Executive Summary

Texting and driving is the cause of nearly 25% of all car accidents in Dallas. MetroPCS is working to help decrease these unnecessary accidents and lives taken each year by raising awareness of the risks of texting while driving, as well as starting a petition to get a bill passed. This will not only save the lives of the drivers guilty of the act, but also their passengers and other innocent drivers on the road. Thirty-nine states and some Texas cities have banned texting while driving, MetroPCS has a goal of adding Dallas to the lit by next year.

By pairing up with the Chamber, MetroPCS is confident that awareness about the risks of texting while driving will be raised and enough signatures will be provided for the petition to make a difference in Dallas. MetroPCS, along with our Sponsor, JBL, will be hosting a dinner event with casino night, raffles, and a few local political guest speakers at the Dallas Museum of Arts in Downtown Dallas on Saturday, April 4, 2015 at 7:00 P.M. We are asking for the Dallas Chamber of Commerces presence and support to successfully host the Get a Grip dinner. Together, we can make a difference to the roads in Dallas and continue to raise awareness.

Background

The Dallas Regional Chamber of Commerce:

The Dallas Regional Chamber of Commerce has been helping our community since 1909. They are a non-profit organization that helps Dallas grow in a variety of ways, whether it be economically or just bettering the standard of living in Dallas. The Chamber of Commerce strives to help local businesses prosper and grow. Their mission is Together we will lead the Dallas region to become the most economically prosperous region and the most desirable place to live and work in the United States.

MetroPCS:

MetroPCS is a nationwide wireless communication provider which was founded in 1994, in Richardson TX. It started with a vision of bringing consumers simple and affordable phone service. MetroPCS is the first to offer cell phone plans prepaid with unlimited usage to everyone without a credit check. In 2013, MetroPCS was bought by T-Mobile, but continues to keep its own identity. Since 1997, MetroPCS has held the annual MetroPCS Dallas Marathon, and has raised over three million dollar for the Texas Scottish Rite Hospital for Children. The company has always put the community as its number one priority, and we are positive our next event will have a huge positive impact on our community.

The Dallas Regional Chamber of Commerce and MetroPCS Partnership:

MetroPCS understands the importance of the Dallas communitys safety. With our continuous involvement with bettering the community with our annual Dallas Marathon to raise money for the Texas Scottish Rite Hospital for Children, we feel that MetroPCS would be a perfect partner for The Dallas Regional Chamber of Commerce. MetroPCS and The Dallas Regional Chamber of Commerce will come together with the knowledge of their past experiences with the community, with the effort to bring awareness and safety to the roads in and around the Dallas area.

JBL

JBL, our sponsor is an American audio electronics company founded in 1946 by James Bullough Lansing, hence its name (JBL). It is currently own by Harman International, which is a company that designs, manufactures and markets audio and infotainment products for the car, the home, theatres and venues, as well as electronics for audio professionals. JBL is a company dedicated to global excellence in the branded-audio and infotainment markets. It will show its support for the event by giving away a home theatre system to a randomly selected guest.

Company Connection and Need

As a wireless provider, MetroPCS would like to help bring awareness to the community regarding the dangers of texting and driving and bring a positive change to Dallas by banning the use of mobile devices, like many other states and cities have done. Distracted driving has become the number one cause of car accidents. Texting while driving results in 25% of all accidents in Dallas, which puts many families at risk. Statistics show that you are six times for likely to get into an accident while texting and driving than while intoxicated. According to nsc.org/safe drivers, In 2013, cell phone use was a contributing factor in more than 1,000 Texas crashes. According to textinganddrivingsafety.com the minimal amount of time your attention is taken away from the road when youre texting and driving is 5 seconds. So if youre travelling at 55 mph, this equals driving the length of a football field without looking at the road According to the same website, texting while driving causes:

