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A NEW LOUISIANA TRADITION IGNITES - FALL 2017
PI ENTERTAINMENT PRESENTS
P I E N T E R T A I N M E N T P R E S E N T S
Pi Entertainment presents Flambeau Music & Camping Experience, a 2+ day total, multi-stage, country & American music, camping & culinary festival over October 6-7, 2017. Through venue selection, talent programming, availability of camping and development of an immersive total weekend experience, Pi Entertainment will offer music festival fans a unique festival experience unmatched within 500 miles of the venue.
The festival will be programmed to appeal predominately to the 18-35 year old demographic but will contain sufficient programming to also be appealing to the 35-55 year old demographic. Marketing efforts will be directed in three specific areas: (1) colleges & universities within a 500 mile radius of the venue, (2) targeted social media festival shoppers nationally and (3) traditional media and marketing efforts in a 150 mile radius of the venue.
Based on current expectations, festival ticket sales volume is expected at or above 18,000. While the venue can easily support greater than 30,000 attendees per day and programming will be of sufficient quality to attract that level of attendance, management believes prudent expectations of sales are required in the first year of the festival to manage overall profitability. It should also be noted that the venue can be re-configured to safely support crowds up to 43,000 immediately if demand greatly exceeds plans this year or in the future. From 2018 forward, with additional multi-road egress slated and finished, the venue will be able to host upwards of 70,000 festival goers per day.
Flambeau Music & Camping Experience will springboard off the very successful country music demographic within the 500 mile radius of Baton Rouge, LA, a demographic proven loyal 7 years running by a previous country music concert-style weekend with annual ticket sales of 33,000-42,000. Flambeau Fest will honor that loyal demographic, and will deliver a “true festival event” by programming A-List Artist headliners for all days with major mainstream radio airplay and touring success. In addition, a key distinguishing element of the Flambeau Experience will be its inclusion of heritage and traditional country artists and styles which have been the backbone of success for Nashville and country music for the last half century. With multiple stages, culinary stage exhibitions, songwriter-in-the-round events, kids’ tent & activities, full RV & camping abilities, and an “All Night Honky Tonk” on site, Flambeau Festival will be the premier country and American music festival within 500 miles.
Intersecting dirt roads of broad American country music will brand the festival as inclusive to traditional & mainstream country, americana, roots rock, bluegrass, southern rock and rockabilly. This musical canvass will showcase the many colors of the true American music experience....
F L A M B E A U M U S I C & C A M P I N G E X P E R I E N C E
O C T 6 -7, 2 0 1 7
FLAMBEAUFEST.COM
F L A M B E A U F E S T V E N U E : “ L A K E M E A D O W S ” @ L D E C
1 2 5 a c r e s o f s o c c e r f i e l d q u a l i t y g r o u n d s
2 n d Sta g e o n n at u r a l a m p h i t h e at e r
3 f r e s h wat e r l a k e s w i t h i n g r o u n d s
1 0 0 + l a r g e s h a d e t r e e s o n f e st g r o u n d s
4 0 0 + R V Pa r k i n g S p o t s : p o w e r e d & d r y
4 0 0 0 + C a m p i n g / C a r C a m p i n g s p o t s
M u lt i p l e c l i m at e c o n t r o l l e d v e n u e s a c c e s s
T h o u s a n d s o n - s i t e v e h i c l e pa r k i n g s pa c e s
2 6 0 a c r e s t o ta l f e st, v e n u e s , a d m i n , pa r k i n g
FLAMBEAUFEST.COM
1 1 m i l e s o u t s i d e bat o n r o u g e, l a o n I -1 0
F L A M B E A U F E S T A R T I S T P R O G R A M M I N G
A- L I S T C O U N T R Y A R T I S T S
C E L E B R I T Y C H E F S C U L I N A R Y S TA G E
N AT I O N A L T O U R I N G A M E R I C A N A R T I S T S
R E G I O N A L L E G E N D A R Y
A R T I S T S
N AS H V I L L E H I T S O N GW R I T E R S
K I D S K A M P B A N D S & A R T I S T S
4 0 + P E R F O R M I N G A R T I S T S
FLAMBEAUFEST.COM
C A M P I N G & R V : D I R E C T LY O N S I T E
4 0 0 0 + C A M P I N G S L O T S O N S I T E 5 0 YA R D S F R O M T H E M A I N S TA G E F I E L D
S H O W E R S & R E S T R O O O M S
G E N E R A L S T O R E S T U F F !
M U N C H I E S !
