Abu Dhabi 2012 – MEAUC By Chrystelle Ourzik, Esri Inc

GIS for Telecom Operators

Challenges – A competitive market

• Market understanding • Optimized network operations and maintenance • Services innovation • Optimizing revenue per subscriber and profitability • Excellence of customer services

Organizational Dynamics

Sales

Marketing Customer Care

Engineering

Network

Addressing Exchange of Information

The Always Available Network Anywhere, Anytime, Any Device

CO

WiFi Femtocell

WiMAX

DSL

ZigBee

HFC 4G/LTE

Cellular

DBS

Microwave

Bluetooth

Use of GIS in Telecoms Leveraging business expertise and data

France Telecom, BT, Telefonica, Telecom Italia, Vodafone D2, Etisalat

Asset Management: Copper, Coax, Fiber, etc…

Market & Competitive Analysis

• Market Analysis • Identify Service • Business Intelligence

Service Planning

• Identify Revenue Potential • Determine Network Capabilities • Prioritize Projects

Design and Project Management

• Capital Investment • Contractor Management • Accurate Activation Status • Reduce Time-to-Market

Marketing and Sales

• Network Activation • Campaign Planning • Serviceability • Installation Dates

Customer Care

• Network Management • Repeat Trouble Reports • Manage Customer Care• Fix Network Problems

France Telecom

• Customers location • Service qualification and

serviceability • Customer connection • Network traffic status

France Telecom

1. Search of termination point for enabling serviceability of a customer or prospect: 1. Buffer zone and

proximity

2. Additional analysis performed for confirming serviceability and ROI to connect the customer.

CRM and otherSIs

France Telecom

Thematic : occupation of CPs (Concentration points) • Green: available Pairs • Red: used Pairs • Black : Out-of-service Pairs

France Telecom

Thematic map: Disturbed CPs Green: No Red: Yes

ND * :

Dérangement signalé :

0175000001Identification :Etat Drgt :Priorité Drgt : 1

Nom : TRUVEREPrénom : Amanda

Abonné(e) :

Adresse *

30 rue BergerHallesPARIS 1er arrondissement 75101

Numéro de client : 45781Produit : TEL \ ADSLDate de mise en service : 28/12/2003

Centre d’essai : PAR1N° Dossier Ins Complexe : 1N° Groupement technique : 1

When clicking on a CP, you can see the incident details.

France Telecom

Thematic map : WIFI spots and network coverage

Orange

Orange and SFR

Claims/service interruptions Roaming

3G coverage 2G coverage

Vodafone Czech Republic

• Geocoding • Buffer zones • Coverage Stats • Coverage Probability

Vodafone Czech Republic

• Density map • Network coverage • Display of white zones • Competitor coverage • Point of interest • Serviceability B2B, B2C • Mapping/geocoding of Large

customer

Vodafone Czech Republic

Traffic Analysis; Red areas show more traffic than usual.

Vodafone Czech Republic

Intranet Solution : • Customer service • Geocoding (integration

with CRM Siebel) • Interruption of services • Claims

Vodafone D2

Web Public site (Internet) • Address geocoding • Network Coverage

information

http://www.vodafone.de/privat/hilfe-support/netzabdeckung.html

Telefonica (Spain)

Market Analysis: • Market Typology in Madrid

Telefonica (Spain)

Other apps • 500m radio frequency

Asturias Clientes TRAC a menos de 3 km. de una central convencional

Retail zones of influence

Softbank Implementation

Better quality of service

Business Intelligence: Integration with SAS/Cognos

Business Intelligence: Integration with SAS

Planning and network sizing

Ex: TDF (France) Export of results through Shapefiles : network coverage and radio frequency

Integration with Atoll

Demo : B2B and B2C sales services qualification

Network Operations and Maintenance NOC demo

Thank you

Questions?