FTChinese.comThe FT’s award-wining Chinese language website targeting China’s business elite

FTChinese.com is the Financial Times’ Chinese language business news information site serving the mainland China market. Launched in 2005, it has grown to become one of China’s leading sources of international business news and analysis.

FTChinese.com offers access to the FT’s award-winning news and commentary, giving its users a global perspective with a local flavour. A site refresh in Oct 2009 introduced multi-media content, discussion and blogging functions, and extensive search and archiving capabilities. Busy executives on the go can now access FTC thru various mobile platforms

Overview

FTC reaches the China’s top business people and decision makers

18M 2.5M 1.76MMonthly

pageviewsMonthly

unique usersRegistered

users

Monthly traffic

•Average age - 35 years•82% male•Highly influential - 51% Business decision makers•Highly educated - 82% have bachelor’s degree or above•Highly affluent – Monthly income of RMB42,000+ (6 times the professional average in BJ and SH) average total household asset is up to RMB 2.42 million, 52% of which is RMB 1 Mill+•Strong regional exposure – 82% lived or traveled aboard•Pursuing a luxury lifestyle – 58% owns 1+ high-end expensive watch, 65% owns 1+ cars•Average of 6 trips in a year , 31% flies either first/ business class.

Source: Millward Brown 2010 & 2011

As of may’2012Others

43%

ZheJiang8%

BeiJing15%

ShangHai13%

GuangDong12%

JiangSu9%

Highly-Affluent

61% earning over US$100,000

Source: MillWard Brown 2010 & 2011

The FTChinese.com Business User at a Glance…

In China

46% ¥42kDirectors or above Average MPI

82%Degree holder or

above +

High Earners

RMB42,000 average personal income

52% household assets over RMB$1Million+

Active investor & Luxury Lifestlyle

29% hired or hiring professional finance consultant

58% owns 1+ high-end expensive watch

54% taking 11 trips on average

Well Educated

82% College Degree +

Gender82% Male18% Female

Avg. Age35

FTC reaches China’s top business people and influential decision makers

Active in career advancement

82% have experience living or traveling abroad

77% plans to advance their education

75% wants to study abroad.

Mobile Savvy

82% performs daily task (ie. search, email, IM etc) through mobile phones

Pearson is the world's leading learning company, providing educational materials and services, business information through the Financial Times Group, and consumer publishing through the Penguin brand. Pearson serves learners of all ages around the globe, employing 36,000 people in more than 70 countries, and is listed on the London and New York stock exchanges. For more information, visit www.pearson.com.

About the parent

Mr. Li Shufu, Founder and Chairman of Geely Holding Group

Special Advisor to the Managing Director of the International Monetary

FTChinese provides Chinese business decision makers with authoritative, independent world business intelligence. FT offers unparalled access to world's business and political leaders such as President Obama, Premier Wen Jiao Bao, Chairman of Lenovo, Mr Liu Chuanzhi, and Zhang Rui Min, CEO of Haier Group. As well as providing in-depth interviews, FT's content moves markets. FTC brings you the best of the FT's Lex Column, and Special Reports on global events that shape the world, from the G20 Summit, to COP15, to Davos. See what world leaders have to say on our video channel with View from the Top, and discover how the world business elite enjoy their downtime with our Lifestyle and 9am to 5pm columns. FTC's unique breadth and depth of coverage create a truly integrated online media platform delivering global business intelligence to an elite Chinese readership.

Uniquely FT

Powerful local insights with global perspective

Exclusive interview with Chinese Premier Wen Jiabao by Chef editor of the Financial Times, Lionel Barbar and Editor of FTChinese.com, Zhang Lifang, on global financial crisis vs. maintaining the economic sustainability.

FTChinese.com keeps going strong

Co-branded events gathering leadership thoughts

Qingdao Finance Forum (4th)focus on regional economy, concentrate on urban development, expand rapid finance industry and modern service industry by means of Ocean economics in Shangdong Province.

A highly engaged Global luxury event sponsored by Rolex focusing on opportunities and challenges with today’s top business women.

• FTChinese Annual Forum (2008-2011)

Some featured content that have received significant positive response and triggered insightful opinions sharing within the banking and finance community on the site…

• Special report: China Shapes the World•Special report: the first decade of the 21st century• Special report: Sino-US relations • Special report: China property market •Special report: Cancún environmental conference• Special series: European sovereign debt crisis• 2011 Davos Special Report• 2011 China Report

Important issues matter to the top business people and decision makers in China

This year’s SOPA (Society of Publishers in Asia) awards, the FT won six honours for its China and India coverage, including excellence in opinion writing and multimedia news presentation. The awards recognise the FT’s unrivalled commitment to high-quality global news reporting, commentary and analysis.

Excellence in Opinion Writing

Excellence in Opinion Writing (FTChinese.com)

Excellence in Feature Writing

Excellence in Multimedia News Presentation

Excellence in Human Rights Reporting

Excellence in Reporting on the Environment

SOPA 2011

An exceptional work on politics and

economics with case studies and theories, strong

arguments, touching context. Short and "sexy" and

daring.

