who comply and satisfy eligibility

criteria as laid down in the tender document for providing the above stated

services.

Queries on the tender document may be sent via email on

[email protected], and shall be answered within 48 Hours by the

department.

Bidders shall quote rates in terms of fixed price including all taxes. The quoted

/ negotiated rates shall remain valid for the entire duration of the project.

1. Project Background

Jammu Division consists districts of Jammu, Doda, Kathua, Ramban, Reasi,

Kishtwar, Poonch, Rajouri, Udhampur and Samba. Most of the land is hilly or mountainous, including the Pir Panjal Range which separates it from the Kashmir

Valley and part of the Great Himalayas in the eastern districts of Doda and Kishtwar. Its principal river is the Chenab. Chenab Valley is another important

division in Jammu region.

Directorate of Tourism, Jammu is the main Tourism developmental, promotional

and regulatory arm of the J&K Government, responsible for overall planning and

execution of schemes for the development, up-gradation and improvement of the tourism in Jammu division of Jammu & Kashmir.

2. Objective

Over the years promotion of Tourism in Jammu region has been gaining focused

attention, especially in the wake of immense potential in pilgrim, nature and adventure tourism options, spread across various tourism destinations in the ten

(10) districts of Jammu division. Directorate Jammu tourism is planning to promote Jammu tourism by synchronizing all the marketing and promotional campaigns

thereby creating world class marketing and promotional material (viz. Films, Brochures, Website, digital media and other digital innovations) in order to reach

the optimum potential of the tourist inflow in Jammu division.

Towards achieving the above objectives, the Directorate of Jammu Tourism proposes to commission a professional agency for promotional Still

Photography,film making, communication planning, creative designing, digital innovations and other tourism promotion solutions for a period of one

year.

3. Eligibility Criteria

Sr.No. Criteria Documentary Evidence to be

produced

Basic Eligibility Criteria

4.1

Only Registered, Companies and Firms

(with a valid PAN & GST numbers) are allowed to bid for the tender.

Consortiums or Joint ventures are not

permitted to apply.

Certificate of Incorporation / Registration. Copy of PAN & GST

Certificates

4.2

The Firm / Agency must have been in operation for a minimum period of 3

years as on 01stOct. 2019 with the relevant related experience as detailed

below.

A Certificate from Chartered Accountant certifying that the

bidding agency is in operation for a minimum period of 3 years as

on 01stOct. 2019

4.3

The bidding agency should have a

minimum average t50Lacs, for the last three financial year

(i.e 2016-17, 2017

4.4 Cost of Bid document to be duly paid

4.5 Earnest Money Deposit to be duly paid

Technical Eligibility Criteria

4.6

The bidding agency must have completed:

1. Minimum 2 projects

promotion, via Film making, Creative designing,

Brochure designing, website development

Body.

2. Minimum1 projects and promotions, via

Photography, Creative designing, Brochure

designing, website develfor the Private Sector

organization3. Minimum 2 operational

developing a smart audio tour tourist experience enhancement.

4. Minimum 1Signage Project with augmented reality

enhance tourist experience Govt. organisation

5. Minimum 1 Brochure Project

with augmented reality functionality to enhance tourist

experience for a Govt. organisation.

4.7

The Bidder should not be under a

Declaration of Ineligibility for corrupt or fraudulent practices with any

Government departments/ agencies/

The bidding agency should have a

average turnover of INR , for the last three financial year

2017-18& 2018-19)

A Certificate from Chartered Account must be submitted along

with ITR Acknowledgement &audited balance sheet for the

said years.

Cost of Bid document to be duly paid Copy of the Treasury Challan/

Copy of the Bank Transfer.

Earnest Money Deposit to be duly paid

Copy of the CDR/FDR duly

pledged in favour of Accounts Officer, Directorate if Tourism,

Jammu.

Technical Eligibility Criteria

he bidding agency must have

2 projects of tourism

promotion, via Still Photography, Film making, Creative designing,

designing, website development for Government

projects of Marketing and promotions, via Still

Photography, Film making, Creative designing, Brochure

g, website development Private Sector

organization. operational Project of

developing a smart audio tour for tourist experience enhancement.

Signage Project with augmented reality functionality to

enhance tourist experience for a . organisation.

