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2.009 Blue Team December 7, 2009
for an easier pool rescue
What is a backboard?
Introduction Demo Need Features Business
Introduction Demo Need Features Business
A Note On Buoyancy
Introduction Demo Need Features Business
A Note On Buoyancy
45 lbf
Introduction Demo Need Features Business
Demonstration
Introduction Demo Need Features Business
A Note On Buoyancy
Introduction Demo Need Features Business
WeightBuoyancy Force =
Adjustable Buoyancy
Introduction Demo Need Features Business
A Niche and Novel Problem
Introduction Demo Need Features Business
A Niche and Novel Problem
Jump in
Introduction Demo Need Features Business
A Niche and Novel ProblemStabilize
Jump in
Introduction Demo Need Features Business
A Niche and Novel ProblemStabilize
Jump inPosition under victim
Introduction Demo Need Features Business
A Niche and Novel Problem
Traditional backboard
Introduction Demo Need Features Business
A Niche and Novel Problem
Traditional backboard
Introduction Demo Need Features Business
A Niche and Novel Problem
Traditional backboard
Introduction Demo Need Features Business
A Niche and Novel ProblemStabilize
Jump inPosition under victim
Introduction Demo Need Features Business
A Niche and Novel ProblemStabilize
Jump in
Strap in
Position under victim
Introduction Demo Need Features Business
A Niche and Novel ProblemStabilize
Jump in
Strap in
Slide out of water
Position under victim
Introduction Demo Need Features Business
Board
Introduction Demo Need Features Business
Composite materials
Board
Introduction Demo Need Features Business
Composite materials
Board + Air System
Compressed air tank
Introduction Demo Need Features Business
Board + Air System
Controls
Introduction Demo Need Features Business
Board + Air System + Bladders
Introduction Demo Need Features Business
Board + Air System + Bladders
Runners
Introduction Demo Need Features Business
Considerations
CAT (CT) scannable
Spine area is x-ray transparent
Corrosion resistance of materials
Introduction Demo Need Features Business
Easy to position
Floats heavy victims
Product Comparison
Introduction Demo Need Features Business
Easy to position ✓
Floats heavy victims X
Product Comparison
Introduction Demo Need Features Business
Easy to position ✓ X
Floats heavy victims X ✓
Product Comparison
Introduction Demo Need Features Business
Easy to position ✓ X ✓
Floats heavy victims X ✓ ✓
Product Comparison
Introduction Demo Need Features Business
Business Plan
Marketing strategy
Key risks
Financial outlook
Introduction Demo Need Features Business
Market Size
299,355 public/commercial pools in the USPotential for 90,000 backboards/year
Introduction Demo Need Features Business
Most pools(76,750)
Least pools(169)
Number of pools per state
Key Risks
Market saturation
Barrier to entryPro-Lite: market leader
1989 model is still sold today
Strategy: Business to Business
Target: water rescue suppliers
Reduced expensesMarketing/sales forceInventory storage and distribution
Introduction Demo Need Features Business
Pricing
Cost of Manufacturing: $250/boardWithin two years: $150/board
Wholesale price: $319
Price of popular boards: $300-$500
Introduction Demo Need Features Business
Financials
Initial investment: $5 millionReturn on Investment: 18.7%Breakeven: Q1 of year 4
Introduction Demo Need Features Business
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AcknowledgementsThank you to:
2.009 Instructors and StaffPappalardo StaffJody MelloBen McElhineySungmin KimNick PowelMr. Sticky’s AdhesivesBreton IndustriesPro-Lite SpineboardsBoston Paintball
Appendix: End of rescue
Pulling the board out of the water
Appendix: Supporting Financials
Breakdown of material costs
Appendix: Supporting Financials
Breakdown of expenses by year
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
1 2 3 4
Cos
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SD
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Year
Breakdown of Expenses
Materials Wages R&D
Appendix: Air system close-up
Appendix: Materials Selection
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