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Australian Libraries Keynote Oct. 29, 2010
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Leah KrevitRice University
The Rest of Us
Stephen Abram, MLS, Gale Cengage Learning
Emerging Technology ForumGeelong, Australia Oct. 2010
Future Ready
GOOG
6 Things have Changed . . . A LOT!
1. Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors
2. Books3. Media4. Mobility5. Collections6. Libraries
The History of Unintended
Consequences & Unpredictability
“The Internet has now progressed to its infancy”
“Choose . . .
To be a victim and feel these changes are fated and blame stormOR
Create the future we need and take collective responsibility for the conversation and development.”
Find Reasons not Excuses.
How can I lead my library and my
communities or institution to be ready
for 500 years?
People
A 1965 iPhone
Can libraries keep up with change?
Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?
What We Never Really Knew Before (US/Canada)
27% of our users are under 18. 59% are female. 29% are college students. 5% are professors and 6% are teachers. On any given day, 35% of our users are there for the
very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first
search. 72% trusted our content more than what they found
on Google. But, 81% still use Google.
We often believe a lot
that isn’t true.
People are Changing
• Demographic– Millennial, Boomer, Seniors• IQ Increases• Increased educational attainment & engagement• eBooks outsell hard cover books, and will outsell
paperbacks soon (2011)• Some libraries are crediting most cardholder growth
to e-book accessibility• Personal device proliferation• Some sectors are very tech-dominated (farming,
cattle, trucking, natural resources…)
People Have Changed
• Twitter & Facebook are dominated by the middle aged
• Gaming too. . . Mothers in their 30’s• Social networks fastest growing populations are
seniors and will be more international and less urban and English.
• eBooks usage is largely middle-aged.• Mobile data usage is growing beyond youth
very quickly, workplace use is huge
Have Students Changed
?
NextGen Differences
Increase in IQ - 15-20 PointsBrain & Developmental Changes
Eye Movement Changes
Massive Behavioural ChangesMajor Decline in Crime Rates – 65%
+But still a 70% behavior overlap
with Boomers (see my book chapter)
Discovery & Ideas
Has the future changed?Has our future changed?
COWS, etc.
The Future Discovered• Stem Cells• fMRI and The Brain• Cloning• Trucking and GPS• Wind and other energy• Nanotechnology• Robotics• Massive Book Digitization• Music• Translation• Streaming Media• Seed Bank
Books
Pay Real AttentionTo Google Editions&Google SettlementAmazonGutenbergEtc.
Is Our FocusOn BooksAnd PublicImage Limiting OurFuture Success?
A window of opportunity
Do we really care about containers?Stone – Wax – Scrolls – Books – Next...
Paper -- SchmpaperDigital – SchmidgitalHolograph . . . Pffft!
TransmogrifyingContainers
Will Libraries be Device
Agnostic?
iPads, Kobos, Kindles,
Nooks, eDGe, and Mobile
Phones?
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
Reinvention, Creativity, Renaissance
• eBooks and Books• Concept of place• Privacy• Colour & Animation• Chapters and Paragraph (anthologies, poems, short stories)• Video• Wireless opportunity• Tracking• Pedagogy• Boundarylessness• Connect to the author or team• Added features and commentary• Connect to book clubs, discussions, etc.
Media
The Move to Streaming
• Like wax, vinyl and tape before it CD and DVD will decline to very small niche markets
• Blockbuster’s bankruptcy and the decline of local independent rental stores is a canary in the mine
• Many PL’s confuse the current uptick with a LT trend.
• Music and Video entertainment vs. programs related to learning, hobbies, children, etc.
• Educational video is an emerging sector integrated very tightly into content
Reinvention, Creativity, Renaissance
• Streaming Media on demand• Definition of ‘use’.• Concept of place• Concept of News and Entertainment• End of physical format (DVD, tape, etc.)• Self published animation & video• Commentary, Reviews and Collectors• Wireless opportunity• Tracking• Pedagogy• Boundarylessness• End of collections as we know them • Beginning of media bibliography
Mobility
Broadband
• You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
• Local wired, mobile access ‘everywhere’• To the home and workplace• Wireless as a business strategy (Starbucks)• Mobile dominates• Largest generation
& AMAZON
Reinvention, Creativity, Renaissance
• Mobility• Concept of place – Adopt a hybrid mindset• Social animation and Sharing• Convergence on steroids• Wireless opportunity• Tracking• Pedagogy and Learning• Extreme demand
Collections
An New Emerging Model• Just in case, Just in time, just for me models are now
ripe for replacement with• Fit for Purpose
– Community– Learning– Entertainment– Social / Clubs– Research
• Beginning of the end for the dominance of out-of-context Megadatabases –
• Think meals vs. grocery stores
Emerging Tech that Drives Users to the Library
• Encyclopedia.com• HighBeam & Questia• WorldCat• AccessMyLibrary iPhone App for
public, school and higher ed – iPhone, iPad, iTouch and Droid!
• Geo-IP features and measures• Watch for more . . .
What Grows Virtual Use?
• Being ready before the user• Experience Models• Social web 2.0• API’s, Widgets, Social presence• Understanding Use: SEO, SMO, Google
Analytics. Geo-IP, ForeSee• Satisfaction data AND Statistics – Measure too
Reinvention, Creativity, Renaissance
• Collections• Concept of place and space• Ownership mutates• Personal curation and celebrity curators• Wireless opportunity• Tracking• Targeting collections • Portalization: Knowledge Portals, Learning portals
LibrariesApproaching the End Game of this
RenaissanceBuild it or buy it?
I my customers
NOT ENOUGH
What is the top strategic positioning for libraries
Hint – not collections
Trans-LiteracyMove beyond reading & PC skills • Reading literacy• Numeracy• Critical literacy• Social literacy• Computer literacy• Web literacy• Content literacy• Written literacy
• News literacy• Technology literacy• Information literacy• Media literacy• Adaptive literacy• Research literacy• Academic literacy• Reputation, Etc.
Reinvention, Creativity, Renaissance
• Libraries• Concept of place• Improving the quality of questions• Partnering in design of experiences• Programs predominate• Community involvement• Re-balancing needs• Addressing the divides• Promoting the talent – professional service and
programs
Strategic Thinking for Libraries
1. Choosing a Future2. Setting Phased Priorities
3. Making Choices4. Taking Action
5. Doing the Next Step6. Adjusting Tactics with Experience7. Seeking Feedback and Adjusting
8. Measuring Progress
Framework for Choosing Top Priorities • Suppose that in three years:• Majority of library use will be virtual – yes even rural!• Majority of Non-fiction Book circulation will be e-
books and Fiction will split 50/50 – digital/print• All learning will be blended and continuous• DVD is circulation is dead and most other [physical
formats in decline.• Majority of questions will be virtual• Use will be 20 / 40 / 40 (in house, virtual, mobile)• Every user will be socially networked, connected and
engaged
What do we need to know?What are we going to do next?
What do we need to know?• How do library databases and virtual services
compare with other web experiences?• Who are our core virtual users? Are there gaps?• Does learning happen?• What are user expectations for true satisfaction?• How does library search compare to consumer
search like Google and retail or government?• How do people find and connect with library virtual
services?• Are end users being successful in their POV?• Are they happy? Will they come back? Tell a friend?
Community
Stories
Relationships
Stories
Personalization
Differentiate
Comfort
Serve Everyone!
The power of libraries
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: sabram
SlideShare: StephenAbram1
