FLEXIBLE ABOUT FOOD

• Sarah Murphy is a 32 year old mother of 2 small children.• Sarah works part-time in a family owned boutique close to her home. • Sarah lives in Thomastown in county Kilkenny with her husband James and

their two children Aimee aged 4 and 18 month old Ella. • Sarah works three days a week in the boutique while her husband James

works full-time in Kilkenny city in an office. • Sarah also has to look after her two children. Aimee attends pre-school 5 days

a week from 9 a.m. until 12.30 p.m. While Sarah is working both children attend a crèche in Thomastown.

• Sarah eats a balanced diet along with her family. • Everyday Sarah likes her family to sit down and have dinner together.• Sarah tries to have high levels of fruit and vegetables in her families diet but

also tries to ensure they have a high fibre diet that is both nutritional and enjoyable.

• As she is very busy with looking after her small children and balancing it with work Sarah likes to use foods which are easy to prepare with minimal cooking time.

• Sarah is also open to using ready to eat foods such as ready meals for her family.

• She has a bad attitude towards the purchasing of healthy foods as she thinks its more expensive to buy but she is very conscious of the nutritional values of foods.

• Sarah feels that eating a balanced meal is the most important part to the day as it keeps you alert and prepared for the days activities.

“I want to provide my family with healthy nutritional meals everyday that we can enjoy together”

Personal ProfileName: Tara MurphyAge: 32Occupation: Retail AssistantMarital Status: MarriedLocation: Thomastown, Co. KilkennyChildren: 2

Aspirations Raise her children to a

strong, fulfilled life Eventually retire and

spend time with her children

Someday take over the family boutique

PRODUCTS FOR TARA MURPHY

Dolmio Bolognese Sauce

Dolmio is a well known brand in pasta sauces across Europe. Dolmio is owned by the American multinational Mars, Incorporated. Dolmio sauces are bought ready to use which is convenient for consumers when preparing meals. The sauces were developed by Italian chefs to create a nutritional sauce for everyone to enjoy. The Dolmio sauces come in a range of flavours including original, organic, extra mushroom extra onion and garlic and much more. Dolmio sauces are added to any meal to create the prefect meal that all will enjoy. This is suited well to Tara’s busy lifestyle as it is a quick and easy way to create a wholesome meal for all the family.

Knorr Season & Shake

Knorr is a German based company food and beverage brand. Knorr provide a wide variety of products to cater for all types of people. The Knorr product range contains packet soups, stock cubes, seasonings and much more. The Knorr Season & Shake is a recent product of the company. Although it has been available on the market for a number of years it has only taken off in recent times. The Knorr Season & Shake is a quick and easy option to prepare a meal. It cooks the meal in the bag to reduce large amounts of preparation for the user. Knorr Season & Shake is available in numerous flavour and is also used for many products such as chicken, beef or salmon. With this variety Tara can cook different meals for her family everyday.

FOOD AS A FRIENDPersonal ProfileName: Carmel Coyle Age: 61Occupation: Retired accountantMarital Status: MarriedLocation: Glenbeigh, Co. Kerry Children: 5 (non-dependent)

Aspirations Travel and see more of

the world Volunteer for Saint Vicent

DePaul Spend time with her

grandchildren as they grow up

• Carmel Coyle is a 61 year old retired accountant.• Carmel live in Glenbiegh county Kerry with her husband Jim, who is also retired.

They are married 35 years and have 5 children, David 34, Tracey 32, Helen 29, Colm 27 and Michael 25. They also have 6 grandchildren.

• Carmel and Jim met when they were just 16 and both attending St Farnan’s Post Primary school in nearby Glenncarr.

• Carmel went on to study accountancy in Dublin Business school. Jim also moved to away to Galway where he took up an apprenticeship as a carpenter. They finally got together when they both returned home to work a number of years later where they married 18 months later.

• Carmel helps out on a Friday evening in the local branch of the Credit Union as her accounting skills benefit them. Carmel also volunteers for the St Vicent DePaul centre in the town during the week.

• Carmel grows some of her own fruit and vegetables in an allotment in the town where she loves spending time looking after her patch and also chatting with others in the gardens which she gains new ideas and recipes.

• Carmel always shops local supporting all the local businesses and producers which help contribute to her balanced diet. She spends her days at local farmers markets picking new products.

• She enjoys cooking and loves creating great meals for herself and Jim. On a Sunday Carmel has all the family over for Sunday roast which she enjoys as they all lead busy lifestyles.