1,600,000 accidents per year National Safety Council

330,000 injuries per year Harvard Center for Risk Analysis Study

11 teen deaths EVERY DAY Ins. Institute for Hwy Safety Fatality Facts

Nearly 25% of ALL car accidents

On June 17, 2011, Governor Rick Perry vetoed a statewide ban on texting while driving, as he felt it was a government effort to micromanage the behavior of adults. We feel it is our obligation to help people use the services we provide in a safe and responsible matter and to reduce the number of accidents on the roads. Currently in Texas, it is against the law for anybody to use their cell phones in school zones, and for drivers under 18 to use cell phones at all while behind the wheel. Although these few laws that ban cell phone usage will help to some degree, MetroPCS does not feel it is enough to protect the city on a day to day basis.

Over the past few years, cell phone usage has increased drastically, simply because of what you are capable of doing on your phone. Without raising awareness to our community and making a move to get a law passed to prohibit individuals from using mobile devices while driving will only increase the statistics on the number of collisions and deaths caused by texting while driving in Dallas.

With the help of the Chamber of Commerce, we feel we can help jump start the process of outlawing use of handheld devices while behind the wheel all the time for any age group not just in school zones and for younger drivers, as well as raise awareness with our #GetAGripDallas on social media sites. MetroPCS wants to make it their goal to help put an end to this unnecessary crucial issue we face in the City of Dallas, and make our community a safer place for our families and children.

MetroPCS Get A Grip Dinner

Get A Grip dinner is a free event for 1,000 attendees hosted by MetroPCS and the Dallas Chamber of Commerce to raise awareness and to start a petition to show texting and driving is a major concern to the residents of Dallas, Texas. JBL, the sponsor of the event, will be giving a home theatre system to the winner of the casino games. Metro PCS will also be providing other prizes for the attendees. The Mayor of Dallas, Mike Rawlings, will attend the event for a meet and greet, as well as, give a speech on his stance regarding texting and driving. David O. Brown (Chief of police for Dallas) and Mark Davis (Local radio personality) will also say a few words on their stance in this matter. Other special guests include City Council members and The Dallas Chamber of Commerce. Get A Grip dinner will be held at the Dallas Museum of Art in Downtown Dallas on Saturday, April 4, 2015 at 7:00 P.M. A dinner complete with salad, soup, pasta, and a carving station will be provided by the venue, along with a special guest appearance by DJ Riz.Contest-MetroPCS will hold a #GetAGripDallas contest where the guests can participate by using the hashtag #GetAGripDallas on their social media and tagging our page. We will then measure the awareness raised by seeing how many likes, shares, retweets, etc. each post received. The participant, who must be one who attended our event, with the most hits will be rewarded with a year of free phone service for a year and a free cellphone from MetroPCS.

Raffle-

As guest come in they will be given a ticket at the end of the night we will announce winners for the raffles. Prizes will be:

1

10 Bluetooth head seats

10 universal cases

10 car chargers

50 custom t-shirts

5 Samsung galaxy cases

Poker Night-

There will be 10 tables for Craps, 10 for Black Jack, 10 for Roulette, and 10 for Texas HoldEm a total of 40 tables will be set up. The dealers will have a lean the games time 15 minutes before the start of the official casino time. Guest can walk up to the tables and learn the basics of the games. Funny money would be given to guests as they walk in. Guest would take that funny money to the tables when it is time to play and exchange it for chips. The person with the most chips at the end of the night will win an entertainment system from JBL, our sponsor.

Goals

1. To raise awareness and help spread the knowledge of what texting while driving can cause. MetroPCS will be measuring awareness raised by monitoring the number of times #GetAGripDallas is used on major social media sites, such as Twitter, Facebook, and Instagram, whether it be shares, likes, retweets, or just a normal post. MetroPCS anticipates a minimum of 20,000 people would #GetAGripDallas on their social media site.

2. Encourage as many people to agree with the ban and to sign a petition as possible. MetroPCS anticipates to get a minimum of 800 signatures on the petition. The petition will not change anything, but it will show the City of Dallas that there is a concern within the community on this issue.

