Form &

Rhythm

Liza Gadsden, Lindsay Barnett, Simone Davis

What’s the Difference?

Elements of Graphic Design: Form

Forms are three dimensional objects within a design. They give the impression of having volume and mass, and occupying space.

Examples of Form

In package design – in this case the designer has an actual 3-D object to work with, and can create a design that compliments the shape of the packaging.

Form can also be used…

Is form always the right element for a design?

What’s the Difference?

Graphic Design Principles: Rhythm

Rhythm describes movement through space; it creates a path in a design that the eye can easily follow. Repetition is often used to create a rhythm or pattern that forms a cohesive design.

Examples of Rhythm

While repetition is a great technique for establishing a rhythm, too much repetition can make a design look stale and boring.

Be Careful…