PowerPoint Presentation

Gemini TechnologiesMarketing Plan

Product Possibilities

Preface NoteAviation Mate=PlexiPlusDisplay Mate=Aircraft window polish=car polish= 2-in-1

Gemini ProductsAutoTan Wax SealantCar Polish 2-in-1 and Display MateCar WashGlass Cleaner Glass PerfectLeather Cleaner / ConditionerTire Cleaner CP500Multipurpose Cleaner CP500

Gemini ProductsAircraftAircraft Polish Display Mate/2-in-1Aircraft Wash Display Mate/2-in-1Glass Cleaner Glass PerfectLeather Cleaner / ConditionerAcrylic Windshield PolishAcrylic Windshield CleanerTouch Screen Radar Cleaner Display MateMultipurpose Cleaner CP500

Gemini ProductsMotorcycleMotorcycle Polish Display Mate/2-in-1Motorcycle Wash Display Mate/2-in-1Glass Cleaner Glass PerfectLeather Cleaner / ConditionerAcrylic Windshield PolishAcrylic Windshield CleanerChrome Cleaner and Polish???

Gemini ProductsMarineBoat Polish Aluminum and Fiberglass?Boat Wash Aluminum and Fiberglass?Glass Cleaner Glass PerfectVinyl Cleaner / Conditioner? CP500 ?Acrylic Windshield PolishAcrylic Windshield Cleaner

Gemini ProductsChildcare Facilities and PlayscapesAnti-Static Cleaner Wipe OutGlass Cleaner Glass PerfectMultipurpose Cleaner CP500

Gemini ProductsCasinoGlass Cleaner Glass PerfectMultipurpose Cleaner CP500Felt cloth spot remover Ever-GreenFabric guard Alien Protectant

Gemini ProductsPinball and Shuffleboard Glass Cleaner Glass PerfectMultipurpose Cleaner CP500Pinball cleaner CP-100Cleaner and wax for pinball playfield Wonder Wax #2Pinball rubber cleaner Rapid ReboundShuffleboard wax Liquid Speed

Gemini ProductsBilliardsGlass Cleaner Glass PerfectMultipurpose Cleaner CP500Felt cloth spot remover Ever-GreenFabric guard Alien ProtectantBilliard ball cleaner and polish 2-in-1

Gemini ProductsGranite Countertops Glass Cleaner Glass PerfectMultipurpose Cleaner CP500Granite Surface Cleaner? CP-100Granite Wax? Wonder Wax #2

Gemini ProductsCD and DVDsCD and DVD Cleaner NEW GENERATION CD CLEANER

Gemini ProductsGeneral ProductsGlass Cleaner Glass PerfectMultipurpose Cleaner CP500Anti-Static Cleaner Wipe OutFelt cloth spot remover Ever-GreenFabric guard Alien Protectant

Gemini ProductsOther IdeasTrampolines Wipe OutInflatable playscapes Wipe Out

MarketAnalysis

Tan Wax Sealant EnterpriseCar PolishCar WashGlass PerfectLeather Cleaner / Conditioner

Market: Car Care Products

Market Structure and LeadersStructureProducts are sold through distributors and retail stores. Car washes purchase 5 gal. buckets, gallon containers, and 30 gallon barrels.

LeadersRetail StoresAdvance Auto PartsAuto ZoneCARQUESTEvery major grocery store

Barriers to EntryCommodityCul-Mac (Wayne, MI) Industries sells EVERYTHING by the gal. or 4-6 in a case. Largest industrial producer of automotive chemicals in the midwest. Sam Brown Sales Co. national industry leader in auto cleaning, detailing, etc. In Southfield. Manufacture and distribute. Potential LeadsPotential Bulk Customers: car dealerships, auto detailers, and car washes.Global Source -sell products for free onlineSELL TO OUR BARRIERS

Marketing Action PlanGain specifics on the product from performing simple in-house testingSell to auto chemical industry manufacturer/distributors (some leaders are in MI-many in Detroit). Why? We dont have enough product variation to compete with them, so sell through them/International Car Wash AssociationCar Wash Supplier Guide: http://carwashsupplierguide.com/results.php?search_type=keyword&term=midwest+car+care&category=Merchandise&heading=203

Market: Multipurpose ProtectantProduct: CP-500

Product Uses ShinePolishRejuvenateProduct AttributesWorks on Vinyl, Leather, Wood, Plastic, Rubber

Market Structure and LeadersStructureCommodity product that is sold everywhere and purchased by both individual consumers and major industries.LeadersProduced by most cleaning companies and carried by all distributors.

