My Introduction to Google Ads

What is Google Adwords?“Google Adwords is an advertising service by Google for businesses wanting to display ads on Google

and its advertising network.”

The Google Display Network

- It is the largest global network and with a vast reach

- Google can display ads that communicate across all devices and media platforms

- Reach & connect with your audience

Poof!

Directly target your audience

- Google Adwords allows you to place your ads in front of people who are interested in your product or services

- Demographics

- Art & Entertainment- Beauty & Fitness- Food & Drinks- Shopping & Apparel- Photo video - Sports- Books and literature

Fully customizable- Broadcast ads during specific dates and

times- Specific languages & countries- Set ads based on limitation of your budget- Live Google analytics to help you determine

how to get the best ROI (return on investments)

Today’s online shoppers are tech savvy and well informed

The PotentialsThe Google Display Network can reach 89% of the US smartphone

users.

178MM people! 278MM if you include Tablets!

Roughly 90% of overall retail in the US is untapped.

- 10% is currently from E-commerce alone- Tablet and Smartphone users are

cannibalistic of PC uses

The total retail sales for 2014 was$4.7 Trillion Dollars

What does this all means for online retailers?The brick and mortar stores days are short. The next wave of the population that will have large impact on the economy are generation X & Y

More consumers are buying online and heaviest of which are from the x&y gen.

The Marketing Strategy

It is going to take a lot of work to

The Marketing Strategy

- engage with digital media

- utilize cpv to improve seo

- develop a brand specific app

- offer coupons

- email blast & text- provide in store

pickup locations (cosign)

- build content on sites (price comparisons, product reviews, etc)