Upload
kylie-frazier
View
222
Download
0
Tags:
Embed Size (px)
Citation preview
Global Megatrends Driving Optical Innovation
The New Economy
Philippe Morin, SVP, Global Products Group
May 2010
© Ciena Confidential and Proprietary 2
Global MegatrendsDriving Global Innovation
Drivers
11
22
33
New economy and new business models are accelerating bandwidth growth
Devices and connectivity move from “nice to have” to necessity
Demands for HD video are fueling the next wave of bandwidth growth
© Ciena Confidential and Proprietary 3
Corporate ProfitabilityBandwidth is Essential
Economic impact to IT solutions scheduled for deployment to maximize efficiencies:
Data Center Consolidation
Data Center Virtualization
Telepresence
Software as a Service
Serverless Branch
1
Source: Webtorials, 2009
© Ciena Confidential and Proprietary 4
Corporate Solutions Using Capacity to Increase Productivity
1
Telepresence / video conferencing
Increasing current application performance
Telecommuting / Teleworking
Data center consolidation – serverless branch
Massive capacity, new economics
© Ciena Confidential and Proprietary 5
New Global Distribution Models Accelerating Bandwidth Growth
• 1+ billion views a day• 20 hours of video uploaded every minute; equivalent of over 130,000 full-length Hollywood movie releases every week• More video is uploaded to YT in 60 days than all 3 major US networks created in 60 years• More page views every day than the primetime audience of all three networks combined• The world premiere of Wayne Wang's film, "The Princess of Nebraska" was viewed 165,000+ views during the first 48 hours it was posted.• Mobile uploads up 1700% in first half of '09; uploads have increased by 400% a day following the iPhone 3GS launch
1
Source: YouTube, 2010
© Ciena Confidential and Proprietary 6
Devices and Connectivity Move from “Nice to Have” to Necessity
Personal relevance and connectivity
Eliminating discretionary items ahead of connectivity
Staying relevant with world-impacting news events
2
© Ciena Confidential and Proprietary 7
Mobile Broadband Accelerating Despite Economic Downturn
2
© Ciena Confidential and Proprietary 8
HD Video will Fuel the Next Wave of Bandwidth Growth
Anything less than HD on any device will be unacceptable in 24 months
3
© Ciena Confidential and Proprietary 9
Consumer and Business Video Applications Fuel the Next Wave of Bandwidth Growth
Ca
pac
ity
Internet SD Video
Quality of Experience
Internet HQ Video
Telepresence
VR Gaming
3D HD TVDC Consolidation
HD Video
3
© Ciena Confidential and Proprietary 10
Internet TV / Video Fueling New Business Model
3
© Ciena Confidential and Proprietary 11
Bandwidth Demand Scenarios
“Networks now are being used in a way that few people foresaw”David Payne, Institute of Advanced Telecommunications, Swansea University, UK
All previous assumptions must be challenged!
© Ciena Confidential and Proprietary 12
Network Changing Innovation
Wireless techniques: increased spectral efficiency
Coherent Detection: Access to amplitude, phase, polarization
DSP: correcting signal degradations
Integrated in cost effective CMOS ASIC
12
40G/100G with same or BETTER performance than 10G Networks!
Coherent Transmission System
© Ciena Confidential and Proprietary 13
Creating Technical Discontinuity in the Optical Industry
1975 1980 1985 1990 1995 2000 2005 2010 2015
1 Mb/s
1 Tbps
1 Gbps
Capacity/C-band
TDM Evolution
WDM Evolution
Coherent Evolution
1 Pbps
New Era of Optical Networking
© Ciena Confidential and Proprietary 14
Next Frontier
Many “impossible” challenges waiting to be solved
Achieving Terabit / λ in
the not so distant future
Access technologies a
magnitude lower in cost
Upgrading Upgrading capacity without capacity without
wholesale wholesale changeschanges
Reducing the complexity in the network
© Ciena Confidential and Proprietary 15
The Way Forward…..
Steps to Take
11
22
33
Understand Market Forces and Megatrends Shaping our Industry
Challenge Current Assumptions and Established Ways of Doing Business
Become an Advocate for the Industry
Thank you