Barriers to EntryCommodity market and brand name awareness

Marketing Action PlanTry out product on various surfacesTake Sample to Fanchers Upholstery Company in Ypsilanti and get their input

Market: CD CleanerProduct: NEW GENERATION CD CLEANERProduct Uses Cleans and protects all compact discsProduct AttributesRemoves and repels dust and finger marks

Market Structure and LeadersStructureSold by retailers. Best Buy etc.OverviewThe market for CDs is dying and cleaners are sold in kits that include some mechanical cleaning device. The market includes DVDs

Barriers to EntryBundled with mechanical device.

Marketing Action PlanDo Not Pursue

Market: Granite Counter TopsProduct: CP-100, CP-500, Wonder Wax #2 and Glass PerfectAnalysis Weiman Granite Stone sealer, cleaner and polish, and Granite Gold Daily cleaner, sealer, and polish, as well as Simple Green stone cleaner and polish. Sold at major grocery stores in the form of spray, wipes, squeeze, etc. with refills. Between 3.75-8.00.wax

Market: Gaming CareProduct: CP-100, Ever-Green, 2-in-1, Liquid Speed, Wonder Wax #2, Rapid Rebound, Alien Protectant Product UsesCP-100: pinball cleaner (didnt take to Wipe Out) Wonder Wax #2: clean and wax pinball playfieldRapid Rebound: pinball rubber cleanerEver-Green: felt cloth spot removerAlien Protectant: fabric guard2-in-1: billiard ball cleaner and polishLiquid Speed: shuffleboard wax

Market Structure and LeadersStructureCommercial: bars, Universal Studios, LA CasinosIndustrial: pinball distributors and manufacturersLeadersProduced by Mill Amusement Simple GreenWildcat Products (make pinball and playfield cleaner and polish in one ($10.14/15 fl. oz.). Novus 3 bottles and a 3-step cleaning process.

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HERE ARE JUST A FEW USES FOR NOVUS POLISH (Potential Markets for Cross)DVD's, Video Games, CD'sAuto Interiors, Gauges, Chrome, & Acrylic PaintMicrowave Oven Doors, Decorator Acrylic Refrigerator PanelsMotorcycle Windscreens, Visors, Fairings & HelmetsSnowmobile Windshields, Helmets, & HoodsAcrylic Hot Tubs & SpasBoat Windows & FiberglassSalad Bar Sneeze GuardsEmergency Vehicle Light Bar Lens CoversPlastic Storm Windows & SkylightsCollapsible Windows on Convertibles & Sport Utility VehiclesTurntable Dust Covers, Stereo FaceplatesAcrylic, Fiberglass or Cultured Marble Tubs, Showers & Counters

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(Potential Markets for Cross) cont.Acrylic AquariumsTelephones, Pagers, ScannersAcrylic Trophies & AwardsPlastic Display Cases & SignsGauges & Instrument Control PanelsSafety shields & GogglesAirplane WindowsVideo Games, Pinball Machines & JukeboxesCopiers and Fax MachinesAcrylic FurnitureCash Registers & CalculatorsAcrylic on Tanning Beds

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Possibilities for Cross from That ListAuto interiors, motorcycles (chrome?), snow mobiles, boatsKitchen/Home (showers, tubs, counters)Acrylic furniture (tanning beds)Plastic exteriors (business cash registers, house, stereo faceplates, trophies, aquariums, signs)Safety (sneeze guards, sheilds, goggles, airplane windows)

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Leaders in Pinball Tables (and Other Games)Pinballsales.com, Jack Guarnieri (left Drew Maniscowco-VP business development- a message; never called back)Endless Pinball FUN Billiards and Gameroom Superstore (sell nationally used and collectible gameroom equipment; one of the largest suppliers) NO; Plexiglas cleaner is recommended. Pinball machines arent fancy anymore, no need to really polish/clean with anything special. Hasnt been any request.

