Google Confidential and Proprietary 2 - Fujitsu Global · Google Confidential and Proprietary 2 Universal Search Kevin Smith Head of Enterprise Partnerships January 24, 2008

2Google Confidential and Proprietary

Universal Search

Kevin Smith

Head of Enterprise PartnershipsJanuary 24, 2008

3 Google Confidential

Agenda

Overview

Search Challenges within the Enterprise

The Google Approach: Universal Search

The Google Search Appliance

Partnering with Google

Q & A


Our Mission

make it universally accessible and useful

Web Video Books

Organize the world's information andallall

News Enterprise Content


Google’s Strategy

Footprint TrustScale Platform

Search.

Ads.Apps.


Google Enterprise

• 600+ people dedicated to Enterprise

• Backed by Google’s core research and development

• Provides Google-quality search across all Enterprise Content

• Delivers user-centric Apps that foster collaboration

• Over 10,000 active appliance customers

Mission:Organize your company’s information and

make it accessible and relevant to authorized users


Search Challenges in the Enterprise


Search is the starting point to the world’s information


Yet, in the Enterprise, information access is a big issue

Traditional approaches to

search are not working

Too many information

silos: ½ of knowledge

workers search 5 or more

repositories

Volume exploding:

Enterprise documents

double every 12-18

months

If search doesn’t deliver

results, usage plummets

Workers spend ¼ of their time

looking for information

IT spends too much

time & money

managing search


And the problem is only getting worse

• Explosion of content

• Too many repositories

• Proprietary interfaces are hard to use

• Retrieval technology is not delivering relevant content

• Employees have different levels of information access

Information overload…content is growing at greater than 80% per year

Users expect relevant results delivered quickly via simple interfaces.

IT Administrators demand security and integration.

Time

Am

ount of C

onte

nt


The Impact on Business

• Loss of productivity

• Frustrated employees

• Decrease in product quality

• Compliance risks

Not utilizing your intellectual property impacts your top and bottom lines


The Google Approach


Search is Google’s key focus area


News results

Web results

Video results

Blog results

Image results

Universal Search - All queries, all corpora, all the timeIntroduced to consumers in May 2007


Universal Search for EnterpriseEven more important in the business environment

Business Applications

Intranet

Directory

News

Google Apps


Benefits of Universal Search

Enable employees to access the entire knowledge of the company

• Increases productivity

• Reduces duplicate work

• Saves time searching for information

• Better decision-making

• Improves value of information

Unified search across all your enterprise information


Google’s Enterprise Search Philosophy

User

Increase simplicity and scale while decreasing cost and complexity

• All information

• ‘Real-time’ data

• Effortless access

Reach

• Highly secure

• Standards-based

• Leverage existing

Security

• Intuitive and fast

• Unified

• Highly relevant


Highly relevant results

Easy to use Across allcontent

Google’s Approach to Enterprise Search

Wouldn’t it be great if your search at work was as good as Google?

IT

Easy to setup andintegrate

Highly secure

User

Powerful, extensible platform


Delivering on End-user Needs


Google benefits the end-user

Ease

• Intuitive Google interface

• Alternate search string suggestions

• Advanced search options available

Relevance

• Accurate, ranked results

• Self-learning spell checker

• Intelligent query expansion

Speed

• Sub-second search results

• Real-time content search

• Fast indexing of new content

Integration

• Unified access to all enterprise content

• Search via mobile devices

• Integrates with desktop search

=


• Google’s R&D and search experience

– Millions of searches per day

– 1000’s of engineers working on search

• Enterprise relevancy ranking algorithms

– Over 100 factors to determine relevancy

– More than just PageRank on the web

• Keys to Google Relevancy

– Automation

– Objectivity

– Sustained improvement (driven by real-life data)

Relevance: industry leading

The vast majority of Google customers surveyed switched to Google due to poor relevancy from their prior search provider


Relevance: what our customers say

84% of employees surveyed at Raytheon found the "right" answer in the top 3 results.

“Right out of the box, without any tweaking at all, the Google Search Appliance was more effective than the system we'd been working on for a year and a half.”

Brad Hochhalter, Kaiser Permanente

Over 50% of Google customers surveyed switched to Google due to poor relevancy from their prior search provider.


Dynamic Snippets

Cached Version

Secure Content Search

Sort by Date

Group Similar Results

Sort by Collection

File Type Display

CustomBranding

Ease: simple, familiar search results


“The built-in spell checker is self-learning and does not have to be configured in any way. Very nice.”

Chad Dickerson, InfoWorld

Conveniences users have come to expect

If the query is misspelled, does the user get any results?