1 Brochure Project

augmented reality functionality to enhance tourist

experience for a Govt. organisation.

A Copy of work order of the

projects undertaken to be submitted.

The Bidder must also submit the

documentary evform of links& scanned copies

(Submit the hard copies along with the physical

document submission),demonstrate the functionality of

the jobs done of the similar nature as mentioned in point 4.4.

The Bidder should not be under a

Declaration of Ineligibility for corrupt or fraudulent practices with any

Government departments/ agencies/

A declaration by the authorized representative of the bidding

A Certificate from Chartered Account must be submitted along

with ITR Acknowledgement &audited balance sheet for the

Copy of the Treasury Challan/

Copy of the Bank Transfer.

Copy of the CDR/FDR duly

pledged in favour of Accounts Officer, Directorate if Tourism,

A Copy of work order of the

projects undertaken to be

The Bidder must also submit the

documentary evidence in the & scanned copies

(Submit the hard copies along physical tender

document submission),In order to demonstrate the functionality of

the jobs done of the similar nature as mentioned in point 4.4.

claration by the authorized representative of the bidding

ministries or PSU’s and should not be blacklisted by any government

departments/agency/ Ministries or PSUs.

Agency to be submitted as Annexure 1.

4.8 The bidding agency should agree to undertake the assignment in

accordance with the Scope of Work.

An undertaking on the letterhead

of the Agency and signed by an

authorized signatory, that the Agency will undertake the

assignment, in accordance with the Scope of Work detailed in the

EOI document and at the consolidated cost submitted by

the Agency in the financial proposal (the cost is not to be

indicated in the undertaking) to be submitted as Annexure-2. The

above undertaking submitted would be binding on the Agency.

4.9

The bidding agency should be able to provide a dedicated, well qualified

content creation and development team for undertaking the required work as

per Scope of Work.

A confirmation letter from the

bidding agency for being able to provide the qualified team should

be submitted on the company letter head, duly signed by the

authorized signatory as per format given in Annexure-3.

4.10

The bidding agency should have a full-

fledged establishment within India and an operational office with a dedicated

team.

A self-undertaking on the agency’s letter head, duly

stamped and signed by the authorized representative of the

agency stating that the bidding agency has an office.

4.11

The Bidder must have a full time local

representative operating from a local address based out of Jammu

Resume, ID proof and the

address proof of the representative needs to be

shared.

4.12 Detailed Presentation

Bidder also needs to submit a

detailed presentation on

“adequacy and quality of the

proposed methodology and

execution plan in response to the

terms mentioned in the scope of

work”. Bidder must present the

above plan personally to the

selection committee

Interested agencies must provide information in support of their qualification and experience with reference to the eligibility criteria tabulated above.

4. Scope of work

The scope of work for the selected agency shall be, but not limited to, the

following:

In the initial stage of the contract, the selected agency shall be responsible

for content creation for online and offline marketing communications. The agency will also be responsible for Photoshoot and video shoot and creating

content and communications annual events for Jammu tourism. Event based content creation will be for, up-to 3 mega events and up-to 15

medium to small events done by Directorate of tourism Jammu. The selected agency shall also be responsible for annual creative and

communication designing, for events, trade fairs, print ads, hoardings, and other marketing requirements for Jammu Tourism. For more detailed

explanation please refer to the scope of work, mentioned below.

Language – the language of all the deliverables will primarily be in

English. However, if directed by the department, the agency will extend support in providing the service for translation, however at no extra cost.

The locations and activities to be covered in this tourism promotion project

shall be decided by the Directorate of Tourism, Jammu.

a. Content creation for online, offline & digital marketing.

i. Make a8 to 10 minutes Main Promotional Film on Jammu covering all

the 10 districts of Jammu region. The film should highlight prominent tourism destination, activities, cultures, nature and other relevant details

related to tourism of minimum of 20 destinations/activities across all the districts of Jammu region. The selected agency shall also be responsible

to create event based films to be done by Directorate of tourism Jammu annually. These films will be pre-event promotional film/teasers, event

coverage film and other related videos for, up-to 3 mega events and up-to 15 medium to small events done by Directorate of tourism Jammu.

