global capital markets - Think Media Consultancy · In the countries in italics the relevant local language was used (all others ... The Financial Times 3529 593 ... 4% 1% 4% 6% 3%

A survey of:

The world’s most senior corporate and financial decision makers

Providing print, TV, web and mobile data for:

• CFO’sandTreasurersintheworld’s2,000largest organisations

• Topmanagementofbanks and financial institutionsactiveinthecapitalmarkets

…in 37 countries worldwide

global capital markets

GlobalCapitalMarkets2011

Sponsors Purchasers

THE SURVEY IN BRIEF

Survey UniverseThesurveycovers10,619seniorindividualsinthe37countrieslistedbelowintwogroups:

• theHeadsofFinanceandTreasurersin2,071LargeOrganisations(atotalof3,864individuals)

• seniorindividualsinBanksandFinancialInstitutionswhichprovidecorporatefinancialservicessuch

asloans,treasury,M&Aorstrategicadvice(6,755individuals).

TheLargeOrganisationsinclude:

• 1,520withsalesinexcessofUS$9.6billion

• 720whohadraisedmorethanUS$1,000millionusingbondsorloansin2010

• thetop100Banksintermsoftier1capital

• anadditional71largeorganisationsinemergingmarkets.

Thesegroupswerede-duplicatedtogeneratethelargest2,071organisationsintheworld.Inthelargest550organisationstheDeputy

HeadofFinancewasalsoincluded.

Thetablebelowshowstheuniversesizeandprofilebyregion,togetherwiththeirrelativesizeintermsofGDP.The37countriesarelisted

inthemethodologyandrepresent89%ofglobalGDP.Additionaldataonthesizeofeachcountryisavailableatwww.gcmsurvey.com.

AMERICAS EMEA ASIA/PACIFIC

GCM Universe 2804(26%) 4956(47%) 2859(27%)

Large Organisations 1250(32%) 1534(40%) 1080(28%)

Financial Institutions 1554(23%) 3422(51%) 1779(26%)

GDP 35% 34% 31%

Thechartsonthefollowingpageshowthejobtitleprofileforthetwogroupstogetherwiththeirareasofresponsibility.Additional

informationisavailableonthescaleofcapitalraising,internationalsalesandotherareas.Thisisfollowedbyheadlinemediadataandthe

methodology.Furtheranalysiscanbeobtainedfromthesurveysponsorsorpurchasers.



Large organisations: Job titles

Chairman/President/CEO/ManagingDirector

CFO/FinanceDirector

InternationalFinanceDirector

CorporateTreasurer–International

Treasurer

OtherDirector

DepartmentHead

OtherSeniorManager/Executive

Areas of responsibility

Treasury

Relationshipswithdomesticbanks

Raisingcapital

Relationshipswithinternationalbanks

Project/structured finance

Investment/fundmanagement

General management

Internationalriskmanagement

Investorrelations

Mergersandacquisitions

Corporategovernance

Strategicpartnerships

NewIT/technologyinvestments

Evaluatingpotentialnewmarketsoroperations

13%

43%

3%

15%

5%

5%

69%

70%

62%

60%

46%

42%

39%

39%

36%

9%

6%

34%

30%

20%

22%

18%

Financial institutions: Job titles

Chairman/President/CEO

GeneralManager/ManagingDirector

CFO/FinanceDirector

OtherDirector/BoardMember

SeniorVP

VP

DepartmentHead

OtherSeniorManager/Executive

Areas of responsibility

Commercialbanking

General management

Foreignexchange

Riskmanagement/Derivatives

Investmentbanking

Cashmanagement

Loansyndication

Treasury

Newbondissues

Mergersandacquisitions

Projectandinfrastructure finance

Newequityissues

Assetbackedsecurities

Custody/Clearing/Settlement

11%

24%

6%

7%

7%

18%

43%

51%

28%

28%

27%

25%

23%

24%

22%

5%

21%

20%

18%

12%

16%

10%

SAMPLE PROFILE



Sample size: 525 individuals in Large Organisations, 823 in Financial Institutions

METHODOLOGY

ThinkMediacompiledindependentlistsofthesetwotypesoforganisationsandthenresearchednamesofrelevantindividualswithinthoseorganisations.

Afourpageself-completionquestionnairewassentto6,465individualscoveringtheirmediaconsumptionandbusinessresponsibilities.Fieldworkwas

completedbetweenAprilandOctober2011avoidingmajorholidayperiods.

Useofremindersandincentivesresultedinaresponserateof21%andananalysissampleof1,348.Intotaloneineightofalleligibleindividualsrepresented

bythesurveyreceivedandcompletedaquestionnaire.Datahasbeenweightedtotheestimateduniversesizebycountry.

