Prepared By: Wajeeh Abbas Muneeb HussainRaed Iqbal SheikhKamran Omer

PEST ANALYSIS

POLITICAL ANALYSIS:

Domestic competition

Traffic overview

Global political stability

Trade flows

Oil price

ECONOMIC ANALYSIS

Maximize productivity

Healthy competition

Offered incentives

Mergers and Strategic Alliances

SOCIAL ANALYSIS:

Huge car fashion ( GMC, Trail blazer)

Attitude and Preference.

Quality Impact.

Strong partnership

TECNOLOGICAL ANALYSIS:

Compact Car.

Enhanced features.

E-commerce business in the KSA automotive industry.

Online booking and registration.

MARKET SEGEMENTATION

Specific needs and wants of consumers

Segmented Approach

Ford-Ka Saudi Arabia Market analysis

Effective, Geographic and Demographic Segmentation.

EFFECTIVE SEGEMENTATION

Measurable

Substantial

Accessible

Differentiable

Actionable

GEOGRAPHIC SEGEMENTATION

Measurable

Substantial

Accessible

Differentiable

Actionable

DEMOGRAPHIC SEGEMENTATION

Age

Gender

Income

Social class

Nationality

Life Style

COMPETITION

Competitive automotive industry

Implementing new ideas

Creative advantage

Consumer desires

Effective presence

Little thriller for the Competitors