• intelligence marries beauty • g.q. marries i.q. • ar beauty • g.q. marries i.q. • art marries technology • ge profile advertising intelligence marries beauty • g.q. marries i.q. • art marries technology • intelligence marries beauty • g.q. marries i.q. • art marries We bring good things to life. Advertising Guide GE Profile ™ and GE ®
32946_prof_adbook_2002.qxd• intelligence marries beauty • g.q.
marries i .q. • arbeauty • g.q. marries i .q. • art marries
technology • ge profile advertising
intelligence marries beauty • g.q. marries i.q. • art marries
technology • intelligence marries beauty • g.q. marries i.q. • art
We bring good things to life.
Advertising Guide GE Profile™ and GE®
Or build it yourself.
CD-ROM Advertising Kit Pub. No. 1-X201 (kit)–includes update CD
listed below. Pub. No. 1-X092 (update)
The AdDesigner™ CD-ROM set was created by GE with newspaper ad
designers in mind. Now, you can create attractive and highly
effective ads on globally standard design platforms like
QuarkXPress and PageMaker in just a matter of minutes. Each CD
contains a wealth of information (including visuals) on specific
product lines, images, headlines, logos – everything you need to
build the perfect GE ad.
• High-resolution, full-color images of the most advertised models,
with the ability to convert to black and white (grayscale) in adobe
• Bulleted feature and benefit information.
• Promotional headlines and product claims.
• Logos, starbursts, design elements, lifestyle photography and
Order your own ad with optional custom imprint.
Ordering your own GE Profile™ and GE® print ad is as easy as 1-2-3:
1. Make a photocopy of the order form on the back page and provide
the required information, as well as imprint details.
2. Ads can accommodate your custom imprint to include a name,
address, telephone number or other contact details. Be sure to
provide this information when placing your order.
3. Fax completed form to Power Creative, 502.267.1714.
Cost of ads • Standard-size film separations without imprint: $250
• Standard-size film separations with imprint: $300
Also available: Monogram® Advertising Guide
A selection of Monogram ads for publication.
Pub. No. 24-M342
Home Midwest Living Country Living Southern Living
Martha Stewart Living House & Garden Traditional Home
Ebony Essence People en Español
Savoy Reader’s Digest
Rosie Good Housekeeping
Profile Ad (CA-PART1)
pre-programmed recipes • refreshment center • glass ceramic cooktop
• electronic control panel • advantium™ cooking with light • up
twenty quart pot capacity • three direct feed wash arms • high
energy efficiency • full extension freezer baskets •
If you’re partial to art, you’ll find it here. From dramatic curves
and contoured surfaces to the sleek expanses of stainless steel.
After all, when it comes to appliances, art does matter.
If you’re partial to technology, you’ll find it here. From sensor-
controlled cleaning to true European convection cooking. After all,
when it comes to appliances, technology does matter.
Profile Ad (CA-PINT1)
Intelligence marries beauty.
If you’re partial to intelligence, you’ll find it here. From
cooking at the speed of light to chilling wine in only minutes.
After all, intelligence does matter.
If you’re partial to beauty, you’ll find it here. From the elegance
of high gloss finishes to the sleek style of custom designs. After
all, beauty does matter.
high energy efficiency • fast thaw • precision simmering • speed
cooking • rapid ice • three direct feed wash arms • halogen
true european convection cooking • sensor-controlled dishwashing •
quick chill • electronic touch temperature controls • extra tall
G.Q. marries I.Q.
high energy efficiency • extra tall dispenser • fast thaw • full
extension freezer baskets • gallon door storage • electronic
• digital temperature display • quick chill • spill-proof glass
shelving • turbo-cool • rapid ice • adjustable door bins •
If you’re partial to style, you’ll find it here. From sleek curves
and contoured handles to the drama of high gloss finishes. After
all, when it comes to refrigerators, style does matter.
If you’re partial to intellect, you’ll find it here. From quick
thawing and chilling to the remarkable power of turbo-cooling.
After all, when it comes to refrigerators, intellect does
GE Profile™ print advertising campaign.
