Upload
tobyberesford
View
225
Download
0
Embed Size (px)
Citation preview
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 1/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >
Anclolbnwlki
Qkujrhkt
Wke| Emumrokug
BMK
Fmngmueknugmg)bkc
wke|Dfmngmueknugmg)bkc
Qkujrhkt Tnuwlbltniw Ikwmekkj
Fk|nfw|Qkufg Nrln
>7 ‒ >? Ikvmcemu 54>5
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 2/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 5
Namign<)44 nc ‒ >4)24 nc
Liwukg}blia anclolbnwlki
Qhnw lr n ancm& qhnw lr anclolbnwlki& mxnctfmr ko
moombwlvm anclolbnwlki
>4)24 nc ‒ >>)44 nc
Ckuilia Eumnj
>>)44 nc ‒ >5)24 tcAnclolbnwlki rmbumwr
Whlijlia nek}w anclolbnwlki oku |k}u e}rlimrr ‒
cmbhnilbr& tfn|mur& emhnvlk}ur& tkliwr& fmngmueknugr&
fmvmfr& engamr& umqnugr& ulrjr)
>5)24 tc ‒ >)24 tc
F}ibh
>)24 ‒ 2)44 tc
Ancm cmbhnilb li okb}r
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 3/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 2
Fmngmueknugr ‒ hlrwku|& gloomumiw w|tmr& qh| whm| qkuj&
hkq wk }rm whmc
2)44 ‒ 2)24 tc
Nowmuikki Wmn
2)24 ‒ =)44 tc
Onblflwnwmg wmnc ancm
Tukefmc rkfvlia }rlia anclolbnwlki nig oumm }rm ko whm
Fmngmueknugmg wkkf wk bumnwm n flvm mxnctfm)
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 4/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 7
Qhnw lr n ancm;Qulwm |k}u gmolilwlki ko n ancm0
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 5/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 =
Qhnw lranclolbnwlki;
Qulwm |k}u gmolilwlki ko anclolbnwlki0
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 6/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 ?
AnclolbnwlkiMxnctfmr
Qulwm gkqi mxnctfmr ko anclolbnwlki li tunbwlbm0
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 7/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 1
AnclolbnwlkiRmbumwr
Anclolbnwlki rmbumwr lr nek}w lgmiwlo|lia whm wmbhil~}mr
whnw ancm gmrlaimur }rm wk cnjm whmlu ancmr
bkctmfflia& ngglbwlvm nig mi`k|nefm)
Whmum num cni| ancm cmbhnilbr& wmbhil~}mr li ancmr
qhlbh num tukvmi wk mianam tfn|mur)
Li k}u mxnctfmr wkgn| nig oukc |k}u kqi mxtmulmibm&
qhnw ancm cmbhnilbr bni |k} lgmiwlo|) N o}ff flrw lr nfrk
li whm nttmiglx ko whmrm ikwmr& e}w ik tmmjlia nhmng.
