Fishing Wharf

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F i s h e r m a n s W h a r f

Jeerson Street is the commercialmain street o the area.

Fishing Industry, and Commercial

Visitor districts have dierent

character.

Opportunity or major open spacewithin the area bounded by

Jeerson, Taylor, and Powell

Streets extending to the waters

edge.

Small scale, incremental devel

opment denes architectural

character or most o the area.

The Embarcadero roadway ends at

Pier 45.

Historic character is established by

the Pier 45 sheds and bulk

heads, the Pier 43 Ferry Arch,

buildings associated with the

early shing industry, and the

historic ships.

Area Focal Point

View to Bay

View to Historic Building

Urban Design Features:

Character of the Area:The Fishermans Wharf area extends from the swimming and rowing club docks at the east end of Aquatic Park to East

Wharf Park, east of Pier 39. The area is characterized by a lively mix of maritime, recreational and commercial uses.But Fishermans Wharf is best known for its historic and current shing industry activities. Pier 45, the largest pier in

the area, has recently been renovated as a state-of-the-art sh handling facility and is the center of the shing industry.

The Inner and Outer Lagoons contain San Franciscos commercial shing eet, sport shing boats and most of the

vessels that provide Bay sight-seeing tours. Plans are underway to develop a new shing boat harbor with modernized

berthing and support facilities east of the Hyde Street Pier. Other sites bordering the Inner Lagoon and at the Hyde

Street Pier offer opportunities to create or enhance entrances to existing and planned harbor activities. Other piers to

the east are used for ferry and excursion boat operations, recreational boating and commercial recreation uses. The

seawall lots in the area house a variety of uses, including sh handling, maritime support activities, visitor oriented

Fishermans Whar Highlights Map

Fishing Industry

Character

Taylor

Hyde

Jeerson

35

39

41

45

Grant

Jones

Bay

Beach

Powell

Larkin

Hyde Street

Pier

Aquatic Park

Mason

Leavenworth

NorthpointStockton

Kearny

Commercial/VisitorCharacter

Fish Alley

The waterront edge & Pier 45are Area Focal Points

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commercial recreation uses, public access and open space, ofces and parking.

Historic buildings are located at Piers 43 (The Ferry Arch) and at Pier 45. In ad-

dition, certain one and two-story wooden sh handling sheds (one of which forms

the northern edge of Fish Alley on Seawall Lot 303), dating from the early 1900s,

contribute to the historic maritime character of Fishermans Wharf.

The unique character of Fishermans Wharf comes not only from this mix of uses,

but also from its eclectic mix of architectural styles and materials. The scale and

size of buildings on the seawall lots and in the adjacent upland neighborhood is

generally small. With the exception of the Pier 39 garage and the Blue Shield

ofce building, most buildings do not exceed two stories and, because most

buildings are 25-50 feet wide, there are frequent changes in building form and

street facades. Along Jefferson Street, architectural changes to building fronts

occur as frequently as every ten feet. Some small-scale buildings are interspersed

with mid-block alleys that provide pedestrian passages to the waters edge. Arcades and awnings extend out over the

sidewalks on the north side of Jefferson Street and west side of Taylor Street to protect crab pots serving up lunch to

visitors and workers in the area.

There are also a variety of public access and open spaces in Fishermans Wharf. Most of the waterfront edge already

is publicly accessible from Pier 39 to Pier 45. From the waterfront edge, visitors enjoy spectacular views of the Bay,

Alcatraz, cavorting sea lions, historic ships and shing operations. At the west end of the Wharf, swimming and row-

ing clubs provide water recreation opportunities in Aquatic Park and additional public access to the Bay. The F-line

historic streetcar provides public transit along The Embarcadero to serve these exciting activities as well as new public

access, retail, visiting ships and other activities called for in the Waterfront Plan.

Waterfront Land Use

Plan Objectives:The Waterfront Plans priority for Fisher-mans Wharf is to support and enhance the

shing industry by, for example, developing

the new Hyde Street Fishing Harbor. The

Plan also recognizes and reinforces the syn-

ergy between historic shing operations and

visitor-serving activities which has made the

Wharf one of the top visitor attractions in the

United States. The Plan further encourages

other maritime activities including ferry and

excursion boats, historic ships andCommercial recreation at Pier 39

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Fishermans Wh ar

water recreation activities at Aquatic Park. The Port will work with its Fishermans Wharf Environmental Quality Advisory Committee and ensure that any

improvements within or adjacent to the Bay include water quality protective measures as needed to comply with all applicable environmental and water quality

laws and regulations. In addition, new construction or facility improvement projects will comply with any storm water drainage policies adopted by the Port

Commission.