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Distributors of CleanersSteve Youngs Pinball Resource Amusement and Pinball Parts Dealers Pinball Resource International Flipper Pinball Association

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Our Current Customers (not including shipping costs)Competitive Products Corporation: CP-100 $150Family Amusements: CP-100 $249Mario Abractas: CP-100 $8Amusement Emporium: CP-100 $68, Ever-Green $392.40Dr. Billiard: Ever-Green $196.20Billiards Plus: Billiard Ball Cleaner $70Terry Hieber: CP-100 $0Johns Jukes: CP-100 $240Ron Kin: CP-100 $8Lakeside Distributors: CP-100 $144, Bill Ball $91.60Marco Specialties: CP-100 $480Silver Ball Amusements: CP-100 $35Kevin Sturgis: CP-100 $8Suzo-Happ: CP-100 $2,295The House of Pinball: CP-100 $70Wizard Amusement and Vending: $340

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Barriers to EntryCompanies that sell the kits

Potential Niche MarketsSurfboards, exteriors/windows/ houses, automotiveSwim caps/goggles/fins, amusement park rides railings (silicone product instead?), bowling alleys

Market Leaders in Billiard Cleaners/Guards, Ever-Green, and Alien-ProtectantLeadersQuick Clean (2, 18oz. Spray cans for $24.95)Some only sell cleaners and conditioners for shafts and not for the tables, such as Cue Silk. The world expert in billiard cloth, Hainsworth, sells billiard cloth with protectant already in the clothBasic fabric sprays such as Scotchgard Protector, but some of these sprays can stain wood... can ours?

Distributors of CleanersOzone Billiards (1, 18 oz. of Quick Clean for $8.99 or 12+ for $7.50)Brunswick Billiards ($400.00 stain-resistant cloth)Billiard Club (2, 18 oz. cans of Chalk off for $50)Walmart distributes Quick-Clean in stores ($15 for 1, 18 oz. can)

Barriers to EntryA rather commercial product. Prices by distributors too competitive? (Ozone Billiards)Quick clean doesnt sell a guard with the cleaner, so that could make things easier on us.

Ball Cleaner 2-in-1 Leaders and Distributors Aramith cleaner and restorerDistributorsChem Pak; unsure of the manufacturer, but sold by distributors such as Seyberts Le Manifik ball cleaner; same situation as above. Ball Star Automatic ball cleaner; $500 Brunswick sells a squeeze bottle ball cleaner to distributors.

Market Leaders and Distributors in Shuffleboard WaxSun-Glo founded in 1935 has a kit, silicone spray, wax, polish, glaze. One can is around $10

DistributorsThe Shuffleboard Federation sells powdered wax, wipes, spray, etc. Also sells Ultra-Glide shuffleboard wax in a 4.25 gal. Sold by Sears. esportsonline.com has wax and the works; cleaner, polish, etc. Chem Pak; unsure of the manufacturer, but sold by distributors such as Seyberts

Barriers to EntryWill our 2-in-1 work on bowling balls and other ball games? Competition; we dont have a variety of shuffleboard products, just the wax (although we could make a silicone spray).Too commercial and not enough profit?

Marketing Action PlanGain specifics on the product from performing simple in-house testing and find out what other ways the products can be used.Pursue some products, but none of the pinball or shuffleboard products. Pinball market is too fragmented. Our only competitors are Novus and Wildcat, but is it worth the time and money to get into a dying market? (Only option: consider selling product to online distributors as well as selling direct to bigger institutions with pinball/repair/retail.) Alien Protectant and Ever-Green could be sold to furniture/fabric/billiards companies because our only competitor is Quick Clean and Hainsworth billiard cloth. We already sell 2-in-1 as a car polish.

Market: DegreasersProduct: Stamp-OutProduct Uses Eliminates and removes tough dirt and grimeRemoves scuffs / crayon and marker (took black smudge off of break room floor)Product AttributesGel wont drip or runRepels fingerprints No ammonia, abrasives, or acidsBiodegradable

Market Structure and Leaders in DegreasersStructureIndustrial: automotive (dealers, mechanics, etc.), hardware stores, chemical, manufacturing, janitorial, food service, healthcareCommercial: Grocery, hardware, householdLeadersIndustrial: JMN Specialties, Lyndist Free Detergent, ZepCommercial: P&G, SC Johnson, KC, Unilever.

Industrial Market LeadersLeadersDynaflux gelled degreaser, thickened multi-purpose cleaner (oil, tar, grease, etc.) Sold by quarts (6) and gallons (4)Grainger sells to industriesJanisan Degreasers (1, 5, 55 gallon)

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Industrial Market LeadersLeadersJMN Specialties Pine-gel degreaser Lyndist Free Detergent - Concentrated Detergent/Degreaser (sells many more cleaners)Zep (citrus, industrial, biodegradable, low toxicity) used in schools, health institutions, restaurants, hotels, etc.

