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8/6/2019 Gaining Market Share in International Markets http://slidepdf.com/reader/full/gaining-market-share-in-international-markets 1/12 Nlcgcgn Jltikx Pbltk cg Cgxktglxcaglo Jltikxp= Xbk Jltikxcgn @ajvkxcxcuk Xk`bgc|{kp ae @bcgkpk lgh Cghclg @atvatlxcagp 

Gaining Market Share in International Markets

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Page 1: Gaining Market Share in International Markets

8/6/2019 Gaining Market Share in International Markets

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Nlcgcgn Jltikx Pbltk cg Cgxktglxcaglo

Jltikxp= Xbk Jltikxcgn @ajvkxcxcuk

Xk`bgc|{kp ae @bcgkpk lgh Cghclg@atvatlxcagp 

Page 2: Gaining Market Share in International Markets

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Ldpxtl`x

Jltikxcgn blp dkkg `agpchktkh agk ae xbk xav `ajvlgs l`xcucxckp cg kgp{tcgn

p{tuculo lgh `ajvkxcxcukgkpp cg xbk jltikx' Lpclg d{pcgkppkp ltk oaaicgn eat

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`ajvkxkg`s/ `tklxk bcnbkt ulo{k lgh l`bckuk p{pxlcgldok jltikx p{``kpp' Xbk lcj

ae xbcp vlvkt cp xa bcnbocnbx xbk `ajvokrcxckp ae `ajvlgckp cg Lpcl kgxktcgn xbk

cgxktglxcaglo jltikxp/ lgh vtauchk l nta~xb pxtlxkns n{chkocgk eat Lpclg d{pcgkpp'

Xbk px{hs ~coo `aukt `ajvkxcxcuk cgxktglxcaglo jltikxcgn pxtlxknckp ae @bcgkpk lghCghclg `ajvlgckp xblx avktlxk cg ~kpxktg jltikxp'

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da{ghltckp'

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`kgxkt cg xbkct a~g tcnbx/ cg ~bc`b `lpk xbk xktj j{oxcglxcaglo at

j{oxchajkpxc` jltikxcgn cp aexkg {pkh'

  Noadlo jltikxcgn jlglnkjkgx/ ~bc`b cp l oltnkt lgh jatk `ajvokr

cgxktglxcaglo avktlxcag ~bktk cg xbk ~baok atnlgc}lxcag ea`{pkp ag xbk

pkok`xcag lgh krvoacxlxcag ae noadlo jltikxcgn avvatx{gcxckp lgh jltpblop

tkpa{t`kp lta{gh xbk noadk ~cxb xbk admk`xcuk ae l`bckucgn l noadlo

`ajvkxcxcuk lhulgxlnk' Bktk l `ajvlgs `aathcglxkp/ cgxkntlxkp lgh `agxtaop

l ~baok pktckp ae jltikxcgn vtantljp cgxa l p{dpxlgxclo noadlo keeatx' Bktk

xbk vtcjlts admk`xcuk ae xbk `ajvlgs cp xa l`bckuk l hkntkk ae psgktns cg

xbk auktloo avktlxcag pa xblx ds xlicgn lhulgxlnk ae hceektkgx kr`blgnk tlxkp/xlr tlxkp/ olda{t tlxkp/ picoo okukop lgh jltikx avvatx{gcxckp/ xbk atnlgc}lxcag

lp l ~baok ~coo dk ntklxkt xblg xbk p{j ae cxp vltxp'

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jatk jltikxcgn jcr hk`cpcagp l`tapp glxcaglo da{ghltckp' Lx cxp japx `ajvokr/ cx

cguaoukp xbk ectj cg kpxldocpbcgn jlg{el`x{tcgn!vta`kppcgn el`cocxckp lta{gh xbk

~atoh lgh `aathcglxcgn jltikxcgn pxtlxknckp l`tapp xbk noadk' Lx agk krxtkjk xbktk

ltk ectjp xblx avx eat ‗cgxktglxcaglo jltikxcgn‑ pcjvos ds pcngcgn l hcpxtcd{xcag  

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b{nk noadlo `ajvlgckp p{`b lp Eath ~cxb lg cgxkntlxkh gkx~ati ae jlg{el`x{tcgn

volgxp ~atoh~chk lgh ~ba avktlxk cg pajk <;6 `a{gxts jltikxp' Xb{p/ lx cxp japx

`ajvokr/ cgxktglxcaglo jltikxcgn dk`ajkp l vta`kpp ae jlglncgn ag l noadlo

p`lok'

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Xbk cgxktglxcaglo a{xoaai ae xbk hk`cpcag jlikt cp tkolxkh xa `bltl`xktcpxc`p p{`b lp

vtkuca{p cgxktglxcaglo krvktckg`k/ eatkcng olgn{lnk picoop/ xcjk pvkgx ldtalh lgh

cgxktglxcaglo d{pcgkpp iga~okhnk "Ooashp* Tklpag % J{nblg/ 4664#' Eatkcng

olgn{lnk vtaec`ckg`s jls bkov xa kpxldocpb pa`clo lgh d{pcgkpp `agxl`xp ldtalh/

cjvtauk `ajj{gc`lxcag ~cxb auktpklp `{pxajktp/ kgblg`k xbk {ghktpxlghcgn ae 

eatkcng d{pcgkpp vtl`xc`kp/ el`cocxlxk keek`xcuk volggcgn lgh `agxtao ae xbk krvatx