Summary of Design &Access Objectives:Objectives for this area emphasize the importance of enhancing shing operations,

while also improving the publics enjoyment of Fishermans Wharf. Towards this

end, Pier 45 will continue to be the dominant pier in the area, preserved according to

the Secretary of the Interiors Standards for Rehabilitation. Jefferson Street will be

enhanced as the commercial main street of the Wharf. Design features will emphasize

entries from Jefferson Street into the core of the future Fishermans Wharf/ Triangle

Lot open space. Views of the Bay from the Powell and Mason Street corridors will be

protected and new signage will depict the areas historic and current use as a commercial

shing center. The Pier 43 Ferry Arch, a visually prominent focal point in the Wharf,

will be retained. Fish Alley facilities associated with the early shing industry will be

further studied and efforts made to retain them for shing industry uses. In addition,

the design of new development will continue the areas incremental scale of develop -

ment and mix of historic architectural elements, and pedestrian-scaled buildings, alleys

and waterfront edge.

Perhaps the most dramatic improvements will be increased public access and open

space. The Port will work with the Fishermans Wharf community, San Francisco

Planning Department, BCDC, Save the Bay, and other interested parties on an overall review of BCDCs San Francisco Waterfront Special Area Plan policies

in the Fishermans Wharf area. This is expected to include the opportunity for a major public plaza within the area bounded by Jefferson, Taylor, and Powell

Streets extending to the waters edge. It would address the many issues associated with creating such a plaza and establish a plan and implementation program.

There will also be improved access on waterfront edges throughout the Wharf, where such access will not interfere with shing and other maritime operations.Views of the Bay, historic buildings or new waterfront architecture will be preserved or created along Hyde, Leavenworth, Jones, Taylor, Mason, Powell and

Kearny Streets.

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D e s i g n C r i t e r i a

HYDE STREET PIER

& FISHING HARBOR

S i t e

O r i e n t a t i o n

A r c h i t e c t u r a l D e t a i l s

MASSING: The massing and design o newstructures should allow views o the Bay orharbor activities through or between buildings

at central entrances and at intervals throughoutthe Harbor or Pier.

ENTRANCE: When there is substantial bulkhead site coverage, the main pier entranceshould be through large central openings.

PIER SHAPE: The shape and design o theproposed Hyde Street Harbor and landbasedimprovements should reect shing industry

berthing and servicing needs, and includeprotective measures to comply with all ap

plicable water quality environmental laws andregulations.

COLOR: Color o structures should primarilybe light tone.

PUBLIC EDGE: Edge improvements or theproposed Hyde Street Harbor should consist

o eatures and materials that serve the needso the commercial shing industry. Benches,

signage and other public access improvementsshould blend with shing industry eatures.

These improvements, and any trash collectionand service areas will include appropriate water

quality protective eatures.

CHARACTER Industrial: Materials, style,and detailing should reect, but not mimic, theindustrial character typical o shing industry or

other maritime structures e.g. painted wood,metal, or concrete siding, simple detailing,

authentic materials.

This is the site o the proposed Hyde Street Harbor

or the shing industry andthe existing San FranciscoMaritime National Historic

Park on the Hyde Street Pier,both o which contributeto the continued maritime

character o the area.

VIEWS: Maintain and create views rom HydeStreet o the Bay, historic ships and uture shing boat berthing.

S i t e Continued

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Fishermans Whar

MASSING: Any new building massingsshould include breaks or requent visual andpedestrian access to the waterront.

S i t e


PIER 47 - 47A


CHARACTER Industrial: Materials, style,and detailing should reect, but not mimic, the

industrial character typical o shing industry orother maritime structures e.g. painted wood,

metal, or concrete siding, simple detailing,authentic materials.

PUBLIC EDGE: New railings or other edgetreatments should reect the industrial char

acter o ishing industry or other maritime

uses, should be as transparent as possible,and should include appropriate water qualityprotective measures.

SITE COVERAGE: Location o pier improvements should rst meet shing industry berth

ing and servicing needs and include protectivemeasures to comply with all applicable water

quality environmental laws and regulations.

