Force10 Networks, Inc. - Confidential and Proprietary Force10 Networks An Introduction Mark Pearce EMEA Marketing Director

Force10 Networks, Inc. - Confidential and Proprietary

Force10 NetworksAn Introduction

Mark PearceEMEA Marketing Director

Force10 Networks

Pioneered 10 GbE Switching & RoutingPioneered 10 GbE Switching & Routing

Building a Reliable BusinessBuilding a Reliable Business

2nd in 10 GigabitEthernet Market2nd in 10 GigabitEthernet Market

Force10 Fun Facts

Force10 is number 2 in 10 GbE Marketshare

85% of all internet searches traverse a Force10 infrastructure

90% of all U.S. HDTV sports programming including the World Cup runs over Force10 E600 & E1200s

#1 in Top500 Supercomputer market - 6 of the fastest 15 supercomputers and 49 of the Top500 anchor their networks with Force10 high performance switches

Force10 core switches handle 65% of all travel bookings worldwide

Force10 is the core router in top two European Internet Exchanges and for 35% of North American Internet traffic

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The Perfect Storm for Force10

•Economic Down-turnCompanies taking our cost in their businessConsolidating their Data CentreHP consolidating 85 data centres to 6, and outsourcing

•Eco/Green ConcernsLawrence Berkley Labs‘Power consumption doubled between 2000 & 2005’1.5 to 4% of US power consumption in the DCPower Consumption, a top 5 concern

•Data Security and Data Retention – Govt drivenHuge data volumes for storage and fast retrieval

•Peer to Peer ComputingSocial Networking, e-commerce, driving the demand for huge data

centres

Quick Look into the Future…

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The most dramatic change that we will see in the next 5 years is the explosion of data (diversity, importance and amount)!

5 exabytes (5 billion gigabytes) to 161 exabytes:– Amount of data stored in network systems from 2003 to 2006

Zettabyte:– 1000 exabytes – the amount of data

IDC predicts will be in the world’snetworks by 2010

YouTube:– Example of digital video technology

significantly contributing to theexplosion in data

– Two-year old YouTube currently hostsover 100 million video streams a day

Force10’s Non-Blocking Architecture

Remove the bandwidth bottleneck!Remove the bandwidth bottleneck!

AccessAccess

ServersServers

AggregationAggregation

CoreCore TeraScaleE-Series

Force10 SolutionTraditional

Benefit of Performance with Density (CapEx & TCO)

Economics of Line-Rate Density A Real-World Example

16,000 Node Data Center

CAP-EXCAP-EX 15% lower up-front

equipment cost, > $1.5 million savings

16 devices vs 66 devices! 218 fewer line cards

OP-EXOP-EX 58% less power 58% less cooling needed

(air conditioning) $1.2M Annual Savings


The most often-cited top-of-mind challenge for the datacenter is environmental — power and cooling– Space is the number

three challenge and is often linked with power and cooling issues

As companies become increasingly connected to IT, availability is paramount

Q. What is the number one challenge your datacenter faces today?

Source: IDC’s Datacenter Trends Survey,

Percentage of Sample

n = 197

Power and cooling

Availability/redundancy/DR

Space/space planning/size limitations

Costs/budgets

Growth/change

Staffing/qualified staff

Maintenance

Security

Technology

Compete with offshoring/outsourcing

Other

None

Top-of-Mind Concerns

Copyright 2008 Force10 Networks, Inc

The Greening of The Data Center

Power efficiency in HPC & Data Center’s is paramount in IT rollouts

Drivers Include:– Rising power costs– Blackouts/Brownouts and

capacity planning– Limits to grid/sub-station scaling– Political pressures and “Green”

legislation

Force10 Delivers on Eco-efficiency

Energy Metric Force10 Cisco Force10 Advantage

Power Power (Watts)(Watts)

E1200 Cat 6509-E1.4x

5,808 8,435

C300 Cat 6509-E3.5x

1,085 3,835

C150 Cat 4510R-E1.4x

650 900

S2410 Cat 4900M2.8x

125 353

S50N Cat 49481.9x

156 300

Cooling Cooling (BTU/h)(BTU/h)

E1200 Cat 6509-E1.5x

18,794 28,781

C300 Cat 6509-E3.7x

3,524 13,087

C150 Cat 4510R-E1.4x

2,138 3,071

S2410 Cat 4900M2.8x

427 1,205

S50N Cat 49481.9x

531 1,024


Copyright 2008 Force10 Networks, Inc

Maximizing Network Power Efficiency

In the Core and Data Center– E-Series resilient, scalable,

high density switches– collapsed Distribution/

Access Tier--2-Tier switching– elimination of numerous low

density switches

E-Series in the CoreE-Series in the Core

Source: Enterprise Rental Car

Power Saved on 270 Node DCPower Saved on 270 Node DC

2Force10E1200s

=10,600 watts

5Catalysts

6000s=

20,000 watts

Firewall/LBFirewall/LB

ServersServers NAS/SCSINAS/SCSI

Layer 2/3 Routers & Switches

Layer 2/3 Routers & Switches

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Customers Comment onForce10 Reliability

“We have not experienced any downtime since we installed Force10 18 months ago, and I think it is safe to say that the E1200 is the single most

reliable piece of equipment in our data center.