A column featured in FTChinese.com hosted by 老愚 .

Excellence in Opinion Writing :FTChinese.com’s column - 專欄－剃刀邊緣

2006 - Best Growing Media awarded by Nanfang Weekend (2006)

2007 - Excellent Explanation Report awarded by SOPA

Media Website of the Year awarded by New Weekly

2008 - Excellence in Opinion Writing awarded by SOPA

2009 - Excellence in Feature Writing awarded by SOPA Best Growing Website awarded by iResearch Pioneer Leadership Award of New Media by iResearch

2010 - Most Influential Financial Media by China Finance & Finance Media Forum

Excellence in Business Reporting awarded by SOPA

Awards in China

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1. Skyline2. Horizontal Navigation Bar3. Hot Links4. Cover Story

The Home Page design features an easily navigable skyline, horizontal navigation bar, hot links and cover story links guiding users thru the site, highlighting the most critical and relevant content every hour of every business day

More efficient, user-friendly site navigation

Improved content specialisation, with easy to navigate channels. Over 50+ subchannels specialising in the hottest daily topics:

Companies news by categories, from IT to Energy to Logistics In-depth Travel section for business and leisure travellers Beefed up lifestyle sections featuring arts & entertainment, “Indulgence”, “Smart shoppers” and “Smart Spender” etc. Global Markets news with individual sections on stocks, funds, foreign exchange, commodities etc.

contents by

industries

More Channels, higher relevance means better targeting

A full range of business education resources to help you find the best programme for you

In a knowledge-driven economy, maintaining and adding to your skills base and that of your employees has never been more important.Featured multi-media contents with highly respected FT.com’s business school rankings, based on extensive research with current and former pupils. You’ll also find news and features on the latest developments in business theory and practice, news on education sector developments and much more

Demo Only

More information resources for career advancement

Martin Wolf, associate editor and chief economics commentator at the Financial Times

Lucy KellawayFT’s management columnist

Ding Xueliang, political sociologist and influential public intellectual in China

Wu Xiaobo, famous finance scholar, Authoritative Expert of Research of Chinese Enterprise

Extensive commentary and analysis from renowed global experts and China columnists

Enriched data, charts and interactive charts keeping users informed of the latest market movements in global equities, commodities, currencies and bonds

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1. Markets Data Section on Home Page2. Global Stock Charts3. Currencies Charts4. Commodities Charts

Global markets data section on Home page

Allowing users to efficiently locate desired content by key words, tags, author’s names or publication date. Users can access all of FTC’s archived content from the past 4 years

Enhanced Search and Archive Function

Search by keyword (China Stock)All articles related to China stock will be listed and categorized by news, analysis, feature, video, letters from readers, column or other

Search by publishing date (2009-9-23)All articles on Sept 23 will be automatically aggregated onto a single page

New article pages allow FTChinese readers to personalize their online evironment, from font size to background colour

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1. Font Size

2. Background

Larger Font Size

Article Background in preferred colour

More Personalization

More multimedia content

Including improved technology video player, photo slideshows, timelines and interactive maps, graphs, data and rankings

Interview with Mr.David (Yi) LI, Chairman of UBS China

“Users’ top 10 article ranking” by day, week and month, across news, video and commentary

Content ranked by user engagement, feedback and commentary

Interactive slide show

Slide show: “Made in Vietnam, the next global manufacturing base”

Video channels

Lux Avenue – gateway to the Chinese wealthy consumersnew

FTChinese.com just launched a new channel called “ 乐尚街” or Lux Avenue which offers readers profiles and stories about the luxury industry, highlights new trends in luxury products and provides a window into an international designer lifestyle.

“China’s rapid economic growth and rising interest in and consumption of luxury goods, particularly among the business elite and aspiring middle class, means that it’s an ideal time to launch this new section on FTChinese.com. Through Lux Avenue, we will leverage the Financial Times’ global resources and award-winning glossy ‘How To Spend It’ magazine to bring our readers and clients insightful, high quality content and access to rising trends and leading personalities in the luxury lifestyle sector,” said Angela Mackay, managing director, Asia Pacific, Financial Times.

Lux Avenue combines the best of the FT’s international luxury coverage with original content for the FTChinese.com audience. Stories at launch include a report on the rising popularity of yachting among China’s newly rich and a slide show on the fashion of the Duchess of Cambridge, Catherine Middleton.

In addition to coverage on fashion, jewellery, watches, beauty, interior design and luxury travel, Lux Avenue will also feature reports on collecting, food and wine, hotels and celebrities. The channel will be updated every Friday.

The channel features a unique look and feel that is brand-new to FTChinese.com, with more visual and multimedia presentations as well as photo albums and videos to better showcase products and articles.

