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www.geniecast.com 844-987-6505 Prepare your team for the future with Geniecast LiveLabs. Brainstorm Strategically Enhance the Mobile Experience Content Visibility Discover Evolving Trends Create Your Community Differentiate Your Company 12 EXPERTS 11 DISTINCT PHASES 1 LAB TO FUTURE-PROOF YOUR MARKETING Future-Facing Marketing

Future-Facing Marketing - Geniecast...expand the certification training to include HubSpot Certification and Practicum. The use of video grew in 2016, but seems set to explode in 2017

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Page 1: Future-Facing Marketing - Geniecast...expand the certification training to include HubSpot Certification and Practicum. The use of video grew in 2016, but seems set to explode in 2017

www.geniecast.com844-987-6505

Prepare your team for the future with Geniecast LiveLabs.

BrainstormStrategically

Enhancethe Mobile Experience

Content Visibility

DiscoverEvolving Trends

Create YourCommunity

DifferentiateYour Company

12 EXPERTS • 11 DISTINCT PHASES • 1 LAB TO FUTURE-PROOF YOUR MARKETINGFuture-Facing Marketing

Page 2: Future-Facing Marketing - Geniecast...expand the certification training to include HubSpot Certification and Practicum. The use of video grew in 2016, but seems set to explode in 2017

Watch these videos from marketing experts for a sneak peek of what will be covered in Geniecast LiveLabs:

Understand how customer experience can differentiate your company from competition

Create a social care philosophy

Detect customer trends, sentiment and mood

1 2

Geniecast LiveLabs

Learn how Geniecast’s LiveLabs: Future-Facing Marketing can prepare your company for long-term success.

Page 3: Future-Facing Marketing - Geniecast...expand the certification training to include HubSpot Certification and Practicum. The use of video grew in 2016, but seems set to explode in 2017

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- Formulate a results-focusedmedia strategy that you canactually execute

- Select and set up a mini-studioin a spare office or conferenceroom

- Brainstorm strategically-focused content ideas and mapthem to the customer life cycle

- Understand the business toconsumer MarTech landscape

- Identify a phased approach tobuilding a MarTech stack

- Build a data strategywhile proving the businesscase to the organization

- Identify the appropriatelivestreaming platform for yourcampaign

- Create an irresistible profileto start attracting your targetaudience, engage with othersto create your community

- Learn the how-tos of livebroadcasting - checklist, gear,tools, tips

- Enhance the mobileexperience for those customersincreasingly including mobile intheir purchase process

- Learn how to overcomethe marketing challenge ofthe cross-device journey -beginning on a smartphoneand jumping to a PC or tablet

- Identify the necessary typesof capture equipment andpositional microphones

- Understand which stitching,editing, and post-processingsoftwares are required tocreate these stories

- Recognize the purposeand ROI value of influencermarketing vs. paid advertisingoptions

- Align individual businessobjectives with targetinfluencers to grow visibility ofcontent

- Create content across digitalmediums to reach globalaudiences via influencersplatforms

IncastingNate Riggs

How To Get Started With MarTech And A Data StrategyTom Johnson

Elevate Your Brand With Live StreamingSabrina Cadini

How To Unify The Digital Marketing ExperienceAmahl Williams

VR Content CreationSarah Hill

Mastering the Art of Influencer Marketing Shinjini Das

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- See how the advances inrobotics effect current industry

- Structure your thinking forfuture business planning

- Consider the implicationsadvanced tech will have oncurrent social, cultural, andbusiness practices

Robotics And Artificial IntelligenceSteve Hausman

- Define Customer Experienceand how your company benefitsfrom it

- Differentiate your companyfrom competitors throughCustomer Experience strategy

- Improve your approach throughdelving into examples of offlineand online customer experienceand actionable takeaways