The most comprehensive spell checker in the world

Learns from the web

Understands context

Self-learning system corrects company and corpus-specific misspellings


Speed: Sub-second search results

Sub-second search results

took 0.33 seconds


Integration: unified access to all content

Business Applications

Intranet

Directory

News


Secure, real-time

access to business

information

Leverages a

thoroughly proven

UI design and

experience

Access to real-time business data with OneBox


IT Perspective:Simple, Yet Sophisticated


IT Perspective: simple, yet sophisticated

Software does the heavy liftingQuality results without requiring meta-tags, customization and algorithm re-writing

A plug-and-play applianceFast to deploy, automatic indexing

Platform built to scale with youSupport your growing information needs globally

High level of securityUsers only view what they are entitled to

Flat pricingSimple contract

We offer a complete search solution –not a “toolkit” that you piece together on your own

We offer a complete search solution –not a “toolkit” that you piece together on your own


Over 200

file formats

Oracle

SQL Server

MySQL

DB2

Sybase

Portals

Web Servers

All your enterprise content

Fileshares

Intranets Databases

Google Search Appliance

Documentum

FileNet (IBM)

OpenTextLiveLink

MS SharePoint

Other ECM solutions

XML Feed API

OneBox API

Enterpriseapplications

ECMsystems


Keeping all your content secure

Users can only access every single piece of information that they are entitled to view

Users cannot see anything that they are not entitled to view

Leverages your existing security systems– NTLM

– Basic Authentication

– Single Sign-on Systems

– Native LDAP Authentication

– X.509 client certificates

– Other systems

SAML-based Authentication and Authorization API connects directly to other access control systems


Intelligent continuous crawler

Full override control over the frequency which pages, sections, or sites are updated in the index

Content is automatically updated based on frequency of change


Meta data indexing and searching

• Automatically indexes meta-data in documents

• Indexes externally-stored meta-data in databases or other systems

- Document and Content management systems store metadata external to the documents

- Meta-data generated from entity extraction or taxonomical classification


Robust reporting of crawl and serve behavior

Query Reporting

� Top search queries

� Total query volume

� Zero results queries

� Export to a log server or

as a CSV file

Crawl Diagnostics

� View into upcoming crawl

queue

� Status of every URL

crawled

� Broken links

� Total number of pages

crawled


Provide Secure Enterprise Search

Effortlessly Reach all Content

Deliver Highly Relevant Results

• Date Biasing

• Search-as-you-Type�

• Wiki KeyMatch�

• Parametric Filtering�

• Google Enterprise Connector Framework

• Documentum Connector

• LiveLink Connector

• FileNet Connector

• Sharepoint Connectors

• OneBox to Google Apps

• Windows Integrated Authentication

• Secure Filesystem Results

• SAML API Enhancements

Introducing the 5th Generation Google Search Appliance


Enterprise Search Product Line

Google Mini Google Search Appliance 1001

Google Search Appliance 5005/8008

• Small and

medium

businesses

• 50,000 to 300,000

documents

• Departments or

mid-sized

companies

• RAID disk drives

• 500,000 to 3MM

documents

• Large companies

or global

deployment

• Automatic built-in

redundancy

• 4MM to 30MM documents;

unlimited option

Google Desktop for Enterprise

Google Toolbar for Enterprise

• Enable

employees to find

email, files, media, web

history, and chats

instantly

• Powerful productivity

features

• Easy access to

Google, customized

search buttons,

instant search

suggestions and a pop-up blocker


Google Enterprise Partner Program


Our Partner Strategy…

Mission Statement: “A unified partner program that holistically embraces technologists, service integrators, resellers, service providers, and distributors and provides an environment for our partners to be successful financially and strategically with their businesses.”

Vision: “To create a world class partner ecosystem through

programs, operational efficiencies, and sales engagement, where it is mutually rewarding and beneficial for Google and its partners.”


Simple, High-Value Partnerships

Enable partners to build their businesses on Google technology

• Access to Google enterprise technology

• World-class training

• Technical support

• Branding

• Co-marketing

• Sales opportunities

• Partner Rewards


Partner Rewards

Specific benefits for partners delivering value (and volume)

• Access to MDF

• Access to Rebates

• Opportunity Registration

• New Account Acquistion

• Procurement Protection


Partners: Service Offerings

Quick-Start Services

– Customized User Interfaces

Content Repository (ECM) Connectors

Enterprise Application Integration

Heterogeneous Security Protocol Integrations

OneBox Modules for Enterprise Data Sources

Enterprise-Wide Search Implementation Best Practices

– Architecture Consultation

ROI Evaluation for Search

– Data Discovery Programs

Migration from Other Search Products

Paid Pilots or Proofs of Concept

Digitization of Content

Custom Solutions

Training


Why doesn’t Google just do this on its own?

Google is fundamentally a product company

– Focus on core competencies

No plans to create a services arm

Google products are self-contained, yet extensible via APIs


Partner Focus

Partners are the Key to our Success!


Questions?


Thank [email protected]

Documents

Google Confidential and Proprietary 2 - Fujitsu Global · Google Confidential and Proprietary 2 Universal Search Kevin Smith Head of Enterprise Partnerships January 24, 2008