C A M P G R O U N D F O O D & D R I N K
U N I Q U E C A M P I N G F E S T E N T R A N C E
A R T I S T P R I VAT E S H O W S
M O R N I N G & L AT E N I G H T @ B A C K P O R C H
4 0 0 + R V S P A C E S
O N S I T E
FLAMBEAUFEST.COM
FLAMBEAUFEST.COM
# C M F = C O U N T R Y M U S I C F A N S : T H E U LT I M A T E D E M O G R A P H I C
65+ 18%
44-64 16%
45-54 20%
35-44 18%
25-34 17%
18-24 13%
CMF
9 5 M I L L I O N C M F = 4 2 % O F U S P O P U L AT I O N
$ 7 5 , 3 9 2 = C M F M E D I A N H O U S E H O L D I N C O M E
$ 3 1 6 , 3 3 7 = C M F AV E R A G E N E T W O R T H
7 5 % C M F O W N H O M E VA L U E D @ $ 2 2 8 K +
3 2 % C M F A R E P A R E N T S W I T H 2 + C H I L D R E N
C M F = 5 2 % F E M A L E , 4 8 % M A L E
SOURCE: NIELSEN
4 4 . 5 = AV G A G E C M F @ F E S T4 0 0 2
C O U N T R Y M U S I C S TAT I O N S I N 2 0 1 5
2 8 74 C O U N T R Y M U S I C S TAT I O N S
I N 2 0 0 8
1 i n 1 0
A m e r i c a n s at t e n d e d a m u s i c f e st i va l
l ast y e a r
1 i n 4
C o l l e g e St u d e n t s at t e n d e d
1 i n 5
M i l l e n i a ls at t e n d e d
N A T I O N A L T R E N D S R E F L E C T S T R O N G F E S T I VA L A T T E N D A N C E
SOURCE: EVENTBRITE FLAMBEAUFEST.COM
C O L L E G E S T U D E N T D E M O D R A W
3 5 C O L L E G E S &
U N I V E R S I T I E S
5 6 9 , 0 0 0 C O L L E G E
S T U D E N T S
14 2, 0 0 0 1 I N 4
S T U D E N T TA R G E T M A R K E T
F E S T I VA L - G O E R S T R AV E L U P T O 9 0 0 M I L E S T O T H E I R E V E N T
FLAMBEAUFEST.COM
C O L L E G E D E M O W I T H I N 5 0 0 M I L E S O F
F L A M B E A U F E S T
F L A M B E A U — > C R O S S D E M O G R A P H I C F A N B A S E
1 8 -2 5 C O L L E G E &
G R A D S T U D E N T S
3 5 - 55 M I D D L E — > M I D U P P E R
I N C O M E A D U LT S
M I L L E N N I A L S G E N X G E N Y
3 5 - P L U S - E R S
FLAMBEAUFEST.COM
F L A M B E A U F E S T : T H E T O R C H B E A R E R I N S O U T H E R N L O U I S I A N A
FLAMBEAUFEST.COM
FO RMER COUN TRY CONCERT WE EK END EV ENT @LSU STADI UM, BR,LA REPORTED AT T ENDA N CE:
2010: 43,000/DAY
2011: 38,000/DAY
2012: 38,000/DAY
2013: 35,000/DAY
2014: 45,000/DAY
2015: 42,000/DAY
2016: 33,000/DAY
LEF T BR,L A MARKET
A N E W H O R I Z O N I N 2 0 17
F L A M B E A U F E S T I G N I T E S E S T A B L I S H E D R E G I O N
2 0 1 6 : B AY O U C O U N T R Y S U P E R F E S T L E AV E S T H E B AT O N R O U G E R E G I O N A L M A R K E T . H I G H LY L O YA L C O U N T R Y M U S I C D E M O G R A P H I C L E F T A L O N E … WA I T I N G … S A D .
L I G H T T H E F L A M B E A U T O R C H ! ! ! !
+
O L D “ C O N C E R T ” L E AV E S
3 3 , 0 0 0 + S A D FA N S
=
F L A M B E A U F E S T I G N I T E S
3 3 , 0 0 0 +
H A P P Y F A N S & S P O N S O R S
FLAMBEAUFEST.COM
School Location Enrollment Projected Mkt (25%)
LSU Baton Rouge 31,500 7,875LSU Alexandria 3,104 776LSU Shreveport 4,300 1,075La Tech Ruston 12,400 3,100McNeese Lake Charles 8,100 2,025Nicholls Thibodeaux 6,200 1,550NW Natchitoches 9,200 2,300SLU Hammond 14,500 3,625ULL Lafayette 17,500 4,375UL Monroe Monroe 8,850 2,213UL NO New Orleans 8,400 2,100BRCC Baton Rouge 8,000 2,000Delgado New Orleans 19,000 4,750Tulane New Orleans 13,500 3,375La College Pineville 1,275 319Loyola New Orleans 5,000 1,250MS State Starkville 21,000 5,250Ole Miss Oxford 23,900 5,975Southern MS Hattiesburg 14,845 3,711MS College Clinton 5,150 1,288Millsaps Jackson 1,300 325Alabama Tuscaloosa 36,000 9,000Auburn Auburn 25,900 6,475UAB Birmingham 17,500 4,375South Alabama Mobile 14,800 3,700U of Houston Houston 41,000 10,250U of Houston Clear Lake 8,150 2,038U of Houston Downtown 13,900 3,475Houston CC Houston 69,300 17,325Rice Houston 6,625 1,656Sam Houston Huntsville 20,100 5,025SF Austin Nacogdoches 13,000 3,250UT Austin 51,100 12,775Lamar Beaumont 14,975 3,744
569,374 142,344
F L A M B E A U : C O L L E G E & U N I V E R S I T I E S W I T H I N 5 0 0 M I L E S
1 I N 4 S T U D E N T S H I T T H E F E S T S
Music fans - and especially college students - love their festivals. At least that’s the finding of a new study by Eventbrite, an online ticketing and registration platform for live music.