Customer Service: The Last True DifferentiatorDan Gingiss

The Secret Sauce for Social Media and Content Marketing SuccessDrew Neisser

- Understand the 6 keys tosuccess for social media in 2017

- Work on strategies to getcontent consumed instead ofignored

- Focus on helpful metricswhile ignoring unnecessaryinformation

- Discover how trendsemerge and evolve

- Uncover the tools andplaces to find the most usefulsource information, bothonline and in the real world

- Learn to processinformation in order touncover key insights

- Research IoT strategiesto reinvent the customerexperience, drive operationalimprovement, and launchnew business models

- Formulate key questionsto ask in evaluating your IoTopportunity

- Create and leveragegamification principles foryour marketing strategy toengage your customers andachieve greater ROI

- Harness customers’enthusiasm for new productdevelopment, motivate youremployees, and empoweryour sales force

How to Spot a TrendCate Trotter

Your Internet Of Things Strategy – How’s It Going?John Rossman

This Is NOT Just A Game: Gamification And Marketing StrategyMichael Solomon

Learn from The Experts

Page 4: Future-Facing Marketing - Geniecast...expand the certification training to include HubSpot Certification and Practicum. The use of video grew in 2016, but seems set to explode in 2017

Dedicated account management

Registration, attendee management,and reporting

Technical support

5 6

V isibility is one aspect of marketing that won’t

change—regardless of the year. Marketing

before and after a digital transformation revolves

around how customers see your business. Focus is

crucial—and that can be a challenge. The bigger the

business, the more diverse the customer base. While

data is making it easier to target consumers, it’s a

massive undertaking to discern valuable information

from the volume of data available. How do you

stay focused, create conversations, and increase

conversions? It’s a big question, but paying attention

to what’s on the horizon can offer insights. This

LiveLab highlights 10 predictive trends for the 2017

year in marketing.

CONTACT US OR SCHEDULE A DEMO

Learn From the Experts .................................................................3

Video: Live Streaming, Growth of Video..................................7

Content: VR, AI, Storytelling........................................................11

Data: Personalization, Data Strategy.......................................13

Mobile First/Mobile Only ..............................................................15

Paid Promotion: Influence Marketing......................................17

Automation: Bots, AI, & Machine Learning.............................19

Customer Experience: Online & Offline...................................21

Social Media: Content Marketing Success.............................23

Additional Options for Your Team’s Needs............................25

All Geniecast LiveLabs include a premium production services package including:

[email protected] 844-987-6505

A Full-Service Experience Table of Contents

Page 5: Future-Facing Marketing - Geniecast...expand the certification training to include HubSpot Certification and Practicum. The use of video grew in 2016, but seems set to explode in 2017

A study by Business Insider reports that just over 86 million people in the U.S. now watch video on their mobile phones, while Cisco’s Visual Networking Index projects that by 2018, video traffic will account for 79% of all consumer traffic on the web. This change in consumer behavior is not so much a ‘trend’ as it is a seismic shift that has been building momentum over the last 10 years fueled by disruptive technology.

Formulate a results-focused media strategy that you can actually execute

Brainstorm strategically-focused contentideas and map them to the customer life cycle

Select and set up a mini-studio in a spare office or conference room

7 8

Nate Riggs is a seasoned inbound marketing strategist and the Founder and CEO of NR Media Group. He’s helped a wide range of leading brands adopt new ideas and technologies that evolve their marketing programs to meet the needs new generations of internet-savvy consumers.

Nate has delivered presentations at hundreds of industry conferences and regularly contributes to major business publications such as the Wall Street Journal, Harvard Business Review, USA Today, Chief Content Officer magazine and many others. He is also a Professional Member of the National Speakers Association.

His passion project is teaching on the marketing faculty at the Ohio University College of Business where he has built the school’s first approved curriculum on inbound marketing and sales (MKT4300-100). His course produces between 180-250 inbound certified students each year. In the Spring of 2016, Nate will be working to expand the certification training to include HubSpot Certification and Practicum.

