Google Confidential and Proprietary 1 The Power of Information Dan Reicher National Town Meeting on Demand Response and Smart Grid July 13, 2009 Washington,

Google Confidential and Proprietary 1

The Power of Information Dan ReicherNational Town Meeting on Demand Response and Smart GridJuly 13, 2009Washington, D.C.

Google Confidential and Proprietary

“The future is not what

it used to be.”

Paul ValeryFrench Writer(1871-1944)




“A crisis is a terrible thing to waste”

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Rahm Emanuel

White House Chief of Staff


The Elements of Success

TECHNOLOGIES

FINANCEPOLICIES

Sustainable Energy Future

Google Confidential and ProprietaryMcKinsey & Co., A Cost Curve for GHG Emissions


Work in Progress

E.T Meets I.T

9Google Confidential and Proprietary

Renewable Source Transmission Smart Home Plug-in Vehicle

Smart grid future


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Challenge and Opportunity

"If you cannot measure it, you cannot improve it."

— Lord Kelvin

Google Confidential and ProprietaryGoogle Confidential and Proprietary

Once a month: That’s all she wrote

Consumers receive home energy information via monthly bill – data is inaccessible, offline and not very useful

Utility


You expect more in the grocery store….

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Google PowerMeter Launched

• A free Google gadget that shows consumers their home electricity use on a laptop or other internet connected device

• Google PowerMeter receives its data from a smart electric meter or other home energy monitoring device

• Announced development of the technology in February and have tested it with Google employees

• Launched partnerships with 9 utilities to test the technology with a small group of customers --- expanded roll-out later this year

• Also announced a partership with Itron, a leading smart meter company that is helping utilities integrate with Google PowerMeter


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Google PowerMeter


Our Initial Partners


Business model A project of Google.org, Google’s philanthropic arm

Help users save energy and cut carbon emissions

Free service

Privacy Opt-In Only: customer consent required

Customer can unenroll and/or delete data at any time

No personally identifiable information transferred between the Utility and Google

Security PowerMeter uses Google common infrastructure

Transmission of data between partners and Google is done over HTTPS

Each session between utility and Google authenticated

Business Model, Privacy and Security


Energy Information

Path to energy savings

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Efficiency Investments Demand Response, Dynamic Pricing, Smart

Devices

5-15% Savings >15% Savings ???


One Googler's experience with home energy monitoring


Smart grid consumer policies

Provide consumers access to energy information

• Accelerate smart meter deployment

• Give consumers access to smart meter data

• Strive for real-time feedback

• Turn information into action

Ensure openness and interoperability

• Open standards to encourage innovation and consumer choice

Maintain privacy and security

• All consumer data kept private unless consumer grants third-party access


ARRA $4.5B smart grid funding

Recommendations:

• Focus on engaging and empowering consumers

• Advance White House goal for 40 million smart meters

• Support openness and interoperability

• Support large commercial deployments

• Align with other stimulus funding where possible


RechargeIT: Electrifying Transportation


Objectives

• Seed innovation• Demonstrate technology• Inform the debate• Stimulate market demand





Google Driving Experiment Results


RE<C: Renewable Electricity Cheaper than Coal


Develop renewable energy cheaper than coal

• Conduct targeted R&D with Google engineers

• Support external R&D projects at universities and labs

• Invest in breakthrough technology companies ($45m to date)

• Address policy barriers and increase access to information


Synergy: Plug-in Vehicles, Renewable Energy and Smart Charging

• Issue #1: The Administration has a goal of 1M plug in vehicles on the road by 2015. How will we charge millions of vehicles without creating problems for the grid?

• Issue #2: Grid operators are incorporating increasing intermittent renewables. How can they keep generation and load in balance without creating problems for the grid?

• Response: Coordinated control of the recharging of millions of vehicles can provide valuable services to the grid, while still meeting the needs of drivers.


Google Smart Charging Demonstration

• Fleet of eight plug-in Priuses

• Prototype aggregation system and vehicle dispatch algorithms

• Real time dispatch commanded from grid operator data

Conventional Charging Smart Charging

Charge Current

Battery charge state, %

Smart charging is generally slower than conventional charging, but driver still gets full charge by morning

~4 hours ~8 hours


CHINA!


Thank you!

Documents

Google Confidential and Proprietary 1 The Power of Information Dan Reicher National Town Meeting on Demand Response and Smart Grid July 13, 2009 Washington,