It takes more than great looks to create a great kitchen. That’s
why, in addition to some of the most advanced styling and
sophisticated features on the market, GE leads in overall customer
Our professional contract sales personnel provide you with in-depth
product knowledge and market expertise. The GE Logistics and
Distribution Network utilizes a comprehensive computer system to
deliver the appliances you want, where you want them and when you
want them. And our specialized assistance 800 numbers
and courteous customer service personnel help answer your
questions, track delivery and resolve difficulties. You and your
customers also have the support of the GE Answer Center®
information service and the largest manufacturer-owned and
authorized service organization in the industry.
Small wonder then that GE is the number one brand of kitchen
appliances with consumers.* And is purchased by almost twice as
many builders as any other brand.**
Visit our website: GEAppliances.com
**Based on GEA Research **Source: Professional Builder, 1999 Brand
We bring good things to life.
There’s a lot more to this great-looking GE kitchen than great
The Speedcook revolution continues with the GE Profile Advantium™
Advantium Ad (TA-AD1)
Sauteed Shrimp 2 Mins.
Baked Potatoes 10 Mins.
IF YOUR CUSTOMERS’ LIVES MOVE THIS FAST MAYBE THEIR OVENS SHOULD
cooking at the speed of life™ We bring good things to life.
Presenting cooking at the speed of life with the revolutionary
Advantium™ Oven from GE.
There’s never enough time to cook anymore? That’s why GE developed
the innovative new Advantium Oven.
Its incredible award-winning technology uses light to cook oven
quality food in a fraction of the time. So chicken that used to
take over an hour, now cooks in fifteen minutes. A steak only takes
seven minutes. Baked potatoes – ten. And
unlike microwave ovens, food is juicy inside, crispy outside. It’s
as easy as turning a dial.
The revolutionary Advantium Oven from GE is such a breakthrough
that customers are lining up to get one. Don’t miss out on the
biggest appliance innovation in the last 25 years. For more
information, call 1.800.626.2000 or visit us at
The Advantium oven is now available in this stylish Wall Oven
One-Day Renovation Ad (1Day-RenFP)
Introducing the One-Day Renovation.
This morning she had coffee with her husband in their
eighties-style kitchen. By noon they had replaced the hood and
microwave with an Advantium™ 120 speedcook oven that bakes, broils,
browns and microwaves. They then pulled out the old stove and
replaced it with an elegant Slide-In. The glass top and upfront
controls transformed the look of their kitchen, and they still had
plenty of time to prepare dinner for friends that night. Transform
your kitchen in a day. Visit GEAppliances.com
There’s a GE® product for every consumer, every household.
TARGET: Property Management
Custom Property Management Ad (TA-GOP)
Managing property isn’t an easy task. But GE appliances can help
make it a little easier. Their quality image and dependable
performance reflect well on the quality of your property. And on
your commitment to providing your residents with the greatest value
for their money.
And you can rely on GE quality service to keep your appliances
running right. And to help keep your residents satisfied. The
unmatched lineup of GE support services—including the
365-days-a-year, 24-hours-a-day GE Answer Center®
service—can do a lot to keep them happy (and on your property) for
years to come.
And GE offers even more to make your job easier. Service contract
programs, including our repair/replace program, that help you
control costs, build property valuation, and boost resident
satisfaction. Plus one of the world’s most sophisticated and
efficient major appliance ordering and delivery systems.
For information call 800.626.2000. Or visit our website
For additional information on GE appliances, contact Jason West or
Bob Shoens at 1.800.942.4223.
Helping Property Managers Manage.
Appliance Options also available
Contract (3) Contract (4)
Contract (5) Contract (6)
Advertising Order Form
Ads must be ordered 7 working days prior to the publication’s
material deadline. If you have any questions about how to order an
ad, just call 502.261.1096. Otherwise, complete the order form
below and fax to Power Creative, 502.267.1714. Please photocopy
this form. Remember, only one ad request per form. Thank you.
Ad Number: |___|___|___|___|___|___|___|___|___|___|___|
Full-color ad Black and white ad
Matchprint required Velox required
Custom imprint area:
(i.e., name, address, telephone number or other specific contact
information for retailers or individuals)
Logo provided on disc