The final locations, events and activities to be covered in this tourism

promotion project shall be decided by the Directorate of Tourism, Jammu.

o All The films should be shot on drone (4K) and hand-held camera

(preferably Canon 5D Mark IV or of similar or higher

configuration).Wherever required, slider, led lights, sound, hand gimbal is to be used.

o 20 Destinations/Activity based edits of 1 Minute each, also needs

to be done. o Jammu tourism will hold the copyright ownership of the raw

footage and the edited versions of the film. o Original copyright captivating music along with proper editing and

supers with graphics to be used in the film. o A low resolution version of the film also needs to be shared.

o Minimum 20 Destination/Activity based edits also needs to be

shared. o The agency shall make sure that no Copyrights issue is raised. If

ever, an issue is raised, then that shall be settled by the agency at their own risk and costs. Directorate of Tourism, Jammu shall not

be liable on this account.

ii. Still photography of the selected locations and activities across all the 10 districts of Jammu region needs to be done. Basic idea behind the

photoshoot is to create a high resolution tourism promotion image bank for Jammu region. The selected agency shall also be responsible for a

professional photoshoot of events done by the Directorate of Tourism, Jammu annually. The purpose of the shoot shall be to take the pictures

of the entire event. The agency is expected to cover up-to 3 mega events and up-to 15 medium to small events done by Directorate of

Tourism, Jammu.

These images will be used in various communication material and to promote Jammu Tourism via online and offline marketing campaign.

o Minimum 20 Destination/Activity needs to be covered across all the 10 districts of Jammu region in the photoshoot. The final

locations and activities to be covered in this tourism promotion project shall be decided by the Directorate of Tourism, Jammu.

o The agency will be responsible for taking still, candid shots of locations, people, monuments, sceneries etc. to ensure the

website, brochures and other marketing materials are laced with exclusive pictures of the region.

o All pictures will be the property & exclusive copyright of Jammu Tourism.

o The pictures will be shot on high resolution cameras.

iii. Conceptualisation, designing & supply of detailed booklet brochure. This brochure must have Augmented reality (AR) compatibility in

order to enhance tourist experience with a minimum of 20 AR compatible images. The AR functionality should be able to augment

complete tourism details vide audio/text/videos/pictures of the selected locations, when scanned through the mobile app. The brochure shall

cover tourism destination, activities, cultures, nature and other relevant details for all the prominent locations across all the 10 districts of

Jammu Region.

Please find below the brochure printing specification;

o Qty: 2000 units o size – 8.5 inch (wide) x 8.5 inch (length)

o pages: Maximum of 80 Pages (76 inner pages + Cover) o colour: 4+4 color

o paper: 100% recycled imported paper with the required certifications

o inner Pages: minimum 130 gsm with online coating o cover: minimum 170 gsm with online coating

o printing: High quality offset printing o binding – Perfect binding

o treatment: Raised spot UV on the cover

iv. Conceptualisation, designing & supply individual Activity/ Location based small handout brochure. This brochure must have Augmented

reality (AR) compatibility in order to enhance tourist experience with a minimum of 4 AR compatible points per brochure. The AR functionality

should be able to augment complete tourism details vide audio/text/videos/pictures of the selected locations, when scanned

through the mobile app. The brochure shall cover tourism destinations, activities, cultures, and other relevant details of that particular district.

Please find below the brochure printing specification;

o Qty: 200000 units (20000 per activity/location) o size – A4 center fold (landscape/portrait, as per the approved

design)

o colour: 4+4 color o paper: 100% recycled imported paper with the required

certifications o Center fold

o treatment: Raised spot UV on the cover

v. Updating the current website of Directorate of Tourism, Jammu, by

designing and making it visually appealing and digital marketing friendly. The new website should be done in the latest and secure

technology and should be dynamic in nature. The new website must

have some digital innovation to enhance tourist’s experience. o Pictures with information on locations should be present.

o Proper distribution of information to be made with details on how to reach, google map assistance and contact.

o Gallery with attractive location picture. o Videos of the films on each location to be placed.

vi. The selected agency also needs to propose a digital innovation to be

used on the website and other digital promotions. The proposed innovation should be informative and user friendly. Bidding agency

needs to demonstrate the innovation through a demo for Jammu tourism or from their existing work from other Govt. organisations.