Qulwm whmc gkqi0
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 8/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 8
Tfn|murGmrbulem |k}u wnuamw n}glmibm& qhk num whm|& qhnw gk
whm| fljm gklia) Qhnw euliar whmc wkamwhmu) Qhnw num
whmlu ke`mbwlvmr nr liglvlg}nfr) Qhnw num whmlu rhnumg
ke`mbwlvmr)
Ma) C| tfn|mur num whm bkcc}ilw| ko b}rwkcmur ko
Rmirkr Wkkwhtnrwm qhk hnvm t}ubhnrmg k}u }il~}m
Wkkwhtnrwm eunig) C| b}rwkcmur num fkkjlia oku
eulahwmu wmmwh qhlfm umwnlilia mincmf nig hmnfwh| a}cr)
W|tlbnff| whm| eu}rh wqlbm gnlf| nig uma}fnuf| vlrlw whm gmiwlrw) Nr n bkcc}ilw| whm| hnvm n rhnumg gmrlum wk
lctukvm whm Rmirkr tukg}bw nig wk tukckwm lwr }rm
qlwh kwhmur nr whm| qniw wk rmm bhlfgumi nbukrr whm
qkufg aukq }t qlwh emwwmu wmmwh)
Qulwm gkqi n gmrbultwlki ko |k}u tfn|mur0
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 9/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 <
Emhnvlk}urQhnw num whm gmrlumg emhnvlk}ur |k} qniw oukc |k}u
tfn|mur; Whm| bni em rlctfm nbwlkir ku bkctfmx&
rkthlrwlbnwmg emhnvlk}ur nig hnelwr)
Ma) T}ubhnrm Rmirkr Wkkwhtnrwm
Fljm whm Rmirkr Onbmekkj tnam
Rhnum n flij wk Rmirkr vln whm Rmirkr qmerlwm
Nrj ni kiflim ~}mrwlki vln Wqlwwmu qlwh n Rmirkr gmiwlrw
Eu}rh wmmwh wqlbm gnlf|
Qulwm gkqi whm gmrlumg emhnvlk}ur oku |k}u tfn|mur0
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 10/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >4
TukaumrrlkiMvmu|ekg| rwnuwr rkcmqhmum) Ikw nff emhnvlk}ur |k}“vm
qulwwmi nekvm qlff em r}lwnefm oku nff tfn|mur nw nff rwnamr
ko whmlu `k}uim|) Tfn|mur tukaumrr oukc Ikvlbm wk
Cnrwmu)
Qulwm gkqi |k}u emhnvlk}ur nbbkuglia wk qhmum whm| rlw
ki whm Gum|o}r fmvmfr0
Ikvlbm
Tukefmc Rkfvmu
Mxtmuw
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 11/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >>
Cnrwmu
_lrlkinu|
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 12/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >5
TkliwrTkliwr wunbj nbwlkir wnjmi e| tfn|mur) Mnbh emhnvlk}u
hnr n umfnwlvm qkuwh wk |k} nr n bkccmublnf e}rlimrr)
Oku whm flahwmrw qmlahw kim }rm >44 nig qkuj }tqnugr)
Ma)
Fljm ki Onbmekkj 3 >44 tkliwr
T}ubhnrm Rmirkr 3 =44 tkliwr
Bkivmurnwlki qlwh gmiwlrw 3 ?44 tkliwr
Qulwm gkqi hkq cni| tkliwr |k} qk}fg alvm wk mnbh ko |k}u emhnvlk}ur0
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 13/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >2
FmngmueknugWhm fmngmueknug lr whm okbnf tkliw oku tfn|mur qhk qniw
wk mianam li ni anclolmg mxtmulmibm) Lw rhkqr tfn|mur
unijmg nbbkuglia wk whmlu tkliwr rbkum) Whm fmngmueknug
tukvlgmr umbkailwlki& tukaumrrlki& rkblnf tukko&
tmuokucnibm emibhcnujlia nig nbbmrr wk umqnugr)
Whm incm ko whm fmngmueknug lr ko bulwlbnf lctkuwnibm) Lw
rhk}fg r}ccnulrm ekwh whm aknfr ko whm liglvlg}nf
tfn|mu nig whnw ko whm qhkfm bkcc}ilw|)
Ma)
Rmirkr Eulahwmu Wmmwh Ncenrrngkur
Qulwm gkqi n incm oku |k}u fmngmueknug0
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 14/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >7
UmqnugrUmqnugr num whm umnrki tfn|mur bkiwli}m wk tfn|& whm|
num whm oliniblnf nig iki#oliniblnf libmiwlvmr wk mianam
li |k}u anclolmg mxtmulmibm)
Ma) =- glrbk}iw ki Rmirkr t}ubhnrmr
Livlwm wk _LT tnuw| li Rliantkum
Qulwm gkqi tfn|mu umqnugr enrmg ki |k}u kqi
tukaunccm li mnbh ko whm ok}u bnwmakulmr0
Rwnw}r
Nbbmrr
Tkqmu
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 15/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >=
Rw}oo
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 16/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >?
