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NAVEED IRFANI
9648 Via Torino Road ~ Burbank, CA 91504H: (818) 252-7084
[email protected] C: (213) 280-0949
SALES/MARKETING/FINANCIAL ANALYST
Trend Analysis/Forecasting ~ Operations ~ Project Management
Analytical, success-oriented Business Analysis and Project
Management Professional with 10+ years hands-on and supervisor
success with a diverse range of products and services. Six Sigma
Green Belt. Exceptional oral/written communication(including public
speaking and professional presentations), interpersonal and
organizational skills, including in working within and leading
multidisciplinary teams. Proven issue-spotter and problem-solver.
Willing to travel. Proficientwith Advanced Excel, PowerPoint,
Project, SalesForce.com, MPS (Media Planning System), DoubleClick
DART, TNS Market Research (Ad Spend Metrics Tool), and various
business intelligence tools among others.
* Sales Evaluation * Business Intelligence * Analytics
Management* Strategic Planner * Incentive Compensation * New
Product Research* Software Development Liaison * Competitor
Research * Data Analysis/Modeling
CAREER ACCOMPLISHMENTS
AOL
* Managed forecasting and goals of advertising revenue for East
Region ($300M annual) from business properties, sellers (30+) and
account managers (45+).* Evaluated and determined appropriate
revenue recognition forecasts for complexmulti-component and
numerous multi-million dollar deals for a diverse range
ofproducts.* Administered all quarterly planning, budgeting,
incentive compensation ($5M),HR and strategy insights for revenue
and profit/loss evaluations for Sales Depar
tment.
Axiem Tek
* Worked as an integral member of management team with
internal/external stakeholders in researching and developing
business plans, evaluating performance/usability, training and
implementation.* Developed and maintained different business
analyst functions associated withcoordinated communications,
research and implementation of a wide range of product and service
projects.
PROFESSIONAL EXPERIENCE
AOL, New York, NY 2008 - 2010AOL Advertising provides
advertisers, agencies and publishers with online advertising
through AOL Media and Advertising.com network offer advertisers
targeted and publishers maximized revenue.Senior Sales Analyst
* Initiated, developed and maintained mission-critical
professional relationships with key business partners to
dramatically improve decision-making process andcommunication.*
Worked on quarterly target/goal setting, spiffs, MBOs and overall
sales compen
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sation process.* Served as liaison for accounting, finance,
legal, launch and trafficking to facilitate sales transactions.*
Identified and analyzed key delivery, forecast and accounting
revenue recognition issues.* Analyzed current/potential markets,
and provided sales & financial analysis for products and
services.* Generated budget, forecast, market trends, variance
analysis reports, externalmarket research reports for sales
trending, market share and competitor analysis for different
products and services.* Researched TNS Media Intelligence analytics
on internal business units and competitors and made recommendations
for organizational strategy.
AXIEM TEK, Wayne, NJ 2006 - 2008Professional IT services firm
that provides business consultancy, software development and
enterprise information technology solutions and services.Business
Analyst
* Collected/assessed client requirements, business processes,
available technology and gap analysis for design/implementation in
proposed applications and bids.* Designed appropriate and
cost-effective sales and forecasting models, profit/loss, return on
investment and break -even analysis for product development,
different products and a diverse range of services.* Produced gap
analysis of client system functionality and business processes
to
best ensure alignment of stakeholder business requirements to
functional requirements validated with user acceptance testing
plans.* Generated budgets, forecasts, market trends, variance
analysis reports, balance sheets and income statement data in
creating business, marketing, sales, financial and human resource
plans.* Established risk management assessment in partnership
agreements, contracts and projects.* Provided focused market
research in product/service markets, competition and potential
markets.* Researched competitors and made recommendations for
company strategy for products and services.* Created and updated
flexible company business plans to reflect changing
marketconditions.
* Developed and designed effective company website with
programming from internal IT group.
CUREMD, New York, NY 2005 - 2006Provider of health information
management solutions and custom application development to
transform the administrative and clinical operations of healthcare
organizations and other industries.Business Analyst
* Managed first successful non-healthcare $1M CRM project for an
advertising agency that developed into the organization's largest
client.* Oversaw gathering of business intelligence design,
reporting, dashboards, keyperformance indicators and user interface
for different products.
