Getting Financial Support For Your Blog Without

Selling Your SoulMary Canady

Comprendia, LLCScienceOnline Blitz Session

#sciopartners comprendia.com/sciopartners

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2 Courtesy Flickr User Civilian Scrabble

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If everyone "gets it", there really can't be much there to get.

@rickygervais 1/27/2013

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Step 1: Understand Your Niche• How many read your blog?

– Quantcast is leading public info• Who is reading your blog?

– Quantcast demographics– Survey your readers

• Where is your network?• Who are potential advertisers?

Understanding readers=understanding advertisers

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Step 2: Make It Easy• Media kit

– Stats from #1– Provide all advertising options

• Give ad sizes, set up plugin before any sales• Access

– RSS Feeds with FULL content– Newsletter– Facebook, LinkedIn, Gplus

• SEO/Descriptive blog titles to be found• Directories

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Step 3: Make It Happen• Get to know your prospects

– Learn where they ‘live’– Provide resources

• Dedicate resources to getting sales• Look at the competition

– GenomeWeb, Journals• Consider changes needed

– Interface– Topics– Channels

• Be creative

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Free Thought Blogs•1.57 million visitors/month•Ads handled externally•Niche: Scientist, atheist, skeptics

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Knoepfler Lab Stem Cell Blog•~2500 hits/month•Great SEO•Niche: stem cell researchers

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•3500 visits/ mont•Clear, varied advertising options

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Next Steps• Make it easy for me to help you• Biotech Marketing Group promotion of

blogs• Hire a ‘communal’ sales person?• Experiment!

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Getting Creative• Offer resources to your target

companies– Lists of blogs/feeds (include yours)– Offer to speak to them about blogging– Cover a conference they’re interested in

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Nothing will work, but everything might. Now is the time for experiments, lots and lots of experiments…

--Clay Shirky’s Blog, 2009

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My WorldLife Science Companies

Scientists ScienceOnline

Communication LinkedIn, Email, Events

LinkedIn, Email, Events

Twitter, Events

Money Sometimes Not so much MehGoals Make tools for

scientists, find them and sell

Publish or perish

Publish online or perish