Golf International Lifestyle - Issue 102

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Featuring the glory of Goodwood, sunglasses for ummer 2011, Golf Memorabilia, Golf in St Moritz and the all new Audi A7 TDi Quattro!

Text of Golf International Lifestyle - Issue 102





    If you were asked to picture a typical scene at Good-

    wood then horsepower of some description proba-

    bly springs to mind, either the four-legged or the

    four-wheeled variety. This majestic estate set in the

    sublime Sussex countryside hosts Glorious Good-

    wood, the famous five-day horse race meeting every

    July, bookended by the Goodwood Festival of Speed

    and the Goodwood Revival, the largest car culture

    events in the world and a double-whammy celebra-

    tion of all things motorsport from the classic to the

    modern. There are people, literally tens of thousands

    of discerning people, who wont miss these events

    for all the tea in China.

    Goodwood is truly one of the countrys great

    stately homes. Originally a small Jacobean house

    it was bought as a hunting lodge by the 1st Duke

    of Richmond, son of King Charles II. Greatly ex-

    tended over the years it is now worth visiting not

    least to stand and stare at the art collection,

    which includes breathtaking paintings by van

    Dyck, Canaletto and Stubbs. Thats just the tip of

    the iceberg at Goodwood, though.

    There is so much our customers can take advan-

    tage of when staying here, says Lord March.

    Whether enjoying a sumptuous private event at

    Goodwood House, getting behind the wheel at the

    historic Motor Circuit, taking to the skies from Good-

    wood Aerodrome or enjoying the Goodwood Hotel

    and its modern Health Club and Waterbeach Spa fa-

    cilities, nowhere else in the world can offer such an

    extraordinary and diverse range of luxury experi-

    ences as you will find here.

    Fittingly for this regal location, you will also find

    the Royal & Ancient game. Golf has in fact been an

    attraction at Goodwood for more than a century, al-

    though for much of that time it has been something

    of a hidden gem. The original nine-hole course was

    conceived by six Sussex gents way back in 1892. The

    entrance fee and annual subscription was just one

    guinea, but a lack of membership in any significant

    numbers was a major problem until the sixth Duke

    of Richmonds family stepped in and saved the day.

    It then thrived and in 1962 it became the Goodwood

    Golf Club.

    Lack of membership at Goodwood hasnt been

    a problem in its modern incarnation. A major ren-

    ovation of the Downs Course in 2004 coaxed this

    James Braid classic into the 21st century and de-

    Golfer and motorsport enthusiast Steve Newell didnt knowwhich way to turn at the Goodwood Festival of Speed PressDay. After a mind-altering passenger ride in Ferraris dazzlingnew 458 Italia, he had his senses soothed on the springy fairways of the Downs Course and spoke to Lord March about the good life at Goodwood!

    Make a date at glorious Goodwood

  • spite the worst recession in living memory mem-

    bership has since thrived thanks to the innovative

    blend of traditional golf club membership and a

    new Credit membership, which allows golfers to

    effectively play as they go.

    In all honesty, the recession has probably helped

    golf at Goodwood, says Lord March, as the flexible

    and affordable Credit membership has given people

    more value to their golf and meant that when they

    havent been able to play due to various reasons they

    havent been penalised with a standard golf sub-

    scription. Our numbers have increased year-on-year

    over the past three years, which shows that our

    membership program is perceived in a very positive

    light by the local golfing community.

    Lord March, who took over the running of the es-

    tate from his father in 1994, has a passion for per-

    fection and in all of Goodwoods many showcase

    events he skillfully blends traditional values with

    modern accoutrements. The same principles have

    been applied to the golfing experience. If we were to

    have golf at Goodwood, explains Lord March, we

    wanted it to be the best, but also different and aimed

    at a younger audience. I wanted golf to move on, to

    take all the authenticity and history we have in our

    various sports and deliver this to our golfing experi-

    ence in a modern and exciting way, which is relevant

    today. The Kennels, the clubhouse for our members

    at Goodwood, is the physical embodiment of that.

