6
\\ GARUDA INDONESIA : BECOME LEADING AIRLINE By : Ciu Heny Meiria Edith Lavindri Tjiang Mei Ling

Garuda Indonesia's Purposed Strategy

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Garuda Indonesia's Purposed Strategy

\\GARUDA INDONESIA :BECOME LEADING AIRLINE

By :Ciu Heny Meiria

Edith LavindriTjiang Mei Ling

Page 2: Garuda Indonesia's Purposed Strategy

IssuePlaces 2nd position in the Indonesian airlines in term of number of passengers

BackgroundOldest flight company, owned by government have full support from the government

Analysis

Analysis Stage

EKSTERNAL ANALYSIS

INTERNAL ANALYSIS

OPPORTUNITIES THREAD

STRENGHT WEAKNESS

Alternative Strategies

Recommended Strategy

STRATEGIC ISSUE

Page 3: Garuda Indonesia's Purposed Strategy

RecommendationsDevelop

C i T i L i N K

Cost Leadership & Differentiation for G a r u d a

Garuda Indonesia’s s Road Map

Page 4: Garuda Indonesia's Purposed Strategy

ROAD MAP FOR DEVELOP CITILINK

STRATEGY MAP OBJECTIVES MEASUREMENT

Financial • Profitability• More Passengers

• Market Value•Seat Revenue

Customer • Flight On Time• Low Prices

• FAA On Time Arrival Rating•Customer Rating

Internal • Fast Ground Turn Around • On Ground Time• On Time Departure

Learning & Growing • Ground Crew Alignment • % Ground Crew Trained• % Holiday Package

Ground Crew

Alignment

Fast Ground

Turn Around

Flight On

Time

Low Prices

More Passengers

Profitability

Page 5: Garuda Indonesia's Purposed Strategy

Cost Leadership

Cost Leadership

DifferentiationDifferentiation

Use young planes

Use young planes

Implement IT

Implement IT

holistic marketing

holistic marketing shuttle bus with

e-check inshuttle bus with

e-check in

Priority

Passenger

ProgramPriority

Passenger

Program

Cooperation

tourism

board in all

over foreign

countries

Cooperation

tourism

board in all

over foreign

countries

Page 6: Garuda Indonesia's Purposed Strategy