1 in 10 Americans attended a music festival in the past year.
1 in 5 millennials took in the events.
1 IN 4 - 25% of US student population went to a music festival in the last year, 2X that of the general population.
The nation’s fest mania has a clear bias by genre and region. 11 of the top 25 fests take place in the southern US.
SOURCE: EVENTBRITE FLAMBEAUFEST.COM
Houston
Dallas
OK City
Shreveport
Tulsa
Little Rock
Nashville
Mobile
Tallahassee
Memphis
Jackson
AtlantaBirmingham
Montgomery
Pensacola
Lake Charles
LafayetteBaton Rouge
New Orleans
Austin
DallasHoustonAustin
Little RockMemphisJackson
Baton RougeLafayette
Lake CharlesShreveport
New Orleans
BirminghamAtlanta
MontgomeryTallahasseePensacola
Cities within 500 miles of festival
F L A M B E A U : T A R G E T M A R K E T 5 0 0 M I L E S
FLAMBEAUFEST.COM
F L A M B E A U F E S T : 3 -T I E R E D M A R K E T I N G O U T R E A C H
C O L L E G E & U N I V E R S I T Y
3 5 C O L L E G E S & U N I V E R S I T I E S W I T H I N 5 0 0 M I L E S O F F L A M B E A U F E S T I VA L : C A M P U S A M B A S S A D O R P R O G R A M S ,
P E R F O R M I N G A R T I S T D R O P - I N S , G I V E AWAY S & C O N T E S T S , I N T E R N S H I P &
C O U R S E P R O J E C T O P P O R T U N I T I E SB R O A D P L AT F O R M S O C I A L M E D I A O U T R E A C H TA R G E T I N G H I G H LY
I N T E R A C T I V E & T E C H - E Q U I P P E D 1 8 -3 5 D E M O G R A P H I C .
15 0 M I L E R A D I U S - T R A D I T I O N A L M E D I A C A M PA I G N A N C H O R E D B Y R A D I O , T V , P R E S S , B I L L B O A R D S
T H E D I G I T A L D I A L O G U E
T R A D I T I O N A L M E D I A B L I T Z
FLAMBEAUFEST.COM
@ F L A M B E A U F E S T : S O C I A L M E D I A O U T R E A C H
T H E D I G I T A L D I A L O G U E
A R T I S T S & F A N S D I G D E E P I N T O T H E I R S O C I A L M E D I A T O S P R E A D T H E W O R D .
O U R S P O N S O R S W I L L B E S T R E A M I N G A L O N G .54%
17%29%
D U R I N G / @ F E S T
R E V I E W & R E - U P P O S T - F E S T
F O M O , P R E - F E S T B U Z Z
FLAMBEAUFEST.COM
F L A M B E A U F E S T I VA L P R E S E N T I N G S P O N S O R
P R E S E N T E D B Y “ S P O N S O R ”O F F I C I A L P R E S E N T I N G S P O N S O R O F F L A M B E A U F E S T I VA L
E X C L U S I V E & C O M P L E T E I N C L U S I O N I N A L L P L AT F O R M S O F F L A M B E A U F E S T I VA L P R O M O T I O N
FLAMBEAUFEST.COM
F L A M B E A U F E S T I VA L S T R E A M P L A T F O R M & P O U R I N G S P O N S O R
L I V E S T R E A M S P O N S O R
F L A M B E A U F E S T I VA L O F F I C I A L L I V E S T R E A M , P O U R I N G R I G H T S , A N D B E V E R A G E P A R T N E R I N C L U S I O N I N P L AT F O R M S O F F L A M B E A U F E S T I VA L P R O M O T I O N A S N E G O T I AT E D
B E V E R A G E S P O N S O R
FLAMBEAUFEST.COM
F L A M B E A U S P O N S O R S : S T A G E S
M A I N 2 N D B A C K P O R C H
S O N G W R I T E R I N - T H E - R O U N D C U L I N A R Y
L A T E N I G H T H O N K Y T O N K
FLAMBEAUFEST.COM
F L A M B E A U S P O N S O R S : F E S T I VA L R E G I O N S
V I P A R E A
L O C K E R S
V I P C A B A N A S
C H A R G I N G S T A T I O N S
F O O D P R O M E N A D E
K I D S ’ C O R R A L
L A K E S I D E P R I VA T E P A R T Y M O B I L E A P P P A R T N E R
FLAMBEAUFEST.COM
F L A M B E A U F E S T I VA L S P O N S O R S
S C A L A B L E S P O N S O R S H I P P A C K A G E S AVA I L A B L E
FLAMBEAUFEST.COM
MARK ADAM MILLER
FESTIVAL DIRECTOR+1 985-807-5243 (US)[email protected]@FLAMBEAUFEST.COM
DAVID ADDISON
FEST OPERATIONS DIRECTOR+1 469-499-6899 (US)
[email protected]@FLAMBEAUFEST.COM