DistributorsXpdexSchool, Hospital, Food Service Cleaning DistributorsHillyardEcolab (food service and health care) Compass Group Crown Chemical Incorporated (janitorial and industrial)Food Service WarehouseSBM Inc.: janitorial

Commercial Market LeadersLeadersProcter and GambleSC Johnson kitchen and bathroom degreaserKimberly Clark Safety-Kleen Parts WashersWypall (just wipes)Unilever: Sunlight Dishwashing soap Cif is the number one abrasive cleaner in the world (India is its largest market) Domestos (thick cleaning gel for dirt and mold and germs)

DistributorsThe Armakleen Company (Arm & Hammer) CRC Industries Inc. Heavy Duty DegreaserKrud Kutter, Inc.Permatex Grez Off Heavy Duty DegreaserPx2 5-in-1 all-purpose cleanerSuperclean Degreaser

Barriers to EntryWe dont sell a variety of degreasers or all-purpose/multi-purpose cleaners like commercial AND industrial companies do. Price too competitive in commercial. Health standards, disinfectant

Look to sell industrially to local or minute automotive/neighboring industries (chemical/oil). Market is too competitive commercially.Potential LeadsWe could sell through Xpdex, Grainger Distributor, Dynaflux), or Janisan. If we are going to compete industrially, wed have to sell more than just Stamp-Out and Wipe Out. A good example of what Cross potentially could do is: http://www.lyndist.com/soaps_detergents.html

Marketing Action PlanGain specifics on the product from performing simple in-house testing. Look to sell to other industries that can either use or place their private label on it to sell.Create sales pitch and contact companies and distributors to see if they are interested. Need pricingSamplesIn-depth product knowledge -email pitch paired with phone call-be prepared

Market: Anti-Static Surface CleanerProduct: Wipe OutProduct Uses Cleaning Multiple Different Surfaces Touch Screen Monitors Soft-Play Systems Cleaning Aerospace Displays TrampolinesProduct AttributesEliminating Static Repelling Finger PrintsRepelling Dust

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Marketing OverviewThe market consists of mainly products that are a liquid spray or a wipe. The market for anti-static cleaners is comprised of cleaning commodities and some niche market anti-static products. Product Notes: No other Gelled Anti-Static Surface Cleaner seems to exist.Retail Notes: Wal-Mart does not carry an anti-static cleaner online and Meijer carries just one and it is geared towards cleaning apple products.

Market Structure in Anti-Static Surface Cleaner

Market LeadersPledge Multi-Surface Cleaner Wet Wipes Endust 096000 Anti-static Multi Surface Cleaner

Barriers to EntryHigh volume, low profit margin competition in the commodity cleaning business.Accreditations needed in certain niche markets.Name doesnt explain entirely what it does. Possible names: AllGel, AllGel StickyPrints, etc.Potential Leads/Niche MarketsAerospace Display CleanerSoft Play SystemsRetail (grocery stores)

Niche Market: Aerospace Display Cleaner Product: Wipe Out and Display MateProduct Uses Clean and protect air traffic control system displays and computer screens, radars and electronic touch panels

Barriers to EntryThird party accreditations or regulatory approval look as though they will be necessary in aircrafts. CompetitionALGLASaerochemicalsPotential CustomersThomson LCD The Civil Aviation Authority Barco Display Systems Meggitt Avionics FAA

Marketing Action PlanGain specifics on the product from performing simple in-house testingTie product into sales pitch for aviation mate product

Niche Market: Soft Play Systems Product: Wipe OutProduct Uses Clean slide / tubes / play areas

Potential CustomersUsersMcDonald's worldwide franchises

Kids Kingdom NYKidz Kingdom UK

Potential CustomersLocal UsersAttached-phone numbers and addressesAnn Arbor55 Childcare facilitiesWestland12 Childcare facilitiesLocal Inflatable Rental Companies http://www.jump-city.com/ http://www.acmepartyworks.com http://www.awesomemoonwalks.com/directory/Michigan.html http://inflatable.jumpcenters.com/Michigan_Bounce.html

Manufacturers note: may be interested selling product under manufactures nameAMERICAN PLAYSCAPESPlayScape Designs, Inc.

Barriers to EntryThe product is not anti-bacterial

Marketing Action PlanCreate survey and administer it to CC usersCreate sales pitch and email potential customers and follow up with phone callsCall on local users in person and perform product demosContact McDonalds via LinkedIn

Niche Markets: Aviation, Motorcycles, Marine, Multi-PurposeProduct: Wipe Out and Display MateProduct Uses Clean and polish glass, plastic, acrylic and Plexiglas

Product AttributesFormulated for acrylic windowsWont run or smearAnti-Static eliminates dust Long lasting shineRemoves fine scratchesRemoves accumulated dirtWill not harm aviation plastics

Marketing OverviewAviation cleaner and polish is used for both aircraft windshields and for motorcycle windshields. Accreditations may be necessary for commercial aircraft windshields due to increased scrutiny in the aerospace industry.