ARTICULATION: Use a variety o architectural treatments e.g. pattern and spacing o

windows, doors, color or other materials anddetailing to provide visually interesting street

acades and complement the establishedneighborhood character.

Pier 47 and 47A are used or shing, maritime support uses and public access.In addition, a restaurant is located on Pier 47. Pier 47A is being repaired as a

support acility or the shing industry, and a public access area with viewso the Bay, the City and shing operations on Pier 45.

OPEN SPACE: Provide public access alongall pier edges where it does not conict withshing industry operations.

S i t e Continued

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PIER 45

S i t e

S i t e Continued


PIER 45: Preserve Pier 45s historic bulkhead

acades and sheds, consistent with The Secretary o the Interiors Standards or Rehabilita

tion. Pier 45 should continue to be the dominant pier orm in the Fishermans Whar area.

ENTRANCE: Make every eort to locate mainentrances to any new public uses through the

existing central openings o the sheds A & Bacades.

CHARACTER Industrial: Materials, style,and detailing should relect the industrial

character typical o shing industry and nearbymaritime buildings.

SERVICE: Provide service access rom thecentral valley, i compatible with access needs

o individual sh handling operators on Pier 45.Secure trash collection acilities, and incorpo

rate appropriate measures to comply with allapplicable water quality environmental laws

and regulations.

Pier 45 is the longest and largest pier in the Fishermans Whar area andhome to the commercial shing industry. Sheds on the west side o the

pier were recently rehabilitated by the Port or sh handling operations. Thewest pier apron and central valley between the piersheds are also used byshing industry businesses. Sheds on the east side are used or parking and

special events, and are the subject o a community based planning studyto determine long term uses.


S e r v i c e

OPEN SPACEEast Apron:Provide public access along the east apron oPier 45 where it does not conict with shing

industry operations. Include protective mea

sures to comply with all applicable water quality environmental laws and regulations.

VIEWS: Preserve view o the Pier 45 Shed Abulkhead rom Taylor Street.

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Design Criteria

TRIANGLE LOT & PIERS 43 & 43 1/2Seawall Lots 300 & 301 are the Triangle Lot

There is the opportunityto create a major newopen space at Fisher

mans Whar, as part o anoverall planning process

or the Fishermans Whararea. The Port must work

closely with the community to address shortterm

construction impacts andprovide longterm man

agement o this public space to ensure it becomes an asset or Fishermans Whar.Cable car service will be relocated to this site or nearby. Until these goals can be

realized, the Port will continue with incremental pedestrian circulation & accessimprovements in this area.

S i t e

SITE COVERAGE Open Space: Increaseopen space and provide a Bay edge on Pier 43

1/2 by reducing or relocating parking osite,i additional unding sources become available

and longterm tenant lease issues are resolved.Include storm water drainage measures in open

space improvement projects in accordancewith any storm water drainage policies adopted

by the Port Commission.

S i t e Continued

HISTORIC PRESERVATION Ferry Arch:Retain the Pier 43 Ferry Arch and developmore specic guidelines or its preservation

and reuse.

MASSING Taylor Street: New building massing should allow views betweenbuildings rom Taylor Street to the Pier 43 1/2

waterront.

MASSING Jeerson Street: Reinorcethe main street character o Jeerson Street

by locating new buildings at or near the street.Maintain views and entrances rom Powell,

Mason, and Taylor Streets.

MASSING Scale: Recognize the established neighborhood scale by limiting apparentbuilding mass to 1/2 block size to create animage o multiple buildings per block.

MASSING Views Through: New development on Jeerson Street or on the interioro the site should include exterior pedestrian or

service ways that are oriented toward the Bayand views o the Pier 43 Ferry Arch between

larger building massings.

VIEWS: Preserve views o the Bay throughor adjacent to the Triangle Lot and Pier 4 3 1/2

rom Mason and Powell Streets.

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TRANSPARENCY: Avoid blank ground oorwalls by providing views into and through theground oor o buildings.

ARTICULATION: Along Jeerson Street, usea variety o architectural treatments e.g. pattern and spacing o windows, doors, color or

other materials and detailing to provide visu

ally interesting street acades and complementthe established neighborhood character.