EngamrEngamr num alvmi qhmi n tfn|mu umnbhmr n bmuwnli
tkrlwlki ku rbkum ki whm fmngmueknug) N engam lri“w `}rw
n vluw}nf rwlbjmu ‒ lw rhk}fg eulia umqnugr& rkcmwhlia
qkuwh hnvlia) Engamr qlwhk}w umqnugr num rlctf|
bf}wwmu)
Ma)
Rmirkr Ncenrrngku Engam ‒ Whm wkt >444 Rmirkr
tfn|mur qlff amw n oumm glrbk}iw ko =- koo whmlu imxw
t}ubhnrm ko Rmirkr
Qulwm gkqi engamr |k} bni koomu wk |k}u tfn|mur0
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 17/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >1
FmvmfrFmvmfr num wunglwlkinff| qn|r li qhlbh whm ancm bni amw
ckum gloolb}fw oku mxtmuw tfn|mur nig whmumokum ckum
mi`k|nefm) Fmvmfr bni nfrk umofmbw rwnw}r qlwhli |k}u
ancolmg bkcc}ilw|)
Ma)
Ene| Eu}rhmu
Gne Hnig
Rclfm Bkir}fwniw
Qulwm gkqi gloomumiw fmvmfr whnw |k} bk}fg bumnwm oku
|k}u tfn|mur)
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 18/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 >8
UlrjrGki“w alvm tmktfm umqnugr whnw kvmurhngkq whm liwulirlb
nbwlkir whmcrmfvmr) Whlr bni umr}fw li whm tukefmc ko
kvmu#`}rwlolbnwlki)
Nvklg glrwkuwlvm moombwr e| cnjlia r}um whnw whm umqnugr&
nig wlcm um~}lumg wk amw whmc& oku whm anclolmg
mxtmulmibm num rcnff mik}ah whnw whm| gki“w k}wqmlah
whm kvmunff liwulirlb mxtmulmibm)
Ma) Rmirkr b}rwkcmur k}wrlgm whm wkt >444 cn| rwkt e}|lia Rmirkr nr whm| bni“w amw whm =- glrbk}iw
Qulwm gkqi ulrj onbwkur oku |k}u anclolmg mxtmulmibm0
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 19/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 ><
FmngmueknugrAncm Cmbhnilb li Gmwnlf
Qulwm gkqi onck}r mxnctfmr ko fmngmueknugr0
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 20/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 54
\k}& whm tfn|muAncm Cmbhnilb li gmwnlf
Qulwm gkqi mxnctfmr ko Fmngmueknugr |k} num tfn|lia
li0
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 21/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 5>
Qh| gkFmngmueknugr
qkuj;Ancm Cmbhnilb Li Gmwnlf
Qm glrb}rrmg whumm jm| wumigr whnw num cnjlia
fmngmueknugr libumnrliaf| umfmvniw wk wkgn|“r rkblmw|)
Rhlow ko omffkqrhlt oukc amkaunthlb bkcc}ilwlmr
wk rkblnf wulemr
Rhlow ko lgmiwlw| oukc rhnumg wk liglvlg}nflrmg
Rhlow ko n}whkulw| oukc fmngmurhlt wk hmugr
Whmrm wumigr num liwmuumfnwmg ‒ nr whm bkcc}ilwlmr qm
bhkkrm num wunirlmiw& rk qm libumnrliaf| gmolim k}u
lgmiwlw| nw ni liglvlg}nf fmvmf) Nr k}u lgmiwlw| lr rhntmg
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 22/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 55
e| k}u rmfvmr rk qm bmnrm wk flrwmi wk n}whkulw|& lirwmng
qm }rm rkblnf tukko wk rmm whm emhnvlk}u ko kwhmur)
Ikq& nig mrtmblnff| kiflim& qm emhnvm nr n hmug)
Fmngmueknugr num ni liof}mibm wkkf kvmu n hmug embn}rm
whm| rhkq mnbh ko }r& ikw whm qlrhmr ko ni n}whkulw|
ola}um e}w lirwmng& whm emhnvlk}u ko whkrm imnumrw wk }r
li whm hmug)
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 23/37
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 24/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 57
W|tmrAncm Cmbhnilb Li Gmwnlf
Qulwm gkqi ni mxnctfm ko mnbh w|tm0
R}e`mbwlvm
Rliafm _nulnefm
C}fwl#_nulnefm Rmulnf
C}fwl#_nulnefm B}c}fnwlvm Wkwnf
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 25/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 5=
C}fwl#_nulnefm Umfnwlvm Qmlahwmg
Qhlbh w|tm qlff |k} }rm oku |k}u Fmngmueknug;
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 26/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 5?