The use of video grew in 2016, but seems set to explode in 2017. Why? Because it’s just that effective! Want more reach? Use video. Want more leads? Use video. Want more sales? You got it: Use video. Short videos are best when they catch attention but don’t waste time; if you make them an engaging series, they bring consumers back for more. 1

F O R M A R K E T I N G , S O C I A L M E D I A , & S A L E S T E A M S

V I D E O :Embrace video disruption and begin to think and act like media companies

Incasting: Why Modern Businesses Must Think And Act Like Production Companies (And How To Do It) with Nate Riggs

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Is live streaming something that you would like to incorporate into your marketing strategy but you don’t know how? Or maybe you’re scared to be in front of the camera? Or maybe, you’ve been using live streaming for a while but don’t see results?

Identify the appropriate livestreaming platform for your campaign

Learn the how-tos of live broadcasting- checklist, gear, tools, tips

Create an irresistible profile to start attracting your target audience, engage with others to create your community

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Elevate Your Brand With Live Streamingwith Sabrina Cadini

Learn how to incorporate livestreaming into a marketing campaign

An award-winning event and wedding designer and planner, Sabrina Cadini provides coaching and consulting programs to wedding entrepreneurs who are either starting out or want to elevate their brand and become more profitable. Each program focuses on the business vision, pricing structure, sales and marketing, online presence, and the ideal work-life balance that increases productivity.

Sabrina is also an avid and successful live broadcaster. Her workshops and trainings help entrepreneurs and small business owners in any industry incorporate live streaming into their digital marketing strategy. She will teach you how to attract and authentically engage with the right audience, gain confidence, repurpose content, and promote your business with outstanding results, regardless of the live streaming option (Periscope, Facebook, etc.) you choose.

F O R M A R K E T I N G M A N A G E R S

If you used Facebook Live, Periscope, or one of the many other livestreaming platforms and tools in 2016, expect to use it more in 2017. “Live video is the cure for synthetic content,” says Tessa Wegert, “and brands that embrace the opportunity to take consumers inside their factories and test kitchens, to their photo shoots and runway shows, and backstage at the concerts and events they’ve been sponsoring for years will be rewarded with increased loyalty and affinity.” 1

V I D E O :

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Creating VR video is a messy process that sometimes requires more than half a dozen different software programs.

Identify the necessary types of capture equipment and positional microphones

Understand which stitching, editing, and post-processing softwares are required to create these stories

Develop strong Virtual Reality content

CEO and Chief Storyteller for StoryUP VR, a Virtual Reality Journalism startup. A former interactive news anchor, Sarah’s team pioneered the use of video chat during a live broadcast and was the first person to use a Google Hangout during a television newscast. Sarah has more than 20 years in the broadcasting industry. She is a 12 time Mid-America Emmy, National Sigma Delta Chi, NAB Service to America & National Edward R. Murrow award winner for feature reporting.

Sarah likes to create with what she calls “Human Media”, the transition of communication from a text based to face to face environment. When she’s not in a video chat, she’s creating stories in virtual reality around the world. Most recently, her team allowed viewers to step inside the story in Zambia to better understand a group of people who have to crawl on the ground because they lack mobility. StoryUP’s program, Honor Everywhere, allows terminally ill and aging Veterans to see their memorial in Virtual Reality. Sarah is the mother of two teenagers, three if you count her husband. She’s a professional jokester. Don’t eat her powdered donuts.

F O R M A R K E T I N G T E A M S

With the rise of Oculus from Facebook and an ever-growing number of mobile VR solutions for both filming and consuming, this trend seems like a big deal. Whether we feel its impact in 2017 is still in question, though, as the technology is still new enough to scare of all but the earliest of adopters. Yet, those who make the VR investment in 2017 likely will see a solid payoff down the road. 1

C O N T E N T :

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VR Content Creationwith Sarah Hill

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It is difficult to make sense of the complicated and confusing MarTech landscape. This presentation will identify foundational tools for helping organizations crawl and walk to benchmark learning while keeping an eye on the tech stack required for your company to run with the industry leaders.

