If you dont tell your storywho will?
Gary Pemberton, former Chairman, Qantas
From the Dawn of Aviation was a superb publication and an excellent corporate relations tool. So when it came time to celebrate the 50th anniversary of the Kangaroo route there was no question that a Focus book would meet all our requirements.
A powerful marketing tool
Every company has different corporate marketing needs.
Focus creates unique, relevant and targeted oral histories
and books to preserve your history and meet your companys
strategic marketing objectives.
Drawing from a wealth of experience, the Focus team offers
a turn-key service, from concept development, interviewing,
writing, editing, design and production to funding solutions,
marketing and distribution.
With access to many high-profile specialist interviewers and
writers, Focus is able to ensure each oral history and corporate
book is distinctive, targeted and high-quality.
Focus has earned an outstanding reputation for creating, not
only corporate histories, but also industry books, international
trade books and co-funded corporate books.
Focus delivers cost, quality, performance and certainty.
Tell your story in your own words and on your own terms.
A companys story mostly resides in the memories of the
people who are in your company right now. Their recollections
are invaluable parts of your organisations net worth especially
if you have long-term management or employees. The sooner
you capture their memories, the better equipped you will be
to move forward profitably.
An oral history project involves interviewing your key
management, staff and perhaps some clients to capture and
preserve the different strands of your organisations history.
This is an inexpensive exercise and it can be started tomorrow.
Recollections from your leaders, employees and customers can
provide invaluable insights into the way your organisation:
communicates its vision for the future
develops its workplace culture
values and shares the benefits of its achievements
presents itself to external and internal audiences.
Custom books and oral histories
blend content with commerce
They allow you to deliver several key messages at once to specific
target audiences. This enables you to use your story to:
enhance sales presentations
support employee engagement programs
strengthen export contacts
lift/shift/change market awareness
reinforce brand campaigns
leverage major events/anniversaries
educate and inform key stakeholders
The power of telling your story
The quality and substance of an oral history or corporate
history makes a powerful statement that delivers impact and
increased awareness to both existing and potential clients.
Working closely with you, Focus can help build a specific
marketing and distribution program around your book that
will deliver access and high exposure to your target audiences.
A well-planned custom book database is 100% related to
what you want to sell and a custom book delivers the ideal
vehicle to sell it. A custom books value is based on purchase
potential per thousand (PPM) not cost per thousand (CPM).
We have published books for many of Australias Top 500 corporations, including:
Family and brand clients have included:
Australias most powerful books
are not in bookshops
The strength of a Focus corproate book is that it is created
to appeal to specific target audiences with clear and
consistent messages in a format designed to appeal.
A Focus corporate books greatest advantage is
providing companies with a credible and unique
way of accessing and engaging their customers
and clients on a more personalised basis.
If you dont tell your story,
Focus has a 22-year record in creating high-quality corporate books.
Focus Publishing provides a turnkey service tailored specifically
to the requirements of each project, from concept development,
interviewing and writing through to editing, design, production,
print management and distribution. Our service includes:
Design and artwork
Production and print management
Distribution and marketing
The development of the Myer corporate book was a significant milestone in restating the history of the company.
Bernie Brookes, CEO, Myer
The books were a fantastic way to give various interest groups a better understanding of the company.
J McKrill, former Co. Secretary, Coal & Allied
Level 12, 99 Walker Street, North Sydney NSW 2060
Phone: 02 8923 8000 | Email: email@example.com
Australias leading corporate book publisher and oral history experts
Every company has a unique story and different corporate communication needs. Focus creates unique, relevant and targeted oral histories and books to preserve your history and meet your companys strategic marketing objectives.
Jaqui Lane, Publisher