<Insert Picture Here>

Real Time Access to Real Time Information

GoldenGate is Strategic to Oracle

3

• Best-in-class leader in real-time data solutions• Complements existing Oracle products

• Continuous Availability for heterogeneous systems

• Real-time data access for Reporting• Real-time data for BI, EPM, Exadata• Zero-downtime migrations / upgrades to Oracle

Database and Applications

• Over 400 customers with 4,000+ implementations across Fortune 500 companies: Financial Services, Communications, Healthcare, Public Sector, Retail & Utilities industries

• Top 3 of 5 largest commercial banks • Top 3 of 3 busiest ATM networks• Top 7 of 10 financial data services companies• Top 4 of 5 telecommunications providers• Top 3 of 5 largest food & drug stores

4

Real-Time Information Access for Intelligence & Decisioning

• Instantly available Data for Reporting• Access to Key Information for Analysis

• Across Heterogeneous Systems

Real-Time Business Operations

Customers Demand Continuous Real Time DataWhile Lowering IT Costs and Gaining Operational Efficiencies

Continuous Availability of CriticalApplications and Data

• Continuous Uptime in event of disaster• No downtime during planned outage• Load balancing & Data distribution

Lower IT Spend & Improve Efficiencies

• Choose best system for need• Modernize Legacy Systems

• Offload for reporting

7

Oracle GoldenGate Use CasesEnterprise-wide Solution for Real Time Data Needs

Log Based, Real-Time Change Data Capture

Heterogeneous Source Systems

EDWODS

EDW

Disaster Recovery, Data Protection

Zero Downtime Migration and Upgrades

Operational Reporting

Real-time BI

Standby(Open & Active)

ReportingDatabase

OGG

ETL

ETL

Query Offloading

Data Distribution

• Standardize on Single Technology for Multiple Needs

• Deploy for Continuous Availability and Real-time Data Access for Reporting / BI

• Highly Flexible

• Fast Deployments

• Lower TCO & Improved ROI

Value Propositions for Oracle GoldenGate

Delivers continuous operations for mission critical applications to eliminate unplanned outages and reduce cost of planned outages.

Lowers IT costs through heterogeneous support for multiple platforms to leverage lower cost infrastructure for query offloading.

Reduces risk by ensuring data integrity and reliability between source and target systems.

Improves business insight through real-time BI Data Warehousing and report offloading.

Improves efficiencies through improved performance, scalability of real-time feeds, and data distribution.

8

Reduces barriers to sharing data because of no application impact for real time data acquisition.

Oracle GoldenGate…

Oracle GoldenGate Technology Differentiators

99

Oracle GoldenGate provides low-impact capture, routing, transformation, and delivery of database transactions across heterogeneous environments in real-time

Performance

Extensible &Flexible

Reliable

Key Differentiators:

Non-intrusive, Low Impact, Sub-second latency

Open, modular architecture - Heterogeneous sources & Targets

Maintains Transactional Integrity - Resilient against interruptions and failures

11

Key Solutions for Oracle GoldenGate

12

Solution – Query Offloading

• Cost Reduction • Improve Resource Utilization

Find a solution that can transfer our data in real-time, keeping up with data volumes and meet future business needs. In actuality, GoldenGate was the only solution that handled all three requirements with ease.” – J Seelan, DBA Manager, 1-800-Flowers.com

Query OffloadingFor Resource Utilization

Query Offloading

13

Solution• Leverage existing physical standby database using

Oracle Active Data Guard for read-only & queries

• Improve utilization on both OLTP and standby systems by segmenting all query traffic to standby.

Benefit• Offloads Queries - reduces load on transactional

systems

• Leverage existing investment in physical standby databaseOracle Physical

Standby Database

OLTPTransactions

Read OnlyUsers

ADG

OraclePrimary Database

Improve Resource Utilization

“Do you want to take advantage of your physical standby database for queries and improve resource utilization across OLTP and standby Systems?”

Query OffloadingInfrastructure Cost Reduction

Query Offloading

14

Non-Oracle orLegacy Platform

Oracle Platform

OLTPTransactions

Read OnlyUsers

OGG

Cost Reduction

“Do you want to move query processing to standard, lower cost DB & Hardware infrastructure with no disruption to critical transaction processing systems & satisfy business end-users as data volumes and users grow?”

Solution• Create a real-time replica of existing expensive

operational system (e.g. legacy or big iron) on Oracle with RAC on Linux.