PUBLIC EDGE: New railings should reectthe industrial character o shing industry or

other maritime uses and be as transparent aspossible. These improvements and any trash

collection acilities will include appropriateprotective measures to comply with all ap

plicable water quality environmental laws and

regulations.


CHARACTER Industrial: Materials, style,and detailing should reect, but not mimic, the

industrial character typical o shing industry orother maritime structures e.g. painted wood,

metal, or concrete siding, simple detailing,authentic materials.

ORIENTATION Embarcadero: Maintain access to Pier 45 rom The Embarcadero.Recognize the terminus o The Embarcadero

at Pier 45 with a sculpture or other public access eature.

TRIANGLE LOT & PIERS 43 & 43 1/2Seawall Lots 300 & 301 are the Triangle Lot

Continued rom previous page


ORIENTATION Intersection Corners:Provide entry and identity eatures or the Fish

ermans Whar area at intersection corners.

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Fishermans Whar


INNER LAGOONBulkhead Sites Bordering the Inner Lagoon





S i t e

CHARACTER Industrial: Materials, style,

and detailing should reect, but not mimic, theindustrial character typical o shing industry

structures. e.g. painted wood or metal siding,simple detailing, authentic materials.

ORIENTATION Street and Lagoon:Commercial visitorserving uses should beoriented to both the street and the Lagoon. As

opportunities arise, create or enhance exteriorservice or pedestrian access between buildings

to the lagoon.

CHARACTER Structures Over Side

walk: Allow awnings or arcades to extendcommercial activities onto and over the side

walk areas.

Sites bordering the InnerLagoon with access toboth the lagoon and adja

cent streets or alleys.

S e r v i c eTRASH ENCLOSURES: Use ences or otherlockable enclosures to screen trash acilities

rom public view. Incorporate appropriatemeasures to comply with all applicable water

quality environmental laws and regulations.

CHARACTER Accent the Chapel: Usecolors that are dierent than surrounding

building to emphasize the chapel at the ooto Pier 45.

TRANSPARENCY: Avoid blank ground oorwalls by providing views into and through theground oor o buildings.


SITE COVERAGE: Include exterior serviceor pedestrian ways in new development toprovide views and pedestrian access to the

water.

MASSING: Complement the established scaleo the adjacent neighborhood by providingbreaks or changes in building massings at

1/4 block intervals minimum by varying build

ing orm e.g. changes in height, setbacks.

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EAST WHARF PARK AND PIERS 41 & 39and Adjoining Area From the Seawall to theEmbarcadero



ORIENTATION Bay Views: To maximizeviews o the Bay, orient the long edge o anynew piers or buildings parallel to view.

CHARACTER Industrial: Materials, style,and detailing should reect, but not mimic, theindustrial character typical o shing industry or

other maritime structures e.g. painted wood,metal, or concrete siding, simple detailing,

authentic materials.

PUBLIC EDGE: New railings or other edgetreatments should reect the industrial character o ishing industry or other maritime

uses, should be as transparent as possible, andincorporate appropriate protective measures

to comply with all applicable water qualityenvironmental laws and regulations.

S e r v i c eSERVICE: Avoid new service access along

the waterside o piers that conicts with publicaccess.

TRASH ENCLOSURES: Use ences or otherlockable enclosures to screen trash acilitiesrom public view. Incorporate appropriate wa

ter quality protective measures to comply withall applicable water quality and environmental

laws and regulations.

S i t e

MASSING: Any new building massingsshould include breaks or requent visual and

pedestrian access to the waterront.

SITE COVERAGE Street Views: To pro

tect views o the Bay, new ancillary structuresshould be located outside the Powell and

Kearny Street corridors.

Pier 39 and Pier 41 are usedor commercial recreation,

erry and excursion boats, recreational boat marina, publicaccess and open space.

OPEN SPACE: Maintain the existing openspaces at East Whar Park and Pier 41, andthe continuously accessible waterront edges

throughout the area.

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Design Criteria

SEAWALL LOTS 302 & 303 (Fish Alley Area)The Fish Alley area is an eclectic mixo smallscale structures built to

serve the shing industry. Some othe buildings remain in use by theindustry while others along Jeer

son Street have converted to retailor restaurant uses. The ollowingdesign criteria were developed in

recognition o the areas uniquecharacter, and incorporate the Secretary o the Interiors Standards or

Rehabilitation. The Standards statethat original building abric be retained whenever possible, and that new changes bedesigned to be compatible with, but not replicate historic building eatures. Beore

commencing improvements within this area please also consult the Fish Alley AreaHistoric Resources Evaluation and Design Recommendations, available at the Ports

S c a l eVIEWS: View corridors down Jones andLeavenworth Streets should be maintained bydiscouraging new development along these

two streets within Fish Alley.