vii. Selected agency is also required to make an attractive mobile application for Jammu tourism to be available for download in Android

and IOS stores free of cost. Mobile application must carry the following

details; o Should have Augmented Reality(AR) feature

o All the tourism details of Jammu, viz. prominent locations to visit, best time to visit, weather, where to stay, where to eat, how to

travel, emergency contact details of responsible person’s in all the districts/destinations.

o Online Booking options for rest houses and activities. o Jammu tourism Audio tour. This audio tour shall work as an

audio guide for tourists visiting destinations across all the 10 districts of Jammu. The information to be shared through audio

tour shall be decided by the directorate of Jammu Tourism. Information of minimum 20 destinations/activities needs to be

covered in the smart audio tour. The functionality needs to be integrated with the mobile application.

o Smart signage system. This should be an Augmented Reality

based system and should allow the mobile application to give detailed information (video/images/text) about a specific

location/monument, just by scanning it’s existing signages through the mobile application.

o The selected would also have to manage and maintain the mobile application for 1 year from the date of hosting.

b. Creative& Communication designing on annual retainer ship

basis.

The selected agency shall be, but not limited to, the following; i. Conceptualization and designing of the creatives (images and

videos)and its adaptations for various platforms (as per the requirement of Directorate of Tourism, Jammu)and communication

required for the promotion of tourism in Jammu region.

ii. Communication and designing will be for, events, trade fairs, print ads, brochures, posters, banners, hoardings, bus shelters, and other

material required for tourism promotion of Jammu region. iii. In order to promote Jammu tourism in B2B and B2C circles, the

agency shall also be responsible for the suggesting tourism related events and exhibitions to the Directorate of Tourism, Jammu.

iv. In case the directorate plan to take part in an event/exhibition, the agency shall also be responsible to propose Jammu Tourism’s theme

and stall design for that event or exhibition.

v. The Agency shall also suggest additional innovative ideas and a brief

plan of execution from time to time, in order to promote and support tourism activities in the Jammu region.

vi. The selected agency shall also be expected,

o To reach out to the ever growing population of online users

worldwide to create awareness about tourism opportunities in Jammu.

o Drive traffic to the Jammu Tourism website and eventually increase tourist traffic in the region.

o To create a strong online community for Jammu tourism. o To increase visibility of Jammu in domestic and global tourism

markets. o To create a simple and user-friendly system for exchanging ideas

and feedback.

5. Delivery schedule:

Total duration of the Project shall be1 year, with the below mentioned time

lines;

Month Jobs to be done

Month 1

Shoot for main promotional film, Photoshoot, Brochures, Website, digital innovation and Mobile App Templates/Theme

finalization. Further, the agency shall provide all the support

to Directorate of Tourism, Jammu as per the scope of the work.

Month 2

Post production of the films, creation of the edits, image correction, website re-development, digital innovation

through mobile app, AR functionality designing (audio tour, smart signage feature), development and testing of the

systems.AR compatible Brochures design approvals. Further, the agency shall provide all the support to Directorate of

Tourism, Jammu as per the scope of the work.

Month 3

Delivery of main film, location/activity-based edits, images, website, mobile app, digital innovation and consolidated

brochures with AR functionality. Further, the agency shall provide all the support to Directorate of Tourism, Jammu as

per the scope of the work.

Month 4

Conceptualization, designing and communication development. Further, the agency shall provide all the

support to Directorate of Tourism, Jammu as per the scope of the work. Website & Mobile App maintained

Month 5



Month 6

Conceptualization, designing and communication

development. Further, the agency shall provide all the support to Directorate of Tourism, Jammu as per the scope

of the work. Website & Mobile App maintained

Month 7



Month 8




Month 9




Month 10



Month 11


support to Directorate of Tourism, Jammu as per the scope


Month 12




6. Period of Contract

The Agency would be appointed for a period of one year. However after

completion of first year, the contract may be extended for a period of next two years on mutually agreed terms and conditions.

7. Selection of Successful Bidder

The Bidder scoring highest consolidated marks (technical plus financial) shall

be designated as the “Successful Bidder”. Such Successful bidder would be

issued a Letter of Acceptance. However, this Directorate shall reserve the right

to cancel the EOI at any point of time (that includes even after the opening of

financial bids).

