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News ReleaseJune 6th, 2007
fish4cars reveals UK’s most loved motors
~ leading cars and bikes website celebrates best ever start to a year ~
The extent of the nation’s love affair with the automobile is revealed today as
fish4cars, the nationwide cars classified website, unveils its” top ten” of the
UK’s favourite makes and models. The report, based on an analysis of 15
million searches for cars on the site between January and May 2007 reveals
the UK’s most popular cars so far this year with the Ford Fiesta coming out on
top.
The fish4cars top ten by make and model Jan – May 07
1. Ford Fiesta 628,000 searches
2. Vauxhall Corsa 582,000 searches
3. Volkswagen Golf 496,000 searches
4. Ford Focus 385,000 searches
5. Peugeot 206 367,000 searches
6. Renault Clio 345,000 searches
7. BMW 3 Series 331,000 searches
8. Audi A3 325,000 searches
9. Honda Civic 300,000 searches
10. Ford Ka 189,000 searches
The report also includes a comprehensive breakdown of what car models are
the most popular regionally. The UK as a whole is a nation of Ford lovers, but
there are a number of regions where other makes take pole position - London
and Slough, for example, where the Volkswagen was the most frequently
searched model. Vauxhall cars are more popular in the Midlands, the North
and in Scotland.
Joe Slavin, fish4 CEO said. “The top ten shows that the UK’s love affair with
the small car continues, with the trusty Fiesta being the nation’s favourite
runaround.
“There’s talk that the Fiesta could be discontinued – not if fish4cars customers
have anything to do with it, it’s a clear winner!” Joe also comments “it is
interesting to see so many searches for high performance cars on the site
which is clearly a direct result from the increase in regional dealers joining
fish4cars this year”
Price-wise, the most popular bracket is for cars under £5,000, with the
£7,500-£19,999 bracket following closely. fish4cars also has a growing
selection of high-end vehicles with the BMW 3 Series and the Audi A3, just
edging the Mercedes Benz out of the top ten.
The report reveals that the January-May period has been fish4cars’ best ever
start to a year with an average of 450,000 car buyers per month visiting the
site. The period saw 464,000 visitors to the site in March – the highest
number of car buyers in a month the company has ever received.
The start of 2007 has also seen the growth of the fish4cars dealer network
with 1000 dealers signing up in the last 12 months. In total, 3,000 dealers
have joined to date. This year, fish4cars has also, for the first time, made
motorbikes available on the site with nearly 7,000 models registered.
fish4cars also has almost 4,000 vans and trucks for sale on the site.
Colin Mathieson, sales director for fish4cars said, “2006 was spent training
the sales teams of newspapers around the country to appreciate the value of
online advertising. We have now begun to see the benefits of this training and
with our sales team introducing more car dealers to the fish4cars website, we
are seeing a dramatic increase in traffic, response and sales throughout”.
Notes for editors
Top 3 makes searched on fish4cars per region:
London Volkswagen, BMW, Ford
Essex Ford, Vauxhall, Renault
Wales Ford, Vauxhall, Renault
Slough Volkswagen, Mercedes Benz, Ford
Glasgow Vauxhall, BMW, Ford
Manchester Ford, Vauxhall, Volkswagen
Worcs Ford, Vauxhall, Renault
Birmingham Ford, Vauxhall, Volkswagen
Hampshire Ford, Vauxhall, Renault
Gtr Manchester Vauxhall, Ford, Renault
Nottingham Vauxhall, Ford, Peugeot
Bristol Ford, Volkswagen, Peugeot
Cheshire Vauxhall, Ford, Renault
West Yorks Vauxhall, Ford, Renault
Leicester Ford, Vauxhall, Peugeot
Liverpool Ford, Vauxhall, Volkswagen
Durham Ford, Vauxhall, Renault
Dorset Ford, Vauxhall, Renault
Newscastle Ford, Volkswagen, Vauxhall
Wiltshire Ford, Vauxhall, Renault
Inner London Ford, Vauxhall, Renault
Somerset Ford, Vauxhall, Renault
Herts Ford, Vauxhall, Renault
East Sussex Vauxhall, Ford, Renault
About fish4.co.uk
fish4 is the UK’s largest classified website for jobs, homes and cars with over
3.78 million unique users per month*.
The company was developed in 1999 and is run by three of the biggest
regional press groups: Newsquest Media Group, Trinity Mirror and Guardian
Media Group Regional Newspapers. Collectively they account for over 60% of
the UK’s regional press.
fish4 advertises annually in over 650 regional newspapers and distributes its
classified search facility on over 220 regional websites, reaching 85% of the
UK population. For more information visit: www.fish4.co.uk
* Source: ABCe (Jobs) HBX (Homes/Cars) October 2006
About fish4 cars
fish4cars is one of the UK’s fastest growing used car sales websites with
over 450,000 unique users and 1 million car searches every month. In 2006
more than 800 new dealers signed up to the fish4cars network of more than
200 local, regional and national newspaper and magazine websites pushing
the total number of advertising dealers to more than 3000 displaying 120,000
vehicles.
The site features partnerships with leading car dealers and manufacturers
including: Network Q, Reg Vardy, Arnold Clark, BMW, Volkswagen and Ford.
The site also includes bikes, vans & trucks, boats and caravans as well as
information on loans, car insurance and vehicle checks. For more
information, please visit: www.fish4cars.co.uk
For media enquiries about fish4cars, please contact the fish4 team at Cow PR on 0207 684 6969 or [email protected]. Alternatively, contact Katie Siegel on 0208 600 6998 or [email protected]
