Government 2.0 กับการเปลี่ยนแปลงองค์กร

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  • 1. Government 2.0 .. Sun Microsystems (Thailand) ATCI
  • 2. Changes Personal computers Mobile Phones The Internet Medical scanners Satellites Lasers CD and DVD Television Car Electronics Credit Cards ! Micropro- cessor
  • 3. Internet 20
  • 4. Web 2.0 Web 2.0 # ## &(# (Collaboration) ( Blogging, Wiki, So- cial Networking) (social/culture trends) Web 2.0 #-!!!!# (content) / (share) # Internet
  • 5. Web1.0 Web2.0 Information Content Published Created Consumed Shared Remixed BY THE USER Repurposed Passed along BY USERS Source: indi.gov
  • 6. 6
  • 7. Source: tarina.blogging.fi
  • 8. reading => writing companies => communities html => xml home pages => blogs portals => RSS taxonomy => tags wires => wireless owning => sharing web forms => applications dialup => broadband Source: Joe Drumgoole, Web 2.0 vs Web 1.0, 29 May 2006, http://joedrumgoole.com/blog/2006/05/29/web-20-vs-web-10/
  • 9. Web 2.0 The Internet is Application Rich
  • 10. Google Docs: Online Office Suite http://docs.google.com
  • 11. Google Calendar
  • 12. Web 2.0 Easy Web Publishing
  • 13. Blogs 0(!!0 &( -! ##5 !0! -! 0 !-! ! RSS #- RSS ! ((!0##(
  • 14. www.oknation.net
  • 15. www.youtube.com
  • 16. www.flickr.com
  • 17. Web 2.0 Online Collaboration
  • 18. Wiki Online collaboration Encyclopedia !# Ground up !-!! ! Wikipedia 89 2001 /& 14 ! 260 -! # 65 ! -!8 ; 85,000
  • 19. www.wikipedia.org
  • 20.
  • 21. www.slideshare.net
  • 22. Web 2.0 Social Media / Social Networking
  • 23. Social Media / Social Netwotking Social Media - # #( & Social Media # Interactive Facebook, Twitter, Youtube, LinkedIn Social Networking #! Social Media Tools Social Networking ## /#!(
  • 24. The Main Players Source: http://www.slideshare.net/nanstenzel/social-networking-3138646
  • 25. Source: http://www.slideshare.net/nanstenzel/social-networking-3138646
  • 26. "# Facebook #9 2003 8-!! 400 ! 50% -!!0!;& &-!!;-&& 35-44 9 # 3.5 !#-/&( < 70% /&-!! 1.6 !
  • 27. Facebook : Personal Page
  • 28. Facebook : Company Page
  • 29. Facebook : Fan Page
  • 30. Top Facebook Pages http://pagedata.insidefacebook.com/
  • 31. "# Twitter !! & ! 0 (Internet SMS) 8! 140 -!! (Follow) # ## Follower Tweet Follower # 2006 8-!! 50 !
  • 32. Twitter
  • 33. Twitter : $ % !! 140 (8! @username (replies # mentions) # ! keyword #! RT (Retweet) D username ( !) #8 Tweeter TweetDeck (http://www.tweetdeck.com) TweetFox (http://tweeterfox.com) TweetPic (http://www.twitpic.com)
  • 34. TweetDeck
  • 35. Web 2.0: Blogs # Wikipedia !#& # People Power !0!#
  • 36. Web 2.0: Open Government: -/; Mass Collaboration: ! Participation: &!! 0 ! Social Network < (Civil Society) : !;
  • 37. Web 2.0: &!!0# #0 !8(-!! online discussions Network ! 8-!!; 8 - / (
  • 38. Propaganda Machine 8
  • 39. *# Source: tarina.blogging.fi
  • 40. Mobile Internet : Next Major Computing Cycle