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Fra tekstuel kommunikation til visuel kommunikation på ... · PDF file 12/10/2018  · Fra tekstuel kommunikation til visuel kommunikation på sociale medier ... Variabler udarbejdet

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  • Side 0 af 144

    Fra tekstuel kommunikation til visuel

    kommunikation på sociale medier

    From textual communication to visual

    communication on social media

    Sofie Helene Grue

    Anne-Sophie Schlichtkrull Kiersing Dalgaard

    Dato: 02-01-2019

    Antal tegn i alt: 269.360

  • Sophie Dalgaard Cand. Public. Januar 2019 Sofie Helene Grue

    Side 1 af 144

    Indholdsfortegnelse Abstract ............................................................................................................................................................. 3

    Indledning ......................................................................................................................................................... 5

    Problemformulering ......................................................................................................................................... 9

    Teori ................................................................................................................................................................... 9

    Sociale Medier ........................................................................................................................................... 10

    De klassiske nyhedskriterier .................................................................................................................... 17

    De udbyggende nyhedskriterier .............................................................................................................. 22

    Engagementskriterierne ........................................................................................................................... 25

    Kompositionsteori ...................................................................................................................................... 31

    Hypoteser ud fra selve casen .................................................................................................................. 37

    Præsentation af case og begrebsdefinition ............................................................................................... 38

    Case design ................................................................................................................................................ 42

    Metode............................................................................................................................................................. 45

    Indholdsanalyse ......................................................................................................................................... 46

    Variabler udarbejdet ud fra engagementkriterierne ............................................................................. 47

    Variabler udarbejdet ud fra relevante visuelle kommunikations- og kompositionsteorier .............. 50

    Variabler udarbejdet ud fra Instagram .................................................................................................... 52

    Indholdsanalysens opbygning ................................................................................................................. 53

    Analysemetodens udfordringer ............................................................................................................... 58

    Interkoderreliabilitetstest........................................................................................................................... 60

    Eksperiment ................................................................................................................................................ 62

    Eksperimentets opbygning ....................................................................................................................... 65

    Analysemetodens udfordringer ............................................................................................................... 69

    Analyse og resultater .................................................................................................................................... 70

    Indholdsanalysen ....................................................................................................................................... 70

    Forklaring af værktøjerne Inden resultaterne vil blive forklaret, er det nødvendigt at starte med

    at redegøre for de værktøjer og metoder, som er anvendt til at udtrække analysens data. ..... 71

    Hypotese 1 .............................................................................................................................................. 73

    Hypotese 2 .............................................................................................................................................. 75

    Hypotese 3 .............................................................................................................................................. 77

    Hypotese 4 .............................................................................................................................................. 79

    Hypotese 5 .............................................................................................................................................. 81

    Hypotese 6 .............................................................................................................................................. 83

  • Sophie Dalgaard Cand. Public. Januar 2019 Sofie Helene Grue

    Side 2 af 144

    Hypotese 7 .............................................................................................................................................. 84

    Hypotese 8 .............................................................................................................................................. 86

    Opsummering af fund ved indholdsanalysen .................................................................................... 88

    Observationer under kodning .............................................................................................................. 92

    Fejlkilder ved indholdsanalysen .......................................................................................................... 94

    Eksperimentet ............................................................................................................................................ 96

    Hypotese 1 .............................................................................................................................................. 97

    Hypotese 2 .............................................................................................................................................. 98

    Opsummering af fund ved eksperimentet .......................................................................................... 99

    Fejlkilder ved eksperimentet .............................................................................................................. 101

    Anbefalinger til redaktionerne .................................................................................................................... 103

    Diskussion..................................................................................................................................................... 110

    Kan opgavens anbefalinger og resultater overføres til andre sociale medier? ............................. 113

    Konklusion .................................................................................................................................................... 117

    Litteraturliste ................................................................................................................................................. 123

    Bøger ......................................................................................................................................................... 123

    Noter fra undervisning............................................................................................................................. 124

    Akademiske artikler ................................................................................................................................. 125

    Rapporter og statistikker......................................................................................................................... 125

    Links........................................................................................................................................................... 127

    Online værktøjer ...................................................................................................................................... 131

    Bilag ............................................................................................................................................................... 132

    Bilag 1: Kodebog ..................................................................................................................................... 132

    Kodebogens formål ............................................................................................................................. 132

    Variabler ................................................................................................................................................ 133

    Liste over de mest populære hashtags 2017 ..............................................................

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