Fra tekstuel kommunikation til visuel kommunikation på ... · PDF file 12/10/2018  · Fra tekstuel kommunikation til visuel kommunikation på sociale medier ... Variabler udarbejdet

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Fra tekstuel kommunikation til visuel

kommunikation på sociale medier

From textual communication to visual

communication on social media

Sofie Helene Grue

Anne-Sophie Schlichtkrull Kiersing Dalgaard

Dato: 02-01-2019

Antal tegn i alt: 269.360

Sophie Dalgaard Cand. Public. Januar 2019 Sofie Helene Grue

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Indholdsfortegnelse Abstract ............................................................................................................................................................. 3

Indledning ......................................................................................................................................................... 5

Problemformulering ......................................................................................................................................... 9

Teori ................................................................................................................................................................... 9

Sociale Medier ........................................................................................................................................... 10

De klassiske nyhedskriterier .................................................................................................................... 17

De udbyggende nyhedskriterier .............................................................................................................. 22

Engagementskriterierne ........................................................................................................................... 25

Kompositionsteori ...................................................................................................................................... 31

Hypoteser ud fra selve casen .................................................................................................................. 37

Præsentation af case og begrebsdefinition ............................................................................................... 38

Case design ................................................................................................................................................ 42

Metode............................................................................................................................................................. 45

Indholdsanalyse ......................................................................................................................................... 46

Variabler udarbejdet ud fra engagementkriterierne ............................................................................. 47

Variabler udarbejdet ud fra relevante visuelle kommunikations- og kompositionsteorier .............. 50

Variabler udarbejdet ud fra Instagram .................................................................................................... 52

Indholdsanalysens opbygning ................................................................................................................. 53

Analysemetodens udfordringer ............................................................................................................... 58

Interkoderreliabilitetstest........................................................................................................................... 60

Eksperiment ................................................................................................................................................ 62

Eksperimentets opbygning ....................................................................................................................... 65

Analysemetodens udfordringer ............................................................................................................... 69

Analyse og resultater .................................................................................................................................... 70

Indholdsanalysen ....................................................................................................................................... 70

Forklaring af værktøjerne Inden resultaterne vil blive forklaret, er det nødvendigt at starte med

at redegøre for de værktøjer og metoder, som er anvendt til at udtrække analysens data. ..... 71

Hypotese 1 .............................................................................................................................................. 73

Hypotese 2 .............................................................................................................................................. 75

Hypotese 3 .............................................................................................................................................. 77

Hypotese 4 .............................................................................................................................................. 79

Hypotese 5 .............................................................................................................................................. 81

Hypotese 6 .............................................................................................................................................. 83

Sophie Dalgaard Cand. Public. Januar 2019 Sofie Helene Grue

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Hypotese 7 .............................................................................................................................................. 84

Hypotese 8 .............................................................................................................................................. 86

Opsummering af fund ved indholdsanalysen .................................................................................... 88

Observationer under kodning .............................................................................................................. 92

Fejlkilder ved indholdsanalysen .......................................................................................................... 94

Eksperimentet ............................................................................................................................................ 96

Hypotese 1 .............................................................................................................................................. 97

Hypotese 2 .............................................................................................................................................. 98

Opsummering af fund ved eksperimentet .......................................................................................... 99

Fejlkilder ved eksperimentet .............................................................................................................. 101

Anbefalinger til redaktionerne .................................................................................................................... 103

Diskussion..................................................................................................................................................... 110

Kan opgavens anbefalinger og resultater overføres til andre sociale medier? ............................. 113

Konklusion .................................................................................................................................................... 117

Litteraturliste ................................................................................................................................................. 123

Bøger ......................................................................................................................................................... 123

Noter fra undervisning............................................................................................................................. 124

Akademiske artikler ................................................................................................................................. 125

Rapporter og statistikker......................................................................................................................... 125

Links........................................................................................................................................................... 127

Online værktøjer ...................................................................................................................................... 131

Bilag ............................................................................................................................................................... 132

Bilag 1: Kodebog ..................................................................................................................................... 132

Kodebogens formål ............................................................................................................................. 132

Variabler ................................................................................................................................................ 133

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