* Facilitated project management, business process analysis
workshops with business users at all levels, then drew out
requirements from these workshops, and presented findings and
recommendations.* Ensured completion of deliverables and adherence
to timelines; tracked milestones and timelines across projects and
instituted necessary work flow, personneland financial resource
allocations.* Attended client meetings for ongoing/prospective
projects, determining requirements and assigning staff.* Oversaw
development of relevant and focused project proposals/budgets
before submission to clients.
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* Interfaced with client and IT staff regarding the development
of efficient system specifications.* Identified and implemented
client-specific solutions, resulting in significantcost reductions,
revenue enhancements, and enhanced operational efficiencies.*
Analyzed trends, then developed/maintained programs for
internal/external organizational sharing.* Developed systems and
processes necessary for the tracking, planning and execution of
projects.* Recommended new business opportunities, new
systems/processes, and operationalimprovements.
QLOGIC, Aliso Viejo, CA 2004 - 2005Provides Storage Area Network
infrastructure products to serve OEM, VARs and distributors with
solutions based on all storage network technologies.Sales Financial
Analyst
* Oversaw monthly accrual of internal sales & representative
firm's commissions,co-operative/marketing development funds, and
back-end incentive programs.* Improved monthly processing time of
rep. firm commission payments by 2 weeks and reduced commission
expense accruals by 60% by pushing up deadline to completerep firm
payments.* Increased accuracy of back-end incentive payments to
distributors by 25% via process improvements.* Analyzed actuals vs.
budget, performed variance analysis and recommended corre
ctive actions.* Oversaw monthly processing and analysis of
commission program and co-operative/marketing development funds.*
Provided various analyses of trends for revenue, commissions and
distributor costs.* Administered and updated compensation/incentive
plans on annual/quarterly basis.
CONEXANT SYSTEMS (Mindspeed Technologies), Newport Beach, CA
1997 - 2003Designs, develops and sells semiconductor solutions for
communications applications in cable, satellite, PC and telecom
products.Senior Sales Analyst (promoted from Sales Analyst)
* Improved efficiency of commissions processing by 25% through
improvements of system tools.* Reduced costs by 15% for training
sales team, marketing, senior management onthe new sales tools via
WebEx and NetMeeting applications. Created documentation for sales
tools.* Served as project lead on implementing new sales tracking
tool by creating anddesigning database with end-customer and senior
management surveys and feedback.* Fielded all inquiries,
discrepancies, calculations and commission adjustmentsfor 100 sales
people.* Recognized automated procedures for creating sales and
marketing forecasts, trend analysis, budgeting, quota and strategic
reports to allow frequent reportingwith quicker turn-around
time.
* Contributed and implemented new commission program based on
complex matrix ofcustomers and products to incentivize according to
strategic importance of customer and product.* Identified
issues/risks that effected quality/delivery from technical,
business and end-user perspective.* Examined enhancements &
potential tools to improve database productivity, flexibility and
efficiency.
VIVENDI UNIVERSAL GAMES, Torrance, CA 1995 - 1997Publisher,
co-publisher and distributor of multi-platform interactive
entertainm
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ent.Sales/Marketing Analyst
* Researched, modeled and forecasted product and target-audience
targets for retail/distributor accounts.* Developed sales forecast
model to drive P/L, ROI, and break even for product development
evaluations.* Presented sales projections and methodology to the
new product planning committee as required.* Analyzed and reported
POS sales trends and product life cycle positions for all
products.* Evaluated seasonal promotions and analyze pricing
strategies for company and competitor products.* Reviewed
marketing/advertising cost-benefit analysis on customers with
differing needs.
COLE INSTRUMENT CORPORATION, Santa Ana, CA 1993 -
1995Manufacturer of electronic components for military, commercial
and government contractors.Marketing Manager
CHRYSLER CREDIT CORPORATION, Tarrytown, NY 1989 - 1993Financing
division of Chrysler Corp. for dealerships and consumers.Customer
Service Representative
GRUNTAL & COMPANY, Scarsdale, NY 1987 - 1989Financial
services provider for capital markets activities, including
retail/consumer brokerage, institutional sales and trading,
research, and investment banking.Brokerage Back Office Clerk
EDUCATION
VILLANOVA UNIVERSITY, Villanova, PASix Sigma Green Belt -
Information Technology, 2008
FORDHAM UNIVERSITY, New York, NY
Bachelor of Arts in Political Economics, 1987
