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Video #5 – Google Best Practices Free SEO Roadmap Video Training Series Copyright – 2012 SEO Training SW 1 What are some of the simple things that I can do right now to improve my websites performance in Google?” As you can image there are allot of possible different answers to this question and TONS of search engine optimization information on the web, so much so it is often overwhelming and intimidating to small business owners and new webmasters unfamiliar with the topic. Therefore we thought it would be fun to team up with Google to review their recently published SEO Starter best practices guide that covers on page search engine optimization. Why is this Google SEO Starter Guide so important? Well one major reason, its Google telling you what they have categorized as important for them to rank your website into their search engine. As we review some of these items with you, you may start thinking, “Wow, I just don’t understand some of this stuff, how on earth am I going to learn all thisDon’t stress out as this is one of most common things we have been asked from people just like yourself who are either beginning their online journey or even old pros who are looking to freshen up their skills, therefore we have developed a this simple SEO roadmap with our video training series that you can follow through each leg of your journey.

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Page 1: Google Best Practices - SEO Training SWseotrainingsw.com/download/Google-Best-Practices.pdf · Google telling you what they have categorized as important for them to rank your website

Video  #5  –  Google  Best  Practices  Free  SEO  Roadmap  Video  Training  Series  

Copyright  –  2012  SEO  Training  SW    

1  

 

“What  are  some  of  the  simple  things  that  I  can  do  right  now  to  improve  my  websites  performance  in  Google?”  

As  you  can  image  there  are  allot  of  possible  different  answers  to  this  question  and  TONS  of  search  engine  optimization  information  on  the  web,  so  much  so  it  is  often  overwhelming  and  intimidating  to  small  business  owners  and  new  webmasters  unfamiliar  with  the  topic.  

Therefore  we  thought  it  would  be  fun  to  team  up  with  Google  to  review  their  recently  published  SEO  Starter  best  practices  guide  that  covers  on  page  search  engine  optimization.  

Why  is  this  Google  SEO  Starter  Guide  so  important?  

Well  one  major  reason,  its  Google  telling  you  what  they  have  categorized  as  important  for  them  to  rank  your  website  into  their  search  engine.  

 

As  we  review  some  of  these  items  with  you,  you  may  start  thinking,  “Wow,  I  just  don’t  understand  some  of  this  stuff,  how  on  earth  am  I  going  to  learn  all  this”  

Don’t  stress  out  as  this  is  one  of  most  common  things  we  have  been  asked  from  people  just  like  yourself  who  are  either  beginning  their  online  journey  or  even  old  pros  who  are  looking  to  freshen  up  their  skills,  therefore  we  have  developed  a  this  simple  SEO  roadmap  with  our  video  training  series  that  you  can  follow  through  each  leg  of  your  journey.  

 

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You  will  discover  that  basic  on  page  SEO  centers  on  a  dozen  or  so  simple  things  that  you  can  easily  implement  today  to  improve  your  websites  rankings  in  the  search  engine  results  pages.  

And  search  Engine  Optimization  will  not  only  improve  your  organic  search  result  listings  but  can  actually  improve  your  PPC  quality  scores,  thus  reducing  your  costs  per  click  if  you’re  doing  pay  per  click  advertising  with  Google  AdWords.  

Page  Titles  

 

One  of  the  most  important  factors  in  SEO  is  using  proper  page  titles  on  the  various  pages  of  your  website.  

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Your  page  titles  are  what  Google  will  display  on  their  search  engine  results  pages  

 

Some  simple  tips  when  developing  your  page  titles  include;  

Accurately  describe  your  webpage’s  content,  what  is  it  about?   Create  unique  title  tags  for  each  page  on  your  website   Use  brief,  under  69  characters,  descriptive  titles  

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Meta  Description  Tag  

Another  important  factor  in  on  page  search  engine  optimization  is  proper  use  of  the  Meta  description  tag.  

 

The  Meta  description  guide  gives  Google  and  other  search  engines  a  summary  of  what  your  webpage  is  all  about.  

 

 

 

 

 

 

 

 

 

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Google  may  also  extract  data  from  your  meta  description  tag  to  use  in  your  snippet  for  Google  Instant.  

 

 

 

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 Two  simple  tips  when  developing  your  meta  description  tag  will  include;  

Write  a  description  that  will  inform  and  interest  your  users   And  writing  unique  descriptions  for  each  page  

Navigation  Structure  

Selecting  a  proper  domain  name  and  properly  naming  your  pages  and  directory  structure  is  also  very  important  in  on  page  search  engine  optimization  specially  if  you’re  using  a  content  management  system  program  such  as  Wordpress  or  Joomla  so  you  will  want  to  make  sure  that  you’re  providing  only  one  version  of  a  URL  string  to  reach  your  documents.  

 

You  will  also  want  to  make  sure  that  your  website  is  easy  to  navigate  both  for  your  users  and  the  search  engines  so  they  can  both  easily  find  your  content.  

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Therefore  consider  using  bread  crumb  lists  

 

 

 

 

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 Avoid  using  Java  based  or  Flash  driven  navigation  menus  as  they  are  very  2004  and  will  block  the  search  engines  crawling  deep  into  your  website.  Also  take  in  consideration  the  mobile  users  that  will  be  coming  to  your  website  as  flash  will  be  totally  ignored  by  all  those  iPhone  users.  

