Flipkart Service Marketing

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    Service marketing

    Submitted by : Alok BiswasSubhajit Mitra 8587046188

    Group-2.Submitted to :Dr. Mukesh porwal

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    GDP CONTRIBUTION

    Total GDP of India- 8 Lakh Crore.

    Contribution of E-BusinessRs 26,000Crore

    =3.25%

    Contribution of Flipkart to GDP- Rs.

    = 0.41875 %

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    Market share

    flipkart38%

    amazon

    16%

    myntra

    14%

    snapdeal

    16%

    others16%

    Market race

    Bcorporate indiafeb-

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    JOB AMENITIES

    Indias e-commerce market was worth about$ 800 Million in 2009 and increased to $ 4.7Billion in 2015. E-Commerce Market is

    expected to contribute to around 4.4% ofIndias GDP by 2020.

    Flipkart to hire 12000 more (present

    13,000)employees by 2014. 50,000 employees required in next 2 yrs in

    this sector with estimated 33% growth

    yearly.

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    Bansal boys vs Bezos ! Flipkart has competitors like Amazon, e-bay,

    yebhi, Jabong, snapdeal, Myntra.Amazon therobust chaser, launched in June 2013.

    Total unique visitors 13.22

    6.78Average daily visitors 1.18

    0.34

    Total visits. 42.44

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    The Flipkart Flip-flop

    Flipkart Muscle Power:2/5thRetail marketshare

    40% traffic today comes from mobile

    Valuation:$1.6bn,

    Revenue:1,180cr.(Target :6,100cr by 2016)

    10million customer strength with 1,00,000daily shipment

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    Rag to Ritches:the Game Plan

    CORE

    E -Comme

    rce

    INFORMA

    TION

    website Produ

    ctdetails.

    24*7 CC

    OrderTracking

    SAFEKEE

    PING

    Regst.Customers

    EXCEPTI

    ONS

    Students Offer

    FreeReplacepent

    &refund

    BILLING OnlineInvoice.

    Hadr Copyinvoice withdelivery.

    PAYMENT

    COD

    NetBanking

    OnlinePayment.(Credit/Debit

    Card)

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    PRICING STRATEGIES Price of the product taking account of various

    expenses such as Supplier expenses,Transportation expenses, Packagingexpenses, Shipping expenses, Courier

    expenses, inventory maintenance expense,office and stationery expenses, sales andadvertisement expenses, taxes, depreciation,

    discount allowances and many moreexpenses.

    Roughly about 5-7% profit per book orders

    which indicates that generation of revenue is

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    DISTRIBUTION

    Channel type:When an order is placed theyeither serve the order from their inventory orprocure the book on demand from various

    suppliers and then deliver the customer.14,000delivery boy,8 fulfillment center across india.

    As on date more than 80% orders of Flipkart

    are handled via warehouses which helps inquick and efficient service

    They deliver orders in 1 day in Tier-I cities and

    2-3 days in Tier IIcities and 3-5 days Tier III

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    PROMOTION

    Focused on Print and TVC from 2011 onwards. Launched their first campaign in tvc on

    05/05/2011 with the concept of Granny, Mouse,

    Magic Presenting The Concept of GettingBooks Delivered at Doorsteps at just one clickof The Mouse through a Fairy-Tale.

    Launced their second campaingn No kidding.No worries showing that we are serious aboutour promises. (Replacement, Original productwith original guarantee, best price,

    DMRC romotion sa a.

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    TAGLINES USED TILL DATE

    Bookstore at your door

    The store at your door

    Jo dikhta hai wo bikta hai

    No kidding, no worries

    Shopping ka naya address

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    Physical evidence1. Packaging.

    2. Delivery Boy with Flipkart bag.

    3. Ample number of inventories.

    4. Fulfillment centers

    5. Mobile apps.

    6. Fliptomaniac

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    PEOPLE

    INTERNAL

    14000 Employees

    7000 Delivery boys 400 Employees are major share holders.

    EXTERNAL

    Customers. Suppliers.

    Debt holders.

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    Blue print : piller of success

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    Future Fury ! ! !

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