8. Technical evaluation criteria:

The objective of the technical evaluation shall be to assess the technical

competence of the bidder. After completion of Technical evaluation, marks

shall be awarded to the qualified bidders.

Sr.No. Criteria Maximum

Marks

1 Completed 3 years as on 01st Oct. 2019 0

2 Have a minimum average turnover of INR 50 Lacs, for the last three financial year (i.e 2016-17, 2017-

18 & 2018-19)

0

3

Have completed Minimum 2 projects of tourism promotion, via Still Photography, Film making,

Creative designing, Brochure designing, website development for Govt. Body (5 marks for one

Project).

10

4

Have completed Minimum 1 project of Marketing

and promotions, via Still Photography, Film

making, Creative designing, Brochure designing, website development for the Private Sector

organization.

5

5

Have completed Minimum 2 Projects of smart

audio tour for enhancing tourist experience for a Govt. body. (5 Marks for one project).

10

6

Have completed Minimum 2 fully operational digital innovation concepts through augmented

reality for a Govt. organisations to enhance tourist experience.(5 Marks for one project).

10

7

A presentation on adequacy and quality of the proposed methodology and execution plan in

responding to the terms mentioned in scope of

work. The Bidder must present the plan physically in front of the selection committee

35

Total Marks 70

Agencies scoring 70% marks or more in the Technical Evaluation (i.e. 49 out

of 70) shall be considered as technically responsive and will be shortlisted for

opening of financial bids.

9. Financial Evaluation criteria: 1. Financial Bids of the bidders scoring 70% marks or more in the

Technical Evaluation will be opened.

2. For Financial Evaluation, the cost should be submitted for all the deliverables as specified in “Scope of Work”& “Delivery Timeline”.

3. The quoted cost in financial bid should be inclusive of taxes, cartage or any other charges.

4. Financial evaluation, shall be based on the consolidated cost

quoted by the bidder for the project.

10. Evaluation of Proposal

In the first step, DIRECTORATE OF JAMMU TOURISM will evaluate the

information submitted by the Bidder including the eligibility criteria.

DIRECTORATE OF JAMMU TOURISM would subsequently evaluate the

presentation and execution plan. The objective of this evaluation shall

be to assess the technical competence of the bidder. After completion of

Technical evaluation, marks shall be awarded to the qualified bidders.

After the technical evaluation, DIRECTORATE OF JAMMU TOURISM would

prepare a list of technically qualified eligible bidders for opening of their

Financial Proposals.The opening of Financial Proposals shall be done in the

presence of respective representatives of the Bidders who choose to be

present.

11. Method of selection:

Selection of Agency will be based on the aggregate of the Technical and

Financial scores of the selected bidders.

The weightage to be given to the Technical and Financial Proposals shall be as under;

Technical bid scored marks= 70 % weightage, and

Financial bid scored marks= 30% Weightage.

The agency who scores maximum marks out of 100 (70 – Technical and 30 – Financial) shall be considered as successful.

12. Monitoring & Evaluation

Directorate of Jammu Tourism on a scheduled date every month/Quarter may

call a review meting and the local representative of the agency is expected to be

here for the discussions with concerned officers. Agency is also expected to share

new, innovative feasible ideas to promote tourism in Jammu region on regular

basis.

13. Terms of Payment: -

1. No advance payment shall be made to the agency.

2. The agency shall submit the bill for payment after the end

of each month as per the amount quoted in the Financial

bid. The Bill after the due verification as per the scope of

work and delivery schedule, if found eligible, shall be paid

by the Directorate of Tourism Jammu.

3. Agency shall furnish only the original GST Bill for payment

along with the Bank account details.

14. Additional Information to the Bidders: -

i. The Directorate of Jammu Tourism is however not bound to

accept any tender or assign any reason for non-acceptance.