VIEWS: Existing views can be maintained bylimiting the height o new development within

Fish Alley to two stories.

MASSING: Articulate the massing o newdevelopment and additions so that they re

spect the building widths, heights, and simplemassing and detailing o Fish Alleys existing

buildings.

MASSING:The ootprint o new developmentand additions to existing buildings along Je

erson Street should extend the width o the lotwith no side setbacks so that the continuity o

the street acade wall is maintained.

SITE COVERAGE:The ront setbacks o newdevelopment along Jeerson Street should

vary slightly in keeping with the existing architectural street pattern.

SITE COVERAGE: The placement o inilldevelopment on the interior o the Fish AlleyArea should not encroach on the boundaries

o the narrow alleyways, and should serve toenhance the delineation o the edges.

SCALE: Appreciate the scale that the typicalbuilding heights o neighboring buildings

contribute to the character o the streetscapeby holding new development to two stories

or less.

S c a l e

This grouping of buildings on Jones Street contain many of the architec-

tural details that dene the industrial, maritime character of Fish Al ley.

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Design Criteria

SEAWALL LOTS 302 & 303 Continued rom previous page


S e r v i c e

CHARACTER Jeerson Street: AlongJeerson Street, avoid blank ground oor walls

by providing views into the ground oor obuildings. Allow awnings or arcades to extend

commercial building activities onto and overthe sidewalk areas.

SERVICE: Provide service access rom interioralleys or north/south streets i easible.

TRASH ENCLOSURES: Use ences or otherlockable enclosures to screen trash acilitiesrom public view, and incorporate appropriate

water quality protective measures to complywith all water quality environmental laws and

regulations.

ARTICULATION: Opening patterns shouldbe designed to communicate a human scale

to pedestrians by articulating oor levels, orthrough glazing divisions.

ARTICULATION: New development or additions should respect existing patterns andproportions o alternating openings and solid

ity o walls.

CHARACTER: Maintain the horizontal orientation o existing patterns throughout FishAlley by aligning the horizontal elements o

new development and additions with thoseo existing buildings.

MATERIALS: New development and additionsshould be constructed with simple, industrial materi

als that typiy those ound throughout Fish Alley.

MATERIALS:Varying building materials betweenexisting buildings and additions is encouraged to

visually distinguish new rom old.

SIGNAGE: New signage within the Fish AlleyStudy area should be kept simple and small

scaled. The design o new signage should bein keeping with the historic signs o Fish Alley.

Painted wood signs hung o the buildings orpainted directly on the buildings are encour

aged. Neon signs are not appropriate or the

Fish Alley Area.SITE FURNISHINGS: Site urnishings andlandscaping should be kept minimal andsimple, and should reect the industrial and

maritime character o the Fish Alley Area.

LANDSCAPING: New landscaping withinthe Fish Alley Study area should be limited to

small scaled plantings in planter boxes, andshould not include street trees.


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ORIENTATION To Embarcadero: Orientprimary uses and pedestrian entrances towardThe Embarcadero.

ENTRY: Use recessed bays, awnings or otherarchitectural treatments to provide a clear

expression o pedestrian entrances.




MASSING: Complement the established scaleo the adjacent neighborhood by providing

breaks or changes in building massings at1/2 block intervals minimum by varying build

ing orm e.g. changes in height, setbacks.

TRANSPARENCY:Avoid blank ground oorwalls by providing views into the ground ooro buildings.

S e r v i c e


Design Criteria

SEAWALL LOTS 313, 312, & 311

S i t e


SERVICE: Avoid service, parking, and autocourt entries rom The Embarcadero.

Seawall lot 311 and 312 are occupied by the Pier 39 parking garage and queu

ing lanes or the garage. Seawall lot 313 is occupied by an ofce building.

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Public access at the end of Pier 43 1/2 displaying a historic

pier bell and its sounding board.

The design of the supporting poles for the Port-

Walk interpretive sign program in Fishermans

Wharf are based on the equipment used in the

shing industry.

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Fishing Wharf