Lux Avenue

Monthly page views: 170,000 Monthly Unique users of 110,000

Exclusive sponsorship package starting at US$11,200/month

FTC brings users together in a topic-based network, encouraging debate and discussion on the most important issues of the day. Exhange investment experiences, share management tips and expand personal and business networks with like-minded business professionals. News and FTC users comments synchoized with major Chinse micro-blogging site online and mobile platform

2. Forum Front

3. Discussion Room

1. Community Entrance on Home Page

FTC news and users comments synchronized with major Chinese micro-blogging site online & mobile platform

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312,000+ followers on sina weibao

940,000+ followers on Tencent Weibao

Greater connectivity and media extension – FTC Community and Forum online and mobile

FTChinese iPad & Mobile

Browse online, or download the FTChinese iPad edition before you leave the house to read offline on your way to work when no connection is available. Access the latest global market data and watch the FT's award-winning video coverage while you are on the run.

• To reach the ever growing mobile market in China, our newly revamped mobile website provides the latest content to your smart phones and blackberry and is free to air.

• Daily reach of over 100K subscribers across mainland China delivering latest news updates and commentary from FTChinese.com

FTC iPad app223k downloads (as of May, 2012)1,200,000 pageviews/monthMonthly sponsorships starts at US$58,000

With 630,000 pageviews/month on FTChinese smartphone mobile site

Quarterly sponsorship at US$29,000

MBA Gym on iPad

The Financial Times has launched an MBA Gym app for FT Chinese.com. The new Chinese-language iPad application aims to bring business-savvy global insights to decision makers, business managers and MBA students in China. FTChinese.com has designed the MBA Gym app as a creative education tool with tailored training courses and special articles from the FT. The training courses comprise a total of 12 sessions categorized by different and timely topics, including the Euro Crisis, Bond Markets and China Property Market. Each training session takes approximately 45 minutes to complete and features include:

•Insightful observations and analysis from leading global economists and financial professionals•Inspirational cartoons and informative graphics•An interactive quiz

The new app also offers readers exclusive articles from the FT’s prestigious A-List columnists, including George Soros, Nouriel Roubini and Martin Wolf, Chief Economics Commentator for the FT. All articles are categorized under three sections; “Best from Finance Gurus”, “Best from Economists” and “Best from Global Leaders”, which make it easy and fast for readers to access content they’re looking for.

FTChinese Advertising Positions

FTChinese.com offers an extensive range of cutting-edge advertising formats, and our experienced teams can help you get maximum impact from them.

The FTChinese conforms to the Internet Advertising Bureau guidelines on ad unit sizes, offering standard sizes for Leaderboards 728x90, MPUs 300x250 and half-page units 300x600*.

We also offer Super Leaderboard 969x90 that expands to 969x400*, Banner under articles 590x90 as well as a Ribbon ad 336x60.

*3rd party ad serving is required for expandable, video or other rich media format.

FTChinese Advertising Positions – CPM

CPM Rates of the above ad units• Available targeting: Section, Province, Day of Time• 10% loading for the targeting above respectively • 30% loading for produce exclusive• 100% loading for rich media (3rd party tag is required and provided by client)

Homepage

Run of Site section pages

Run of Site article pages

Impactful options

Floating ad: Samsung

Intro Ad: Bank of Communications

Crazy Ad: A. Lange & Sohne

Homepage Takeover: Dunhill

Homepage impactful ad format rates available on requests

FTChinese.com also offers Impactful ad formats on Homepage such as Homepage Roadblock/ takeover, Intro Ad + Landing Ad, Floating Ad

*3rd party ad serving is required for expandable, video or other rich media format.

Sponsorship Opportunities• Video Sponsorship• Section Sponsorship• Bespoke Special Report Sponsorship

Global News section Sponsored by Fedex

Other Sponsorship Opportunities

Bespoke Special Report - Leadership Sponsored by Audi

Davos Report with Video content Sponsored by Rolex

Sponsorship package rates available on requests

News alert

Daily / Weekly Email Sponsorship• Free delivery to ALL FTChinese registered users• A summary of links to the highlighted articles of FTChinese every weekday morning and Friday afternoon.• Three MPU 300x250 positions in the Daily Email, two Banner 590x90 in the Weekly Email• More than 80k imps delivered for each ad unit. Daily Email

Weekly Email

Sponsorship Rates (per day)• Daily Email MPU (Top): US$6,000• Daily Email MPU (2nd): US$5,700 • Daily Email MPU (3rd): US$5,600 • Weekly Email Banner (Top): US$6,000• Weekly Email Banner (Bottom): US$5,600

E-mail Marketing

Email List Rental• Stand-alone email blast of advertisers message - eDM• Delivery rate: over 95%; Open rate: over 20%• Filtering available: Business Position, Area of Responsibility, Industry and Province• GROSS Cost: US$250 per 1,000 names(10% loading is required for every 1 additional category of filtering)

Minimum buy: - US$20,000 for eDM only- US$10,000 bundle with online ads on FTChinese.com (min value of US$3,000 in online ads plus min value of US$7,000 in eDM, or vice versa)

Any questions?

For further information please contact:

Jeffrey KwanAssociate DirectorFT.com (GCSEA) & FTChinese.com (Int’l)Tel: +852 2230 5853Email: Jeffrey.Kwan@FT.com

Christine WongOnline Sales ManagerFT.com (GCSEA) & FTChinese.com (Int’l)Tel: +852 2905 5542Email: Christine.Wong@FT.com