Conditional, erroneous and incomplete Bids will be rejected

outright.

ii. The Directorate of Jammu Tourism reserves its right to

summarily reject offer received from any bidder on national

security considerations, without any intimation to the bidder.

iii. Agencies submitting proposals will not be permitted to alter or

modify their bids after expiry of the deadline for receipt of bids.

iv. The Directorate of Jammu Tourism reserves its right not to

accept bids from bidders resorting to unethical practices or on

whom investigation/enquiry proceedings have been initiated by

Government Investigating Agencies / Vigilance Cell.

v. The Directorate of Jammu Tourism reserves the right to place

an order for the full or part quantities under any items of work

under scope of work.

vi. Any amendments / corrigendum to the EOI document would be

uploaded on the official tender website of Government

www.jktenders.gov.in

15. Force Majeure:

Neither party will be liable in respect of failure to fulfill its

obligations, if the said failure is entirely due to Acts of God,

Governmental restrictions or instructions, natural calamities or

catastrophe, epidemics or disturbances in the country. Force

Majeure shall not include (i) any event which is caused by the

negligence or intentional action of a Party or by or of such

Party’s agents or employees, nor (ii) any event which a diligent

Party could reasonably have been expected both to take into

account at the time of being assigned the work, and avoid or

overcome with utmost persistent effort in the carrying out of its

obligations hereunder.

A Party affected by an event of Force Majeure shall immediately

notify the other Party of such event, providing sufficient and

satisfactory evidence of the nature and cause of such event, and

shall similarly give written notice of the restoration of normal

conditions as soon as possible.

24. Jurisdiction:

The contract shall be governed by laws of India and all Government

rules on purchase matter issued from time to time and are in force

for the time being are applicable to this contract tender.

25. Interested companies/firms may submit bids as per the

requirements stipulated in this document latest by 29-11-2019.

The bid should be addressed to the “Directorate of Tourism,

Jammu, Tourist reception center, Residency Road, Jammu, J&K–

180001.

Sd/-

Director Tourism Jammu

Pre-Qualification Bid

Declaration of not being blacklisted

Format for Annexure -1

_________________________________________________________

_______________

To be provided on ‘Company letter head’

Director Tourism,

Directorate of Tourism,

Tourist Reception Center, Residency road

Jammu, J&K

Subject :- Declaration of not being blacklisted.

Dear

Madam / Sir,

This has reference to the Directorate of Jammu Tourism’s EOI No............

dated ....... for Appointment of “Appointment of Agency for content

creation (needed for online and offline marketing), viz. Still Photography,

Creative designing, Film making, Boucher Designing and Digital

innovations with a view to synchronize creatives and communications

across all the formats of media for the publicity and promotion of tourism

in Jammu region”.

In this context, I/We, as an authorized representative(s) of company,

declare that presently our Company/ firm is having unblemished record

and is not declared ineligible with regard to corrupt & fraudulent practices,

blacklisted either indefinitely or for a particular period of time, or had work

withdrawn, by any State/ Central government/ PSU.

If this declaration is found to be incorrect then my/our earnest money

without prejudice to any other action that may be taken, may be forfeited

in full and the tender, if any, to the extent accepted, may be cancelled.

Thanking you,

Name of the Bidder: ..................................

Authorised Signatory:.................................

Name:

Seal:

Date:

Place:

Pre-Qualification Bid-Undertaking

Format for Annexure-2

_____________________________________________________


Director Tourism,



Jammu, J&K

UNDERTAKING

Dear

Madam / Sir,

This has reference to the Directorate of Jammu Tourism’s EOI No............






in Jammu region”.

In this context, I/we, as an authorized representative(s) of company, I/We

certify that the agency will undertake the assignment, in accordance with

the Scope of Work detailed in the RFP document and at the cost submitted

by the agency in the financial proposal.

Thanking you,



Name:

Seal:

Date: Place:

Certificate for Providing Qualified team

Format for Annexure- 3

_________________________________________________________


Director Tourism,



Jammu, J&K

Subject: Certificate for providing qualified team

Dear

Madam / Sir,

This has reference to the Directorate of Jammu Tourism’s RFP No............






in Jammu region”.

In this context, I / We as an authorized representative(s) of company,

certify that we shall be able to provide a qualified servicing team for

undertaking the job as per Scope of Work detailed in the above RFP. The

team would work closely with the Directorate of Jammu Tourism to

optimize the objective of the project.

Thanking you,



Name:

Seal:

Date: Place: