Gary Buchanan – Social Media Content for Disney Parks garyrb@gmail.com / 321.402.6905

Disney Parks Blog: Author Archive, Gary Buchanan http://disneyparks.disney.go.com/blog/author/gbuchanan/

#disneykids campaign

#DisneyKids Video Series Launching a new marketing campaign for families with preschool children, this video series was born. These interviews were unscripted ‘roundtables’ with real kids chatting with me. Once the room was set, I chatted with the kids for several hours. The initial plan was to release only one video, but social popularity led to the release of two more, as well as an ‘outtakes’ video to parent bloggers at a social media conference. #DisneyKids: Let’s Talk About ‘Frozen’ (470K YouTube Views) http://youtu.be/KTpAA0T8KdA #DisneyKids: Favorite Disney Attractions (500K YouTube Views) http://disneyparks.disney.go.com/blog/2014/07/disneykids-remembering-favorite-attractions-at-disney-parks/ #DisneyKids: Favorite Disney Characters (33K YouTube Views) http://disneyparks.disney.go.com/blog/2014/06/disneykids-remembering-favorite-disney-characters-at-disney-parks/ #DisneyKids: Behind-the-Scenes/Outtakes, released at a social media conference to a group of targeted parent bloggers (17K YouTube Views) http://disneyparks.disney.go.com/blog/2014/09/disneykids-funniest-disney-parks-roundtable-outtakes/

Disney’s Magical Express Bus Videos/Disney Parks YouTube/Disney Parks Blog The following videos are examples of finding unique (and often little-known) content across Walt Disney World Resort. I conceptualized, scripted and produced them for Disney Parks social media channels. In addition to sourcing story angles, I hosted many of these pieces.

*YouTube View Counts accurate as of December 30, 2014

Gary Buchanan – Social Media Content for Disney Parks garyrb@gmail.com / 321.402.6905

These videos are on the Disney Parks YouTube channel, but receive a majority of their views aboard Disney transportation. They are in regular rotation and featured on the video screens inside each “Disney Magical Express” bus. These buses carry thousands of guests from Orlando International Airport to Walt Disney World Resort every day. Gary Gets Frozen like Han Solo in Carbonite: The ‘Carbon-Freeze Me Experience’ at ‘Star Wars Weekends’ http://youtu.be/6Ac-WE6-340 Gary Gets a Dance Lesson from a Magic Kingdom Cast Member Who Danced 60 Pounds Away While at Work http://disneyparks.disney.go.com/blog/2012/04/magic-kingdom-park-cast-member-moves- shakes-and-celebrates-main-street-u-s-a-hostess-makes-guests-smile-and-loses-60-pounds-in-the-process/ Pigs Can Paint! Visiting the Kunekune Pigs at Affection Section at Disney’s Animal Kingdom http://disneyparks.disney.go.com/blog/2012/03/kunekune-pigs-ham-it-up-and-an-artful-pig- paints-all-at-affection-section-at-disneys-animal-kingdom-theme-park/ Guests Can Discover Their Inner Merida with an Archery Lesson at Walt Disney World http://youtu.be/FG1wba-lFU0 Eating ‘Around the World’ at All 29 Marketplaces at Epcot International Food & Wine Festival http://youtu.be/qe5fUiNKq24 Getting a Haircut at the Harmony Barber Shop in the Magic Kingdom http://youtu.be/iqFgrp461ws Gary Tries Out Some Disney Augmented Reality in Times Square/New York City http://disneyparks.disney.go.com/blog/2011/11/augmented-reality-meets-mickey-mouse-to- make-virtual-memories-in-new-york-city/ Gary Joins the Drummers at Epcot Who Perform as the ‘Jammin’ Chefs’ http://disneyparks.disney.go.com/blog/2011/11/drum-up-some-excitement-during-the-final- weekend-of-the-epcot-international-food-wine-festival-with-the-epcot-jammin-chefs/ Report from Disney’s Resort in Hawaii: Making Poi from the Taro Plant http://disneyparks.disney.go.com/blog/2011/09/taro-patch-at-aulani-entrance-goes-back-to- the-roots-of-hawaiian-culture/ A Look at History: The Patriotic Story of The Liberty Tree in the Magic Kingdom http://disneyparks.disney.go.com/blog/2011/09/take-time-to-pause-and-appreciate-the- liberty-tree-at-magic-kingdom-park/ A Disney ‘Did-You-Know’: Nine-Pound Lemons Grown at The Land Pavilion in Epcot http://disneyparks.disney.go.com/blog/2011/02/pucker-up-giant-lemons-now-growing-at-epcot/

Gary Buchanan – Social Media Content for Disney Parks garyrb@gmail.com / 321.402.6905

Spicy Sprouts! Sampling the World’s Hottest Pepper Grown at The Land Pavilion in Epcot http://youtu.be/1XpPAhrfiJo

Use of Tumblr., Disney Parks Blog & YouTube in an integrated marketing campaign The following videos were part of a first-of-its-kind, multi-channel campaign for Disney Parks Global Marketing entitled ‘Believe In Fantasy.’ It featured a new, stand-alone Tumblr. site and a series of posts on the Disney Parks Blog. It was designed to reach several demographic segments. The ‘story’ behind the campaign is that I am someone completely obsessed with dragons, and through random videos I found online (and interviews with some famous Disney friends), I tracked a fire-breathing, flying dragon to the Magic Kingdom for the grand opening of New Fantasyland. The Tumblr. site also included ‘archive’ photos we created to look as if Imagineers in the 1970s also found clues. To create more buzz, we also released some grainy ‘sightings’ videos of the dragon in different cities. The culmination of the campaign (and the last post) was the appearance of the Disney Dragon as it flew over New Fantasyland during the grand opening press event. ‘Believe In Fantasy’ introduction video, posted to Disney Parks Blog, to launch/promote the new Tumblr. site http://disneyparks.disney.go.com/blog/2012/11/what-exactly-is-this-gary-discovers-a-dragon-he-thinks/

Complete Tumblr. Site: “Believe in Fantasy” http://disneydragons.tumblr.com/

Individual ‘Believe in Fantasy’ Written Posts & Videos on Disney Parks Blog A Magical Flying Dragon Appears at the Magic Kingdom (340K YouTube Views) http://disneyparks.disney.go.com/blog/2012/12/disney-dragon-mission-accomplished-i-found-my-flying-fire-breathing-friend-in-new-fantasyland-at-magic-kingdom-park/ Searching for the Magical Dragon that’s Rumored to be Heading To the Magic Kingdom (138K YouTube Views) http://disneyparks.disney.go.com/blog/2012/12/tracking-the-disney-dragon-to-new-fantasyland-at-magic-kingdom-park/

Gary Buchanan – Social Media Content for Disney Parks garyrb@gmail.com / 321.402.6905

Tracking Down the Magical Disney Dragon: Interviews with Princesses and Villains at the Magic Kingdom (594K YouTube Views) and Interviewing an ‘Anonymouse’ Source to Find the Disney Dragon (200K YouTube Views) (I worked with Disney Character Voices in California to ensure we utilized the official Mickey Mouse voice.) http://disneyparks.disney.go.com/blog/2012/11/did-the-villains-banish-the-dragon-from-new-fantasyland-when-is-he-coming-home-finding-out-the-truth-directly-from-princesses-villains-and-an-anonymouse-source/ Disney Dragon Mission Finale: Gary Finally Finds His Flying Friend (341K YouTube Views) http://youtu.be/PrZXXM4J9Ps

YouTube Celebrity Video Feature Examples I conceptualized & produced these celebrity-driven videos, and interviewed the talent. Select videos were posted to the official Disney Parks YouTube channel with a link to the written post. I also worked with the talent management on logistics, video reviews and leveraging the celebrities’ social media channels for additional views. Actor Mark Hamill appears at Star Wars Weekends (737K YouTube Views) http://disneyparks.disney.go.com/blog/2014/06/mark-hamill-makes-his-star-wars-weekends-debut-at-disneys-hollywood-studios-for-weekend-iv/ Singer Katy Perry visits Mickey Mouse and Minnie Mouse at Disney’s Hollywood Studios (138K YouTube Views) http://disneyparks.disney.go.com/blog/2014/07/katy-perry-visits-walt-disney-world-resort-during-fourth-of-july-holiday-weekend/ Singer Ariana Grande celebrates her birthday at Walt Disney World Resort (440K YouTube Views) http://disneyparks.disney.go.com/blog/2014/06/a-21st-birthday-celebration-for-singing-superstar-ariana-grande-at-walt-disney-world-resort/ Comedian Kevin Hart Visits Walt Disney World (122K YouTube Views) youtube.com/watch?v=C7Lw_oLj3Q&feature=youtu.be&list=PLflf8xbnbx66dqhvruCUsXVTtfI7UOwZ3

Gary Buchanan – Social Media Content for Disney Parks garyrb@gmail.com / 321.402.6905

