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Generation Matters!Celebrating Generational Diversity in the Workplace!
Mary Abbajay, PrincipalCareerstone Group, LLC
© 2014 Careerstone Group LLC
Generation Matters
“Children today are tyrants. They contradict their parents, gobble their food, and tyrannize
their teachers...” Socrates 469-399 BC
What's New In This Generation Gap? First time four generations are
working side by side in the American workplace
The American workplace has changed
Increased global competition The Millennials hit the workplace in
huge numbers Rapid rise of and shifts in
technology
© 2014 Careerstone Group LLC
© 2014 Careerstone Group LLC
Who are the Four Generations?Veterans, Matures or Traditionalists
• Born: 1922-45• 50 to 52 Million• 5% - 6% of workforce
Baby Boomers
• Born: 1946-60• 76 Million• 38% to 40% of workforce
Generation X
• Born: 1961-80• 46 to 52 Million• 30% to 35% of workforce
Millennials, Nexters or Gen Y
• Born: 1981-2000• 75+ Million• 20% to 25% of workforce
Neil Howe & William Strauss, “Generations”
Generational Projections and Stories
Stories/Projections about older generations:
Stuck in their ways, resistant to change, technophobes, reluctant to give up power, retired in place, clogging the system, etc.
© 2014 Careerstone Group LLC
Generational Projections and Stories
Stories/Projections about younger generations:
Impatient, disrespectful, entitled, spoiled, technically advanced, book smart—not street smart, poor work ethic, no loyalty. etc.
© 2014 Careerstone Group LLC
Generational Commonalities
Different generations have common needs and frustrations in workplace
We often articulate these needs and frustrations differently
Awareness & appreciation of different perspectives is key to building on commonalities!
© 2014 Careerstone Group LLC
© 2014 Careerstone Group LLC
Intent Versus Impact
We judge ourselves on our intent
Others judge us on our impact
It is our responsibility to manage our impact
What Influences a Generation?
Core values are programmed into us during the first 15 years of life through four major influences:
Parents/Family Structure Economic Status, Ethnicity, Religion, etc.
Events Technology Shifts Cultural Norms
© 2014 Careerstone Group LLC
TraditionalistsBorn 1922-1945•52 Million
•5% of Workforce
•Rapidly disappearing from full time work
•Loyal to employer
•Promotions, raises, and recognition come from job tenure
•Measure work ethic on timeliness, productivity, and not drawing attention
•Military model: rank & status; structure & authority; chain of command
•These work world beliefs and models still have strong influence
© 2014 Careerstone Group LLC
Baby Boomers Born 1946-1960
•76 million
•38 to 40% of workforce
•Mid to late career: entering traditional retirement age
•Large and in charge
•Career oriented–willing to work long hours
•Long period of economic prosperity
•Social change agents
•“Me Generation”
•Youth oriented
•Lifestyle satisfaction focus
© 2014 Careerstone Group LLC
Baby Boomers Born 1946-1960
•76 million
•38 to 40% of workforce
•Mid to late career: entering traditional retirement age
•Large and in charge
•Career oriented–willing to work long hours
•Long period of economic prosperity
•Social change agents
•“Me Generation”
•Youth oriented
•Lifestyle satisfaction focus
© 2014 Careerstone Group LLC
Baby Boomers Born 1946-1960
•76 million
•38 to 40% of workforce
•Mid to late career: entering traditional retirement age
•Large and in charge
•Career oriented–willing to work long hours
•Long period of economic prosperity
•Social change agents
•“Me Generation”
•Youth oriented
•Lifestyle satisfaction focus
© 2014 Careerstone Group LLC
Generation XBorn 1961-1981
•51 Million
•30% to 35% of Workforce
•Mid-career--moving into leadership positions
•Sandwiched between 2 huge generations
•Long period of economic and institutional insecurity
•Educated, entrepreneurial workforce
•Independent free agents
•Skeptical, pragmatic, and results oriented
© 2014 Careerstone Group LLC
Generation Y Born 1981 to 2000
•75+ million
•20%-25% of workforce (and growing!)
•Will soon outnumber Gen X
•Launching Careers
•Educated
•Competitive
•Democratic family systems
• Helicopter parents
•“Quarterback Generation”
•Trophy Generation
•Wiki World
•Socially oriented
•Looking to contribute now!
© 2014 Careerstone Group LLC
© 2014 Careerstone Group LLC
Gen Y Workplace Attractors
Advanced technology
Camaraderie
Developmental opportunities
Competitive compensation
Flexible work schedule
Green work places
Recognition
Teamwork
Innovative work aligned with
interests
© 2014 Careerstone Group LLC
Workplace Strategies: Gen Y
Onboard Clarify expectations!!! Encourage cohort Manage first job blues Provide rotation opportunities Manage, coach, mentor Provide timely feedback Challenge them: provide meaningful
work Professional development Flexible work
Messages That Alienate Y
Success comes from a solid, proven work ethic.
You must pay your dues. We all have.
We expect and reward for loyalty.
Because, it’s the way we’ve always done it.
© 2014 Careerstone Group LLC
© 2014 Careerstone Group LLC
Organizational Change & Gen Y
Less invested and connected to “old ways”
Digital natives Accustomed to
immediacy Desire for connectivity Natural pollinators
Communicating Across Generations Approach Generational Differences
with interest and curiosity, not fear or negativity
Be mindful of your assumptions: clarify values & language!
Separate intent from impact
Articulate expectations, perspectives and needs
Put yourself in their shoes
© 2014 Careerstone Group LLC
Closing Thoughts Today’s organizations must manage, develop and lead a
21st Century workforce Align organizational needs/wants with workforce
needs/wants
Flexible talent development: One size does not fit all!
Mentoring (and reverse mentoring) can play an important
role in leveraging Generational Diversity We have more in common than we think
© 2014 Careerstone Group LLC