7/22/2019 Gokongwei a success story

1/2

1. Trace URCs success story. What are the factors that contribute to its success?

The investment of Gokongwe's on his product in order for him to succeed is thathe has heart in everything he do.He strive for consistence in developing his product. this result the customer patronize the products and serviceshe offers.Gokongwei used the 4p's. Product with reasonable price and quality, knowing theplace where to introduce the productand promotion. Even there are many boundaries to concur with, he still push himself to produce his products.

2. Analyze the growing market base in Asia. How did Gokongwei take advantage ofit?

Gokongwei offer quality products in a cheaper price to his target customers because he knows that customers willgive them benefits in availing the products and services. He consider innovationto the product for him to gain moreand loyal customers.

3. Base on John Gokongweis words of wisdom, how can the Philippines compete globally?

"Don't be afraid to take on the big boys". this is one of Gokongwei words of wisdom that awakes me. as a part ofthe filipino race. our passion on what we do is our edge from the other nations.passion that push us not to becontented on what we have. To find rooms for improvement for our skills and talents. we must aware ourselves of theweakness of others. As Gokongwei said, "Every weakness is our opportunity".

4. Are there hindrances for the Philippinesinability to have its own global brand?

Yes, because dominant of our population does not trust the quality of our own lo

cal products. They often prefer tobuy imported products. if only filipino realize of the benefits they can give toour country in patronizing thelocal brands, it would be known to other. Especially from other countries. By this, we can now compete with importedproducts.

5. Identify Gokongweis entrepreneurial traits which made him successful.

Gokongwei's entrepreneurial traits which made him successful are his determination and passion. He managed toovercome all the hindrances he encounter during the time he start his business in the market.

6. Make a research on the acquisition of Sun Cellular by PLDT. Make your comments.

Sun Cellular has become a large player in terms of postpaid subscribers and wasthe first to propose the unlimitedtexts and calls. With regard to these, the PLDT which is the largest company inthe country acquired shares withSun cellular ad at the same time, but at the same time, it has its ownership inSMART and TnT.

7/22/2019 Gokongwei a success story

2/2

I think, PLDT acquired Sun Cellular in order to Smart will be remain in the track to beat Globe Telecom, no otherhindrances to think. Since, PLDT is the majority holder, they now have the financial control and influence overthe Sun Cellular.

7. Is Gokongweis move a strategic on, with Sun being number 3 in the telecommunications industry?

Yes, because without his idea of offering unlimited text & call by Sun Cellular,It may not be on the top 3 in theTelecommunication industry. They gain more customers and patronize its product.