Event Promotions

Promotion: MetroPCSs internal staff would coordinate email, phone calls, and other marketing in order to promote the event. Flyers would be given to any current and potential customers coming in one of the MetroPCS stores. Flyers would be distributed as well in some North Texas University (University of Texas at Dallas, Southern Methodist University, and Texas Woman's University).

Registration: MetroPCS will provide an online registration for guests who will want to attend the event. The due date of registration is two weeks before the event in order to see if the number of guest fit the capacity of DMA or not.

Menu

Guests would be served with delicious food and beverages catered by the Dallas Museum of Art catering service. Food and drink would be served to the guests seat, equipped with a tray. Each table would be provided with set menu that will help guests in their choice. While waiting for the dinner, guests would be served some appetizers.

Salad:

Southwest Caesar salad with baby romaine hearts, jalapeno corn bread croutons and chipotle dressing

Goats cheese and herb cheesecake, wild arugula, flame roasted peppers and sherry vinaigrette

Dessert:

Mixed fruit tarts

Baskets (Milk, White and Dark chocolate mousse)

Ice cream and sorbet bar

Entre:

Braised veal Milanese

Spicy chicken scaloppini bow tie pasta, red onion, artichokes and spicy cream sauce

Peppered beef tenderloin, caramelized onions and blue cheese

Beverages:

Mix drinks (No alcohol)

Fresh Squeezed Fruit Juices

Filtered Chilled Water

Soda

MetroPCS Get A Grip Dinner Timeline

7:00-8:40 Guest will arrive, given their funny money and seated for dinner.

8:00-8:40 Dallas Mayor Mike Rawlins, Chief of Police David O Brown, and local radio personality Mark Davis will each say a few words.

8:40-9:00 MetroPCS staff will go over constest rules and prize while casino tables are being set up by Champion Casino Staff

9:00-10:30 Casino games. Black Jack, Texas HoldEm, Roulette, and Craps

10:30-11:00 Prizes for the casino games and the raffle will be given out.

Brochure

Invitation to the Mayor

METROPCS

2250 Lakeside Blvd,

Richardson, TX 75082

214 570-5800

9/22/14

Dallas City Hall

1500 Marilla Street Room 5EN

Dallas, TX 75201

Dear Mike Rawlings,

My name is Asim Bhatti. I am writing as a representative at MetroPCS, to encourage your support at our GET A GRIP DALLAS dinner, which will be held Saturday, April 4, 2015 from 7:00-11:00pm at The Dallas Museum of Arts. We are sure this event will be mutually beneficial for the City of Dallas and our company.

We will be hosting an awareness event with the Dallas Chamber of Commerce to encourage our community to stop texting and driving. Our ultimate goal is to amend the city ordinance, and put a ban on texting and driving. We ask for you to say a few words on the matter and how important it is to make a change. The event will include dinner, great music, and casino tables. This would be a great way for us to give back to the community and make a positive change.

We would be honored and grateful to count you among the invited guests. Your presence would make this event spectacular. We already have a table reserved for you. Please let us know if there are any special requests needed.

If you have any additional questions, please feel free to contact me.

Sincerely,

Asim Bhatti

214-532-1651

Cost

Category

Details

Cost

Venue

Invitation

Prizes

Casino Games

MetroPCS Gift

Disc Jockey

Total

Catering, decoration, parking, staff, photography, and securityFlyers: 2000 @ $0.075Mailing Fees: 13@ 5.0010 Bluetooth Headset @ $2950 Custom T-shirts @ $510 Universal cases@ $1610 Car charger-micro USB headset@ $205 Samsung Galaxy cases@ $20Craps, Black Jack, Roulette, TX Holdem

1 Year of free phone service with a cellphone

$73,750

$150

$65

$1,000

$20,000

$800

$700

$96,615

Event cost are being covered by MetroPCS

Letter of Recommendation

James Bower

1451 Olympic cr.

Richardson TX, 75081

November 6th 2014

To Whom It May Concern:

For the past eight years we have had the pleasure of working with MetroPCS annually to host the annual Dallas Marathon charity event. We appreciate and hope to continue our partnership for years to come.