“I prefer to shop local, no matter what the cost difference is. I like to support our local people”

PRODUCTS FOR CARMEL COYLE

Farmers Market

• Farmers markets take place all across the world. A farmers market is usually when many locals which are producers of fresh foods come together and trade to the general public takes place. Farmers markets are a source of culture and have a great atmosphere about them. Farmers markets differ across the world, they usually reflect the produce of the local area. They also differ in size, they can range from just a few stalls to streets of stalls with loads of different types of products available.

• The farmers market would be an ideal visit for Carmel as she would be able to select all her own fresh foods to create the meals she desires and she would also be supporting all local. It will also be a great way for her to find out about all the local produce that is available.

500 High Fibre Recipes Cookbook by Dick Logue

This recipe book composed by Dick Logue contains 500 high fibre recipes for all types of people. The recipes in the cookbook are full of great nutritious foods good for the heart. This cookbook shows that a high fibre diet doesn’t result in cutting out good flavoured foods or adding more time in food preparation. It’s the exact opposite. The cookbook has foods for everyone from savoury stews to sweet treats. There is a high fibre alternative to foods you that some consumers wouldn’t even think possible, such as breads and pastas.Carmel will find this a great benefit as she enjoys cooking she will be trying out all these new recipes.

FOOD AS FUN

Personal ProfileName: Jane ThorntonAge: 39Occupation: HousewifeMarital Status: MarriedLocation: Birmingham, EnglandChildren: 3

Aspirations Go back to her nursing job

when her children grow up

Wants to soon open a small cookery class for children when she is still a homemaker

“Convenience or ready made meals are not for me or my family, I like to cook fresh meals everyday”

• Jane Connelly is a 39 year old nurse.• Jane has 3 children Cillian 12, Nathan 9 and Graham 6, with husband Kevin.

Jane took time out of her career to concentrate on her family.• The Thornton family live on the outskirts of Birmingham, England.• Jane studied in King’s College, London. She then began nursing in Glenfield

nursing home in Birmingham in 1998, where she later relocated to.• Jane met her husband Kevin when they were both on a work night out in the

city. Kevin has his own recruitment business in the city.• Jane likes to try new foods all the time and encourages her family to do the

same.• When shopping for food every week Jane insists on purchasing at least two new

products for her family to try.• She has a love of cooking and likes to take time everyday to prepare a

wholesome meal for the family to sit down and try together.• The family love to travel and have picked up a love for oriental foods which

Jane finds great as this allows her to experiment on a daily basis with the foods she makes.

• Jane also enjoys teaching her 3 boys to cook as she believe it is a useful skill which they should acquire in life and she hopes to host small cookery classes for children to share her skills with them.

PRODUCTS FOR JANE CONNELLYThe Food Network

The Food Network is an award winning UK channel dedicated primary to food and cooking. The Food Network is available on Sky, Freesat and Freeview all across the UK. It has many different programmes aired throughout the day for food lovers. The Food Network show you how to create all different types of dishes to suit your needs. It is accompanied by Foodnetwork.co.uk where you can find out more about the TV chefs, TV listings and find the recipes you have missed. The Food Network is ideal for Jane and her love of cooking. This will help her to create more dishes and try new foods.

Fabulous Food Cookery App

Fabulous Food is one of the leading cookery magazine brands in the UK. They have developed an app that is available on android and apple. The app gives you daily updates and has new recipes everyday for users. Fabulous Food app has features from top celebrity chefs including Gordon Ramsey, James Tanner, Greg Wallace and many more. The chefs offer their top tips in creating the perfect dish. Every month Fabulous food give users the top tips to creating new menus and choosing the perfect dishes to complement each other. They also tell about organising the perfect dinner party and selecting the right wines and drinks for the special occasion you are planning. This app would be great for Jane as she will always have it on hand when she is under pressure.

FOOD AS A FILLER

Personal ProfileName: Kieran DonnellyAge: 40Occupation: Sales RepMarital Status: MarriedLocation: Irvinestown, Co. FermanaghChildren: 2

Aspirations Kieran would like to

work less hours so he can spend more time looking after himself and his family. He is hoping to join a gym soon and change his eating habits.

“As I am always on the go I don’t have time for a proper breakfast in the mornings or to prepare healthy meals, but I do not want my kids to continue this habit”

• Kieran Donnelly is a sales rep for Pfizer in the north of the country. He is based in the Fermanagh/Tyrone area.

• Kieran lives in Irvinestown on the border between Fermanagh and Tyrone with his wife Michelle and their two children Sophie 13 and Millie 7.

• Kieran use to be a professional rugby player for the Ulster Rugby team until he was forced to retire from a serious knee injury 12 years ago. Where he then took up the position as Sales Representative for Pfizer.

• Him and his wife Michelle have been together for 16 years, they met when Michelle was physiotherapist for the Ulster rugby team.