l`xcucxckp"Okagcha{/ Ilxpciklp/ % Vckt`s/ <332# at jls `agh{`x xa l jatk uktplxcok

lvvtal`b Pokvx Hcjkgpcag"Pa`clo Oknlo K`agajc`lo Vaocxc`lo lgh Xk`bgaoanc`lo#

Pltlxbs kx lo' "4665# `ajjkgx xblx ‗xbk cgxktglxcaglo jltikxcgn jlglnkt blp l h{lo

tkpvagpcdcocxs9 eatkcng jltikxcgn "jltikxcgn ~cxbcg eatkcng `a{gxtckp# lgh noadlo

jltikxcgn "`aathcglxcgn jltikxcgn cg j{oxcvok jltikxp cg xbk el`k ae noadlo

`ajvkxcxcag#‑' 

Avvatx{gcxckp lgh a{x`ajkp ae Cgxktglxcaglo Pxtlxkns 

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@bac`k ae Cgxktglxcaglo Kgxts Jahk= 

Noadlo jltikx kgxts= `bac`k ae kgxts

Vcnnsdl`icgn‚ 

Loxba{nb p{`b lttlgnkjkgxp ltk tltkos eklx{tkh cg cgxktglxcaglo d{pcgkpp xkrxp/

jlgs `ajvlgckp dkncg xbkct cgxktglxcagloc}lxcag avvatx{gcpxc`loos xbta{nb l

ultckxs ae lttlgnkjkgxp xblx jls dk hkp`tcdkh lp ‟vcnnsdl`icgn/‚ dk`l{pk xbks loo

cguaouk xlicgn lhulgxlnk ae l `blggko xa lg cgxktglxcaglo jltikx tlxbkt xblg

pkok`xcgn xbk `a{gxts*jltikx cg l jatk `agukgxcaglo jlggkt' Eat krljvok/ l ectj

jls dk aeektkh pajk pvltk `lvl`cxs ag l pbcv at volgk ds l d{pcgkpp vltxgkt/ at cx

jls ecgh xblx l hajkpxc` hcpxtcd{xat cp lotklhs pktucgn lg cgxktglxcaglo jltikx lgh

pa ntlgxp l eatkcng hcpxtcd{xcag oc`kgpk xblx tk|{ctkp gaxbcgn jatk xblg lg cg`tklpk

cg hajkpxc` plokp'

Etlg`bcpcgn

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dkkg ~chkos {pkh lp l tlvch jkxbah ae krvlgpcag ~cxbcg jlmat hkukoavkh jltikxp

cg Gatxb Ljktc`l lgh ^kpxktg K{tavk/ japx gaxldos ds elpx eaah `blcgp/ `agp{jkt

pktuc`k d{pcgkppkp p{`b lp baxko at `lt tkgxlo/ lgh d{pcgkpp pktuc`kp'

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Pxtlxknc` Looclg`kp

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jltikxp'Xbks ltk eatjkh ~cxb l bapx*`a{gxts ectj xblx iga~p lgh {ghktpxlghp xbk

`ajvkxcxcuk `aghcxcag/ oknlo lgh pa`clo gatjp/ lgh `{ox{tlo chcapsg`tlpckp ae xbk

`a{gxt/ ~bc`b bkovp xbk krvlghcgn ectj jlg{el`x{tk lgh jlikx l `ajvkxcxcuk

vtah{`x'

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Lopa iga~g lp Ntkkgeckoh ukgx{tk

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ds bctcgn kcxbkt bapx*`a{gxts glxcaglop/ vappcdos etaj `ajvkxcxatp/at `gp{oxlgxp/

~bc`b `lg dk `apxos' Pxcoo xbk ectj jlcgxlcgp `agxtao aukt jltikxcgn/ xk`bgaoans

lgh hcpxtcd{xcag ae vtah{`xp'

bxxv=!!daaip'naanok'`a'cg!daaip1ch:{o;EpCo^l0K@%ovn:VL4<4%axp:4UQhOH@RJu%h|:~kpxktg+46`aj

vlgckp+46kgxktcgn+46`bcgl+46uktp{p+46`bcgkpk+46`ajvlgckp+46kgxktcgn+46xbk+46cgxktglxcaglo

+46jltikx%vn:VL44>#u:agkvlnk%|%e:xt{k 

`avs hlxl etaj xbk ocgi ldauk eat kgxts cgxa cgxktglxcaglo jltikx ‐vlnkp 4<< xa 400

tcpip etaj xbk ocgi ldauk= `lg dk {pkh eat hcp`{ppcag vltx'

Auktuck~ ae Cghcl lgh @bcgl p`kgltca=

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bxxv=!!nkxxcgn`bcgllghcghcltcnbx'`aj!Daai!psgavpcp'bxjo  

Page 10: Gaining Market Share in International Markets

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bxxv=!!~~~'p`tcdh'`aj!ha !̀4588;>2;!Nkxxcgn*@bcgl*lgh*Cghcl*Tcnbx*

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Noadlo*Lhulgxlnk 

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bxxv=!!~~~'oaghagpvkliktd{tkl{'`a'{i!lgcoQn{vxlQjlpxkt`olpp'lpvr  

bxxv=!!~~~'xbk`bcglpxtlxkns'`aj!x`p*xbkdaai!x`p*kr`ktvx 

Page 11: Gaining Market Share in International Markets

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Tkpklt`b Hkpcng

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