Countries and Media CoveredThequestionnairemeasuredreadershipandviewingof19publicationsand4TVchannelsonaglobalbasistogetherwiththeuseofthesemediaonmobile

devicesandwebsites.Afurther286mediaweremeasuredonanationalorregionalbasis.

22’medialist’versionsofthequestionnairewereemployed(eachwiththerelevantnationalmedia).Inthecountriesinitalicstherelevantlocallanguage

wasused(allothersbeinginEnglish).Twoversionsofthebusinessresponsibilitiesquestionswereused(oneforLargeOrganisationsoneforBanks/Financial

Institutions).AcopyoftheUKquestionnairecanbedownloadedfromwww.gcmsurvey.com.

AMERICAS EMEA ASIA/PACIFIC

USA France Austria Luxembourg Australia SouthKorea

Canada Germany Belgium Netherlands HongKong Taiwan

Italy Denmark Norway Japan

Spain Eire Sweden Singapore

UK Finland Switzerland

Emerging Markets

Brazil Poland Russia SouthAfrica China Indonesia

Mexico Turkey GCC (Kuwait, Qatar, Saudi Arabia, UAE) India Malaysia

AccesstoResults

Furtheranalysisisavailablefromanyofthesurveysponsorsorpurchaserslistedonthefrontcover.

AgenciescanalsopurchaseaccesstothedatabycontactingNigel.Jacklin@ThinkMediaConsultancy.com

Themediaresultscontainedinthisbrochurearealsoavailableatwww.gcmsurvey.com





GLOBAL: Print Average Issue Readership (AIR)

Americas EMEA Asia/Pacific

Large Organisation

Financial Institution

Sample 1348 343 703 302 217 525 823Universe 10619 2804 4956 2859 2029 3864 6755

The Financial Times 3529 593 2178 757 756 1072 245633% 21% 44% 26% 37% 28% 36%

International Herald Tribune 453 41 194 217 93 88 3654% 1% 4% 8% 5% 2% 5%

The Wall Street Journal 2885 1821 514 550 281 1163 172227% 65% 10% 19% 14% 30% 25%

Bloomberg Business Week 1616 819 469 328 425 557 105915% 29% 9% 11% 21% 14% 16%

The Economist 3317 939 1630 748 790 1185 213331% 33% 33% 26% 39% 31% 32%

Euroweek 310 18 197 95 68 74 2363% 1% 4% 3% 3% 2% 3%

International Financing Review 417 17 218 182 55 90 3274% 1% 4% 6% 3% 2% 5%

Newsweek 799 333 230 235 268 256 5438% 12% 5% 8% 13% 7% 8%

Time 1172 362 439 371 415 350 82211% 13% 9% 13% 20% 9% 12%

The Banker 1894 431 933 530 592 242 165218% 15% 19% 19% 29% 6% 24%

Bloomberg Markets Magazine 1700 588 685 427 422 585 111516% 21% 14% 15% 21% 15% 17%

Euromoney 1456 188 916 352 429 454 100214% 7% 18% 12% 21% 12% 15%

Finance Asia 580 38 92 450 147 124 4565% 1% 2% 16% 7% 3% 7%

Global Finance 687 274 254 159 180 363 3246% 10% 5% 6% 9% 9% 5%

Global Investor 359 73 151 135 76 144 2153% 3% 3% 5% 4% 4% 3%

Harvard Business Review 1168 378 499 291 253 553 61511% 13% 10% 10% 12% 14% 9%

Institutional Investor 1048 556 376 116 212 445 60210% 20% 8% 4% 10% 12% 9%

Risk 535 145 253 137 34 219 3165% 5% 5% 5% 2% 6% 5%

Monthly

TotalRegion Emerging

Markets

Type

Daily

Weekly

GLOBAL: Print Average Issue Readership (AIR)



