Gillette Denmark

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  • 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • DenmarkJoanna Boydak - Jo-Ann Dilay - Meryllee Martinez - Royce Rowan - Wynn Witman*2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • Countries to Choose From:DenmarkGermanyPakistanSouth KoreaUkraine

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • GermanyPros:Strongest in defense of property rights Freedom from corruptionStrong business and investment freedomCons:Employee restrictionsHigh income tax rate and corporate income tax ratesPakistanPros:Moderate fiscal freedom, business freedom and labor freedomCons:Political Violence, civil unrest, poor infrastructureWeak in: trade, investment, and financial freedom, property rights. and freedom from corruption

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • South KoreaPros:Competitive scores in business and investment freedomGovernment incentivesCons:Weak trade freedom, fiscal freedom and labor freedomHigh overall cost of trade UkrainePros:Moderately well in trade freedom and fiscal freedomLow tariff ratesCons:Weak in: business freedom, monetary freedom, investment freedom, property rights and freedom from corruption

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • DenmarkHighly Transparent Government department devoted to attracting foreign entrants.Employment RegulationsFreedom to Operate Highly Protected by GovCorruption: Almost Non-ExistentWorlds Best Nation for Foreign InvestmentGDP 37,264.00 20072008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • Denmark

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • Countries to Choose From:DenmarkGermanyPakistanSouth KoreaUkraine2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • Point of Entry3.5 MILLION InhabitanceRegional Headquarters for the Scandinavian and Baltic AreaJoint Venture and Licensing Commonality for ease of Transition No requirement to register licensing agreements No Danish restrictions on remittance of royaltiesPersonal business entities must be managed by a physical person being an EU national or someone having a valid permit to work and do business in Denmark

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • Limited Liability Corporation (LLC)A/S classification because only this classification may be listed on the Copenhagen stock exchangeOnline electronic registration system: CVR num in hoursExemption of Inbound or Outbound DividendsThis classification: Min Cap Req. 500,000.00

    Manufacturing the next step of considerationA/S Corps and Leasing Production Sight.

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 1895- KING CAMP GILLETTE originates the idea for a new disposable razor blade 1901- GILLETTE teams up with MIT engineer and machinist WILLIAM NICKERSON and together modify the safety razor 1903 - GILLETTE begins his legendary climb to the top as king of the U.S. shaving market1905 - GILLETTE opens his first overseas office, headquartered in London, England

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 1914 - 1918: WORLD WAR I - GILLETTE works out a mega deal with the U.S. Armed Forces1960 - GILLETTE safety razors with long lasting stainless steel blades hit the U.S. market. 1960s -70s - DISPOSABLE RAZORS, which can neither be sharpened or replaced, hit the market for both men and women. 1971 - GILLETTE begins to aggressively market a new twin-blade razor on a wide scale, even though there have been similar razors available since the 1930s. 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 2000- Launched the Mach-3 and shaving gel, shaving foam and linen series for women 2002- Gained more shares so that it had three fourth of the shares. 2004- The company launched the next generation triple blade shaving system, Gillette Mach Turbo.2005- Gillette, USA was acquired by the Procter & Gamble Company, USA 2006- Released Fusion Power

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 800-1050 AD- Viking period in Denmark1914- WWI: Denmark remained neutral1940- WWII: Occupied by Germany1949- Denmark abandoned its neutrality and became a founding member of the North Atlantic Treaty Organization (NATO)1959- the European Free Trade Association (EFTA) was formed by Denmark and 6 other countries1973- Denmark entered the EU

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *Product qualityInnovationUnique/customized and creativeTrade quality for price (vise versa)valueService qualityIndependent consumers, Prefer DIYCasualSalesmanship is appreciated, If fed-up = EXITCompensatory decision-making

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *Image importanceRealCasual; relaxed

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 1) Interaction95% of population follows the Evangelical Lutheran ChurchSecond largest is IslamHumanisticControl of their own destinyEgalitarian societyFeministic SocietyThe Flexicurity ModelFlexibility, Adaptability, Security

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 2) Association Fairly high individualism: Interdependent IndividualistsCommonalityLow Power DistanceNeutral2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 3) SubsistencePrefer fresh, organic, healthy and convenient foodIndividual portionsManual Labor attitudes are positiveService sector of the labor force is 76%4) ProcreationFeminine societyRelaxed approach toward sexuality and sexual relationsSex is viewed as a time for emotional expression.

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 5) LearningVisual, image learnersLow contextEmphasis on science in education 6) TimeMonochronic 7) SpaceDoes not place much importance on personal space or territoryDensity 334.53 people per sq. mile.2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble *

    2008 Procter & Gamble. All rights reserved. The copyright is owned by Procter & Gamble

  • 8) DefenseNeutral1.4% of GDP spent on