• Sync replica in real-time and route all read-only traffic

Benefits• Reduce/Eliminate query load on transactional

system• Directly reduce cost of legacy, mainframe, non-

oracle

CHALLENGES / OPPORTUNITIES

• Optimize OLTP system performance –offload all query activity

• Reduce TCO via platform changes and segment “lookers” from “bookers”

• Handle growing data volumes and support heterogeneous systems over life-cycle of Air Travel Shopping Engine (ATSE)

• Maintain data integrity across all systems

GoldenGate PROVIDES

• Supports 1.6TB of data movement per day to read-only servers

• Source– Oracle 10g | Target – MySQL• Current plans to migrate to Oracle 11g on

both source and target.

RESULTS• 80% TCO Reduction – Millions $$ saved

COMPANY OVERVIEW

A world leader in the travel marketplace, Sabre Holdings merchandises and retails travel products and provides distribution and technology solutions for the travel industry

Query Offloading Case StudyQuery Offloading Saves Millions $

“Lookers vs Bookers”

Solution – Continuous Availability

• Disaster Recovery / Data Protection• Zero-Downtime Migration / Upgrade• Data Distribution / Synchronization

“We believe this is the only product on the market that can meet our demands for 99.95% database availability, performance and scalability.”

Chris Uriarte, CTO, Retail Decisions

Continuous AvailabilityZero Down-time Migration and Upgrade

Continuous Availability

18

Solution• Migrate from any heterogeneous database to Oracle11g

with minimal downtime• Migrate hardware or OS platforms with no downtime• Upgrade Siebel CRM with no downtime• Allow active users to move to new system gradually while

both systems are live

Benefit• Standardize your data center and modernize platforms• Zero down-time for mission critical applications• Safely migrate users from one system to the next, while

keeping both systems running.• Lower risk by enabling failback

Previous Version New Version

OGG

“Do you need to migrate your database or upgrade critical applications but can’t afford to take any down time and impact critical business processes?”

Old DB Version New DB Version

Continuous Availability Use Case24x7 Fraud Detection & Payment Processing for Blue-Chip Retailers

COMPANY OVERVIEW

Retail Decisions (ReD) is a payment card issuer and a world leader in card fraud prevention and payment processing. A specialist supplier to the payments industry worldwide. Its blue-chip international clients come from the global telecommunications, retail, travel, petroleum, banking and the broader e-commerce sectors

CHALLENGES / OPPORTUNITIES Typical Service Level Agreements dictate

99.95% availability & aggressive sub-second average response times

Must ensure quick, massive scalabilityHigh cost of downtime -- ReD’s clients lose

millions of dollars per hourGlobal clients; data centers on 4 continents

Oracle PROVIDES: Fraud Detection (ReDShield) using Oracle 9i

and 10g databases U.S. Payment Processing system, using SQL

Server databases – also supports data access for Web apps and Reporting

RESULTS “Lightning Fast” implementation Time to recover: ZERO minutes Reduced database license & infrastructure

costs

"We needed a mega-scalable architecture capable of handling increasing e-commerce traffic, while meeting our customers' stringent SLAs.” - Chris Uriarte, CTO

23

Solution – Real-time Data Integration

• Operational Reporting • Real-time Business Intelligence

“Accessing the data in real time using GoldenGate we can immediately see if we’re profitable and if our business processes are working.” - Sam Peterson, SVP Technology, Overstock.com

Real-Time Data IntegrationOperational Reporting

Real Time Data Integration

27

Solution• Report on live data in transactional systems • No additional load on source system – offload

reporting to a database instance that is synchronized in real time

Benefit• Enables tactical reports quickly for decision making

and business transparency • Removes impact from source systems• Avoids the political challenges of running reports on

transactional systemsTransactionalApplications

OperationalData Store

OGG

“Do you have adequate transparency into the data in your most sensitive transactional systems?”

Real-Time Data IntegrationEnables Real-time BI

Real Time Data Integration

28

Solution• Populate an operational data store for operational BI

with real-time data• Run ELT from the ODS to load data warehouse with

transformed data

Benefit• Improves business insight• Combines intelligence on current business status with

historical context• Eliminates load on source systems • Reduces latencies and batch windows

Enterprise Data WarehouseOracle Database,

Oracle Exadata

Real-time Integration + Bulk Data Transformation

ODI

“Do you need better business insight with the most current data and no impact to your critical systems?”