UmrtkirmAncm Cmbhnilb Li Gmwnlf
Tfn|mur hnvm gloomumiw umrtkirmr wk rmmlia whmcrmfvmr
ki n fmngmueknug) Qulwm gkqi whm gloomumiw umrtkirmr
|k} clahw mxtmbw alvmi whm bkiwmxwr emfkq)
\k} num i}cemu > ki whm ckiwhf| afkenf fmngmueknug
\k} num i}cemu >1 ki whm ckiwhf| afkenf
fmngmueknug
\k} num i}cemu 7=&518 ki whm ckiwhf| afkenf
fmngmueknug
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 27/37
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 28/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 58
NiwlbltnwlkiAncm Cmbhnilb Li Gmwnlf
N jm| rwumiawh ko fmngmueknugr lr whnw whm| wnjm liwk
nbbk}iw wlcm) Whmum num wqk nrtmbwr0
Qhmi whm fmngmueknug umfmnrmr
Hkq fkia n gnwn tmulkg whm fmngmueknug wnjmr liwk
nbbk}iw
Hkq bk}fg |k} }rm whlr wlcm wk e}lfg niwlbltnwlki nig
bhnffmiam n umrtkirm oku |k}u tfn|mur) Qulwm gkqi lgmnroku mnbh0
Emokum whm fmngmueknug lr umfmnrmg
Nr whm fmngmueknug lr umfmnrmg
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 29/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 5<
Nowmu whm fmngmueknug lr umfmnrmg
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 30/37
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 31/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 2>
Wmnc AncmLi |k}u wmncr |k} immg wk bumnwm n anclolmg kiflim
fk|nfw| tukaunccm oku whm Fk|nfw| Qkufg bkcc}ilw|)
U}i whuk}ah whm rmbwlkir nig ~}mrwlkir qm“vm emmi
whuk}ah wkgn|) Qhnw qk}fg |k} wnjm liwk nbbk}iw
‒ gmrbulem |k}u wnuamw n}glmibm
‒ qhnw emhnvlk}ur gk |k} qniw
‒ hkq qlff |k} bkffmbw tkliwr
‒ hkq qlff |k} a}lgm tfn|mur oukc ikvlbm wk cnrwmu|‒ qhnw rkuw ko fmngmueknug qlff |k} bumnwm
‒ qhnw engamr nig umqnugr qlff |k} koomu
‒ qhnw num whm ulrjr
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 32/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 25
Bkiaunw}fnwlkir\k} num ikq n wunlimg Fmngmueknugmu.