Understand the business to consumer MarTech landscape

Identify a phased approach to buildinga MarTech stack

Build a data strategy while proving the business case to the organization

Make sense of the complicated and confusing MarTech landscape

Tom Johnson is a San Francisco-based marketing and technology expert with over 20 years of experience bridging BtoC objectives and emerging technology solutions. He is a contributor to Forrester reports and has participated in a variety of Bay Area MarTech panel discussions; in addition, he has spoken at the AMA and PostMedia conferences and is a regular speaker at IBM’s Amplify conference.

Tom consults day-to-day in the CRM, MarTech and Data Strategy space with a range of clients from large CPG organizations to Bay Area start-ups. He advises companies, guiding them to successfully leverage technology in our current environment of “Big Data” and machine learning. Tom’s expertise stems from the common problem most marketers are trying to solve: what technology and data strategy is right for my business goals? Tom demystifies the technology landscape and makes sense out of the tech sales promises. Ultimately, he boils down the hype and confusion of technology and data into simple laymen’s terms and solutions.

F O R M A R K E T I N G L E A D E R S

Thanks to software that can report and consolidate the everyday deluge of data points, 2017 will likely be the year that digital marketing data collection finally comes into its own. Expect to see the rise of “first-party data,” says marketing specialist Christopher Walker, “specific data held within a company that is not shared by anyone else and is used to gain insight into customer profiles and combined with third-party data as required.” Marketing Practice Director Nick Evans predicts that, “Marketers will increase investment in data and analytics to drive value from customer data.” 1

D A T A :

How To Get Started With MarTech And A Data Strategywith Tom Johnson

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Companies struggle to bring solutions to common marketing pain points. One way to approach these issues is to focus on the intersection of marketing and sales (smarketing) to bring a comprehensive perspective that turns old-school siloed systems into multichannel models that increase ROI.

Enhance the mobile experience for those customers increasingly including mobile in their purchase process—browsing products, researching locations, or making in-app purchases

Learn how to overcome the marketing challenge of the cross-device journey - beginning on a smartphone and jumpingto a PC or tablet

Submerse your team in best practices for syncing communications and the customer experience across channels

Develop complex integrated marketing and business development programs

Amahl Williams has spent his career developing complex integrated marketing and business development programs for large retail, media and telecom organizations. As Vice President of Business Development for Pluris Marketing, Amahl is responsible for sales and marketing processes at Pluris and helping clients exceed their own marketing and sales goals. Amahl is a seasoned marketing executive with experience at Verizon, Aberdeen and uberVU.

Prior to joining the team at Pluris, Amahl led Business Development at PureB2B where he focused on the intersection between marketing and sales and was responsible for managing the growth and success of the business development team. Amahls expertise spans traditional and non-traditional marketing channels and he has particular expertise in social marketing, mobile, and cloud. Amahl holds a B.S. in Marketing and MIS from Nichols College. He is a proud board member of One Good Act and the Nichols College Board of Advisors.

F O R M A R K E T I N G & S A L E S T E A M S

First it was mobile-friendly. Then it became mobile-first. Now comes mobile-only as Zenith forecasts 75 percent of internet use will be mobile in 2017. What does this mean? If you want Google search traffic, and happy website visitors, you need to got on board the Accelerated Mobile Pages (AMP) Project and make sure your site is mobile optimized. 1

M O B I L E :

How To Unify The Digital Marketing Experiencewith Amahl Williams

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Hard-selling is a thing of the past, and today’s rapidly innovative business climate requires an authentic soft-sell of products and services via influencer marketing, which generates more than twice the sales of paid advertising—just another reason to invest in this new-age marketing.

