Government 2.0 – Leveraging Web 2.0 For

Your Organization

Dolly OberoiSamir MorankarAnne Y. TsangApril 28, 2009

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Agenda• What is Web 2.0?• What is Learning 2.0? • What is Government 2.0?• Learning Theory basis for Web 2.0• Web 2.0 Technologies and Government 2.0

examples• Implementation of Web 2.0 Technologies• Group Activity• Wrap Up

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A Technology-Based Dynamic World

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Web 2.0• Web 2.0 is a term that refers to the second

generation of web development and design that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web – Not an update to technical specifications, but

changes in the ways developers and end-users use the web

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Web 2.0 Technologies

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Government 2.0• Government 2.0 is used to define the

paradigm shift of government to using Web 2.0 technologies

• Government 2.0 is an attempt to provide more effective processes for government service delivery to individuals and businesses

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Why Government 2.0?• Open Government

Directive– Increase transparency– Increase public

participation and collaboration

• Government 2.0 initiatives are one way to meet that mandate

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Learning 2.0• Learning 2.0 is a term that refers to new

ways of thinking about learning and e-learning inspired by Web 2.0 technologies. It is learning that happens through digital connections and peer collaboration

• Learning 2.0 has its basis in social learning theory

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Paradigm Shift in Learning

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Learning Theories

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Behaviorism• Also called Learning Perspective• Operates on the principle that all behavior

is caused by an external stimulus• Assumes the learner is passive and

learns in response to environmental stimulus

• Learner starts off as a clean slate and behavior is shaped through positive and negative reinforcement

• Major contributors: Ivan Pavlov and BF Skinner

• Pavlov example

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Cognitivism• Replaced Behaviorism as the

dominant learning theory in the 1960s• Major Principle: opening of the “black

box: of the human mind is valuable and necessary for understanding how people learn

• Learner is viewed as an information processor

• People are not “programmed animals” that merely respond to environmental stimuli; people are rational beings that require active participation in order to learn, and whose actions are a consequence of thinking

• Major contributors: Jean Piaget

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Constructivism• Based on Piaget’s and

Vygotsky’s theories

• Embraces a “top-down” instructional methodology

• Learner is an information constructor

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Social Learning Theory• Branch of Constructivism• Educational psychologists

refer to this as Social Constructivism

• People learn through social interactions with others

• Major Contributor: Albert Bandura

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Social Learning Theory

Major Principle:• People can learn

by observing the behaviors of others and the outcomes of those behaviors

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Social Learning and Web 2.0

• Social Learning is easily facilitated by Web 2.0

• Caveat: Like any other technology, the use of Web 2.0 technologies should be driven by specific learning goals

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Government 2.0 Examples

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Blogs• A type of website (a ‘weblog’)

where you publish content on an ongoing basis– Sometimes referred to as an

online journal– Readers can comment on blog

entries or link to them– Graphics and video can be

embedded in the blog entries

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What Makes a Blog Successful?

• Interactive and collaborative– Allows users to post

comments– Blog author replies to

user comments– Open and Responsive

• Content– Well written– Frequently Updated– Aware of the audience

• Well designed

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TSA – ‘Evolution of Security’ Blog

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The White House Blog

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Twitter• A web service that enables its users to

send updates (also called ‘tweets’)– Tweets are text based posts of up to 140

characters in length– Tweets can be received via SMS, Twitter

website, or other internet enabled devices

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Twittering• Twitter can be a useful

tool for letting people know about real-time updates, updates to online content such as new blog posts, etc.

• ‘Real-time updates’ application - Mumbai 2008 terror attack updates

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Twitter – Application in Government

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Twitter Demo—Its Easy!

• Create an account

• Find people/accounts to follow

• Send and receive tweets

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Facebook• Facebook is a free social

networking website – Users can join networks to

connect and interact with other people. These networks can be organized by workplace, region, high school or college

– Users can add friends, upload photos and videos, message friends, create events, and groups

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Facebook & Training

• Social Networking

• Discussion Tool

• Critiquing of Student projects

• Alternative to Blackboard

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Facebook & The Government

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Wikis• A wiki is a collection

of web pages that allows anyone with access to contribute or modify content

• Can serve as a useful tool for quickly creating a website as part of a team

• Types of wikis– Open– Closed

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How are Wikis Useful?• Promote knowledge sharing

• Foster collaboration within different – Teams– Agencies– Departments

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Intellipedia

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Wikis In Action at the TOC!

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Second Life

• Second Life is a 3-D virtual world entirely built and owned by its residents– Intended for its users to

inhabit and interact via their on-screen representatives known as avatars

– Has real world rules such as gravity, topography, locomotion, real-time actions, and communication

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Training in Second Life

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Implementing Web 2.0 Technologies at Your

Agency

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The Process

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Choosing the Right Tools

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Organizational CultureYou should also consider the culture of your

organization– How are you addressing the digital divide with

both employees and customers/clients? – What are the skill sets, attributes and values that

your employees must embrace? – What items are needed to create an action plan to

adapt your corporate culture for social media?– Who needs to be involved in decision making?

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Costs

•Free

•Premium Services: $1000/year

•Free •Free

•Free

•May have to include costs for moderators or blogging Team

•Free

•Pro $228/year

•Free

•Additional costs for customizing

•Free for Skype-to-Skype calling

•Additional costs for Skype-to-Phone

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Group Activity• 15 Minutes

– Break into Groups– Each person comes up with an idea for

how to use a Web 2.0 tool in their organization

– Decide as a group which idea you want to expand on

– Expand on the idea with additional details—specifics on who? What? How? Why?

– Group Debrief of Activity

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Questions?

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Contact Information

Dolly Oberoi

doberoi@c2ti.com

703-448-7901

Anne Tsang

atsang@c2ti.com

703-448-7944

Samir Morankar

smorankar@c2ti.com

703-448-7926

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Resources1. http://www.youtube.com/watch?v=jpEnFwiqdx82. http://www.whitehouse.gov/the_press_office/TransparencyandOpenGovernment 3. http://lorelle.wordpress.com/2006/01/04/what-makes-a-blog-successful/4. http://www.usa.gov/webcontent/technology/wikis.shtml5. http://www.whitehouse.gov/blog/6. http://twitter.com/womenshealth7. http://twitter.com/NASA8. http://twitter.com/Astro_Mike9. https://twitter.com/SenateFloor10.http://www.facebook.com/pages/Jakarta/US-Embassy-Jakarta-Indonesia/

5964940021811.http://www.facebook.com/pages/Disclaimer-Fans-comments-and-images-do-not-

necessarily-represent-the-views-of-AIDSgov/AIDSgov/803905781112.http://c2tiwiki.wikispaces.com/13.http://www.youtube.com/watch?v=v1doVBFl9fs