Market StructureManufacturers sell polish to distributors that offer aviation customers a wide variety of aeronautic products. Polishes are also sold to aircraft service facilities that either buy private label or purchase for in-house use.Similarly, many motorcycle windshield products exist in the market. Distributors will require products packaged in either an aerosol can or a spray bottle. Service facilities may purchase in larger containers. Last year, Oxford Aviation purchased both gallon and twelve ounce containers from Gemini.

Distributors of Aviation Products (Potential Customers)Amazon.comGulf Coast AvionicsSouth Seas Ventures, Inc.Aircraft Tool Supply CompanyAircraft SpruceSpy Geek

Service Facilities (Potential Customers)Oxford AviationTIMCO Aviation Services, Inc.Aircraft Service InternationalGroupAircraft SpruceEagle Creek Aviation ServicesThis list can go on forever, these are just a few

Manufacturers (Competitors)Delvies's Plastics Inc. makes Novus productsGRANITIZE AVIATION INTERNATIONAL makes Racers Edge Black Lab Corp makes All KleerHarley Davidson makes their own product and has a video demo on their web site

Current CustomerOxford Aviation- purchases the private label product and uses it in there shop but does not sell it online. They had $1,457.34 in sales last year.

Marketing Action PlanGain specifics on the product from performing simple in-house testingCall and survey Oxford AviationCreate sales pitch and contact service facilities and distributors. Need pricingSamplesIn-depth product knowledge

Secondary Marketing PlanAlong with selling private label product and house product to service facilities, investing a small amount of the product into aerosol cans would have a twofold benefit. The product could be sold by the case to distributors to gain name brand awareness. This may yield small margins on the product, but the brand awareness and having the product on the market in this capacity will legitimize it in the eyes of service providers. Selling a case can be used to spur increased sales of bulk quantities to service providers. Along with using a sample of our product, the buyer can look up our product online and find it sold through known distributors.The second benefit to having aerosol cans is that you can have a percentage of them packaged with a motorcycle label. This product can then be sold to motorcycle shops across Michigan and the US. The edge in this market will be the ability to capitalize on the patriotism of the biker community. The label and brand name should emphasize MADE IN THE USA and made in Michigan. The emphasis on Michigan is necessary because it will help get the ball rolling locally and nationally; Michigan is the state that put the world on wheels and emulates an overall Bad Ass mantra thanks to figures like Kid Rock, Ted Nuggent and Eminem. This marketing position will be successful because there are currently no other products I can find that emphasize this angle, yet when you walk into a motorcycle shop you see a lot of patriotic or Bad Ass attire. This marketing scheme is very prevalent in shops that cater to riders of American Made Motorcycles, but this scheme also carries over to foreign bike supply shops. I recommend that the aerosol cans only be sold by the case in order to save on individual shipping expenses. This would force supply shops to purchase cases of the product.The reason behind packing the product in an aerosol can is that it will fit into the aircraft polish market and it will fit in a motorcycle saddlebag.

Projected Investment in Secondary PlanCost per can (packaging cost + chemical cost)$2.50Overhead per can?Shipping per can (case cost/12)?Total cost?

Current price of cans on the market Aircraft Polish and Cleaner: $5-$17Motorcycle Polish and Cleaner: $7-$9Minimum volume for purchase is 1200 cans so 100 cases$3000 investment

Labeling here at the plant would be better due to the difficulty in projecting which product will sell more. It also opens up the opportunity to sell a marine product for boats and a general product for Plexiglas.

NotesHave labels for all the products and label products by the case as they come in.Once projected sales can be accurately estimated, order pre-labeled cans.

Creating a web site that shows:Gemini TechnologiesAviation MateSharp Shield Marine Polish and CleanerMulti-purpose Polish and Cleaner

NotesHave labels for all the products and label products by the case as they come inOnce projected sales can be accurately estimated, order pre-labeled cans

RecommendationsPursue Car Care products through distributorsTest CP-500 on various surfacesDo not pursue CD cleanerTest products on GranitePursue gaming care products in other markets Test Stamp OutPursue Wipe-Out in retail markets and CECPursue Aviation products by focusing on customers similar to Oxford AviationCreate an informative website