Fired-Up Fundraising: Turn Your Board’s Passion into

Action!

Gail Perry MBA CFREtwitter @gailperrync

www. Firedupfundraising.com gp@gailperry.com

Fire Up Your Board Step #3 Mission Moments: Give Board Members a Direct Personal Experience

Would You Like to Be An Ambassador?

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Fundraising? “YETCH!”

Ambassador? “What fun!”

Steps in the Fundraising Adventure

THANK THANK THANK AGAIN

CULTIVATE AND INVOLVE

ASK FOR SUPPORT

IDENTIFY PROSPECTS

The Fundraising AdventureTIME AND ENERGY INVOLVED

in each step of the cycle

identify

involve

ask

thank

Chart Title

Many Roles for Board Members!

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identify

involve

warm up

ask

followup

thank

The Fired-Up System for Board Members:

What Fundraising is

. . . And Isn’t

Board Members and Fundraising: Did Somebody Say the “F-Word?”

Myths: Board Members’Definition of Fundraising

Board Members

Think:Fundraising =

Begging

Board Members Think Fundraising = Cold Calls

Board Members Think Fundraising = Cold Calls

Board Members Think Fundraising = Rejection

The Dark Side of Fundraising

Board members should NEVER

be asked to monetize their friends.

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Joy of Giving: How Did You Feel The Last Time You

Gave to Your FAVORITE CAUSE?

Proud … Joyful … Happy…Powerful … Excited. . . Hopeful

Wish I could do more

Part of something important

Glad to be a partner

Want to make a difference

The Difference

Scared Volunteers Joyful Donors

The Dark Side and the Joyful Side of Fundraising

My Yoga Teacher Julie:

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“Let’s send the kids to camp!”

A Revolutionary Idea

We’d Rather Have

FRIENDS Than

Donors!

For Your Board Members, Re-Define Fundraising into Friendmaking

Fundraising’s Dirty Little Secret:

Waaaay Too Much

Donor ATTRITION

Are We Losing or Gaining Donors?

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What Are the Real Stats on Donor Attrition?

Donors Are Not Sure They Trust Us

Where will my money

go?

Donors Are Not Sure They Trust You

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How are you spending my money?

What’s your Charity Navigator

rating?

Today’s Donor Power

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Do you show up as

credible? Do I trust you?

Donors Are Researching You Online

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I’m going to check you out online

first.

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Will my money be wasted?

Transparency: Tell them where the money went.

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The MPI Fundraising FormulaSpeaks to Today’s Donors

Money: how much do you want to raise?

Purpose: what project/purpose is it for?

Impact: what impact will it have?

Using MPI Formula To Thank Donors: Money + Project = Impact

3 Things Donors Want In Order To Keep Giving

93% would give again

Donor Centered Fundraising,

Penelope Burk

• Prompt, Personal TY

• Impact?

• Used as Intended?

The Process of Fundraising Plenty of Activities for Board Members

The Fired-Up System for Board Members:

Easy Fundraising Jobs:1. VIP Prospect List

Who are the 10 most important people who could catapult your organization?

Who’s Giving? The Ladies!

A study of affluent older adults found that

for every $100 men gave, the women in the same

economic circumstances gave $258.

”Women Give 2012”Women’s Philanthropy Institute at the

Center on Philanthropy at Indiana University

Older Ladies Are THE #1 Donor Demographic

“Boomer and older women are more likely to give to charity and give more than their male counterparts

when other factors affecting giving are taken into consideration.”

”Women Give 2012”Women’s Philanthropy Institute at the

Center on Philanthropy at Indiana University

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Easy Fundraising Jobs:2. Advice Visits

• If you want money, ask for advice.

• If you want advice, ask for money.

Advice Visit Success

I had  an "advice visit" today with a very prominent woman in the community who on the spot  offered  a $10,000 challenge grant!! 

What's even more amazing is that she did not want to schedule the meeting because she said her foundation had no money to give us!

~Linda Frenette, Community Music School, Raleigh NC

Easy Fundraising Jobs for Board Members: Host Small Socials

1. Board member hosts

2. Free to invitees

3. No ask“It’s easy to get intimidated if you are asking someone for help. But inviting somebody to be part of something that you are proud of is easier.”

~Diane Paces-Wiles, former board member

Easy Fundraising Jobs:4. Host Sizzling Tours

• Board members invite their FRIENDS

• Board member welcomes

• Call the next day: “What were your

impressions?”

Fundraising Today: Planned Giving

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The profit is in

bequests.

Fundraising Trends

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Fundraising Trends

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What Does This Mean to You?

Training is not “would like,”it’s must have.

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5. Thank You Calls To DonorsWill Directly Impact the Bottom Line

• Donors received a thank you phone call from a board members within 24 hours of receiving the gift.

• The next time they were solicited, they gave 39% more than the other donors who did not receive a call.

• After 14 months, those called were giving 42% more.

~Donor Centered Fundraising, Penelope Burk

Many More Resources at FiredupFundraising.com

Top 10 Things to Understand About How Fundraising Really Works Today

5 Clues Your Fundraising is Headed Downhill

Why Board Members Love Advice Visits

Does Your Organization Really Support Fundraising? Take This Simple Quiz

Easy Elevator Speech Exercise for Your Board

Show me the Money: How To Move From Friendraising to Fundraising

How Major Donors are Changing and What To Do About It

Board Members’ #1 Job: How to Be a Personal Advocate for the Cause

20 EASY Ways Board Members Can Cultivate Donors

10 Easy Ways Board Members Can Raise Money

12 Ways to Liven Up Your Board Meetings —and Your Board

Gail Perry MBA CFRE twitter: @gailperrync