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    FATIMA FERTILIZR COMPANY LIMITED

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    INTRODUCTION

    FFCL incorporated inPakistan on December 24,2003.

    The registered office of the company is in Multan.

    Fatima Group and Arif Habib Group together.

    The main object

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    INITIAL PUBLIC OFFERING

    IPOs of 200 million ordinary shares (10% of total

    paid up capital)

    150 million were for book building (later 142.6

    Million were offered) and 50 million for general

    public in January 2010.

    The largest public offering in the last two years.

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    THE PROJECT

    Total cost of the project isUS$701 million (capitalcost of per tons capacity

    of the project come toUS$443) equivalent toPak rupee 59.29 billion

    Financed through debt ofPKR 33.00 billion andequity/ subordinate loansof PKR 26.24 billion.

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    UNDERWRITERS

    Underwritten book building portion of 142.6 Million

    Ordinary shares of issue within 2 working days of the

    closing of the bidding period.

    Reason for selecting AHSL.

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    UNDERWRITERS

    The public portion has been underwritten as follows:

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    UNDERWRITING COMISSION

    Commission 1% on the amount of book

    building portion underwritten by the book

    runner.

    Public portion commission of 1% and take up

    commission of 1.5%.

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    ESTIMATED EXPENSES

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    BOOK BUILDING

    Fatima Fertilizer offered 142.6 million shares

    to institutional investors

    From January 11 to January 13, 2010 Placed bids for 276 million share on first day

    Final day results of bidding tell that

    I

    nstitutional investors offered to buy 606.4million shares

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    BOOK BUILDING

    According to the book runner and manager of FFCL, thecompany received a total of 1,247 bids. Out of the total,1,020 bids were received from Karachi, 177 from Lahoreand remaining 50 from Islamabad.

    Strike price of PKR14.1/share (41% over the base price).

    The trading range of the stock in between PKR 12.3- 15.9.

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    PUBLIC SUBSCRIPTION

    Date of public subscription was January 29, 2010- January30, 2010.

    Offered for general public = Rs 13.50/-- with 4.56% discount

    to strike price

    The IPO oversubscribed by 1.46 times and total moneyreceived by the company was Rs728 million

    Total applications received were 3276 of which 2682 wereof 500 shares while the rest were in multiples of 500.

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    OFFER PRICE AND FIRST DAY OF

    TRADINGOffer price basically the floor price= Rs 10/--

    Strike price established through book buildingFor Institutional investors = Rs 14.10/--

    For general public = Rs 13.50/-- with 4.56% discountto strike price

    Provisional trading started on 22nd Jan 2010

    While formal trading started on Monday 8th March

    2010 with following pattern observed on 1st

    day of trading i.e. March 9th, 2010Opening price=Rs.12.96/- per share

    Closing price=Rs. 13.34/- per share

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    ANALYSIS OF FATIMA FERTILIZER

    STOCK

    BEFORE IPO (BUSINESS RECORDER ( 11-01-2010))

    Four different types of fertilizers plants setup - urea,

    CAN, NP and NPK

    Shortfall of nitrogen fertilizer in the domestic market

    so firm will sell entire urea produced.

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    ANALYSIS OF FATIMA FERTILIZER

    STOCK Hidden facts regarding CAN, NP and NPK plants production

    capacity

    The products demand in the last three years around 0.34

    million tons per annum, which defies the logic of having 0.87million tons of CAN capacity

    Demand for NP and NPK has been in the range of 0.44 milliontons

    The rationale behind the decision to have capacities over andabove the demand requires some serious explanation.

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    ANALYSIS OF FATIMA FERTILIZER

    STOCK

    A rosy picture of its future predicting

    No indication of the exports of its products

    High debt equity ratio of 56:44, any drop in gross

    profits caused by the weak fundamentals is bound to

    hit the bottom line hard because of the high financial

    charges which have to be born irrespective of sales

    revenue.

    Favorable point: Expertise and strong sponsor

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    ANALYSIS OF FATIMA FERTILIZER

    STOCK

    AFTER TRADING

    The first day of trading and Investors high hopes

    Out of total 404 active stocks, 223 stocks advanced,

    170 stocks declined

    11 stocks closed unchanged.

    Highest volumes were witnessed in Lotte Pakistan at

    27.78 million closing at Rs11.11 with a gain of Rs1, Followed by Fatima Fertilizer at 20.17 million closing

    at Rs13.34 with a gain of 38 paisa

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    Continued analysis

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    THANKS FORLISTENING PATIENTLY