The Voice of Young Rapunzel in ‘Tangled’ Meets her Favorite Princess (178K YouTube Views) http://youtu.be/PY3SgrjVr6I The JabbaWockeeZ Dance Crew – Winners of Season One of ‘America’s Best Dance Crew’ – Meets a Breakdancing Mickey Mouse at Epcot (58K YouTube Views) http://youtu.be/VilIKBB2IxY One of my roles as Disney Parks Social Media Managing Editor is to research and test new ways of telling stories. The next videos utilize creative techniques & delivery to tell stories. I do not appear in these videos, but conceptualized and produced them. I also researched and found the third-party vendors, artists and new technology to create the on-screen products. DJ Steve Porter’s Disney Magical Mashup (158K YouTube Views) Known for his press conference remixes and mashups for professional sports, I approached DJ Steve Porter and proposed the same idea using soundbites from our park guests. I served as executive producer on this video, which brought a ‘Disney Time’ marketing message to several audiences in a compelling way. http://www.youtube.com/watch?v=rZ1MlzIKAAA ‘Diaper Dans’ Show Their Disney Side on Main Street U.S.A. (70K YouTube Views) We utilized special editing effects and our ‘Dapper Dans’ barber shop quartet to create this video, utilizing a play on words with our famous Main Street, U.S.A. performers. After the idea was born, I also worked to select and direct the music, selected the toddler talent and then with Disney Creative Costuming to create the quartet’s tiny wardrobe. http://disneyparks.disney.go.com/blog/2014/04/diaper-dans-show-their-disney-side-on-main-street-u-s-a-at-walt-disney-world-resort ‘Frozen Summer Fun’ with Anna & Elsa, as ‘Drawn’ Live by an Etch-A-Sketch Artist (56K YouTube Views) I read about this artist online and contacted her to see how we could work together. http://disneyparks.disney.go.com/blog/2014/08/princess-etch-a-sketch-draws-anna-and-elsa-to-celebrate-frozen-at-disneys-hollywood-studios/ ‘Frozen Summer Fun’: Time-Lapse of “Frozen” Sand Sculpture at Disney’s Hollywood Studios (150K YouTube Views) http://youtu.be/QuZOjfF3Axs Two Holiday-Themed Slow-Motion Videos, Using a ‘Phantom Flex’ High-Speed Camera and Featuring Goofy http://disneyparks.disney.go.com/blog/2011/12/would-you-trust-goofy-to-trim-the-tree-at- disney-parks/ and http://disneyparks.disney.go.com/blog/2011/12/goofy-dreams-of-snow-at-disney-parks/

Gary Buchanan – Social Media Content for Disney Parks garyrb@gmail.com / 321.402.6905

Super Super-Motion at the Fountains at Epcot; Gary Gets a Splashy Surprise http://youtu.be/LgbeWmrO7g0 Video Optical Illusions For Halloween, Featuring The Haunted Mansion http://disneyparks.disney.go.com/blog/2011/10/happy-halloween-from-the-hitchhiking- ghosts-of-the-haunted-mansion/ and http://disneyparks.disney.go.com/blog/2014/10/halloween-tricks-and-treats-with-an-optical-illusion-inspired-by-the-haunted-mansion Goofy Comes to Life Thanks to a Classic Animation Technique http://disneyparks.disney.go.com/blog/2014/03/goofy-gets-even-more-animated-at-walt-disney-world-resort/ Go-Pro Camera Videos (a Miniature Toy Train and a Scale Model ‘Mater’) http://disneyparks.disney.go.com/blog/2011/10/mater-looks-for-lightning-mcqueen-at-walt- disney-world-resort/ and http://disneyparks.disney.go.com/blog/2011/04/riding-the-rails-like-never-before-aboard-the- garden-railway-at-epcot/ Using ‘Cinemagraph’ Photo Techniques to Tell a Disney Parks Story http://disneyparks.disney.go.com/blog/2011/09/mickey-and-his-pals-get-animated-in-a-unique-way-at-the-magic-kingdom-park/

  The next videos were created with Disney Parks corporate alliance companies, partners and on-property vendors. Videos appeared on the companies’ websites and were also posted to the Disney Parks Blog and Disney Parks YouTube Channel.

Gary Buchanan – Social Media Content for Disney Parks garyrb@gmail.com / 321.402.6905

Earning My Wings (and Ears!) with Southwest Airlines http://youtu.be/bza5WC0_T0Q With the Help of Ocean Spray, Gary Walks Guests Through (and Dives Into) a Cranberry Bog at Epcot http://disneyparks.disney.go.com/blog/2011/10/with-the-help-of-ocean-spray-gary-walks- guests-through-the-cranberry-bog-at-epcot/ Sending Some Special Disney Cargo Into Orbit Aboard Space Shuttle Atlantis http://disneyparks.disney.go.com/blog/2011/04/disney-vinylmation-in-space-vinylmation- figures-take-a-long-journey-aboard-space-shuttle-atlantis/ A Dance Lesson: Learning Authentic Irish Dance at Raglan Road http://disneyparks.disney.go.com/blog/2012/03/the-best-of-authentic-irish-dance-at-raglan- road-a-disney-parks-blog-author-digs-a-fleet-footed-jig/ Gary Shows His ‘Disney Side’ with Some Help from American Tourister http://disneyparks.disney.go.com/blog/2014/02/what-do-you-pack-to-show-your-disney-side/    

Since 2008, I’ve also served, at various times, as Community Manager for these official Disney Twitter feeds: Walt Disney World Resort twitter.com/waltdisneyworld Aulani, a Disney Resort & Spa in Hawaii twitter.com/DisneyAulani Disney Social Media Moms Conference twitter.com/DisneySMMoms runDisney twitter.com/runDisney

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