Google Pro2

8/7/2019 Google Pro2

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GoogleGoogleGoogleGoogleAJAY (01), AMBIKA (03), ANKIT

(05), ANUJA (07), ASHISH (09),

DEBASISH (11)


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OVER VIEW

Larry Page and Sergey Brin brought Google tolife in September 1998

The company has grown to more than 20,000

employees worldwideExperienced technology professionals in the

industryGoogle is now widely recognized as the world's

largest search engine


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Googles Mission

Organize the world's information andmake it universallyaccessible and useful


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Search

Alerts

Blog Search

Book

Sear

ch

Catalogs

C

heckout

Desktop

Dir

ectory

Earth

Financ

e

Froogle

Ima

ge

s

Local

Maps

News

Sch

ol

ar

Specialized

Searches

Toolbar

Video

Web Search Features
http://www.google.com/alertshttp://www.google.com/help/features.htmlhttp://video.google.com/http://toolbar.google.com/?promo=mor-tb-enhttp://www.google.com/options/specialsearches.htmlhttp://scholar.google.com/http://news.google.com/http://maps.google.com/http://maps.google.com/http://images.google.com/http://froogle.google.com/http://finance.google.com/financehttp://earth.google.com/http://www.google.com/dirhphttp://desktop.google.com/?promo=mp-gds-v1-1https://checkout.google.com/http://catalogs.google.com/http://books.google.com/http://blogsearch.google.com/http://www.google.com/alertshttp://www.google.com/webhp


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LEADERSHIP

Eric Schmidt joined Google as chairman andchief executive officer in 2001

Schmidt brings more than 20 years of software

development, management, and marketingexperience to Google

In a short time Eric has chaired to board ofdirectors

Provided decisive leadership and hasdemonstrated a deep understanding of thetechnology and business


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Products of the company


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Products of the company


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Why we love Google?

Size and scope: Now indexing over 20 billionweb pages (conservative estimate).

Relevance of Results: Page Rank

Diversity of Search: Image, News, BookSearch, Scholar, Blog Search, Finance,Froogle, Video . . . and much, much more.

Other Tools: Google Maps, Picasa, Blogger,Gmail, Calendar, Docs & Spreadsheets . . .


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Google Evolution

1995 1998 2000 2003 20052004 2006

?

Core Search Ads Monetization Communications Collaboration ?


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Failures of Google

Google X site

Roses are red. Violets are blue. OS X rocks. Homage to you


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Failures of Google

Google Catalog Google Video Player Google Web Accelerator

Google Answers Google Coupons Google Voice Search Google Viewer

Google Checkout Orkut Google labs


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Human Resource

Lets work togetherAt Google, innovation and creativity keeps our

projects changing and improving

Consistency comes from our Googlers smart,amazing people who foster an environment ofcollaboration and fun

One of the most sought after and yet one of themost underpaying employers in the industry


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Google office


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Google Perks and Benefits

Unlimited Sick Leave 27 days of paid time off after one year of

employment On site Medical and dental facilities, oil change

and car wash, courier, fitness center, bankingcenter Free breakfast, lunch and dinner on a daily basis 18 weeks of additional paid time off post maternity

leave; new fathers can take 7 weeks off Annual on site Health Fair offering free testing

services, including eye exams and cholesteroltesting also offers free flu shots

Fuel Efficiency Vehicle Incentive Program providesa $5,000 rebate to employees purchasing hybridcars


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Marketing in Google

Google marketing strategy to organize the worldsinformation has certainly been a monetary successfor the company The companys focus on search, ads and applications

These three pillars provide the good marketingstrategies Companys business development strategy is

now strongly focusing more on personalization of results


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16

Search: At the Core

Search is at the heart of everything Google does

More engineers working on search than ever before

Search is not a solved problem offline info, personal info,personalized results, mobile experience


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Search engine ratings


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Finance in Google

Per 1000 Visits : $ 10 - $ 25

Per Click : $ 0.10 - $ 10 ( $1/Click Average)


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Some Interesting Google Data-Points

Searches per day: Every day millions of people search on Google for information

International traffic: More than half our searches come from outside the U.S.

Google Network reach/frequency (Google Network includes all Google sites and AdSense forcontent pages)

The Google Network reaches more than 80% of worldwide Internet users

The Google Network reaches more Internet users worldwide than any other web propertyor ad network

Page Rank (just one of more than 200 signals we use to determine the rank of a website)

The web changes all the time (1020% of the web is brand new every time we crawl it)

Google has never seen 2025% of its queries before, showing the creativity of our usersand proving that small indices arent useful

Google updates its search algorithms on a weekly basis

Google News: now includes articles from over 10,000 news sources in more than 18 languagesworldwide. Among these, over 4,500 are English language news sources

Advertisers: Hundreds of thousands of advertisers worldwide


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Some Interesting Google Data-Points

Client Software: Google Toolbar has millions of users worldwide

Google Desktop: has millions of users worldwide

Audio Advertising: More than 1,600 radio stations available to U.S. AdWordsadvertisers

Print Advertising: More than 600 newspapers now available to U.S. AdWordsadvertiser

TV Advertising: We are currently in a closed trial to test an auction-based TVadvertising system working with EchoStar and Astound Cable

YouTube: People watch hundreds of millions of videos on YouTube every day Hundreds of thousands of videos are being uploaded to YouTube daily

Every minute, eight hours of video is uploaded to YouTube


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More Search Operators

allinanchor:allintext:

allintitle:allinurl:cache:group: info: timeweather


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Interesting stuff

Google DocsGoogle Calendar

Google ReaderGoogle GearGoogle App EngineGoogle SitesGoogle SetsGoogle Trends and so on


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Google Code Search - Search public source code

Google Reader - Use Google's web-based feed

reader to keep track of your favorite web sites

Google Transit - Plan trips using public

transportation


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Picasa for Linux - Google's photo organizer nowavailable for Linux users

Google Notebook - Clip and collect information

as you browse the webGoogle Trends - See what the world is searching

for

Google Related Links - Provide your website'svisitors with links to useful informationGoogle Mars - View some of the most detailed

maps of Mars created by NASA scientists


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Google page creator - create your own web pages,quickly and easily

Google dashboard widgets for mac - quickly access

google products from within dashboard Google web accelerator - save time online by loading

web pages faster

Google suggest - as you type your search, google offerskeyword suggestions in real time

Frooglemobile us froogle mobile uk improved! - Searchfor products from your mobile phone using froogle


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Diversification is key a concentrated risk is not a goodrisk, even if it seems safe

Asset allocation is key vs. trading A mix of in-house and external management is logical

You need robust underlying risk systems, operationalcontrols, trading and reporting platforms You need industry standard benchmarks (i.e. universe of

money managers) Having a handful of stellar Capital markets professionals

in house is necessary and economically sound(external managers are more expensive) Although derivatives can obviously be abused, they are

ideal risk management tools

Suggestion


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Conclusion

As Google moves lightening fast, parts of this presentation may already be outdated.

Documents

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