Upload
burson-marsteller
View
212
Download
0
Embed Size (px)
DESCRIPTION
"G20 influencers" defines the top ten most politically influential people on Twitter in each of the G20 countries*. It is a study by Burson-Marsteller, a leading global public relations agency, working with Klout, the social media analytics company that measures a user's influence across their social network.
Citation preview
TEN MOST INFLUENTIAL POLITICAL VOICES
ON TWITTER
@jmaphatieJean-Michel Aphatie Manuel Valls
@Eric_BessonEric Besson
@ArLeparmentierArnaud LeParmentier
@C_BarbierChristophe Barbier
@�ollande
@manuelvalls
François Hollande
FRANCE
Averages among Top 10
Twitter Followers
True Reach
69,052 Klout Score
68
90-Day Retweets17,400
90-Day Followers
69,400
90-Day Mentions31,440 90-Day Following
868
46,800Network
4916
Amplification
The influence of each user’s network How many people each user influences
How much each user influences people
“G20 influencers” is a study conducted by Burson-Marsteller, a leading global public relations agency working with Klout, the social media analytics company. The study aims to identify the ten most politically influential people on Twitter in each country of the G20*. The study measures influence by using a tweeter’s Klout Score. For more about Klout scores see here: http://klout.com/corp/kscore. Burson-Marsteller created a list of close to 1000 politically influential people on Twitter across 26 countries. This included politicians, journalists, bloggers, public affairs specialists, NGOs, industry and trade associations. The data used for the study was taken in March 2012 based on activity over a 90 day period. For China, as Twitter is not used, the analysis is done using the social media platform Weibo.
* The G20 includes 19 country members and the European Union, which together represent around 90% of global GDP, 80% of global trade and two thirds of the world’s population. Burson-Marsteller’s analysis extends to 26 countries, made up of additional countries from the European Union - Latvia, Netherlands, Poland, Portugal, Spain and Sweden.
To see the in-depth results of this research, visit www.g20influencers.com