Recognize the purpose and ROI valueof influencer marketing vs. paidadvertising options

Align individual business objectiveswith target influencers to grow visibilityof content

Create content across digital mediums to reach global audiences via influencers platforms

Appreciate the ROI valueof influencer marketing

Shinjini Das, The Go-Getter Girl!, is the Founder and CEO of The Das Media Group, global millennial influencer, strategic trilingual television personality, keynote speaker, impact-driven industrial engineer, and Huffington Post contributor with a global social media following of 96K+ and interviews on ABC, CBS, NBC, FOX, Sirius XM, and Business Insider. She considers it an authentic privilege to impact her global audiences, share her thoughts on broadening access to global girls’ education with INC. Magazine, and to have been profiled in Forbes Magazine as a 24-year-old American CEO.

Shinjini was honored to have been invited to moderate a panel at the 2016 Commission on the Status of Women at the United Nations Headquarters in recognition as a Global Hero for her internationally recognized advocacy work to empower women. Shinjini was invited to co-author an upcoming book and share her entrepreneurship strategies for effective business-building.

F O R M A R K E T I N G T E A M S

Already surging in 2016, influencer marketing will continue to evolve throughout 2017. The Continators predict, “B2B organizations will finally start to adopt influencer marketing tactics like LinkedIn thought leadership, social media influence, and content marketing tactics.” Search Engine Watch predicts the rise of micro-influencers who are “creating the type of content that grabs a consumer’s attention–and they’re able to much more authentically connect with their followers.” 1

P A I D P R O M O T I O N :

Mastering the Art of Influencer Marketingwith Shinjini Das

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In a very short time, robots will become ubiquitous. In the future, they will be combined with advances in artificial intelligence to become intelligent assistants that may even supplant traditional jobs.

See how the advances in robotics effect current industry

Structure your thinking for futurebusiness planning

Consider the implications advanced techwill have on current social, cultural, and business practices

Understand the impact of robotics and automation on the business world

Dr. Steven Hausman is a trained scientist and professional speaker who can unleash the potential for innovation in your organization when he gives you a glimpse of the future, conveys the excitement of new technologies, and explains what they might mean for your business.

Advances in technology will affect the business world in ways that we cannot imagine. For example, the use of robots will alter employment levels and how jobs will be learned and structured, 3D printing technology will cause shifts in manufacturing capabilities, regenerative medicine will heal and rebuild our bodies and alter medical care practices, and artificial intelligence will manage many of our businesses. Self-driving cars may do away with the need for car services and taxicabs and may drastically decrease insurance company revenues. Indeed, entire countries and economies will be transformed such that we will be forced to alter rapidly our business strategies. The key to adapting to, and profiting from, these coming changes is to understand them.

F O R T H E E N T I R E T E A M

As more consumers communicate with brands via social media and messaging apps, the need for brands to respond to would-be customers in a timely manner has grown increasingly important. Chatbots, which use both artificial intelligence and machine learning, according to CMO Jes Stiles, “allow you to have personalized 1–1 conversations at scale, opening up a whole new audience who does not wish to connect with brand over email or download an app.”1

In addition to powering chatbots, artificial intelligence (AI) and machine learning are, according to marketing consultant David Daniels, “impacting personalization, with solutions that are leveraging customer behaviors to learn from them and predict the new best offers to present to customers.” Expect to see and hear a lot more about these two intertwined trends in 2017. 1

A U T O M A T I O N :

Robotics And Artificial Intelligencewith Steve Hausman

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Everything is becoming a commodity these days. Smart companies understand that the real battle is being fought over customer experience, because a truly memorable customer experience is very hard to copy. So how do you get started?

Define Customer Experience and howyour company benefits from it

Differentiate your company from competitors through CustomerExperience strategy

Improve your approach through delving into examples of offline and online customer experience and actionable takeaways

Ensure your company can differentiate itself in a sea of competitors

Dan’s career has consistently focused on delighting customers, and has spanned multiple disciplines including marketing, digital experience, social media, customer service, loyalty programs, and product management.

Dan is currently the Head of Digital Marketing for a Fortune 100 healthcare company, where he oversees social media marketing and customer service strategy, SEO and paid search, and e-mail marketing. Previously, Dan was the head of Digital Customer Experience and Social Care at Discover Card, where he led the design and customer experience of the company’s flagship website, and played a key role in the company winning its first J.D. Power Award for “Highest in Customer Satisfaction.”