 

Instead  use  CSS  menu  system  which  is  supported  in  the  new  rollout  of  HTML  five  that  is  about  to  take  place  now.  

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Sitemaps  

Think  of  sitemaps  as  roadmaps  that  will  your  users  and  search  engines  will  follow  to  find  all  of  your  important  pages  on  your  website.  

 

You  will  want  to  create  two  sitemaps  on  your  website;  

An  HTML  sitemap  that  your  users  can  follow  and   An  XML  sitemap  that  the  search  engines  can  follow  

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Another  tip,  create  a  custom  and  useful  404  page  on  your  website.  A  404  page  will  appear  whenever  a  page  is  missing  from  your  website.  

 

 

 

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 Develop  Great  Content  

 

A  mantra  that  you  will  hear  over  and  over  again  in  SEO  is;  

Content  is  King;  Context  is  Queen  

Write  content  that  is  link  bait  that  your  users  will  link  to,  refer  to  their  friends  and  bookmark   Interesting  sites  will  increase  their  recognition  on  their  own   Create  fresh  and  unique  content   Also  consider  creating  a  new  and  useful  service,  something  no  one  else  is  doing   Create  content  primarily  for  your  users,  not  for  the  search  engines  

 

 

 

 

 

 

 

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Anchor  Tags  

Make  sure  that  you  use  keywords  in  your  links  to  other  pages  on  your  website.  

 

Using  proper  anchor  tags  tell  your  users  and  the  search  engines  what  the  next  page  is  all  about  

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Simple  Tips  

Choose  descriptive  text   Write  concise  text   Format  your  links  so  they  are  easy  to  spot   Avoid  the  anchor  tag  “click  here”  

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Use  of  Images  

One  of  the  most  important  factors  in  the  Google  Caffeine  algorithm  update  in  May  of  2010  is  speed  and  how  long  it  takes  to  load  your  webpage’s.  

 

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Therefore  you  will  want  to  make  sure  that  you  optimize  all  the  images  and  graphics  on  your  website  without  having  any  noticeable  visual  degradation.  

 

 

Simple  Tips  

Use  brief,  but  descriptive  filenames  and  alt  text  

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Supply  alt  text  when  using  images  as  links   And  create  an  image  sitemap  file  

 

Use  of  Headlines  

 

Header  tags  play  a  very  important  role  in  on  page  SEO  and  you  will  want  to  make  sure  that  you  use  them  appropriately;  

Therefore  you  will  need  to  decide  what  are  the  appropriate  keyword  terms  that  you  want  to  focus  on  for  each  page  on  your  website.  

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Best  Practices  

Only  use  headlines  to  emphasize  important  text  on  your  webpage   Use  keywords  in  your  headlines   Don’t  overuse  the  headline  tags  on  your  webpage’s  

 

 

 

 

 

 

 

 

 

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Robots  Text  File  

Your  website  should  have  a  robots.txt  file  that  is  placed  in  the  root  directory  of  your  website  which  will  act  as  a  traffic  cop  and  direct  how  the  search  engine  will  index  your  site.  

 

Your  robots.txt  file  will  restrict  the  crawling  of  webpage’s  and  directories  that  you  do  not  want  indexed  into  the  search  engines.  

However,  if  you  have  sensitive  areas  on  your  website  that  you  want  to  block  out  to  both  users  and  the  search  engine  spiders  you  will  want  to  consider  more  secure  methods  instead,  such  as  using  a  .HTACESS  File  on  your  website.  

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Use  of  “nofollow”  for  Links  

Combat  spamming  of  your  website  in  the  comment  areas  of  your  articles  and  posts  by  automatically  adding  the  “nofollow”  attribute  to  all  new  comments  posted  by  other  users  on  your  website.  

 

 

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You  can  also  use  the  meta  “no  follow”  tag  on  your  webpage’s  so  you  don’t  leak  page  juice  to  less  important  pages  such  as  your  contact  page,  policy  pages  on  your  website.  

Mobile  Users  

Last  year  there  were  63  million  people  in  the  US  that  accessed  the  Internet  from  a  mobile  device  and  it  is  forecast  that  by  2013  that  there  will  be  over  1.7  billion  users  worldwide.  

With  these  kind  of  numbers  it  is  imperative  that  small  business  owners  and  web  designers  understand  and  implement  mobile  best  practices  into  their  online  marketing  NOW!  

To  be  successful  in  this  market  you  should  consider  creating  a  version  of  your  website  just  for  your  mobile  users.  In  some  cases  it  may  be  as  easy  as  using  a  Wordpress  plug  in  if  your  site  was  developed  using  Wordpress.  

 

And  again  you  will  want  to  avoid  using  flash  or  java  script  navigation  on  your  website  if  you  don’t  have  a  mobile  website  developed  for  your  mobile  users.  

As    you  do  create  your  mobile  site  you  will  want  to  make  sure  that  it  is  configured  properly  so  it  can  be  indexed  accurately  by  the  search  engines  and  to  verify  with  a  mobile  device  that  your  site  is  indexed  by  Google.  

 

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Best  Practices  

Create  a  XML  sitemap  for  your  mobile  pages   Redirect  your  mobile  users  through  your  .HTACESS  or  user  agent  files  to  the  proper  mobile  

pages    

 

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SEO  Training  SW  –  Your  SEO  Roadmap  to  Success  

 

Thank  you  for  watching  our  free  SEO  Training  videos  and  downloading  this  PDF  on  Google  Best  Practices.  

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