22
Follow me on Twitter: @

Follow me on Twitter: @. @ #LIVEUNITED iamsmccormick

Embed Size (px)

Citation preview

Follow me on Twitter: @

@

#LIVEUNITED

iamsmccormick

Follow me on Twitter: @

Suzanne McCormickPresident & CEO United Way of Greater Portland

Jennifer GiffordDirector, Community EngagementUnited Way of Central & Northeast Connecticut

How to Enhance Your Workforce Campaigns

iamsmccormick

HOW TO ENHANCE YOUR WORKFORCE CAMPAIGNS

Presented By:

Follow me on Twitter: @

1. Prioritize Your Relationships

2. Change Your Corporate Relationships

3. Develop Engagement Opportunities

4. Build Account Plans

5. Delight Your Partners

6. Track Results & Adjust

7. Grow the Culture

7 Steps:

iamsmccormick

Follow me on Twitter: @

• CRITERIA

• SEGMENTATION

• DISTINGUISHED SERVICES

• ALIGNMENT OF RESOURCES

Key to Prioritization:

iamsmccormick

Follow me on Twitter: @

Segmentation Framework

Tier TotalValue pledges

Average Pledge

Giving CommunityMembers

LeadershipGiving

Sample Companies

Tier 1Characteristics indicate benefit from a more high touch approach

15K $9.5MM $638 528 3,305

Tier 2Everyone in the middle

63K $18.0MM $284 567 4,646

Tier 3Characteristics indicate no harm via a lower touch approach

15K 1.1MM $72 0 0

iamsmccormick

*Source: United Way Twin Cities

Follow me on Twitter: @

Exe

cutiv

e S

uppo

rt

Employee participation

Tier 3: “Silver” Tier 1: “ Platinum”

Tier 4: “Bronze”

Tier 2: “Gold”

Description: High Executive Support, Low Participation

Description: High Executive Support, High Participation

Description: Low Executive Support, High Participation

Description: Low Executive Support, Low Participation

Goal: Increase Participation

Goal: Maintain support

Goal: Increase Executive Support

Goal: Increase Executive Support

Segmentation Framework

iamsmccormick

Follow me on Twitter: @

…to your Corporate Relationships

Change Your Approach…

iamsmccormick

Follow me on Twitter: @ 9

Benchmark Techniques

1. Appoint internal campaign champion

2. Set goals & track results

3. Establish steering committee

4. Recruit site coordinators

5. Conduct executive briefings

6. Establish companywide Leadership Giving program

7. Conduct effective educational campaign

8. Structure corporate gift matching

9. Utilize United Way staff

10. Organize volunteer/engagement activities

iamsmccormick

Follow me on Twitter: @

Engagement Touch Points

10

Receive Thanks

See Impact

Discover

Engage

Receive Ask

Give

iamsmccormick

Follow me on Twitter: @ 11

Engagement

iamsmccormick

Follow me on Twitter: @

Engagement Thru Storytelling

12

http://www.unitedwaygp.org/lubrary/

iamsmccormick

Follow me on Twitter: @

Workface Engagement Alignment

Company Tier RG Alignment CI Alignment

Location (Work/Project)

CI Strategy

Creative Office Pavilion

3 Westbrook / Westbrook

Education

Texas Instruments 1 South Portland / South Portland

Financial Stability

TD Bank 1 Falmouth / UWGP

Education

Idexx 1 Westbrook / Scarborough

Education

13

iamsmccormick

Follow me on Twitter: @

• Volunteer opportunity; team building request

• Tier 1 account

• Education focus

iamsmccormick

Workforce Engagement

Year-Round Opportunities to LIVE UNITED

Follow me on Twitter: @

LIVE UNITED Year-Round

16

• What does it mean to LIVE UNITED year-round?

• What is the value to workforce partners and their employees, the community, and United Way?

• How can I get started?

iamsmccormick

Follow me on Twitter: @

What Does it Mean to LIVE UNITED Year-round?

• Events• Networks• Volunteer Opportunities• Advocacy

17iamsmccormick

Follow me on Twitter: @

DELIGHT

18

iamsmccormick

Follow me on Twitter: @

2012 UWGP Campaign

Top 10% Companies

Top Half Bottom Half0%

10%

20%

30%

40%

50%

60%

20%

30%

48%

18%

Average AverageEmployee Gift Participation

Top 1% $ 352 39%Next 9% $ 376 23%Next 15% $ 244 12%Remaining 75% $ 196 11%

19

UWGP 2012 employee participation

$321 $363 $359 $374$4,758,684 $3,784,702 $2,315,102 $1,469,600

Par

ticip

atio

n

NOTE: Ranking based on 2012 aggregate giving at the company level

Ranking

Top 10% compared to the other 90%

Top 10% Companies

Average GiftTotal Gift

Track & Adjust

iamsmccormick

Follow me on Twitter: @

Track & Adjust

20

iamsmccormick

Follow me on Twitter: @

Grow the Culture

iamsmccormick

Follow me on Twitter: @ How to Enhance Your Workforce Campaigns

iamsmccormick