It’s certainly the equipment I worry about least.”

— Global Systems Manager

Oil and Gas Exploration Services Co.

"It’s an unforgiving environment because of the huge amount of data that must be accessible

24x7. In the 12 months that we have had Force10 in our network, uptime has increased from 99.6 to 100 percent.“

— Cyrus Mohit, Manager, Data Center Operations

“We needed to get as close to wire-rate as possible. At the 10GE level, most vendors can

only deliver 8 Gb per slot.

Force10 delivers true 10GE, reliably, and we still have headroom to double port

density in the future.”— Nathaniel Mendoza,

SDSC Lead Network Test Engineer

San Diego Supercomputing

"Our business depends on the delivery of top-notch products. We need a network that’s

invisible to users and behaves [consistently].

With Force10’s TeraScale E-Series, we can count on consistent performance, regardless of

how the network is loaded.“

— John MatthewsVice President of Information Technology

F5 Networks

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Computing Leaders Choose Force10

IBM BlueGene Deep Computing

IBM Cluster 1350 Solutions IBM iDataPlex

Dell Advanced SystemsGroup—High Performance Computing

Sun high Performance Computing SolutionsBreakthrough Speed and flexibility

Dynamic Infrastructure for Web ServicesRapid and Secure Infrastructure Deployment

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Force10 C-Series Integrated into IBM Cluster 1350 Solution

C-Series family is now integrated into IBM System Cluster 1350 solutions, complimenting the E-Series and S-Series

C-Series provides flexible system capacity that allows IBM to optimize the 1350 for unique customer requirements in the mid tier market

Joint solution reduces time and complexity of deploying clusters, bringing high performance computing power to the enterprise

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Force10 in Sun’s Dynamic Infrastructure Platform

Force10 S50 – Preferred GbE Platform

Force10 S2410 – Preferred 10 GbE platform

Rapid, secure deployment

Increase application agility & CPU utilization

GbE & 10 GbEready

Zeus Technologies:Imbedded SLB on SPARC platform

All-in-one cloud compute rack

One step closer to aturn-key Services Oriented Architectures(SOA) environment

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Force10 in Sun’s Black Box

Force10E600

Force10S50


Force10’s Growing Presence in Strategic Data Centers

Company

Portals / Web 2.0

eCommerce / SaaS

Oil & Gas

Entertainment

Medical / Pharmaceutical

Government

Retail / Manufacturing / Transportation / Insurance

Financials

Cloud Computing


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Performance

Reliability

Eco Efficient

Chosen by Market Leaders

Market Share

Cost Effective

Significant Customers

Success Factors

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Reliability in Networking and Relationships

Force10 believes reliability is a critical need for both the network as well as a partnership

ReliabilityFrom Wikipedia, the free encyclopedia:

In general, reliability (systemic def.) is the ability of a person or system to perform and maintain its functions in routine circumstances, as well as hostile or unexpected circumstances

Our Partner Strategy

Align with partner expertise in data centers, high performance computing and converged enterprise networks

Group of non-competing partnersGroup of non-competing partners

Force10’s network not saturatedForce10’s network not saturated

Simple deal registrationSimple deal registration

Good marginsGood margins

Quality vs. quantityQuality vs. quantity

Partner Programme Benefits

Goal = Become your favorite vendor– Perfect sized company to partner with– Speed and agility without sacrificing process

and consistency

Primary focus and attention will be on our “Go To Partners”– Access to Force10 tools and resources– Sharing and training on our best practices

Focused on partner success – Ability to win business at profitable gross

margins– Ability to earn additional profits by identifying

incremental business & growing our business

Result = Revenue growth for partner at profitable gross margins

The Margin OpportunityHow much money do you want to make? make

Margin Opportunity3 – 4%





Deal Registration

Deal Registration for 10Gig and 100Gig Partners

Currently No Floor Limit

Designed for Net New Business– Partner to Force10– Create the opportunity and make

even more margin

An Additional 10% Discount

And don’t forget the 2% MDF and 2% Rebate!



Summary—Why Partner?

Force10 has industry leading technologyForce10 has industry leading technology

Force10 is winning many new customersForce10 is winning many new customers

Force10 is committed to the channelForce10 is committed to the channel

Training & Certification are key to our successTraining & Certification are key to our success

Together We will winTogether We will win

Together We will make moneyTogether We will make money

Together We will have funTogether We will have fun

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Thank You

Documents

Force10 Networks, Inc. - Confidential and Proprietary Force10 Networks An Introduction Mark Pearce EMEA Marketing Director