\k}“vm fmnuiw nek}w whm tkqmu ko anclolbnwlki wk gulvm
emhnvlk}u li |k}u wnuamw bkcc}ilw|)
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 33/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 22
Ancm CmbhnilbAfkrrnu|
Nttkliwcmiwr ‒ kif| nffkqlia nbwlvlw| nw n tnuwlb}fnu wlcm)
Enur }rm whlr cmbhnilb& oku mxnctfm& wk mibk}unam mnuf|
gulijmur qlwh ‖Hntt| Hk}ur–)
Engamr # n vlr}nf cmgnf tfn|mur mnui& hnvlia nbhlmvmg n
tnuwlb}fnu bhnffmiam ku bkcek
Emhnvlk}unf Ckcmiw}c # whm wmigmib| ko tfn|mur wk
jmmt tfn|lia rkcmwhlia whm|“vm nfumng| livmrwmg wlcm li
Eki}rmr ‒ mxwun tkliwr oku rtmblolb nbwlkir
Bnrbnglia Liokucnwlki Whmku| ‒ kif| alvlia tmktfm whm
liokucnwlki whm| immg wk gk whm wnrj li hnig
Bhnffmiamr # n qlgmu umnbhlia aknf ku ~}mrw lrr}mg e| whm
ancm oku whm tfn|mu wk bkctfmwm
Bkcekr ‒ umqnuglia tmktfm oku gklia n bkcelinwlki ko
nbwlkir li kugmu (}r}nff| n eki}r,
Bkcc}ilw| Bkffnekunwlki ‒ mibk}unalia nff tfn|mur wk
bkiwule}wm wk rkfvlia n rhnumg tukefmc
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 34/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 27
Bk}iwgkqi ‒ }rlia n gmngflim wk libumnrm nbwlvlw| tulku wk
lw
Glrbkvmu| ‒ mibk}unalia mxtfkulia wk olig imq rw}oo
Mtlb Cmnilia ‒ alvlia }rmur n ‖hlahmu t}utkrm–
Oumm F}ibh ‒ whm rnwlronbwlki ko amwwlia rkcmwhlia& kowmi
e| bhnibm& whnw glgi“w um~}lum qkuj& e}w qk}fg }r}nff|
hnvm gkim
Okuomlwr ‒ tminfwlmr oku fkrlia& kowmi o}i nig rkblnf
Ofkq ‒ n tfn|mu“r rwnwm ko clig qhmi n ancm lr imlwhmu
wkk bhnffmialia (ou}rwunwlia, ku wkk mnr| (ekulia, e}w
tukvlglia `}rw whm ulahw fmvmf ko tukaumrr wk jmmt whm
tfn|lia)
Liolilwm Ancmtfn| ‒ ancmr whnw gki“w mig& tnuwlb}fnu
nttflmr wk rkblnf ancmr r}bh nr Onucvlffm qhmum n rwnwlb
rwnwm (ikwhlia wk gk& ik buktr wk hnuvmrw, lctflmr vlbwku|)
Fmngmueknugr ‒ rhkqlia tfn|mur hkq whm| num gklia
bkctnumg wk kwhmur
Fmvmfr ‒ }ifkbjlia imq omnw}umr nr tfn|mur r}bbmmg
Fkrr Nvmurlki ‒ mir}ulia |k} jmmt qhnw |k} nfumng|hnvm& oku mxnctfm jmmtlia vluw}nf tmwr nflvm e| ‖ommglia
whmc– uma}fnuf|
Fkwwmu| ‒ }rlia bhnibm
Kqimurhlt ‒ whm tulgm nig tukwmbwlvm ommflia ko tfn|mur
hnvlia bkffmbwmg vluw}nf ke`mbwr nig tnuwlb}fnuf| vluw}nf tmwr
Tkliwr ‒ n bfmnu qn| ko jmmtlia rbkum wkqnugr n aknf
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 35/37
Fmngmueknugmg© Anclolbnwlki Qkujrhkt ¬ 54>5 2=
Tukaumrrlki ‒ n tfn|mu“r rmirm whnw whm| num amwwlia
rkcmqhmum li whm ancm
Umqnug Rbhmg}fmr ‒ whm u}fmr akvmuilia hkq tfn|mur qliumqnugr li wmucr ko wlcm nig qkuj) l)m) nw olxmg ku vnulnefm
liwmuvnfr
Rmwr ‒ wnttlia liwk n bkffmbwku“r gmrlum wk hnvm whm qhkfm
‖rmw–
Rwnw}r ‒ n tfn|mu“r unij ku rkblnf rwnw}r qlwhli n
bkcc}ilw|)
_nulnefm Unwlk Umqnugr ‒ n qn| ko mibk}unalia ckum
qkuj e| unigkclrlia qhmi umqnugr qlff em umbmlvmg
_lunflw| ‒ whm imwqkuj moombw ko |k}u mxtmulmibm # hkq lw
lctukvmr& whm ckum tmktfm |k} amw livkfvmg
7/30/2019 Gamification Workshop for Loyalty World Asia
http://slidepdf.com/reader/full/gamification-workshop-for-loyalty-world-asia 36/37