• With Kieran’s job he is constantly on the road. Some days he has to leave home as early as 6 a.m. and may not return until late at night.

• His wife Michelle looks after their two children and their home full time while Kieran travels.

• Kieran tends to eat on-the-go a lot and ready meals and convenience foods are always an easier choice.

• Kieran also buys from deli counters when he is away at work. He tries to select the healthier options of it is available but is sometimes confused as to which foods are the better selection.

• He now sees that his children are beginning to eat convenience foods and is becoming more concerned that this is due to his influence and busy lifestyle.

PRODUCTS FOR KIERAN DONNELLY

Frame by Frame Quick and Easy Cookbook

This is a cookbook that gives you a step by step guide to cooking. The guide is aided by images to show you how to do each step. The book has a great layout to show you at a glance just what to do. The quick and easy guide allows anyone to create a healthy wholesome meal with ease. The no-fuss recipes allows for all levels of cooks, from amateurs to professionals. The book consists of recipes that range from meat, fish, vegetarian to desert options and also a number of baking recipes for the more adventurous cooks. This book would benefit Kieran greatly, as it would fit perfectly into his lifestyle. Kieran would be able to create quick and easy meals even when he is in a hurry which will benefit his children and stop him worrying about what they eat.

BelVita Breakfast Biscuit

BelVita is a biscuit company which originated in the Untied States. BelVita manufacture breakfast biscuits that are made to anyone that doesn’t have time for breakfast to keep going throughout the day. The biscuits are designed to provide enough nutrition and energy that will get you through the long morning. The biscuits are made with a combination of grains which slowly but regularly release the energy when its most needed. BelVita Biscuits come in a variety of flavours including Milk & Cereals, Fruit & Fibre, Honey & Nut, Forest Fruits, all new Cranberry and much more.These BelVita biscuits would be best suited to Kieran as he has such a hectic lifestyle and never has breakfast he can take the packet with them and eat on the way.

FLIPPANT ABOUT FOOD

Personal ProfileName: Dean McCloskeyAge: 21Occupation: StudentMarital Status: SingleLocation: Carrickfergus, Co. AntrimChildren: None

Aspirations Dean is almost finished his

degree in college and hopes to find a job overseas when he graduates.

Dean also wants to change his lifestyle and hopefully learn to cook proper wholesome meals for himself.

“I don’t pay much attention to what I eat once its quick and easy to prepare I’m happy out”

• Dean is a 21 year old college student. He is studying Law in Trinity college in Dublin.

• Dean is originally from Carrickfergus in county Antrim where he lived with his parents, Sean and Fidelma and his younger sister Danielle.

• Dean moved away from home to attend college and visits home when he has breaks from his studies.

• Deans lives on campus in Trinity College with two other boys who are both in his class in college.

• Neither Dean or his house mates are very good cooks. They spend a lot of time in college and don’t see the need for home cooked meals.

• Dean enjoys playing sports as he plays for the college GAA team, so he trains twice a week in the college.

• Although Dean is quiet active he has a poor diet that is not good when he is in need of high energy and protein foods to keep him active.

• Deans lack of cooking skills and long days leads to him eating convenience foods and ready made meal regularly.

• He doesn’t pay much attention to what he eats once there is little effort required. This results in Dean eating sugary or sweet foods as he enjoys eating them as opposed to eating for healthy reasons.

• Dean believes that ready to eat foods are the way forward as they taste great and are a positive substitute to home cooked meals.

PRODUCTS FOR DEAN McCLOSKEY

Cully & Sully Soup

Cully & Sully is an Irish owned company originating in Ballymaloe county Cork. Cully & Sully were two friend one with a knowledge of the food business and the other who simply loved to cook. The business is now one of the leaders in the Irish market providing convenience foods. Cully & Sully aim to provide Irish customers with home cooked food without the hassle. The product range is from ready made meals to soups and pies. There is a wide variety of soups available for every consumers tastes. They range from vegetable to Thai chicken or Pea & Minty. The soups would cater for Dean’s need for an energy filling food without the hassle.

Birds Eye Ready made Traditional Beef Dinner

Birds Eye is a leader in the frozen food market across Britain and Ireland. They are a UK based, food processing company. Birds Eye have many different types of products ranging from fish, vegetable to frozen dinners and desserts. Birds Eye provide nutritional meals that are quick and easy to prepare.The Birds Eye frozen dinners consist of a full meal that takes only a few minutes before its ready to be eaten.These type of meals are suitable for Dean as he has a busy lifestyle been a student and he does not like spending time preparing meals for himself. So he can simply heat the meal and he has a nutritious meal that is similar to a home cooked meal.