Dan also co-hosts the Focus on Customer Service podcast, where he interviews brands which are renowned for outstanding customer service in social media, garnering tips and best practices. The podcast is available on iTunes, Stitcher, and SoundCloud.

F O R A N Y C U S T O M E R - F A C I N G D E P A R T M E N T S

Customer experience is the heart of marketing for every industry. While it has always been a marketing focus, today’s businesses—at least the successful ones—have embraced customer-centric philosophies to create effective marketing strategies and positive digital transformations. 2

C U S T O M E R E X P E R I E N C E :

Customer Service: The Last True Differentiatorwith Dan Gingiss

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Everyone is trying social media, but only a few savvy practitioners are reaping the rewards.

Understand the 6 keys to success forsocial media in 2017

Work on strategies to get contentconsumed instead of ignored

Focus on helpful metrics while ignoring unnecessary information

Develop a proven path to social media success

Drew Neisser is founder and CEO of Renegade, the NYC-based marketing agency that helps CMO’s find innovative ways to cut through. Drew is a recognized authority on non-traditional marketing techniques, having won innumerable awards for creativity and campaign effectiveness. He is the author of a new book, “The CMO’s Periodic Table: A Renegade’s Guide to Marketing” that features insights from 64 marketing luminaries. Ranked among “50 Thought Leaders over 50” in 2015 and 2014 by Brand Quarterly, Drew is a prolific blogger for a long list of online publications including Forbes, FastCompany, MediaPost, CMO and more.

He has interviewed over 150 top marketers in the last few years, many of whom have been featured in his CMO of the Week column on Social Media Today. A frequent speaker at industry events, Drew’s been a featured expert on ABC’s Nightline and CNBC. Drew’s creative accomplishments include naming and launching the Toughbook for Panasonic, conceiving the award-winning HSBC BankCab program, developing PerkZone for Time Warner Cable, dreaming up the Panasonic TrafficCam and writing numerous taglines. These include “Where Family Comes First.” for Family Circle Magazine, “Like Money. Only MAGIC.” for Magic by Magic Johnson prepaid MasterCard, “Fire things up,” for Toasted Head wine and “Great tech support. Good karma.” for iYogi.

F O R S O C I A L M E D I A T E A M S

We need to change the way that we think about social media. Social media strategies should market less and sell more. Often, brands use social media to blast highly generic content—content that people are ignoring. Social media should be personalized too, and it’s not too hard to accomplish. Use social media for the frontline marketing of sales and services. Use it to engage with consumers, not blast messages. 2

S O C I A L M E D I A :

The Secret Sauce for Social Media and Content Marketing Success with Drew Neisser

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Get a crash course in spotting and forecasting trends to identify and act on upcoming opportunities before competitors. This practical yet inspirational session will enhance your skills while changing long-term thinking.

Discover how trends emerge and evolve

Uncover the tools and places to find the most useful source information, both online and in the real world

Learn to process information in order to uncover key insights

Identify and act on upcoming trend opportunities before competitors

Cate Trotter is an experienced and engaging speaker who delivers public and private presentations all over Europe. She heads up Insider Trends, a London-based retail trend consultancy that helps global brands create world-leading and profitable retail spaces. It does this by clarifying what’s coming next in the world of retail, and what clients can do to get ahead of their competitors.

Cate regularly presents to groups of all sizes, and to brands such as Unilever, Chanel, Absolut Vodka, Marks and Spencer, Philips, B&Q, DeLonghi and Lego. She is used to presenting to senior team members–Chief Executives, Managing Directors, General Managers and Presidents of global companies are often present for her talks.

Cate specializes in navigating complicated subjects and boiling them down into a handful of powerful takeaways.

