Go, Pop, and Fizz! Tools for Everyday Creativity & Innovation

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    Go, Pop, and Fizz!Tools for Everyday Creativityand Innovation

    Womens Leadership Institute 2012

    Kathryn J. DeissContent StrategistAssociation of College & Research Libraries

    [email protected]

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    Creative Inventions

    Lightning Rounds - 60 seconds

    1. Create an invention using your cardand someone elses

    2. Write it down on back of card

    3. Find another person and repeat

    4. Find another person and repeat

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    Photo by kelsmith1992

    Who is creative?

    http://www.flickr.com/photos/12909978@N08/1440987926/http://www.flickr.com/photos/12909978@N08/1440987926/
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    Changingperspective jogsthe creative

    impulse

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    The adjacent possible a concept describing thepower of combinatory

    connections/collisions

    Coined by scientist Stuart Kaufmann and cited inWhere Good Ideas Come From by Steven Johnson

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    Definitions

    Creativity : a process of developingand expressing novel ideas that are likelyto be useful

    Innovation : the embodiment,combination, and/or synthesis of knowledge in novel, relevant, valued newproducts, processes, or services

    Source: Leonard, Dorothy and Walter Swap. When Sparks Fly. (1999)

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    Photo by James.Robertson

    Innovation Skills

    http://www.flickr.com/photos/shingen_au/910591674/http://www.flickr.com/photos/shingen_au/910591674/
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    Innovations are those things thatchange the way we can dowhat we want to do

    Innovation is disruptive

    Innovation is both revolutionaryand evolutionary

    Society decides what isinnovative

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    Practices for Innovation

    Identifying question/opportunity Voluminous idea generation

    Use of creative thinking tools Tolerance for failure and time lags or

    jumps Escaping the end of.. syndrome;

    embrace the beginning of..

    way of thinking

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    1. Using Mind Mapping todescribe the problem

    2. Excursion Technique

    3. Prototyping

    Creative Problem Solving

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    Test case:How toimprovethe supermarketcart?

    http://www.flickr.com/photos/niznoz/3716766529/http://www.flickr.com/photos/niznoz/3716766529/
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    Mind Mapping

    Source: Joyce Wycoff

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    Excursion Technique

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    Applying Insight to the Problem

    Put your mind map and yourexcursion together to generate

    solutions to the problems youidentified

    How can you build a bettershopping cart?

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    IDEO on Nightline

    https://www.youtube.com/watch?v=M66ZU2PCIcM&playnext=1&list=PL33D59083D18DA471&feature=results_mainhttps://www.youtube.com/watch?v=M66ZU2PCIcM&playnext=1&list=PL33D59083D18DA471&feature=results_main
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    Prototyping

    Observation of people & situations

    Trials and tests

    Three dimensional aspect

    Inventive Feedback loops

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    Quick prototyping is aboutacting before you have gotthe answers

    Good prototypes dont justcommunicate, theypersuade.

    Tom Kelley, IDEO

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    Hurdles in the Way of Innovation

    Photo by Marjorie Baillie

    http://www.flickr.com/photos/marjbaillie/5898935566/http://www.flickr.com/photos/marjbaillie/5898935566/
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    The desire for perfection

    interrupts the flow of innovation

    Photo by Leo Reynolds

    http://www.flickr.com/photos/lwr/2105690754/sizes/l/http://www.flickr.com/photos/lwr/2105690754/sizes/l/
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    Risk Aversion

    Photo by anarchosyn

    http://www.flickr.com/photos/24293932@N00/2311492594/http://www.flickr.com/photos/24293932@N00/2311492594/
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    What are you trying to

    accomplish?

    What does success look like?

    Photo by r000pert

    http://www.flickr.com/photos/r000pert/136999467/sizes/z/http://www.flickr.com/photos/r000pert/136999467/sizes/z/
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    Political implications

    Cornelis Drebbel and 20,000 (1624)

    Societal readinessPatterns of behavior

    Political climateBuilding the message

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    What are the politicalimplications of someinnovations your unit has triedor wishes to try?

    Who needs to buy-in?

    What timing issues exist?

    What is the readiness for the

    innovation?

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    Convince (person, group, demographic)

    That by (thinking, doing, considering)

    They will (think, feel, do differently)

    Which will (reach for a huge human benefit)

    Because (embed your idea in sharedmission/values)

    Creating an Action Brief

    Used with permission by Ricochet (a graphics, marketing, and PR firm in Denver)

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    The most successful people arethose who are willing to give uptheir most successfulstrategies.

    Richard Foster

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    Thank you!

    Keep in touch!

    [email protected]