Four Techniques to Increase Content Quality with Less Staff Using Synergies Between Content Management and Enterprise Search.

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    12-Jan-2016

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Avalon Consulting, LLC Capabilities Presentation

Four Techniques to Increase Content Quality with Less StaffUsing Synergies Between Content Management and Enterprise Search1Avalon Consulting, LLCFounded in 2003, Avalon Consulting, LLC helps large organizations manage, find, present, and take action on their enterprise contentWe deliver fast, effective, and innovative solutions throughtechnical expertise & thought leadership a highly-interactive working relationship with our clientsdeep knowledge of web enterprise systems and requirements Our success with our clients shows in our rapid growth (#818 on the Inc 5000)2Increase Content QualityThe NeedThe ProblemThe SolutionGood cross-linking between contentToo much content to manually relateAssisted linkingBetter meta-data for faceted searchToo much content to manually tagDistant meta-dataContent integration from many back-endsResistance to back-end centralizationVirtual documentsStructured content integrationSystems with no back-end connectorsSmart spiders3ScenarioPublic product information website15,000 content items including product datasheets and informative articlesSteady news stream including press releases, newsletters, and blogs200 products with attributes spread across SAP, WCM, 3rd party VAR catalogUsers want integrated views of content50 search / navigation facets desired

4Increase Content QualityThe NeedThe ProblemThe SolutionGood cross-linking between contentToo much content to manually relateAssisted linkingBetter meta-data for faceted searchToo much content to manually tagDistant meta-dataContent integration from many back-endsResistance to back-end centralizationVirtual documentsStructured content integrationSystems with no back-end connectorsSmart spiders5End-Users Value See Also

Related ItemsAssisted LinkingThe NeedProvide end users valuable See Also linksMaximize return on editorial contentIncrease user engagement, improve conversionsThe ProblemManually finding related content takes too longThe SolutionWidget in WCM connects to search engine or BaynoteSearch engine (new content) or Baynote (popular content) provide suggestions for related contentEditor quickly approves the best suggestions

Automatic Related Objects Widget (AROW)Or just approve suggestionsManually Find

8Increase Content QualityThe NeedThe ProblemThe SolutionGood cross-linking between contentToo much content to manually relateAssisted linkingBetter meta-data for faceted searchToo much content to manually tagDistant meta-dataContent integration from many back-endsResistance to back-end centralizationVirtual documentsStructured content integrationSystems with no back-end connectorsSmart spiders9Meta-Data for Faceted Search

Distant Meta-DataThe NeedFaceted Search / Navigation to improve content findabilityThe ProblemManually tagging high-volume content is expensive and error-proneThe SolutionMeta-tag only high value contentEnsure meta-data is visible to end-usersRelate high-volume content to high-value contentHigh-volume content inherits meta-tagsReduces errors from manual taggingLess work + better quality!

Meta-DataHigh-ValueDocument 1Meta-DataHigh-VolumeDocument 1Meta-DataHigh-VolumeDocument 2

Meta-DataHigh-VolumeDocument 3

ManualTaggingRelated DocumentsInheritMeta-Data11Increase Content QualityThe NeedThe ProblemThe SolutionGood cross-linking between contentToo much content to manually relateAssisted linkingBetter meta-data for faceted searchToo much content to manually tagDistant meta-dataContent integration from many back-endsResistance to back-end centralizationVirtual documentsStructured content integrationSystems with no back-end connectorsSmart spiders12Virtual DocumentsThe NeedUsers want an integrated view from multiple sourcesThe ProblemWCM tools only deliver content under managementOrganizational resistance to centralizing content sourcesThe SolutionSearch engines are good at indexing content from multiple sources13

Read-only index is perfect for integrationSearch APIs are great for content deliveryIncrease Content QualityThe NeedThe ProblemThe SolutionGood cross-linking between contentToo much content to manually relateAssisted linkingBetter meta-data for faceted searchToo much content to manually tagDistant meta-dataContent integration from many back-endsResistance to back-end centralizationVirtual documentsStructured content integrationSystems with no back-end connectorsSmart spiders14Used to require complex PERL or JavaNow theres simpler XQuery, Kapow, othersGreat for content migration / aggregationEmpowers structured searchRecord 1

Record 2

Record 3

Search EngineSmart Crawlers / Web ExtractionWeb Page 1

15Increase Content QualityThe NeedThe ProblemThe SolutionGood cross-linking between contentToo much content to manually relateAssisted linkingBetter meta-data for faceted searchToo much content to manually tagDistant meta-dataContent integration from many back-endsResistance to back-end centralizationVirtual documentsStructured content integrationSystems with no back-end connectorsSmart spiders16Other Resourceshttp://blogs.avalonconsult.com

My Contact InfoSam Meffordmeffords@avalonconsult.com801-706-9731

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