M A R K E T I N G M A N A G E R S

A D D I T I O N A L O P T I O N S :

How to Spot a Trendwith Cate Trotter

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Learn the core business strategies for leveraging IoT in your business

Cultivate a robust employee social media program

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Perfect for B2B and B2C audiences alike, Inside Out Marketing explores the rationale for building and cultivating a robust employee social media program that takes companies from good to great.

Build employee advocacy programs

Create a sense of urgency for employees to start these programs in their own departments

Explore one of the fastest-growing andmost dynamic areas of social media today, one of the most important topics to include in a digital marketing conference agenda

Daniel Lemin is a respected authority on the reputation industry. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations. He is the author of the bestselling book “Manipurated.”

Lemin is an acknowledged expert on digital marketing, public relations, and reputation management and is a consultant for prominent Fortune 500 companies, including Nestle USA, Procter & Gamble, Hilton Hotels, Sony, Suzuki Motors, Munchkin, and Best Buy.

Lemin is also a senior strategist with the consulting firm Convince & Convert, a regular contributor to the Convince & Convert marketing blog, rated the number one content marketing blog in the world, and a frequent speaker at industry events and trade shows.

Learn the core business strategies for leveraging IoT in your business and see how other innovative companies are applying these strategies. Get an overview of how a company like Amazon organizes for key innovations and programs. Build strategy and clarity the Amazon way!

Research IoT strategies to reinvent thecustomer experience, drive operational improvement, and launch newbusiness models

Formulate key questions to ask inevaluating your IoT opportunity

Learn how low-bureaucracy companies organize and execute lean projects, sothey can test and get to market faster

John Rossman is the author of The Amazon Way book series, and a Managing Director at Alvarez and Marsal. Mr. Rossman is an expert at crafting and implementing innovative and digital business models and capabilities, including internet of things. He is a sought-after speaker on creating a culture of operational excellence and innovation.

Prior to A&M, John was an executive at Amazon where he launched the third party selling platform, and ran the merchant services business. Mr. Rossman’s blog is The Amazon Way.

Your Internet Of Things Strategy – How’s It Going?with John Rossman

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Inside Out Marketing: Employees As Brand Ambassadorswith Daniel Lemin

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Companies Working with Geniecast

As a small business working in a competitive industry, Twain Financial is constantly striving to improve our customer service. We engaged Geniecast, specifically Shep Hyken, to provide a training through their platform. The feedback from the 40 employees who attended the session was overwhelmingly positive. The location worked great – just walking into our conference room for an hour -, the technology and interaction with the Genie was seamless and the presentation provided meaningful benefit that will be used at our company going forward. We are currently working with Geniecast to schedule a second training focusing on sales techniques. We highly recommend the platform.

Matthew National Services Group

Jill Office Manager

Twain Financial

Carly YPO Chapter Member

I was thrilled with the new knowledge our team gained from David’s presentation. His discussion has led to numerous task forces addressing outdated procedures, and new initiatives that we feel will create improvements to our success rates, retention rates, and the experience our employees have in our companies.

We had such a powerful meeting with Sue, she really is an amazing human. The Geniecast was great! Robin had everything set up in her house and so we were ready to go for Sue.

The Thought Leadership Labs were a wonderful success and a large part of that was due to your team. Thank you for all for the excellent work!

The Geniecast Team produced a top-notch event for our sales team, and the two-way video format made for a personal and engaging experience for everyone.

Brandy Events Planner, Corporate Services

YPO

Walt Director of Sales

Cox Media

What Clients Are Saying

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www.geniecast.com

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Copyright Geniecast, LLC 2017

1 Mansfield, Matt. “Top Marketing Trends And Predictions For 2017 (Infographic And Analysis)”. NewCo Shift. N.p., 2016. Web. 24 Apr. 2017.

2 Newman, Daniel. “The Top 10 Trends Driving Marketing In 2017”. Forbes.com. N.p., 2016. Web. 24 Apr. 2017.

Works CitedContact Us

844-987-6505

[email protected] 844-987-6505