HeterogeneousSources

Production

OGG

Data Integration for Business IntelligenceData Integration for Business Intelligence

• Operational BIGoldenGate for Offloading, BI Publisher for Reporting• Remove the concerns of transaction system operations teams

about operational BI

Add ODI-EE and DW to Combine Operational and Analytical BI

• Get combined benefits of insight into current business state with the deeper analysis and historical context of a traditional data warehouse

• Load the data warehouse by running ELT off of the ODS to streamline processes and avoid load on transactional system

30

Sources: Legacy, Packaged Apps, OLTP Databases Target:

ODS

Non-Invasive Operational BI

OGGOGG

Sources: Legacy, Packaged Apps, OLTP Databases

Operational and Analytical BI

Target: ODS and DW

OGGOGG

ODI

CHALLENGES / OPPORTUNITIES Better understand customer

purchasing behavior Provide timely information to support

marketing, merchandising & operational decisions

Improve shopping database reliability & uptime

Oracle PROVIDES: Support for high availability & disaster

tolerance across Oracle production sites Zero-downtime system migration and

upgrade Enable active data warehouse roll-out in 90

days with real-time data feeds Complements Oracle Data Integrator for data

transforms on target

RESULTS Customer analysis now done in minutes,

rather than days Dashboard reports using real-time data for

P&L & customer profitability Google Adwords adjusted based on real-

time data reports Ranked #4 in customer service by National

Retail Federation

COMPANY OVERVIEW

Overstock.com is an online “closeout” retailer offering high-quality, brand-name merchandise, including bed-and-bath goods, home décor, kitchenware, watches, jewelry, electronics and computers, sporting goods, apparel and designer accessories among other products at discount prices.

Real-Time Business IntelligenceReal-Time Data and BI Enables Intra-Day Business Optimizations

33

Complementary and Used TogetherActive Data Guard and GoldenGate

35

• Enterprise-wide heterogeneous replication• Zero downtime operations• Non-invasive by reading database logs• Supports active-active scenarios• Ensures transactional consistency• High volume; low latency• Guaranteed delivery across wide area

networks

• Enterprise-wide heterogeneous replication• Zero downtime operations• Non-invasive by reading database logs• Supports active-active scenarios• Ensures transactional consistency• High volume; low latency• Guaranteed delivery across wide area

networks

Data Distribution /Synchronization

Oracle GoldenGate

• Fast failover to physical standby database• Fastest solution for Oracle• Oracle Database only• Allows standby to be open for reads to

leverage customer investment• Transparent data protection to repair

corrupted blocks on primary or standby

• Fast failover to physical standby database• Fastest solution for Oracle• Oracle Database only• Allows standby to be open for reads to

leverage customer investment• Transparent data protection to repair

corrupted blocks on primary or standby

Disaster Recovery &Data Protection

Oracle Active Data Guard

Oracle Active Data Guard

Oracle DB Primary Oracle DB Standby

HeterogeneousDistributedSubsetReplicas

Oracle GoldenGate

Complementary and Used TogetherData Integrator Enterprise Edition and GoldenGate

37

• Fastest real-time solution• Sub-second latency for real-time feeds• Guarantee delivery eliminates data loss• Eliminates down-time for migration and

upgrades• Least intrusive to source systems• Leverage ELT/ETL for complex

transformation

• Fastest real-time solution• Sub-second latency for real-time feeds• Guarantee delivery eliminates data loss• Eliminates down-time for migration and

upgrades• Least intrusive to source systems• Leverage ELT/ETL for complex

transformation

Real-Time Data Integration and Replication

Oracle GoldenGate

• Fastest E-LT Solution• Optimized SET-based transformation for

high volume transformations• Data lineage for improved manageability• Integrates to Data Quality

• Fastest E-LT Solution• Optimized SET-based transformation for

high volume transformations• Data lineage for improved manageability• Integrates to Data Quality

Bulk Data Movement and Transformation

Oracle Data Integrator Enterprise Edition

Oracle GoldenGate

Oracle Data IntegratorEnterprise Edition

Real-time Data

E-LT Transformation

Heterogeneous Sources Heterogeneous Targets

Oracle GoldenGateTechnical Solution Overview

39

40

How It Works: Modular Architecture

SourceDatabase(s)

TargetDatabase(s)

LAN / WAN / Internet(TCP/IP)

Route: Data is compressed, encrypted for routing to targets.

Capture: Committed changes are captured (and can be filtered) as they occur by reading the transaction logs.

Capture

Trail files: Stages and queues data for routing.

Source Trail

Delivery: Applies data with transaction integrity, transforming the data as required.

Target Trail

Delivery

Bi-directional

Source TrailTarget Trail

Delivery Capture

Pump

Pump

Pump: Distribute data for routing to multiple targets.