Embed Size (px)
DESCRIPTION
Big Pharma to finally embracing social media for clinical trial engagements and recruitments. Great initiative!Though pharmas are experimenting with social media for patient recruitment in the recent years, its involvement has been low. In 2012, Most of Big Pharma’s social media activity has been limited to listening or borrowing. Criteria for Inclusion of those names in our article: Big Pharma Accounts – Now smaller pharma and biotechs have been more willing to get into social media platform, but we not focus on them here. The accounts need to be owned by Big Pharma and not a third party. The former is constructing, while the latter is simply taking it. Recruitment Messaging – Posts need to be focused at driving patient referrals to trials and not about in general clinical trial awareness. Not a mere social advertise – Posts should appear on the company’s organic social media feed and not only as a social advertise. This criterion is actually out of practicality. We are aware of s
Citation preview
http://crbtech.in/Clinical-Research/
Finally Pharma Are Embracing Social Media for Patient Recruitments
http://crbtech.in/Clinical-Research/
Finally Pharma Are Embracing Social Media for Patient Recruitments
Though pharmas are experimenting with social media for patient recruitment in the recent years, its involvement has been low. In 2012, Most of Big Pharma’s social media activity has been limited to listening or borrowing.
The companies are using social media accounts, with full corporate branding attached, to recruit for clinical trials. They are going beyond mere clinical trial awareness and posting calls-to-action focused on driving patient referrals.
http://crbtech.in/Clinical-Research/
Criteria for Inclusion of those names in our article:Big Pharma Accounts – Now smaller pharma and biotechs have been more willing to get into social media platform, but we not focus on them here. The accounts need to be owned by Big Pharma and not a third party. The former is constructing, while the latter is simply taking it. Recruitment Messaging – Posts need to be focused at driving patient referrals to trials and not about in general clinical trial awareness.
http://crbtech.in/Clinical-Research/
Not a mere social advertise – Posts should appear on the company’s organic social media feed and not only as a social advertise. This criterion is actually out of practicality. We are aware of social media ads being placed using Big Pharma social accounts, but that's what we are not talking about. The companies doing its social media patient recruitment only using ads doesn't appear organically in their feed, so those companies are not included below.
http://crbtech.in/Clinical-Research/
NovartisOf all the big names, they seems to be most actively engaging in social media for clinical trial recruitments. Novartis has corporate Facebook and Twitter accounts that sometimes post about selective clinical trials. Moreover Novartis created Facebook and Twitter accounts devoted exclusively to promoting their cancer clinical trials.
http://crbtech.in/Clinical-Research/
In the race of many institutes and organizations CRB Tech Solutions has it own name in offering Clinical Research Training programs
The Clinical Research review by CRB Solutions will help and guide you in considering and taking up a career in this field.
http://crbtech.in/Clinical-Research/