GLOBAL: TV Viewing, Web Use, Mobile Use


Large Organisation


Sample 1348 343 703 302 217 525 823Universe 10619 2804 4956 2859 2029 3864 6755

BBC World News 1387 138 689 560 528 346 104113% 5% 14% 20% 26% 9% 15%

Bloomberg TV 1552 507 642 403 545 437 111515% 18% 13% 14% 27% 11% 17%

CNBC 1863 816 593 453 470 524 133818% 29% 12% 16% 23% 14% 20%

CNN 2138 846 660 632 500 628 151020% 30% 13% 22% 25% 16% 22%

BBC World News 3667 614 1857 1196 1109 1088 257935% 22% 37% 42% 55% 28% 38%

Bloomberg TV 3329 1016 1439 873 984 914 241531% 36% 29% 31% 48% 24% 36%

CNBC 3744 1534 1302 907 817 1155 258835% 55% 26% 32% 40% 30% 38%

CNN 4901 1648 1865 1388 1117 1767 313446% 59% 38% 49% 55% 46% 46%

BBC World News 5758 1047 3017 1694 1423 1878 388054% 37% 61% 59% 70% 49% 57%

Bloomberg TV 5047 1553 2320 1174 1223 1585 346248% 55% 47% 41% 60% 41% 51%

CNBC 5252 1981 2023 1248 1066 1669 358349% 71% 41% 44% 53% 43% 53%

CNN 7062 2117 3062 1884 1524 2509 455367% 75% 62% 66% 75% 65% 67%

BBC.com 2224 339 1038 847 821 693 153121% 12% 21% 30% 40% 18% 23%

Bloomberg.com 4123 1310 1755 1057 989 1471 265339% 47% 35% 37% 49% 38% 39%

CNBC.com 1775 649 573 554 476 594 118217% 23% 12% 19% 23% 15% 17%

CNN.com 2971 1135 960 877 734 1090 188128% 40% 19% 31% 36% 28% 28%

BBC 2331 325 1301 705 736 780 155122% 12% 26% 25% 36% 20% 23%

Bloomberg 3340 1005 1422 914 835 1221 211931% 36% 29% 32% 41% 32% 31%

CNN 2518 866 864 788 691 953 156524% 31% 17% 28% 34% 25% 23%

Total

Past 7 days viewing

Past 4 weeks viewing

Mobile Use (on a tablet or smartphone) in Past 4 weeks

Web Use (on a PC/laptop) in Past 4 weeks

Region Emerging Markets

Type

Yesterday viewing

GLOBAL: TV Viewing, Web Use, Mobile Use



GLOBAL: Web/Mobile Use


Large Organisation


Sample 1348 343 703 302 217 525 823Universe 10619 2804 4956 2859 2029 3864 6755

BusinessWeek.com 487 164 159 163 193 202 2855% 6% 3% 6% 10% 5% 4%

Economist.com 1235 366 592 278 372 433 80212% 13% 12% 10% 18% 11% 12%

EuroWeek.com 182 21 107 54 58 37 1452% 1% 2% 2% 3% 1% 2%

Forbes.com 367 175 78 115 100 134 2333% 6% 2% 4% 5% 3% 3%

FT.com 2190 471 1302 417 451 698 149121% 17% 26% 15% 22% 18% 22%

IFRe.com/IFRasia.com 110 14 33 64 28 26 841% * 1% 2% 1% 1% 1%

Newsweek.com 345 56 133 156 153 102 2433% 2% 3% 5% 8% 3% 4%

Reuters.com 1883 323 1024 537 479 625 125918% 12% 21% 19% 24% 16% 19%

Time.com 399 65 177 156 212 84 3154% 2% 4% 5% 10% 2% 5%

WSJ.com 1934 1283 331 321 326 802 113318% 46% 7% 11% 16% 21% 17%

TheBanker.com 687 89 331 267 354 94 5936% 3% 7% 9% 17% 2% 9%

Euromoney.com 845 111 505 229 352 232 6138% 4% 10% 8% 17% 6% 9%

FinanceAsia.com 534 29 107 398 230 172 3635% 1% 2% 14% 11% 4% 5%

HBR.org 951 273 432 246 288 348 6039% 10% 9% 9% 14% 9% 9%

Institutionalinvestor.com 568 179 191 197 167 204 3635% 6% 4% 7% 8% 5% 5%

The Economist 1152 363 488 301 338 419 73311% 13% 10% 11% 17% 11% 11%

Financial Times 1983 374 1092 517 513 695 128819% 13% 22% 18% 25% 18% 19%

Reuters 1481 272 831 379 450 507 97514% 10% 17% 13% 22% 13% 14%

Wall Street Journal 1741 1013 319 408 318 687 105316% 36% 6% 14% 16% 18% 16%

Mobile Use (on a tablet or smartphone) in Past 7 days

Web Use (on a PC/laptop) in Past 7 days

Web Use (on a PC/laptop) in Past 4 weeks

TotalRegion Emerging

Markets

Type

GLOBAL: Web/Mobile Use

Documents

global capital markets - Think Media Consultancy · In the countries in italics the relevant local language was used (all others ... The Financial Times 3529 593 ... 4% 1% 4% 6% 3%