    Very special it is, too. The elegant Georgian

    faade of the Grade 1 listed Kennels clubhouse

    built in 1787 for the Dukes faithful hounds, now

    houses a wonderfully stylish and contemporary

    interior where members can relax and enjoy a

    long lunch, supper, or homemade cake and a pot

    of tea. In homage to the buildings origins, dogs

    can become members, too. A collection of named

    water bowls is lined up in the lobby!

    Golf at Goodwood is golf as it should be, pro-

    claims Lord March. In other words, simple, flexible,

    not in any way stuffy. Unusually and refreshingly,

    theres no dress code and, yes, we encourage mem-

    bers to bring their dogs to the course and the club-

    house afterwards after all it was the Kennels!

    Golfers and their pooches will get equal amounts

    of joy from a walk around the Downs Course. Dra-

    matic changes of elevation in the valleys and hills

    provide stunning views over the Chichester Plain to-

    wards the cathedral and beyond to the Isle of Wight.

    It really is quite uplifting and, as I discovered, you

    can hit the ball quite poorly and still have a lovely af-

    ternoon. Down the road and attached to the excel-

    lent Goodwood House Hotel is the Park Course, a

    gentler test of golf and one that meanders through

    estate woodland with tree-lined fairways and small


    The Downs should be your first choice, though. It

    was considered a sufficiently stern test to play host

    to the inaugural English PGA Championship last

    year, which is apt, as there are surely few things



    Golfers who take advantage of Goodwoods innova-tive membership program not only have two finegolf courses to enjoy but also access to the stylishKennels Clubhouse (left) in addtiion to the mainclubhouse (above). In addition to the golf, motorracing, of course, is central to the Goodwood experi-ence, the Festival of Speed (July 1-3) and the Good-wood Revival (Sept 16-18) being among the mostanticipated events on the social calendar

  • more quintessentially English than good old Good-

    wood. The English PGA returns this year and a Trilby

    Tour event is on the schedule, too (Goodwood mem-

    ber Chris Dyson will be out to defend his title this

    year). The Trilby Tour is a great fit with the golf at

    Goodwood ethos, says Lord March. It makes golf

    more accessible and offers an authentic, yet edgy ex-

    perience to playersa chance for amateur golf en-

    thusiasts to play in a professional tournament.

    Immersed as I was in this world for an all-too-

    brief 24 hours, it is impossible not to be seduced by

    the whole Goodwood experience. It really is an ex-

    traordinary place. And the enthusiasm of Lord

    March is utterly infectious. Whatever he sets his

    mind to, he does so with genuine passion and a re-

    freshing hands-on approach.

    So, I ask before I go, would Lord March be in-

    spired to take up golf? I am leaving that to my chil-

    drenor to my retirement, he jokes.


    1. Golf at Goodwood, the whole experience

    playing The Downs course with the stunning

    views and enjoying Horse Racing and Motor

    Racing what a great day out

    2. 15th Hole Cape Kidnappers, Hawkes Bay,

    New Zealand the most stunning panorama ever

    3. Seve winning the Open at St Andrews in 1984

    inspirational as he holed the final putt at the

    home of golf. Even now it makes me feel good

    4. The halfway house on the Marquess Course,

    Woburn relaxing interval with friends,

    always special

    5. Enjoying the hospitality of Peter Gammon at

    Trevose and being invited to share in his

    personal wine collection!

    6. To be at Augusta and enjoy the special

    surroundings taking in the Georgia Pines,

    Azalea Bushes, White Dogwood,

    Pink Dogwood golf heaven!

    7. Good customer service consistently delivered

    at golf clubs. Sadly few and far between in the

    UK, but there are some very good ones and

    they know who they are (if not, ask me, I have

    a black book listing the good and the bad!)

    8. The Trilby Tour, one of the most exciting

    innovations to be introduced into making golf

    FUN congratulations to William Hunt

    9. The golf industry, a delight to be a part of from

    members of clubs, to all that make a huge con

    tribution to keep the cogs moving in the indus

    try club managers, golf professionals, green-

    keepers, journalists, course architects...the list

    is endless. See you all in the Red and White

    tent at Sandwich for the Open!

    10. My John Letters Golden Goose putter,

    been with me for 40 years thanks for

    being there when I needed you!



    Goodwood Golf ClubThe Goodwood Estate, Chichester, West Sussex