The MetroPCS Dallas Marathon that takes place annually every December has made a tremendous impact on our community and our beneficiary The Texas Scottish Rite Hospital. By joining forces MetroPCS has helped us raise over three million dollars for the Hospital, with participants reaching over thirty thousand.

The individuals at MetroPCS were essential to our success. We are thankful for having such a dedicated team on our side. The Dallas Marathon would highly recommend MetroPCS. Hosting an event with the MetroPCS team is a guaranteed check.

James Bower

THE DALLAS MARATHON

Letter of Recommendation

Roger D Linquist

800 W Campbell Rd

Richardson, TX 75080

September 29, 2014

Herewith I want to express my positive experiences with MetroPCS represented by Roger D Linquist.

MetroPCS is one of my top cellphone providers and a great company for low wage earning families and customers. During my university years, I was able to handle my cellphone bills thanks to this company. Moreover, the company and their staff are well educated on their products. Thus customers would always find the right products that fit their needs. I feel that its position of low cost leader and friendly staff is a great asset to motivate and attract potential customers. I would highly recommend MetroPCS as the cellphone provider you need.

Sincerely,

Lina Linch

ABC Supply Co. Inc

5678 Belt Line Road

75689 Dallas, TX

Case Study

Background- MetroPCS and the Dallas Marathon joined forces back in 2009 to encourage our community to help Dallas better its community and economy. The MetroPCS Dallas Marathon, formerly known as The White Rock Marathon, is a local non -profit organization that started back in December 1971 to bring a positive change to Dallas. The MetroPCS Dallas Marathon organizes runs and races for several charities and causes; its main beneficiary is the Texas Scottish Rite Hospital for Children. The full marathon course includes the Dallas Arts District, Uptown,Highland Park and University Park.

Purpose The MetroPCS Dallas Marathon wanted a way to encourage the community to live a physically active lifestyle, and to help raise money for sick children in the Dallas Area. The MetroPCS Dallas Marathon primarily gives its proceeds to the Texas Scottish Rite Hospital for Children, which allows children to get medical attention regardless of whether they can afford it or not. The Marathon began as a single annual marathon, and now hosts several marathons and races throughout the year to raise more money and bring more awareness to our community.

Result- This Marathon is now going on its 44th annual marathon and has been a huge success since the beginning. The marathon is now one of the citys largest single-day events. Metro Pcs and the Dallas Marathon have risen over 3.5 million dollars for the Texas Scottish Rite Hospital for Children. When it began in 1971, only eighty people attended the marathon. The event now draws anywhere between 25 thousand to 35 thousand participants. The MetroPCS Dallas Marathon alone has an $8.7 million economic impact on the city and $11 million on Dallas County. MetroPCS and the Dallas Marathon have had a huge impact on our community by joining hands and raising tremendous amounts of donations for a good cause, as well as boost the economy of Dallas.

Sources

"Texting and Driving Statistics." Texting and Driving Statistics. Www.textinganddrivingsafety.com, 2010. Web. Oct.-Nov. 2014.

"Texting and Driving Laws in Texas. Plano Car Accident Attorney." The Vandeloo Firm. The VandeLoo Firm, 2012. Web. 14 Nov. 2014.

Kamisar, Ben. "Poll:Most Texans Favor Ban on Texting." Http://www.dallasnews.com/news/transportation/20140430-poll-most-texans-favor-ban-on-texting. Dallas Morning News, 30 Apr. 2014. Web. 14 Nov. 2014.

Lubomudrov, Andrei. "Texas Cities Move to Ban Texting While Driving." Focus Report 82.8 (2012): n. pag. No Records. Web. 22 Oct. 2014.